SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
(Amendment No. ____)
Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by
Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant toss.240.14a-12
NATIONAL RESEARCH CORPORATION
----------------------------------------------
(Name of Registrant as Specified in its Charter)
---------------------------------------------------------------------
(Name of Person(s) Filing Proxy Statement if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.
1) Title of each class of securities to which transaction applies:
2) Aggregate number of securities to which transaction applies:
3) Per unit price or other underlying value of transaction computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
filing fee is calculated and state how it was determined):
4) Proposed maximum aggregate value of transaction:
5) Total fee paid:
[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided by Exchange
Act Rule 0-11(a)(2) and identify the filing for which the offsetting
fee was paid previously. Identify the previous filing by registration
statement number, or the Form or Schedule and the date of its filing.
1) Amount Previously Paid:
2) Form, Schedule or Registration Statement No.:
3) Filing Party:
4) Date Filed:
NATIONAL RESEARCH CORPORATION
NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
To Be Held May 1, 2003
To the Shareholders of
National Research Corporation:
NOTICE IS HEREBY GIVEN that the annual meeting of shareholders of National
Research Corporation will be held on Thursday, May 1, 2003, at 10:00 A.M., local
time, at our corporate offices located at 1245 "Q" Street, Lincoln, Nebraska
68508, for the following purposes:
1. To elect two directors to hold office until the 2006 annual meeting
of shareholders and until their successors are duly elected and qualified.
2. To consider and act upon such other business as may properly come
before the meeting or any adjournment or postponement thereof.
The close of business on March 14, 2003 has been fixed as the record date
for the determination of shareholders entitled to notice of, and to vote at, the
meeting and any adjournment or postponement thereof.
A proxy for the meeting and a proxy statement are enclosed herewith.
By Order of the Board of Directors
NATIONAL RESEARCH CORPORATION
/s/ Patrick E. Beans
Patrick E. Beans
Secretary
Lincoln, Nebraska
April 4, 2003
YOUR VOTE IS IMPORTANT NO MATTER HOW LARGE OR SMALL YOUR HOLDINGS MAY BE. TO
ASSURE YOUR REPRESENTATION AT THE MEETING, PLEASE DATE THE ENCLOSED PROXY, WHICH
IS SOLICITED BY THE BOARD OF DIRECTORS, SIGN EXACTLY AS YOUR NAME APPEARS
THEREON AND RETURN IMMEDIATELY.
NATIONAL RESEARCH CORPORATION
1245 "Q" Street
Lincoln, Nebraska 68508
PROXY STATEMENT
For
ANNUAL MEETING OF SHAREHOLDERS
To Be Held May 1, 2003
This proxy statement is being furnished to shareholders by the Board of
Directors (the "Board") of National Research Corporation (the "Company")
beginning on or about April 4, 2003 in connection with a solicitation of proxies
by the Board for use at the annual meeting of shareholders to be held on
Thursday, May 1, 2003, at 10:00 A.M., local time, at the Company's corporate
offices located at 1245 "Q" Street, Lincoln, Nebraska 68508, and all
adjournments or postponements thereof (the "Annual Meeting") for the purposes
set forth in the attached Notice of Annual Meeting of Shareholders.
Execution of a proxy given in response to this solicitation will not affect
a shareholder's right to attend the Annual Meeting and to vote in person.
Presence at the Annual Meeting of a shareholder who has signed a proxy does not
in itself revoke a proxy. Any shareholder giving a proxy may revoke it at any
time before it is exercised by giving notice thereof to the Company in writing
or in open meeting.
A proxy, in the enclosed form, which is properly executed, duly returned to
the Company and not revoked will be voted in accordance with the instructions
contained therein. The shares represented by executed but unmarked proxies will
be voted FOR the two persons nominated for election as directors referred to
herein and on such other business or matters which may properly come before the
Annual Meeting in accordance with the best judgment of the persons named as
proxies in the enclosed form of proxy. Other than the election of two directors,
the Board has no knowledge of any matters to be presented for action by the
shareholders at the Annual Meeting.
Only holders of record of the Company's common stock, $.001 par value per
share (the "Common Stock"), at the close of business on March 14, 2003 are
entitled to vote at the Annual Meeting. On that date, the Company had
outstanding and entitled to vote 7,248,931 shares of Common Stock, each of which
is entitled to one vote per share.
ELECTION OF DIRECTORS
The Company's By-Laws provide that the directors shall be divided into
three classes, with staggered terms of three years each. At the Annual Meeting,
the shareholders will elect two directors to hold office until the 2006 annual
meeting of shareholders and until their successors are duly elected and
qualified. Unless shareholders otherwise specify, the shares represented by the
proxies received will be voted in favor of the election as directors of the
persons named as nominees herein. The Board has no reason to believe that the
listed nominees will be unable or unwilling to serve as directors if elected.
However, in the event that any nominee should be unable to serve or for good
cause will not serve, the shares represented by proxies received will be voted
for another nominee selected by the Board. Each director will be elected by a
plurality of the votes cast at the Annual Meeting (assuming a quorum is
present). Consequently, any shares not voted at the Annual Meeting, whether due
to abstentions, broker non-votes or otherwise, will have no impact on the
election of the directors. Votes will be tabulated by an inspector of elections
appointed by the Board.
1
The following sets forth certain information, as of March 14, 2003, about
the Board's nominees for election at the Annual Meeting and each director of the
Company whose term will continue after the Annual Meeting.
Nominees for Election at the Annual Meeting
Terms expiring at the 2006 Annual Meeting
Michael D. Hays, 48, has served as President and Chief Executive Officer
and as a director since he founded the Company in 1981. Prior thereto, Mr. Hays
served for seven years as a Vice President and a director of SRI Research
Center, Inc. (n/k/a the Gallup Organization).
John N. Nunnelly, 50, has served as a director of the Company since
December 1997. Mr. Nunnelly has been the Group President, Financial and
Administrative Solutions Division of the Information Solutions division of
McKesson Corporation, a leader in the healthcare information industry, since
January 1999. Mr. Nunnelly previously served as the Senior Vice President and
General Manager for three business units (Amherst Product Group, the Managed
Care Group and the Springfield Company Group) of McKesson Corporation since
1988, and has also served McKesson Corporation in various other positions during
his seventeen-year tenure with the firm.
THE BOARD RECOMMENDS THE FOREGOING NOMINEES FOR ELECTION AS DIRECTORS AND URGES
EACH SHAREHOLDER TO VOTE "FOR" SUCH NOMINEES. SHARES OF COMMON STOCK REPRESENTED
BY EXECUTED BUT UNMARKED PROXIES WILL BE VOTED "FOR" SUCH NOMINEES.
Directors Continuing in Office
Terms expiring at the 2004 Annual Meeting
Patrick E. Beans, 45, has served as Vice President, Treasurer, Chief
Financial Officer and Secretary and a director of the Company since 1997 and as
the principal financial officer since he joined the Company in August 1994. From
June 1993 until joining the Company, Mr. Beans was the finance director for the
Central Interstate Low-Level Radioactive Waste Commission, a five-state compact
developing a low-level radioactive waste disposal plan. From 1979 to 1988 and
from June 1992 to June 1993, he practiced as a certified public accountant.
Term expiring at the 2005 Annual Meeting
JoAnn M. Martin, 48, has served as a director of the Company since June
2001. Ms. Martin has served as the Executive Vice President and Chief Financial
Officer of Ameritas Holding Company and as the Executive Vice President, Chief
Financial Officer and Corporate Treasurer of Ameritas Acacia Mutual Holding
Company, both insurance and financial services companies (collectively,
"Ameritas"), since January 1999. Prior thereto, Ms. Martin served as Chief
Financial Officer of Ameritas for more than the last five years. Ms. Martin has
served as an officer of Ameritas and/or its affiliates since 1988. Ms. Martin is
also a director of the Nebraska Society of CPAs Foundation and of several
affiliates of Ameritas.
Paul C. Schorr III, 66, has served as a director of the Company since
February 1998. Mr. Schorr has been the President and Chief Executive Officer of
ComCor Holding Inc., an electrical contractor specializing in construction
consulting services, since 1987. Mr. Schorr is also a director of Austins Steaks
& Saloon, Inc. and Ameritas Life Insurance Corp.
2
BOARD OF DIRECTORS
General
The Board has standing Audit and Compensation Committees. In accordance
with its formal written charter adopted by the Board, the Audit Committee's
primary duties and responsibilities are to: (1) serve as an independent and
objective party to monitor the Company's financial reporting process and
internal control system; (2) review and appraise the audit efforts of the
Company's independent auditors; and (3) provide an open avenue of communication
among the independent auditors, financial and senior management, and the Board.
The Audit Committee presently consists of Paul C. Schorr III (Chairperson),
JoAnn M. Martin and John N. Nunnelly, each of whom is independent as defined in
Rule 4200(A)(15) of the listing standards of the National Association of
Securities Dealers, Inc. The Audit Committee held two meetings in 2002.
The Compensation Committee reviews and recommends to the Board the
compensation structure for the Company's directors, officers and other
managerial personnel, including salary rates, participation in incentive
compensation and benefit plans, fringe benefits, non-cash perquisites and other
forms of compensation, and administers the National Research Corporation 1997
Equity Incentive Plan (the "1997 Equity Incentive Plan"), under which no
additional awards may be granted, the National Research Corporation 2001 Equity
Incentive Plan (the "2001 Equity Incentive Plan") and the National Research
Corporation Director Stock Plan (the "Director Plan"). JoAnn M. Martin
(Chairperson), John N. Nunnelly and Paul C. Schorr III are the current members
of the Compensation Committee. The Compensation Committee held four meetings in
2002.
The Board has no standing nominating committee. The Board selects the
director nominees to stand for election at the Company's annual meetings of
shareholders and to fill vacancies occurring on the Board. The Board will
consider nominees recommended by shareholders, but has no established procedures
which shareholders must follow to make a recommendation. The Company's By-Laws
also provide for shareholder nominations of candidates for election as
directors. These provisions require such nominations to be made pursuant to
timely notice (as specified in the By-Laws) in writing to the Secretary of the
Company. The shareholder's notice must contain information relating to the
nominee which is required to be disclosed by the Company's By-Laws and the
Securities Exchange Act of 1934.
The Board held four meetings in 2002. Each director attended all of the
meetings of the Board held in 2002 and all of the meetings held by all
committees of the Board on which such director served during the period that the
director so served in 2002, except for Paul C. Schorr III, who attended 63% of
the aggregate number of the meetings of the Board, the Audit Committee and the
Compensation Committee held during the year.
Director Compensation
Directors who are executive officers of the Company receive no compensation
for service as members of either the Board or committees thereof. Directors who
are not executive officers of the Company receive an annual retainer of $10,000
and a fee of $500 for each committee meeting attended. Additionally, directors
are reimbursed for out-of-pocket expenses associated with attending meetings of
the Board and committees thereof.
Pursuant to the Director Plan, each director who is not an associate (i.e.,
employee) of the Company receives an annual grant of an option to purchase 1,000
shares of Common Stock on the date of each annual meeting of shareholders. The
options have an exercise price equal to the fair market value of the Common
Stock on the date of grant and vest one year after the grant date.
3
REPORT OF THE AUDIT COMMITTEE
The Audit Committee of the Board is responsible for providing independent,
objective oversight of the Company's accounting functions and internal controls.
The Audit Committee reviews the Company's financial reporting process on
behalf of the Board. In fulfilling its responsibilities, the Audit Committee has
reviewed and discussed the audited financial statements contained in the 2002
Annual Report on Form 10-K with the Company's management and independent
auditors. Management is responsible for the financial statements and the
reporting process, including the system of internal controls. The independent
auditors are responsible for expressing an opinion on the conformity of those
audited financial statements with accounting principles generally accepted in
the United States.
The Audit Committee discussed with the independent auditors matters
required to be discussed by Statement on Auditing Standards No. 61,
"Communication with Audit Committees," as amended. In addition, the Company's
independent auditors provided to the Audit Committee the written disclosures
required by the Independence Standards Board Standard No. 1, "Independence
Discussions with Audit Committees," and the Audit Committee discussed with the
independent auditors their independence. The Audit Committee considered whether
the independent auditors' provision of non-audit services is compatible with
maintaining the independent auditors' independence. The fees to the independent
auditors for 2002 were as follows:
Audit fees, excluding audit related fees $ 68,475
============
Financial information systems
design and implementation fees(1) $ 0
============
All other fees:
Audit related fees(2) 2,550
Other non-audit services(3) 16,930
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Total all other fees $ 19,480
=============
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(1) Financial information systems design and implementation consists of
consulting for enterprise-wide financial information systems.
(2) Audit related fees consisted primarily of acquisition audit and due
diligence assistance related to the purchase of The Picker Institute
business.
(3) Other non-audit fees consisted of tax compliance services.
In reliance on the reviews and discussions referred to above, the Audit
Committee recommended to the Board (and the Board has approved) that the audited
financial statements be included in the Company's Annual Report on Form 10-K for
the fiscal year ended December 31, 2002, for filing with the SEC.
This report shall not be deemed incorporated by reference by any general
statement incorporating by reference this Proxy Statement into any filing under
the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934,
as amended, and shall not otherwise be deemed filed under such Acts.
AUDIT COMMITTEE
Paul C. Schorr III, Chairperson
JoAnn M. Martin
John N. Nunnelly
4
PRINCIPAL SHAREHOLDERS
Management and Directors
The following table sets forth certain information regarding the beneficial
ownership of Common Stock as of March 14, 2003 by: (i) each director and
nominee; (ii) each of the executive officers named in the Summary Compensation
Table set forth below; and (iii) all of the directors, nominees and executive
officers (including the executive officers named in the Summary Compensation
Table) as a group. Except as otherwise indicated in the footnotes, each of the
holders listed below has sole voting and investment power over the shares
beneficially owned.
Shares of Percent of
Common Stock Common Stock
Name of Beneficial Owner Beneficially Owned Beneficially Owned
------------------------ ------------------ ------------------
Michael D. Hays(1)........................... 4,845,381 66.8%
Patrick E. Beans............................. 81,697(2)(6) 1.3%
Jona S. Raasch............................... 79,518(3)(6) 1.2%
John N. Nunnelly............................. 9,800(6) *
Joseph W. Carmichael......................... 6,410(6) *
Paul C. Schorr III........................... 6,000(4)(6) *
JoAnn M. Martin.............................. 2,500(5)(6) *
All directors, nominees and executive
officers as a group (7 persons).............. 5,031,306(6) 69.6%
_______________________
* Denotes less than 1%.
(1) The address of Michael D. Hays is 1245 "Q" Street, Lincoln, Nebraska 68508.
(2) Includes 1,500 shares held by Mr. Beans as custodian for his minor children
and 32,129 shares owned by four trusts for which Mr. Beans is the sole
trustee.
(3) Includes 1,000 shares owned by Ms. Raasch's husband, 1,350 shares held by
Ms. Raasch as power of attorney for her father and 100 shares owned by Ms.
Raasch's minor children.
(4) Includes 1,000 shares owned by The Schorr Family Company, Inc., which Mr.
Schorr manages.
(5) Includes 1,500 shares owned jointly by Ms. Martin and her husband.
(6) Includes shares of Common Stock that may be purchased under stock options
which are currently exercisable or exercisable within 60 days of March 14,
2003, as follows: Mr. Beans, 13,393 shares; Ms. Raasch, 10,978 shares; Mr.
Schorr, 5,000 shares; Mr. Nunnelly, 5,000 shares; Mr. Carmichael 3,571
shares; Ms. Martin, 1,000 shares; and all directors, nominees and executive
officers as a group, 38,942 shares.
5
Other Beneficial Owners
The following table sets forth certain information regarding beneficial
ownership by the only other persons known to the Company to own more than 5% of
the outstanding Common Stock. The beneficial ownership information set forth
below has been reported in filings made by the beneficial owners with the
Securities and Exchange Commission.
Amount and Nature of
Beneficial Ownership
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Voting Power Investment Power
------------------------- ------------------------
Name and Address of Percent
Beneficial Owner Sole Shared Sole Shared Aggregate of Class
- ------------------------------ ----------- ---------- ---------- ---------- ------------ ----------
Cannell Capital LLC (1)
150 California Street, Fifth
Floor
San Francisco, CA 94111 -0- 691,400 -0- 691,400 691,400 9.5%
(1) Represents a joint filing by Cannell Capital LLC and the following
affiliates of Cannell Capital LLC: J. Carlo Cannell; The Anegada Fund
Limited; The Cattyhunk Fund Limited; Tonga Partners, L.P.; GS Cannell
Portfolio, LLC; Pleiades Investment Partners, L.P.; and George S. Sarlo
1995 Charitable Remainder Trust.
EXECUTIVE COMPENSATION
Summary Compensation Information
The following table sets forth certain information concerning the
compensation earned in each of the last three fiscal years by the Company's
Chief Executive Officer and each of the Company's three other most highly
compensated executive officers whose total cash compensation exceeded $100,000
in the fiscal year ended December 31, 2002. The persons named in the table are
sometimes referred to herein as the "named executive officers."
6
Summary Compensation Table
Long-Term Compensation
----------------------
Awards Payouts
Annual Compensation ------ -------
-------------------------------------- Securities Long-Term
Other Annual Underlying Incentive All Other
Name and Compensation Stock Compensation Compensation
Principal Position Year Salary($) Bonus($) ($)(1) Options(#) Payouts($) ($)
------------------ ---- --------- -------- ------------ ---------- ------------- ------------
Michael D. Hays 2002 $140,000 $ -- -- -- -- $1,523(2)
President and Chief 2001 140,000 26,250 -- -- -- 1,523(2)
Executive Officer 2000 140,000 43,750 -- -- -- 1,523(2)
Jona S. Raasch 2002 125,000 -- -- -- -- --
Vice President and Chief 2001 120,000 22,500 -- 10,435 -- --
Operations Officer 2000 120,000 37,500 -- -- -- --
Joseph W. Carmichael 2002 120,000 -- -- -- -- --
Senior Vice President 2001 100,000 16,875 -- 10,714 -- --
2002 100,000 16,875 -- -- -- --
Patrick E. Beans 2002 115,000 -- -- -- -- --
Vice President, Treasurer 2001 100,000 16,875 -- 6,429 -- --
and Chief Financial Officer 2000 100,000 28,125 -- -- -- --
___________
(1) Certain personal benefits provided by the Company to the named executive
officers are not included in the table. The aggregate amount of such
personal benefits for each named executive officer in each year reflected
in the table did not exceed the lesser of $50,000 or 10% of the sum of such
officer's salary and bonus in each respective year.
(2) Premiums for disability insurance paid by the Company for the benefit of
Mr. Hays.
Stock Options
The Company has in effect the 2001 Equity Incentive Plan, pursuant to which
options to purchase Common Stock may be granted to associates (i.e., employees)
of the Company, including officers and associate-directors, and the 1997 Equity
Incentive Plan, pursuant to which no additional stock option may be granted. The
Company did not grant any stock options to any named executive officer in 2002.
The following table sets forth information regarding the exercise of stock
options by the named executive officers during 2002 and the year-end value of
unexercised options held by such persons. Mr. Hays did not hold any options to
acquire Common Stock as of December 31, 2002 and is accordingly not reflected in
the table.
7
Aggregated Option Exercises in 2002
Fiscal Year and Fiscal Year-End Option Values
Number of Securities
Underlying Unexercised Value of Unexercised
Options at Fiscal In-the-Money Options
Shares Year-End(#) at Fiscal Year-End ($)(1)
Acquired on Value ----------------------------- -----------------------------
Exercise (#) Realized($)(1) Exercisable Unexercisable Exercisable Unexercisable
------------ -------------- ----------- ------------- ----------- -------------
Jona S. Raasch........ -- -- 10,978 6,957 $66,295 $10,415
Patrick E. Beans...... -- -- 13,393 4,286 $53,524 $25,602
Joseph W. Carmichael.. 2,439 $7,419 3,571 7,143 $18,676 $37,358
___________
(1) The dollar values are calculated by determining the difference between the
fair market value of the underlying Common Stock and the exercise price of the
options at exercise or fiscal year-end, respectively.
Report on Executive Compensation
The Compensation Committee of the Board is responsible for all aspects of
the Company's compensation package offered to its corporate officers, including
the named executive officers. The following report was prepared by members of
the Compensation Committee.
The Company's executive compensation program is designed to promote a
strong, direct relationship between performance (on both a Company and
individual level) and compensation and to base compensation on the Company's
quarterly, annual and long-term performance goals by rewarding above-average
corporate performance and recognizing individual initiative and achievement. The
Company has developed an overall compensation strategy and specific compensation
plans that are intended to be an effective tool for fostering the creation of
shareholder value and the execution of the Company's business plan. The overall
objectives of this strategy are to make executive compensation generally
competitive, with a substantial portion of such compensation contingent upon
Company and individual performance, and to encourage equity ownership by the
Company's executive officers so that their interests are closely aligned with
the interests of shareholders.
During 1996, the Company retained a nationally-recognized compensation
consultant to advise it with respect to compensation issues. The first step in
the overall review of executive compensation was an analysis of the duties and
responsibilities of each Company executive. Subsequently, the Company's
consultant compared the compensation for each Company executive with general
market data for individuals with comparable job responsibilities. The Company's
consultant summarized its conclusions on Company executive compensation in a
report finalized in late 1997. The results of this study have provided, and will
continue to provide in 2003, the framework for determining compensation for
executives of the Company.
The key elements of the Company's executive compensation program consist of
base salary, annual bonus and stock options, which, based on the Company's
consultant's recommendations and the Compensation Committee's judgment,
approximate, depending on the attainment of certain revenue and profitability
levels, the following percentages of aggregate compensation: base salary, 100%
to 50%; annual bonus, 0% to 25%; and stock options, 0% to 25%; respectively. A
general description of the elements of the Company's compensation program,
including the bases for the compensation awarded to the Company's Chief
Executive Officer for 2002, are discussed below.
8
Base Salary. Base salaries are initially determined by evaluating the
responsibilities of the position, the experience and contributions of the
individual and the salaries for comparable positions in the competitive
marketplace. Base salary levels for the Company's executive officers are
generally positioned within the range for comparable positions in companies of
similar size offering similar services. While the Company believes it offers
competitive base salaries, the Company attempts to keep executive base salary
increases as low as possible in order to limit the Company's exposure if
performance targets are not met.
Annual Bonus. The Company's executive officers are eligible for annual cash
bonus awards under the Company's incentive compensation program. Under this
program, Company and individual performance objectives are established at the
beginning of each year. Company performance objectives are based on the Company
obtaining certain levels of revenues and/or net profits. Individual performance
objectives are oriented to long-term objectives of the Company, with stated
goals and activities to achieve those objectives specified for each individual.
Stock Options. The 2001 Equity Incentive Plan is designed to encourage and
create ownership of Common Stock by key executives, thereby promoting a close
identity of interests between the Company's management and its shareholders. The
2001 Equity Incentive Plan is also designed to motivate and reward executives
for long-term strategic management and the enhancement of shareholder value. The
Compensation Committee has determined that stock option grants to the Company's
associates, including key executive officers, are consistent with the Company's
best interest and the Company's overall compensation program.
Stock options are granted with an exercise price equal to the market value
of the Common Stock on the date of grant. Vesting schedules are designed to
encourage the creation of shareholder value over the long-term since the full
benefit of the compensation package cannot be realized unless stock price
appreciation occurs over a number of years and the executive remains in the
Company's employ.
The Compensation Committee has not, and does not intend to, grant stock
options to key executive officers based upon individual performance criteria for
2002. See above under "--Stock Options."
Chief Executive Officer Compensation. During 2002, the Company's Chief
Executive Officer, Michael D. Hays, was paid a salary of $140,000 and was not
awarded any bonus. In evaluating Mr. Hays' performance during 2002, the
Compensation Committee considered the Company's overall financial performance
and the achievement of long-term objectives of the Company.
Section 162 (m) Limitation. The Company anticipates that all 2003
compensation to executives will be fully deductible under Section 162(m) of the
Internal Revenue Code. Therefore, the Company determined that a policy with
respect to qualifying compensation paid to executive officers for deductibility
is not necessary.
NATIONAL RESEARCH CORPORATION
COMPENSATION COMMITTEE
JoAnn M. Martin, Chairperson
John N. Nunnelly
Paul C. Schorr III
9
PERFORMANCE INFORMATION
The following graph compares on a cumulative basis changes since December
31, 1997 in (a) the total shareholder return on the Common Stock with (b) the
total return on the Nasdaq Stock Market (U.S.) Index and (c) the total return on
the Russell 2000 Index. Such changes have been measured by dividing (a) the sum
of (i) the amount of dividends for the measurement period, assuming dividend
reinvestment, and (ii) the difference between the price per share at the end of
and the beginning of the measurement period, by (b) the price per share at the
beginning of the measurement period. The graph assumes $100 was invested on
December 31, 1997 in Common Stock, the Nasdaq Stock Market (U.S.) Index and the
Russell 2000 Index.
The Russell 2000 Index is an index of companies with market capitalizations
similar to the Company. The Company has selected this index because, at this
time, the Company does not believe it can reasonably identify a peer group for
comparison. The Company believes that an index of companies with similar market
capitalizations provides a reasonable basis for comparing total shareholder
returns.
[GRAPH OMITTED]
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December 31, December 31, December 31, December 31, December 31, December 31,
1997 1998 1999 2000 2001 2002
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NATIONAL RESEARCH CORPORATION $100 $71.70 $60.38 $60.38 $94.49 $142.31
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NASDAQ STOCK MARKET (U.S.) INDEX 100 140.99 261.48 157.42 124.89 86.33
- ------------------------------------------------------------------------------------------------------------------------------------
RUSSELL 2000 INDEX 100 97.45 118.17 114.60 117.45 93.39
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SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
directors and executive officers to file reports concerning their ownership of
Company equity securities with the Securities and Exchange Commission and the
Company. Based solely upon information provided to the Company by individual
directors and executive officers, the Company believes that, during the fiscal
year ended December 31, 2002, all of its directors and executive officers
complied with the Section 16(a) filing requirements.
10
MISCELLANEOUS
Independent Auditors
KPMG LLP acted as the independent auditors for the Company in 2002 and it
is anticipated that such firm will be similarly appointed to act in 2003.
Representatives of KPMG LLP are expected to be present at the Annual Meeting
with the opportunity to make a statement if they so desire. Such representatives
are also expected to be available to respond to appropriate questions.
Shareholder Proposals
Proposals which shareholders of the Company intend to present at and have
included in the Company's proxy statement for the 2004 annual meeting pursuant
to Rule 14a-8 under the Securities Exchange Act of 1934, as amended ("Rule
14a-8"), must be received by the Company by the close of business on December 6,
2003. In addition, a shareholder who otherwise intends to present business at
the 2004 annual meeting (including, nominating persons for election as
directors) must comply with the requirements set forth in the Company's By-Laws.
Among other things, to bring business before an annual meeting, a shareholder
must give written notice thereof, complying with the By-Laws, to the Secretary
of the Company not less than 60 days and not more than 90 days prior to the
second Wednesday in the month of April (subject to certain exceptions if the
annual meeting is advanced or delayed a certain number of days). Under the
By-Laws, if the Company does not receive notice of a shareholder proposal
submitted otherwise than pursuant to Rule 14a-8 (i.e., proposals shareholders
intend to present at the 2004 annual meeting but do not intend to include in the
Company's proxy statement for such meeting) prior to February 14, 2004, then the
notice will be considered untimely and the Company will not be required to
present such proposal at the 2004 annual meeting. If the Board chooses to
present such proposal at the 2004 annual meeting, then the persons named in
proxies solicited by the Board for the 2004 annual meeting may exercise
discretionary voting power with respect to such proposal.
11
Other Matters
The cost of soliciting proxies will be borne by the Company. In addition to
soliciting proxies by mail, proxies may be solicited personally and by telephone
by certain officers and regular associates of the Company. The Company will
reimburse brokers and other nominees for their reasonable expenses in
communicating with the persons for whom they hold Common Stock.
Pursuant to the rules of the Securities and Exchange Commission, services
that deliver the Company's communications to shareholders that hold their stock
through a bank, broker or other holder of record may deliver to multiple
shareholders sharing the same address a single copy of the Company's annual
report to shareholders and proxy statement. Upon written or oral request, the
Company will promptly deliver a separate copy of the annual report to
shareholders and/or proxy statement to any shareholder at a shared address to
which a single copy of each document was delivered. Shareholders may notify the
Company of their requests by calling or writing Patrick E. Beans, Secretary,
National Research Corporation, 1245 "Q" Street, Lincoln, Nebraska 68508.
By Order of the Board of Directors
NATIONAL RESEARCH CORPORATION
/s/ Patrick E. Beans
Patrick E. Beans
Secretary
April 4, 2003
12
* PLEASE SIGN, DATE AND RETURN USING THE ENVELOPE PROVIDED *
NATIONAL RESEARCH CORPORATION
2003 ANNUAL MEETING OF SHAREHOLDERS
This Proxy is Solicited on Behalf of the Board of Directors
The undersigned hereby appoints Michael D. Hays and Patrick E. Beans, and each
of them, as Proxies with the power of substitution (to act jointly or if only
one acts then by that one) and hereby authorizes them to represent and to vote
as designated below all of the shares of Common Stock of National Research
Corporation held of record by the undersigned on March 14, 2003, at the annual
meeting of shareholders to be held on May 1, 2003, or any adjournment or
postponement thereof.
THIS PROXY WHEN PROPERLY EXECUTED WILL BE VOTED IN THE MANNER DIRECTED HEREIN BY
THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL BE VOTED
"FOR" THE ELECTION OF THE BOARD'S NOMINEES.
1. ELECTION OF DIRECTOR: 1 - Michael D. Hays
(Term expiring at the 2006 Annual Meeting) 2 - John N. Nunnelly
|_| FOR the nominees listed |_| WITHHOLD AUTHORITY
above (except as to vote for the nominees
specified below). listed above.
---------------------------------
(Instructions: To withhold authority to
vote for any indicated nominee(s), write
the number(s) of the nominee(s) in the
box provided to the right.)
---------------------------------
2. IN THEIR DISCRETION, THE PROXIES ARE AUTHORIZED TO VOTE UPON SUCH OTHER
BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING.
Check appropriate box Date__________________, 2003
2003 Indicate changes below:
Address Change? |_| Name Change? |_|
NO. OF SHARES
- ----------------------------------------- -----------------------------------
|_| Please check this box if you plan to
attend the Annual Meeting. Number of ----------------------------------
persons attending: _____. (Registered Owner)
----------------------------------
(Registered Owner if held jointly)
- ----------------------------------------- -----------------------------------
Signature(s) in Box Please sign exactly
as name appears hereon. When shares are
held by joint tenants, both should sign.
When signing as attorney, executor,
administrator, trustee or guardian,
please give full title as such. If a
corporation, please sign in full
corporate name by President or other
authorized officer. If a partnership,
please sign in partnership name by
authorized person.