SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             _______________________

                                    FORM 8-K

                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                             _______________________


                        Date of Report
                        (Date of earliest
                        event reported):     August 5, 2003


                          National Research Corporation
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


   Wisconsin                         0-29466                      47-0634000
- ---------------                 ----------------             -------------------
(State or other                 (Commission File                (IRS Employer
jurisdiction of                      Number)                 Identification No.)
incorporation)


                    1245 "Q" Street, Lincoln, Nebraska 68508
          ------------------------------------------------------------
          (Address of principal executive offices, including zip code)


                                 (402) 475-2525
                         -------------------------------
                         (Registrant's telephone number)




Item 7.  Financial Statements and Exhibits.

         (a)  Not applicable.

         (b)  Not Applicable.

         (c)  Exhibits. The following exhibits are being furnished herewith:

              (99.1)  Press Release of National Research Corporation, dated
                      August 5, 2003.

              (99.2)  Script for conference call, held August 6, 2003.

Item 12.  Results of Operations and Financial Condition

     On August 5, 2003, National Research Corporation (the "Company") issued a
press release announcing its earnings for the second quarter and six months
ended June 30, 2003 and confirming its earnings guidance for 2003. A copy of
such press release is furnished as Exhibit 99.1 and is incorporated by reference
herein.

     On August 6, 2003, the Company held a conference call in connection with
the Company's announcement of its earnings for the second quarter and six months
ended June 30, 2003 and its confirmation of its earnings guidance for 2003. A
copy of the script for such conference call is furnished as Exhibit 99.2 and is
incorporated by reference herein. An archive of such conference call and the
related question and answer session will be available on the Company's web site
at www.nationalresearch.com.



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                                   SIGNATURES

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this amendment to the report to be signed on its
behalf by the undersigned hereunto duly authorized.


                                 NATIONAL RESEARCH CORPORATION


Date:  August 7, 2003             By: /s/ Patrick E. Beans
                                      ----------------------------------------
                                      Patrick E. Beans
                                      Vice President, Treasurer, Secretary and
                                        Chief Financial Officer



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                          NATIONAL RESEARCH CORPORATION

                   Exhibit Index to Current Report on Form 8-K
                              Dated August 5, 2003


Exhibit
Number
- -------

 (99.1)    Press Release of National Research Corporation, dated August 5, 2003.

 (99.2)    Script for conference call, held August 6, 2003.



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