EXHIBIT 4



                       JOHNSON WORLDWIDE ASSOCIATES, INC.
                       1987 EMPLOYEES' STOCK PURCHASE PLAN

   1.   Purpose.

   The Johnson Worldwide Associates, Inc. 1987 Employees' Stock Purchase Plan
   (the "Plan") has been established by Johnson Worldwide Associates, Inc., a
   Wisconsin corporation (the "Company"), to allow employees of the Company
   and its subsidiaries to purchase shares of Class A Common Stock of the
   Company ("Company Shares") and thereby share in the ownership of the
   Company.  The Plan is intended to comply with the requirements of Section
   423 of the Internal Revenue Code of 1986, as amended (the "Code").

   2.   Company Shares Available for Purchase.

   Subject to adjustment, in accordance with Paragraph 13, the maximum number
   of Company Shares which may be purchased pursuant to the Plan shall be
   150,000.  Company Shares issued under the Plan may be authorized and
   unissued shares or treasury shares of the Company.

   3.   Administration.

   The Plan shall be administered by a committee of the Board of Directors of
   the Company consisting of not less than two (2) directors appointed for
   such purpose (the "Compensation Committee").  The members of the
   Compensation Committee shall not, during the one-year period preceding
   their appointment to the Compensation Committee or during such service,
   have been granted or awarded any equity securities, purchase rights or
   options pursuant to the Plan or any other plan of the Company or its
   subsidiaries, except as otherwise permitted for "disinterested persons"
   within the meaning of Rule 16b-3 under the Securities Exchange Act of 1934
   or any successor provision.  A majority of the members of the Compensation
   Committee shall constitute a quorum.  All determinations of the
   Compensation Committee shall be made by at least a majority of its
   members.  Any decision or determination reduced to writing and signed by
   all of the members of the Compensation Committee shall be fully as
   effective as it if had been made by a unanimous vote at a meeting duly
   called and held.

   In accordance with the provisions of the Plan, the Compensation Committee
   shall establish such terms and conditions for the grants of purchase
   rights as the Compensation Committee may deem necessary or advisable,
   adopt such rules or regulations which may become necessary or advisable
   for the operation of the Plan, and make such determinations, and take such
   other actions, as are expressly authorized or contemplated in the Plan or
   as may be required for the proper administration of the Plan in accordance
   with its terms.  The Compensation Committee, in its discretion, may
   appoint an individual (the "Plan Administrator") to assist the
   Compensation Committee in corresponding with employees, with record
   keeping and in performing other administerial type functions in connection
   with the Plan; provided, however, that the Plan Administrator shall
   exercise no discretion with respect to the interpretation of the Plan or
   the of rights to purchase Company Shares pursuant to the Plan.  The
   interpretation of any provision of the Plan by the Compensation Committee
   and any determination on the matters referred to in this paragraph shall
   be final.

   4.   Eligibility.

   From time to time the Compensation Committee shall designate from the
   group consisting of the Company, its parent and subsidiary corporations
   (which may include corporations having become a parent or subsidiary of
   the Company after the effective date of the Plan), the corporations whose
   employees may participate in the Plan (a "Designated Corporation").  On
   any date as of which a determination of eligibility is made, the term
   "Eligible Employee" shall mean a "full-time" employee of a Designated
   Corporation who is of legal age for the purpose of executing a binding
   contract not subject to disaffirmance in the state of his residence, other
   than a "highly compensated employee" who has been granted or awarded a
   stock option, stock appreciation right or stock award under the Johnson
   Worldwide Associates, Inc. 1994 Long-Term Stock Incentive Plan.  For
   purposes of the Plan, (a) "full-time" employee of a Designated Corporation
   means an employee thereof who customarily works at least 20 hours per week
   and more than five months per calendar year, (b) "subsidiary" and "parent"
   have the meanings given such terms in Section 425 of the Code, and (c)
   "highly compensated employee" has the meaning given to such term in
   Section 414(q) of the Code.

   5.   Grant of Purchase Rights.

   In the discretion of the Compensation Committee, each calendar year, or
   more frequently if deemed appropriate, beginning on such date as the
   Committee may specify (the "Grant Date"), each employee who is then an
   Eligible Employee of a Designated Corporation shall automatically be
   granted the right to purchase a maximum of 250 Company Shares.  In its
   discretion, the Compensation Committee may change the maximum number of
   Company Shares available for purchase by each Eligible Employee; provided
   that the maximum number of shares available for purchase shall be the same
   for all Eligible Employees and all Eligible Employees shall have the same
   rights and privileges with respect to the purchase of Company Shares under
   the Plan.  However, nothing contained herein shall require the
   Compensation Committee to cause any purchase rights to be granted
   hereunder during any calendar year and the Compensation Committee may, in
   connection with any grant of rights, specify the maximum number of Company
   Shares in the aggregate available for purchase by all Eligible Employees
   during any Purchase Period (the "Maximum Number of Purchase Period Company
   Shares").

   Each purchase right shall be exercisable during the 30-day period
   following the Grant Date (such period is hereinafter referred to as the
   "Purchase Period"), subject to the limitations provided in paragraphs 2
   and 8.   In the event the Compensation Committee decides to cause any
   purchase rights to be granted under the Plan, the Company shall send to
   each Eligible Employee a written notice specifying the Grant Date and the
   terms and conditions of the right, including the purchase price per share
   of Company Shares subject to such right.  No Company Shares may be issued
   pursuant to the exercise of purchase rights after the maximum number of
   Company Shares provided for in paragraph 2 has been purchased.  Each
   purchase right granted pursuant to this paragraph 3 shall expire at 12:00
   P.M., 30 days after the Grant Date.

   6.   Exercise of Purchase Rights.

   Subject to the limitations elsewhere in the Plan, including the
   limitations on exercise set forth in paragraph 8, employees may exercise
   their rights to purchase Company Shares granted under the Plan, in whole,
   or in part, at any time during the Purchase Period; provided, however,
   that no employee shall be entitled to exercise his purchase rights for
   less than the Applicable Minimum Number, as defined below, of Company
   Shares.  Employees wishing to exercise their rights to purchase Company
   Shares granted under the Plan shall make applications on forms prescribed
   by the Compensation Committee, which forms shall be deemed to include the
   full terms and conditions of the Plan.  Each application to purchase
   Company Shares shall be accompanied by payment in full to the Company, in
   cash or its equivalent, of the purchase price for such Company Shares.  An
   application on the prescribed form, properly completed and accompanied by
   the required payment, shall be deemed to be accepted as of the last day of
   the Purchase Period, subject to adjustment in the number of Company Shares
   which may be purchased by the Eligible Employee as provided for pursuant
   to this paragraph 6.  Notwithstanding the foregoing, no application shall
   be accepted unless received by the Plan Administrator or postmarked, if
   delivered by mail, on or before the last day of the Purchase Period.  For
   purposes of this paragraph 6, the "Applicable Minimum Number" of Company
   Shares which may be purchased during a Purchase Period shall be such
   number of shares as the Compensation Committee, in its discretion, may
   determine.

   If applications to purchase a number of Company Shares in excess of the
   Maximum Number of Purchase Period Company Shares are received by the Plan
   Administrator, each employee properly exercising purchase rights during
   such Purchase Period shall be entitled to purchase the number of Company
   Shares determined by the sum of:

             (a)  the Applicable Minimum Number of Company Shares; and

             (b)  a pro rata portion of the Company Shares available after
        satisfying each employee's minimum purchase rights based on the
        number of shares with respect to which such employee has exercised
        his purchase rights and the aggregate number of shares with respect
        to which all employees have exercised purchase rights during the
        Purchase Period.

   Notwithstanding any other provisions in this paragraph 6, the Compensation
   Committee may adjust the number of Company Shares which may be purchased
   by an employee according to such non-discriminatory rules and regulations
   as the Compensation Committee may establish.

   7.   Purchase Price.

   The purchase price per share of each purchase right granted under the Plan
   shall be the lesser of (a) 85% of the fair market value, as determined by
   the Compensation Committee, of a Company Share on the Grant Date and (b)
   85% of the fair market value, as determined by the Compensation Committee,
   of a Company Share at the end of the Purchase Period.  Unless otherwise
   determined by the Compensation Committee, the fair market value of a
   Company Share on the Grant Date shall be the closing price of a Company
   Share in the over-the-counter market on the trading date preceding the
   specified date, as reported by NASDAQ (or if such day is a day for which
   no closing price for a Company Share is so set forth, the next preceding
   day for which a closing price is so set forth).  Notwithstanding the
   foregoing, the purchase price per share of a Company Share shall in no
   event be less than the par value of a Company Share.

   8.   Individual Limitation.

   No employee shall be granted the right to purchase any Company Shares
   hereunder if such employee would own, directly or indirectly, stock
   possessing 5% or more of the total combined voting power or value of all
   classes of stock of the Company or any subsidiary or any parent of the
   Company.  For purposes of this 5% limitation, an employee will be
   considered as owning all stock which the employee may purchase under any
   outstanding right or option, regardless of the characterization and
   treatment of such right or option under the Code, and a right or option
   will be considered outstanding even though under its terms it may be
   exercised only in installments or only after the expiration of a fixed
   period of time.  An employee will be considered as owning stock
   attributable to him pursuant to Section 425(d) of the Code.  Moreover, no
   employee may be granted a right to purchase Company Shares under the Plan
   which permits such employee's rights to purchase stock under the Plan and
   all employee stock purchase plans (as defined in Section 423 of the Code)
   of the Company and its parent and subsidiary corporations to accrue at a
   rate which exceeds $25,000 of the fair market value of such stock
   (determined at the time such right is granted) for each calendar year in
   which such right is outstanding at any time.  The right to purchase
   Company Shares shall be deemed to accrue when the right or option (or any
   part thereof) first becomes exercisable during the calendar year.

   9.   Limitations on Exercise of Purchase Rights.

   Purchase rights granted under the Plan shall not become exercisable until
   such time as the Company Shares which may be issued pursuant to the Plan
   (i) have been registered under the Securities Act of 1933, as amended (the
   "Act"), and any applicable state and foreign securities laws; or (ii) in
   the opinion of the Company's counsel, may be issued pursuant to an
   exemption from registration under the Act and in compliance with any
   applicable state and foreign securities laws.

   10.  Stock Certificates.

   Certificates covering the Company Shares purchased under the Plan shall be
   issued as soon as reasonably practicable after the last day of the
   Purchase Period.  The Company will pay all stamp taxes and the like, and
   all fees, in connection with such issue.

   11.  Nontransferability of Purchase Rights.

   An employee's right to exercise purchase rights under the Plan shall not
   be transferable by such employee and may be exercised only by the
   employee.  An employee's right to exercise purchase rights may not be
   sold, transferred, pledged, assigned or otherwise alienated or
   hypothecated.

   12.  Termination of Employment.

   In the event of termination of employment of an employee, whether on
   account of death, discharge, resignation or any other reason, all rights
   of the employee to exercise purchase rights under the Plan shall
   terminate.

   13.  Adjustments.

   In order to prevent dilution or enlargement of purchase rights, in the
   event of reorganization, recapitalization, stock split, stock dividend,
   combination of shares, merger, consolidation or other change in Company
   Shares, the Compensation Committee shall make appropriate changes in the
   number of Company Shares which may be purchased pursuant to the Plan, and
   the number of Company Shares covered by, and the purchase price under,
   each outstanding purchase right, and such other changes in the Plan and
   outstanding purchase rights as the Compensation Committee may deem
   appropriate under the circumstances.  No rights to purchase a fractional
   Company Share shall result from any such change.

   14.  Restrictions on Stock Transferability.

   The Compensation Committee shall impose such non-discriminatory
   restrictions on the transfer of any shares of stock acquired pursuant to
   the exercise of a purchase right under the Plan as it may deem advisable,
   including, without limitation, restrictions under applicable Federal
   securities law, under the requirements of any stock exchange upon which
   such shares of stock are then listed, if any, and under any state and
   foreign securities laws applicable to such shares.

   15.  Amendment/Termination.

   The Board of Directors may amend or terminate the Plan at any time, but
   any such amendment or termination (other than an adjustment contemplated
   by paragraph 13) shall not affect purchase rights outstanding at the time
   thereof; provided, however, that the Board of Directors may not, without
   the approval of the shareholders of the Company, amend the Plan to (i)
   increase the maximum number of Company Shares which may be purchased
   pursuant to the Plan (except as provided in paragraph 13); (ii) modify the
   requirements as to eligibility for participation in the Plan; (iii) change
   the class of corporations whose employees will be granted purchase rights
   under the Plan; or (iv) materially increase the benefits to participants
   under the Plan.

   16.  Applicable Law.

   The Plan shall, to the extent not inconsistent with applicable federal
   law, be construed under the laws of the State of Wisconsin.

   17.  Effective Date.

   The Plan shall become effective as of the date of its adoption by the
   Board of Directors of the Company, subject to approval of the Plan by the
   shareholders within twelve months of such effective date.  Purchase rights
   may be granted prior to such approval, provided that such purchase rights
   shall be subject to such approval and shall not be exercised until after
   such approval.

   December 2, 1993