WICOR, INC.
                         1994 LONG-TERM PERFORMANCE PLAN

   Section 1.     Purpose

             The purpose of the WICOR, Inc. 1994 Long-Term Performance Plan
   (the "Plan") is to enhance the ability of WICOR, Inc. (together with any
   successor thereto, the "Company") and its Affiliates (as defined below) to
   attract, retain and motivate key salaried employees upon whom, in large
   measure, the sustained growth and profitability of the Company depend and
   to provide incentives to such key salaried employees which are more
   directly linked to the profitability of the Company's businesses and
   increases in shareholder value. 

   Section 2.     Definitions

             As used in the Plan, the following terms shall have the
   respective meanings set forth below:

             (a)  "Affiliate" shall mean any entity that, directly or through
   one or more intermediaries, is controlled by, controls, or is under common
   control with, the Company.

             (b)  "Award" shall mean any Option, Stock Appreciation Right or
   Restricted Stock granted under the Plan.

             (c)  "Award Agreement" shall mean any written agreement,
   contract, or other instrument or document evidencing any Award granted
   under the Plan.

             (d)  "Code" shall mean the Internal Revenue Code of 1986, as
   amended from time to time.

             (e)  "Commission" shall mean the United States Securities and
   Exchange Commission or any successor agency.

             (f)  "Committee" shall mean a committee of the Board of
   Directors of the Company designated by such Board to administer the Plan
   and composed of not less than two directors, each of whom is a
   "disinterested person" within the meaning of Rule 16b-3.

             (g)  "Exchange Act" shall mean the Securities Exchange Act of
   1934, as amended from time to time.

             (h)  "Fair Market Value" shall mean, with respect to any
   property (including, without limitation, any Shares or other securities),
   the fair market value of such property determined by such methods or
   procedures as shall be established from time to time by the Committee.

             (i)  "Incentive Stock Option" shall mean an Option granted under
   Section 6(a) of the Plan that is intended to meet the requirements of
   Section 422 of the Code, or any successor provision thereto.

             (j)  "Key Salaried Employee" shall mean any officer or other key
   salaried employee of the Company or of any Affiliate who is responsible
   for or contributes to the management, growth or profitability of the
   business of the Company or any Affiliate as determined by the Committee.

             (k)  "Non-Qualified Stock Option" shall mean an Option granted
   under Section 6(a) of the Plan that is not intended to be an Incentive
   Stock Option.

             (l)  "Option" shall mean an Incentive Stock Option or a Non-
   Qualified Stock Option.

             (m)  "Participant" shall mean a Key Salaried Employee designated
   to be granted an Award under the Plan.

             (n)  "Person" shall mean any individual, corporation,
   partnership, association, limited liability company, joint-stock company,
   trust, unincorporated organization, or government or political subdivision
   thereof.

             (o)  "Released Securities" shall mean Shares of Restricted Stock
   with respect to which all applicable restrictions have expired, lapsed, or
   been waived.

             (p)  "Restricted Securities" shall mean Awards of Restricted
   Stock or other Awards under which issued and outstanding Shares are held
   subject to certain restrictions.

             (q)  "Restricted Stock" shall mean any Shares granted under
   Section 6(c) of the Plan.

             (r)  "Rule 16b-3" shall mean Rule 16b-3 as promulgated by the
   Commission under the Exchange Act, or any successor rule or regulation
   thereto.

             (s)  "Shares" shall mean shares of common stock of the Company
   and such other securities or property as may become subject to Awards
   pursuant to an adjustment made under Section 4(b) of the Plan.

             (t)  "Stock Appreciation Right" shall mean any right granted
   under Section 6(b) of the Plan.

             (u)  "Total Shareholder Return" shall mean the appreciation of
   the price of a share of common stock of the Company, plus the value of
   dividends paid thereon assuming reinvestment in common stock of the
   Company.

   Section 3.     Administration

             The Plan shall be administered by the Committee; provided,
   however, that if at any time the Committee shall not be in existence, the
   functions of the Committee as specified in the Plan shall be exercised by
   those members of the Board of Directors of the Company who qualify as
   "disinterested persons" under Rule 16b-3.  Subject to the terms of the
   Plan and applicable law, the Committee shall have full power and authority
   to:  (i) designate Participants; (ii) determine the type or types of
   Awards to be granted to each Participant under the Plan; (iii) determine
   the number of Shares to be covered by (or with respect to which payments,
   rights, or other matters are to be calculated in connection with) Awards
   granted to Participants; (iv) determine the terms and conditions of any
   Award granted to a Participant; (v) determine whether, to what extent, and
   under what circumstances Awards granted to Participants may be settled or
   exercised in cash, Shares, other securities, other Awards, or other
   property, or canceled, forfeited, or suspended to the extent permitted in
   Section 7 of the Plan, and the method or methods by which Awards may be
   settled, exercised, canceled, forfeited, or suspended; (vi) determine
   whether, to what extent, and under what circumstances cash, Shares, other
   securities, other Awards, other property, and other amounts payable with
   respect to an Award granted to Participants under the Plan shall be
   deferred either automatically or at the election of the holder thereof or
   of the Committee; (vii) interpret and administer the Plan and any
   instrument or agreement relating to, or Award made under, the Plan
   (including, without limitation, any Award Agreement); (viii) establish,
   amend, suspend, or waive such rules and regulations and appoint such
   agents as it shall deem appropriate for the proper administration of the
   Plan; and (ix) make any other determination and take any other action that
   the Committee deems necessary or desirable for the administration of the
   Plan.  Unless otherwise expressly provided in the Plan, all designations,
   determinations, interpretations, and other decisions under or with respect
   to the Plan or any Award shall be within the sole discretion of the
   Committee, may be made at any time, and shall be final, conclusive, and
   binding upon all Persons, including the Company, any Affiliate, any
   Participant, any holder or beneficiary of any Award, any shareholder, and
   any employee of the Company or of any Affiliate.  

             The Committee shall solicit and consider the recommendations of
   the Chief Executive Officer of the Company with regard to, among other
   things, the designation of Participants, the type of Awards to be granted
   under the Plan to such Participants and the number of Shares to be subject
   thereto, and the other terms and conditions of Awards granted to
   Participants, subject to the limitations of Rule 16b-3.

   Section 4.     Shares Available for Award

             (a)  Shares Available.  Subject to adjustment as provided in
   Section 4(b):

                  (i)  Number of Shares Available.  The total number of
        Shares with respect to which Awards may be granted under the Plan
        shall be 820,000.  If, after the effective date of the Plan, any
        Shares covered by an Award granted under the Plan, or to which any
        Award relates, are forfeited or if an Award otherwise terminates,
        expires or is canceled prior to the delivery of all of the Shares or
        of other consideration issuable or payable pursuant to such Award and
        if such forfeiture, termination, expiration or cancellation occurs
        prior to the payment of dividends or the exercise by the holder of
        other indicia of ownership of the Shares to which the Award relates,
        then the number of Shares counted against the number of Shares
        available under the Plan in connection with the grant of such Award,
        to the extent of any such forfeiture, termination, expiration or
        cancellation, shall again be available for granting of additional
        Awards under the Plan; provided, however, that if an Award covering
        additional Shares is granted to a Participant in connection with such
        forfeiture, termination, expiration or cancellation, then the Shares
        subject to the forfeiture, termination, expiration or cancellation
        shall be counted against the total number of Shares with respect to
        which Awards may be granted under the Plan and the maximum number of
        Shares that may be the subject of Awards granted to individual
        Participants under the Plan in an amount equal to the number of
        Shares to which such additional grant relates.

                  (ii) Limitation on Awards to Individual Participants.  No
        Participant shall be granted Awards that could result in such
        Participant exercising Options for, or Stock Appreciation Rights with
        respect to, more than 125,000 Shares or receiving more than 25,000
        Shares of Restricted Stock under the Plan.

                  (iii)     Accounting for Awards.  The number of Shares
        covered by an Award under the Plan, or to which such Award relates,
        shall be counted on the date of grant of such Award against the
        number of Shares available for granting Awards under the Plan;
        provided, however, that if Options and Stock Appreciation Rights are
        granted in tandem and the exercise of either an Option or Stock
        Appreciation Right results in an offsetting reduction in the number
        of Options or Stock Appreciation Rights subject to the Award, then
        the number of Shares to which such Award relates shall only be
        counted against the number of Shares available for granting Awards
        under the Plan to the extent of the aggregate number of Shares as to
        which such Award may be exercised. 

                  (iv) Sources of Shares Deliverable Under Awards.  Any
        Shares delivered pursuant to an Award may consist, in whole or in
        part, of authorized and unissued Shares or of treasury Shares.

             (b)  Adjustments.  In the event that the Company shall pay a
   dividend on its common stock in Shares, effect a stock split, or effect a
   similar corporate transaction or event that affects the Shares such that
   an adjustment is determined by the Committee to be appropriate in order to
   prevent dilution or enlargement of the benefits or potential benefits
   intended to be made available under the Plan, then the number of Shares
   subject to the Plan and which thereafter may be made the subject of Awards
   and the number of Shares subject to outstanding Awards under the Plan, and
   the exercise and grant prices thereof, shall be equitably adjusted by the
   Committee such that the number of Shares, as adjusted, shall bear the same
   relation to the total number of outstanding shares of common stock of the
   Company following the transaction or event as immediately prior to such
   transaction or event; provided, however, in each case, that with respect
   to Awards of Incentive Stock Options no such adjustment shall be
   authorized to the extent that such authority would cause the Plan to
   violate Section 422(b)(1) of the Code or any successor provision thereto;
   and provided further, however, that the number of Shares subject to any
   Award payable or denominated in Shares shall always be a whole number.  

   Section 5.     Eligibility

             Any Key Salaried Employee, including any executive officer or
   employee who is also a director of the Company or of any Affiliate, who is
   not a member of the Committee shall be eligible to be designated a
   Participant.  

   Section 6.     Awards

             (a)  Options.  The Committee is hereby authorized to grant
   Options to Participants with the terms and conditions as set forth below
   and with such additional terms and conditions, in either case not
   inconsistent with the provisions of the Plan, as the Committee shall
   determine; provided, however, that no Option shall be granted, directly or
   indirectly, in connection with the forfeiture, termination, cancellation
   or expiration of an Option previously granted under the Plan prior to its
   normal expiration date if such forfeited, terminated, canceled or expired
   Option has an exercise price higher than the Option proposed to be
   granted.

                  (i)  Exercise Price.  The exercise price per Share under an
        Option shall be determined by the Committee; provided, however, that
        such exercise price shall not be less than 100% of the Fair Market
        Value of a Share on the date of grant of such Option; and provided
        further, that such exercise price shall not be adjusted following the
        date of grant of such Option except as provided in Section 4(b)
        hereof.

                  (ii) Option Term.  The term of each Option shall be fixed
        by the Committee; provided, however, that in no event shall the term
        of any Option exceed a period of ten years from the date of its
        grant.

                  (iii)     Exercisability and Method of Exercise.  An Option
        shall become exercisable in such manner and within such period or
        periods and in such installments or otherwise as shall be determined
        by the Committee.  The Committee also shall determine the method or
        methods by which, and the form or forms, including, without
        limitation, cash, Shares, other securities, other Awards, or other
        property, or any combination thereof, having a Fair Market Value on
        the exercise date equal to the relevant exercise price, in which
        payment of the exercise price with respect to any Option may be made
        or deemed to have been made.

                  (iv) Incentive Stock Options.  The terms of any Incentive
        Stock Option granted under the Plan shall comply in all respects with
        the provisions of Section 422 of the Code, or any successor provision
        thereto, and any regulations promulgated thereunder.

             (b)  Stock Appreciation Rights.  The Committee is hereby
   authorized to grant Stock Appreciation Rights to Participants.  Subject to
   the terms of the Plan and any applicable Award Agreement, a Stock
   Appreciation Right granted under the Plan shall confer on the holder
   thereof a right to receive, upon exercise thereof, the excess of (i) the
   Fair Market Value of one Share on the date of exercise over (ii) the grant
   price of the right as specified by the Committee, which shall not be less
   than the Fair Market Value of one Share on the date of grant of the Stock
   Appreciation Right.  Subject to the terms of the Plan, the grant price,
   term, methods of exercise, methods of settlement (including whether the
   Participant will be paid in cash or Shares, or a combination thereof), and
   any other terms and conditions of any Stock Appreciation Right shall be as
   determined by the Committee; provided, however, that the grant price of a
   Stock Appreciation Right may not be adjusted following the date of grant
   of such Stock Appreciation Right except as provided in Section 4(b)
   hereof.  The Committee may impose such conditions or restrictions on the
   exercise of any Stock Appreciation Right as it may deem appropriate,
   including, without limitation, restricting the time of exercise of the
   Stock Appreciation Right to specified periods as may be necessary to
   satisfy the requirements of Rule 16b-3.

             (c)  Restricted Stock Awards.

                  (i)  Issuance.  The Committee is hereby authorized to grant
        Awards of Restricted Stock to Participants.

                  (ii) Restrictions.  Shares of Restricted Stock granted to
        Participants shall be subject to such restrictions as the Committee
        may impose, which restrictions may lapse separately or in combination
        at such time or times, in such installments or otherwise, as the
        Committee may deem appropriate.

                  (iii)     Performance Criteria.  The restrictions
        applicable to Company executives and the Chairman and President of
        each subsidiary of the Company shall be based on the criteria of
        attaining over a period of at least three years a compounded annual
        percentage rate of Total Shareholder Return compared to a specified
        group of gas distribution utilities.  The restrictions applicable to
        other executives of the subsidiaries shall be as determined by the
        Committee.

                  (iv) Registration.  Any Restricted Stock granted under the
        Plan to a Participant may be evidenced in such manner as the
        Committee may deem appropriate.  In the event any stock certificate
        is issued in respect of Shares of Restricted Stock granted under the
        Plan to a Participant, such certificate shall be registered in the
        name of the Participant and shall bear an appropriate legend (as
        determined by the Committee) referring to the terms, conditions, and
        restrictions applicable to such Restricted Stock.

                  (v)  Payment of Restricted Stock.  At the end of the
        applicable restriction period relating to Restricted Stock granted to
        a Participant, one or more stock certificates for the appropriate
        number of Shares, free of restrictions, shall be delivered to the
        Participant, or, if the Participant received stock certificates
        representing the Restricted Stock at the time of grant, the legends
        placed on such certificates shall be removed.

                  (vi) Forfeiture.  Except as otherwise determined by the
        Committee, upon termination of employment of a Participant (as
        determined under criteria established by the Committee) for any
        reason during the applicable restriction period, all Shares of
        Restricted Stock still subject to restriction shall be forfeited by
        the Participant and reacquired by the Company.

             (d)  General.

                  (i)  No Consideration for Awards.  Awards shall be granted
        to Participants for no cash consideration unless otherwise determined
        by the Committee.  

                  (ii) Award Agreements.  Each Award granted under the Plan
        shall be evidenced by an Award Agreement in such form (consistent
        with the terms of the Plan) as shall have been approved by the
        Committee.

                  (iii)     Awards May Be Granted Separately or Together. 
        Awards to Participants under the Plan may be granted either alone or
        in addition to, in tandem with, or in substitution for any other
        Award or any award granted under any other plan of the Company or any
        Affiliate.  Awards granted in addition to or in tandem with other
        Awards, or in addition to or in tandem with awards granted under any
        other plan of the Company or any Affiliate, may be granted either at
        the same time as or at a different time from the grant of such other
        Awards or awards.  

                  (iv) Limits on Transfer of Awards.  No Award (other than
        Released Securities), and no right under any such Award, shall be
        assignable, alienable, saleable, or transferable by a Participant
        otherwise than by will or by the laws of descent and distribution
        (or, in the case of an Award of Restricted Securities, to the
        Company); provided, however, that a Participant at the discretion of
        the Committee may be entitled, in the manner established by the
        Committee, to designate a beneficiary or beneficiaries to exercise
        his or her rights, and to receive any property distributable, with
        respect to any Award upon the death of the Participant.  Each Award,
        and each right under any Award, shall be exercisable, during the
        lifetime of the Participant, only by such individual or, if
        permissible under applicable law, by such individual's guardian or
        legal representative.  No Award (other than Released Securities), and
        no right under any such Award, may be pledged, alienated, attached,
        or otherwise encumbered, and any purported pledge, alienation,
        attachment, or encumbrance thereof shall be void and unenforceable
        against the Company or any Affiliate.

                  (v)  Term of Awards.  Except as otherwise provided in the
        Plan, the term of each Award shall be for such period as may be
        determined by the Committee.

                  (vi) Rule 16b-3 Six-Month Limitations.  To the extent
        required in order to comply with Rule 16b-3 only, any equity security
        offered pursuant to the Plan may not be sold for at least six months
        after acquisition, except in the case of death or disability, and any
        derivative security issued pursuant to the Plan shall not be
        exercisable for at least six months, except in case of death or
        disability of the holder thereof.  Terms used in the preceding
        sentence shall, for the purposes of such sentence only, have the
        meanings, if any, assigned or attributed to them under Rule 16b-3.

                  (vii)     Share Certificates; Representation by
        Participants.  In addition to the restrictions imposed pursuant to
        Section 6(c) hereof, all certificates for Shares delivered under the
        Plan pursuant to any Award or the exercise thereof shall be subject
        to such stop transfer orders and other restrictions as the Committee
        may deem advisable under the Plan or the rules, regulations, and
        other requirements of the Commission, any stock exchange or other
        market upon which such Shares are then listed or traded, and any
        applicable federal or state securities laws, and the Committee may
        cause a legend or legends to be put on any such certificates to make
        appropriate reference to such restrictions.  The Committee may
        require each Participant or other Person who acquires Shares under
        the Plan by means of an Award originally made to a Participant to
        represent to the Company in writing that such Participant or other
        Person is acquiring the Shares without a view to the distribution
        thereof.

   Section 7.     Amendment and Termination; Waiver of Conditions

             (a)  Amendments to the Plan.  The Board of Directors of the
   Company may amend, alter, suspend, discontinue, or terminate the Plan at
   any time; provided, however, that no amendment, alteration, suspension,
   discontinuation or termination of the Plan shall in any manner (except as
   otherwise provided in this Section 7) adversely affect any Award granted
   and then outstanding under the Plan without the consent of the
   Participant; provided further that, notwithstanding any other provision of
   the Plan or any Award Agreement, without the approval of the shareholders
   of the Company, no amendment, alteration, suspension, discontinuation, or
   termination of the Plan shall be made that would:

                  (i)  increase the total number of Shares available for
        Awards under the Plan or the maximum number of Shares with respect to
        which Awards may be made to individual Participants, except as
        provided in Section 4(b) hereof;

                  (ii) modify the performance criteria pursuant to which
        Restricted Stock vests;

                  (iii)     materially increase the benefits accruing to
        Participants under the Plan; or

                  (iv) materially modify the requirements as to eligibility
        for participation in the Plan.

             (b)  Adjustments of Awards Upon Certain Acquisitions.  In the
   event the Company or any Affiliate shall assume outstanding employee
   awards or the right or obligation to make future such awards in connection
   with the acquisition of another business or another corporation or
   business entity, the Committee may make such adjustments, not inconsistent
   with the terms of the Plan, in the terms of Awards granted to Participants
   as it shall deem appropriate in order to achieve reasonable comparability
   or other equitable relationship between the assumed awards and the Awards
   granted under the Plan to Participants as so adjusted.

             (c)  Correction of Defects, Omissions, and Inconsistencies.  The
   Committee may correct any defect, supply any omission, or reconcile any
   inconsistency in any Award or Award Agreement in the manner and to the
   extent it shall deem necessary or desirable to carry the Plan into effect.

   Section 8.     General Provisions

             (a)  No Rights to Awards.  No Key Salaried Employee, Participant
   or other Person shall have any claim to be granted any Award under the
   Plan, and there is no obligation for uniformity of treatment of Key
   Salaried Employees, Participants, or holders or beneficiaries of Awards
   under the Plan.  The terms and conditions of Awards need not be the same
   with respect to each Participant.

             (b)  Withholding.  No later than the date as of which an amount
   first becomes includible in the gross income of a Participant for federal
   income tax purposes with respect to any Award under the Plan, the
   Participant shall pay to the Company, or make arrangements satisfactory to
   the Company regarding the payment of, any federal, state, local or foreign
   taxes of any kind required by law to be withheld with respect to such
   amount.  Unless otherwise determined by the Committee, withholding
   obligations arising with respect to Awards to Participants under the Plan
   may be settled with Shares (other than Restricted Securities), including
   Shares that are part of, or are received upon exercise of, the Award that
   gives rise to the withholding requirement.  The obligations of the Company
   under the Plan shall be conditional on such payment or arrangements, and
   the Company and any Affiliate shall, to the extent permitted by law, have
   the right to deduct any such taxes from any payment otherwise due to the
   Participant.  The Committee may establish such procedures as it deems
   appropriate for the settling of withholding obligations with Shares,
   including, without limitation, the establishment of such procedures as may
   be necessary to satisfy the requirements of Rule 16b-3.

             (c)  No Limit on Other Compensation Arrangements.  Nothing
   contained in the Plan shall prevent the Company or any Affiliate from
   adopting or continuing in effect other or additional compensation
   arrangements, and such arrangements may be either generally applicable or
   applicable only in specific cases.

             (d)  Rights and Status of Recipients of Awards.  The grant of an
   Award shall not be construed as giving a Participant the right to be
   retained in the employ of the Company or any Affiliate.  Further, the
   Company or any Affiliate may at any time dismiss a Participant from
   employment, free from any liability, or any claim under the Plan.  Except
   for rights accorded under the Plan and under any applicable Award
   Agreement, Participants shall have no rights as holders of Shares as a
   result of the granting of Awards hereunder.  

             (e)  Unfunded Status of the Plan.  Unless otherwise determined
   by the Committee, the Plan shall be unfunded and shall not create (or be
   construed to create) a trust or a separate fund or funds.  The Plan shall
   not establish any fiduciary relationship between the Company and any
   Participant or other Person.  To the extent any Person holds any right by
   virtue of a grant under the Plan, such right (unless otherwise determined
   by the Committee) shall be no greater than the right of an unsecured
   general creditor of the Company.

             (f)  Governing Law.  The validity, construction, and effect of
   the Plan and any rules and regulations relating to the Plan shall be
   determined in accordance with the internal laws of the State of Wisconsin
   and applicable federal law.

             (g)  Severability.  If any provision of the Plan or any Award
   Agreement or any Award is or becomes or is deemed to be invalid, illegal,
   or unenforceable in any jurisdiction, or as to any Person or Award, or
   would disqualify the Plan, any Award Agreement or any Award under any law
   deemed applicable by the Committee, such provision shall be construed or
   deemed amended to conform to applicable laws, or if it cannot be so
   construed or deemed amended without, in the determination of the
   Committee, materially altering the intent of the Plan, any Award Agreement
   or the Award, such provision shall be stricken as to such jurisdiction,
   Person, or Award, and the remainder of the Plan, any such Award Agreement
   and any such Award shall remain in full force and effect.

             (h)  No Fractional Shares.  No fractional Shares or other
   securities shall be issued or delivered pursuant to the Plan, any Award
   Agreement or any Award, and the Committee shall determine (except as
   otherwise provided in the Plan) whether cash, other securities, or other
   property shall be paid or transferred in lieu of any fractional Shares or
   other securities, or whether such fractional Shares or other securities or
   any rights thereto shall be canceled, terminated, or otherwise eliminated.

             (i)  Headings.  Headings are given to the Sections and
   subsections of the Plan solely as a convenience to facilitate reference. 
   Such headings shall not be deemed in any way material or relevant to the
   construction or interpretation of the Plan or any provision thereof.

   Section 9.     Effective Date of the Plan

             The Plan shall be effective as of March 1, 1994, subject,
   however, to the approval of the Plan by the shareholders of the Company at
   the next annual meeting of shareholders, or any adjournment thereof,
   within twelve months following the date of adoption of the Plan by the
   Board of Directors of the Company.

   Section 10.    Term of the Plan

             No Award shall be granted under the Plan after March 1, 2004. 
   However, unless otherwise expressly provided in the Plan or in an
   applicable Award Agreement, any Award theretofore granted may extend
   beyond such date, and, to the extent set forth in the Plan, the authority
   of the Committee to amend, alter, adjust, suspend, discontinue, or
   terminate any such Award, or to waive any conditions or restrictions with
   respect to any such Award, and the authority of the Board of Directors of
   the Company to amend the Plan, shall extend beyond such date.