<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF JOHNSON WORLDWIDE ASSOCIATES, INC.
AS OF AND FOR THE YEAR ENDED SEPTEMBER 30, 1994 AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          SEP-30-1994
<PERIOD-START>                             OCT-02-1993
<PERIOD-END>                               SEP-30-1994
<CASH>                                          15,588
<SECURITIES>                                         0
<RECEIVABLES>                                   57,259
<ALLOWANCES>                                     2,317
<INVENTORY>                                     70,389
<CURRENT-ASSETS>                               155,368
<PP&E>                                          65,141
<DEPRECIATION>                                  38,562
<TOTAL-ASSETS>                                 219,681
<CURRENT-LIABILITIES>                           54,034
<BONDS>                                         31,190
<COMMON>                                           405
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<OTHER-SE>                                     127,792
<TOTAL-LIABILITY-AND-EQUITY>                   219,681
<SALES>                                        284,383
<TOTAL-REVENUES>                               284,303
<CGS>                                          173,507
<TOTAL-COSTS>                                  173,507
<OTHER-EXPENSES>                                90,046
<LOSS-PROVISION>                                 1,421
<INTEREST-EXPENSE>                               6,845
<INCOME-PRETAX>                                 12,484
<INCOME-TAX>                                     4,338
<INCOME-CONTINUING>                              8,146
<DISCONTINUED>                                   4,052
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,198
<EPS-PRIMARY>                                     1.51
<EPS-DILUTED>                                     1.51