<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS CONTAINED IN THE FORM 10-K FILED BY WPL HOLDINGS, INC. FOR THE YEAR
ENDED DECEMBER 31, 1994 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.
</LEGEND>
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-31-1994
<PERIOD-START>                             JAN-01-1994
<PERIOD-END>                               DEC-31-1994
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    1,266,255
<OTHER-PROPERTY-AND-INVEST>                    135,549
<TOTAL-CURRENT-ASSETS>                         154,434
<TOTAL-DEFERRED-CHARGES>                       249,663
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                               1,805,901
<COMMON>                                           308
<CAPITAL-SURPLUS-PAID-IN>                      304,442
<RETAINED-EARNINGS>                            293,048
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 597,798
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     59,963
<LONG-TERM-DEBT-NET>                           448,110
<SHORT-TERM-NOTES>                              56,975
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                  64,501
<LONG-TERM-DEBT-CURRENT-PORT>                    2,832
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 575,722
<TOT-CAPITALIZATION-AND-LIAB>                1,805,901
<GROSS-OPERATING-REVENUE>                      816,159
<INCOME-TAX-EXPENSE>                            35,411
<OTHER-OPERATING-EXPENSES>                     279,721
<TOTAL-OPERATING-EXPENSES>                     686,150
<OPERATING-INCOME-LOSS>                        130,009
<OTHER-INCOME-NET>                              10,619
<INCOME-BEFORE-INTEREST-EXPEN>                 140,628
<TOTAL-INTEREST-EXPENSE>                        36,657
<NET-INCOME>                                    68,560
<PREFERRED-STOCK-DIVIDENDS>                      3,310
<EARNINGS-AVAILABLE-FOR-COMM>                   65,250
<COMMON-STOCK-DIVIDENDS>                        59,010
<TOTAL-INTEREST-ON-BONDS>                       36,914
<CASH-FLOW-OPERATIONS>                         173,268
<EPS-PRIMARY>                                     2.13
<EPS-DILUTED>                                        0<F1>
<FN>
<F1>Applicable accounting rules do not require WPL Holdings, Inc. to report
earnings per share on a fully diluted basis.
</FN>