<ARTICLE> UT
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE FINANCIAL
STATEMENTS CONTAINED IN THE FORM 10-Q FILED BY WPL HOLDINGS, INC. FOR THE
QUARTER ENDED MARCH 31, 1995 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO
SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1995
<PERIOD-END>                               MAR-31-1995
<BOOK-VALUE>                                  PER-BOOK
<TOTAL-NET-UTILITY-PLANT>                    1,272,425
<OTHER-PROPERTY-AND-INVEST>                    137,850
<TOTAL-CURRENT-ASSETS>                         142,848
<TOTAL-DEFERRED-CHARGES>                       236,966
<OTHER-ASSETS>                                       0
<TOTAL-ASSETS>                               1,790,139
<COMMON>                                           308
<CAPITAL-SURPLUS-PAID-IN>                      305,364
<RETAINED-EARNINGS>                            296,314
<TOTAL-COMMON-STOCKHOLDERS-EQ>                 601,986
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                     59,963
<LONG-TERM-DEBT-NET>                           447,555
<SHORT-TERM-NOTES>                              56,975
<LONG-TERM-NOTES-PAYABLE>                            0
<COMMERCIAL-PAPER-OBLIGATIONS>                  32,063
<LONG-TERM-DEBT-CURRENT-PORT>                    1,328
<PREFERRED-STOCK-CURRENT>                            0
<CAPITAL-LEASE-OBLIGATIONS>                          0
<LEASES-CURRENT>                                     0
<OTHER-ITEMS-CAPITAL-AND-LIAB>                 590,269
<TOT-CAPITALIZATION-AND-LIAB>                1,790,139
<GROSS-OPERATING-REVENUE>                      224,884
<INCOME-TAX-EXPENSE>                            13,696
<OTHER-OPERATING-EXPENSES>                      68,362
<TOTAL-OPERATING-EXPENSES>                     180,856
<OPERATING-INCOME-LOSS>                         44,028
<OTHER-INCOME-NET>                                 306
<INCOME-BEFORE-INTEREST-EXPEN>                  44,334
<TOTAL-INTEREST-EXPENSE>                        10,157
<NET-INCOME>                                    20,481
<PREFERRED-STOCK-DIVIDENDS>                        828
<EARNINGS-AVAILABLE-FOR-COMM>                   19,653
<COMMON-STOCK-DIVIDENDS>                        14,925
<TOTAL-INTEREST-ON-BONDS>                        9,702
<CASH-FLOW-OPERATIONS>                          85,739
<EPS-PRIMARY>                                      .64<F1>
<EPS-DILUTED>                                        0
<FN>
<F1>Applicable accounting rules do not require WPL Holdings, Inc. to report
earnings per share on a fully diluted basis.
</FN>