EXHIBIT 23.1


                          Independent Auditors' Consent




   The Board of Directors
   Johnson Worldwide Associates, Inc.:


   We consent to incorporation by reference in the Registration Statement on
   Form S-8 of Johnson Worldwide Associates, Inc. of our reports dated
   November 10, 1994, relating to the consolidated balance sheets of Johnson
   Worldwide Associates, Inc. and subsidiaries as of September 30, 1994 and
   October 1, 1993, and the related consolidated statements of operations,
   shareholders' equity and cash flows for each of the years in the three
   year period ended September 30, 1994, and all related schedules, which
   reports appear or are incorporated by reference in the September 30, 1994,
   Annual Report on Form 10-K of Johnson Worldwide Associates, Inc.



                                                        KPMG Peat Marwick LLP




   Milwaukee, Wisconsin
   July 19, 1995