SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549

                                   FORM  10-Q


                  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
        X         THE SECURITIES EXCHANGE ACT OF 1934
      ------
                  For the quarterly period ended  June 30, 1996
      
                  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
      ------      THE SECURITIES EXCHANGE ACT OF 1934

                  For the transition period from ____________ to ____________

   Commission file number  1-9894 

                               WPL HOLDINGS, INC. 
             (Exact name of registrant as specified in its charter)

            Wisconsin                                      39-1380265
   (State or other jurisdiction              (I.R.S. Employer Identification
   of incorporation or organization)                        Number)

     222 West Washington Avenue, Madison, Wisconsin             53703
     (Address of principal executive offices)                  (Zip Code)

        Registrant's telephone number, including area code   608-252-3311 

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days.

                               YES   X         NO
                                  --------           --------         

   Indicate the number of shares outstanding of each of the issuer's classes
   of common stock, as of the latest practicable date.
                      
          Common Stock Outstanding at June 30, 1996:  30,795,260 shares

   
                                    CONTENTS



                                                                         PAGE
   PART I.   Financial Information:

                  Consolidated Financial Statements of WPL Holdings,
                   Inc.

                  Consolidated Balance Sheets as of June 30, 1996
                   and 1995 and December 31, 1995  . . . . . . . . . .    2,3

                  Consolidated Statements of Income for the Three and
                   Twelve Months Ended June 30, 1996 and 1995  . . . . .    4

                  Consolidated Statements of Cash Flows for the Three
                   and Twelve Months Ended June 30, 1996 and 1995  . . .    5

                  Notes to Consolidated Financial Statements . . . . . .    6

                  Management's Discussion and Analysis of Financial
                   Condition and Results of Operations . . . . . . . . .    7

   PART II.  Other Information . . . . . . . . . . . . . . . . . . . . .   16

                  Signatures . . . . . . . . . . . . . . . . . . . . . .   17

                  Exhibit Index  . . . . . . . . . . . . . . . . . . . .   18


   
                                       WPL HOLDINGS, INC. AND SUBSIDIARIES                   
                                             Consolidated Balance Sheets               
   

                                                June 30,       June 30,       December 31,
                                                  1996           1995            1995
                                                          (Thousands of Dollars)

                                                                      
   ASSETS
   UTILITY PLANT:
     Plant in service--
        Electric...........................   $1,686,564      $1,636,679      $1,666,134
        Gas................................      220,824         211,062         217,678
        Water..............................       23,217          22,006          22,518
        Common.............................      143,099         128,897         136,943
                                               ---------       ---------       ---------
                                               2,073,704       1,998,644       2,043,273
     Less: Accumulated provision for
        depreciation.......................      929,494         853,853         887,562
                                               ---------       ---------       ---------
                                               1,144,210       1,144,791       1,155,711

     Construction work in progress.........       52,936          33,486          36,996
     Nuclear fuel, net.....................       17,247          16,949          18,867
                                               ---------       ---------       ---------
       Total utility plant.................    1,214,393       1,195,226       1,211,574
                                               ---------       ---------       ---------
                                                                        
   OTHER PROPERTY AND EQUIPMENT:
     Other property and equipment..........      126,589         153,191         171,211
     Less:  Accumulated provision for
             depreciation..................       13,316          25,237          26,442
                                               ---------       ---------       ---------
                                                 113,273         127,954         144,769
                                               ---------       ---------       --------- 
   INVESTMENTS:
     Nuclear decommissioning trust funds...       84,747          64,342          73,357
     Other investments.....................       11,997          12,085          12,105
                                               ---------       ---------       ---------
                                                  96,744          76,427          85,462
                                               ---------       ---------       ---------

   CURRENT ASSETS:
     Cash and equivalents..................        9,635          11,071          11,386
     Accounts receivable less allowance
        for doubtful accounts of $1,162,
        $1,890 and $1,735, respectively....       81,253          61,484          94,648
     Fossil fuel, at average cost..........       14,548          12,689          14,625
     Materials and supplies, at average
        cost...............................       21,304          21,421          20,723
     Gas in storage, at average cost.......        4,615           5,178           6,319
     Prepayments and other.................       34,425          30,993          27,987
                                               ---------       ---------       ---------
             Total current assets..........      165,780         142,836         175,688
                                               ---------       ---------       ---------

   Restricted cash.........................        5,941           7,218           3,266
                                               ---------       ---------       ---------
   OTHER ASSETS:
     Regulatory assets.....................      166,403         159,660         171,699
     Deferred charges and other............       75,888         100,371          79,956
                                               ---------       ---------       ---------
             Total other assets............      242,291         260,031         251,655

   TOTAL ASSETS............................   $1,838,422      $1,809,692      $1,872,414
                                               =========         =======       =========
   


        The accompanying notes are an integral part of the consolidated
   financial statements.

   
   
                       WPL HOLDINGS, INC. AND SUBSIDIARIES
                           Consolidated Balance Sheets
   

                                                June 30,        June 30,    December 31,
                                                  1996            1995          1995
                                                       (Thousands of Dollars)

                                                                      
   CAPITALIZATION AND LIABILITIES

     Common stock, $.01 par value,
        authorized--100,000,000 shares;
        issued and outstanding--
        30,795,260 shares.................... $      308      $      308      $      308

     Premium on capital stock & capital
        surplus..............................    307,422         307,659         305,223
     Reinvested earnings.....................    307,885         288,021         291,939
                                               ---------       ---------       ---------
             Total common equity.............    615,615         595,988         597,470

   PREFERRED STOCK NOT MANDATORILY
    REDEEMABLE:
     Cumulative, without par value,
        authorized 3,750,000 shares
        maximum aggregate stated value
        $150,000,000;
             Cumulative, without par value,
               $100 stated value; 449,765
               shares outstanding............     44,977          44,977          44,977
             Cumulative, without par value,
               $25 stated value; 559,630
               shares outstanding............     14,986          14,986          14,986
                                               ---------       ---------       ---------
             Total preferred stock...........     59,963          59,963          59,963
   LONG TERM DEBT, NET.......................    423,701         431,027         430,362
                                               ---------       ---------       ---------
             Total capitalization............  1,099,279       1,086,978       1,087,795
                                               ---------       ---------       ---------

   CURRENT LIABILITIES:
     Current maturities of long-term debt....      3,453           2,871           3,397
     Variable rate demand bonds..............     56,975          56,975          56,975
     Short-term debt.........................     57,534          93,364         109,525
     Accounts payable........................     73,717          59,540          94,898
     Accrued payroll and vacation............     12,332          16,527          14,299
     Accrued taxes...........................     17,680           6,197           6,483
     Accrued interest........................      7,589           8,992           9,214
     Other...................................     43,195          24,030          26,783
                                               ---------       ---------       ---------
             Total current liabilities.......    272,475         268,496         321,574
                                               ---------       ---------       ---------
   OTHER LIABILITIES AND CREDITS:
     Accumulated deferred income taxes.......    238,048         226,688         241,150
     Accumulated deferred investment
             tax credits.....................     37,887          39,800          38,842
     Accrued environmental remediation costs.     76,611          79,044          76,852
     Other...................................    114,122         108,686         106,201
                                               ---------       ---------       ---------
             Total other liabilities and
              credits........................    466,668         454,218         463,045
                                               ---------       ---------       ---------

   TOTAL CAPITALIZATION AND
    LIABILITIES.............................. $1,838,422      $1,809,692      $1,872,414
                                               =========       =========       =========
   


        The accompanying notes are an integral part of the consolidated
   financial statements.

   

   
                       WPL HOLDINGS, INC. AND SUBSIDIARIES
                        Consolidated Statements of Income
   

                                           
                                          Three Months Ended          Twelve Months Ended
                                               June 30,                    June 30,
                                         1996           1995         1996            1995
                                        (In Thousands of Dollars Except for Per Share Data)            

                                                                      
   OPERATING REVENUES:
     Electric.....................     $137,084       $126,093     $574,664       $526,523
     Gas..........................       28,002         22,450      161,251        139,882
     Fees, rents and other........       43,207         27,447      148,646        118,370
                                        -------        -------      -------        -------
                                        208,293        175,990      884,561        784,775
                                        -------        -------      -------        -------
   OPERATING EXPENSES:
     Electric production fuels....       27,339         27,898      114,820        116,148
     Purchased power..............       16,429         10,234       58,406         37,368
     Purchased gas................       15,690         12,359       98,815         88,136
     Other operation..............       75,172         59,956      282,586        254,354
     Maintenance..................       10,940         13,216       38,486         42,516
     Depreciation and
      amortization................       22,712         21,552       89,311         82,682
     Taxes other than income......        8,884          9,348       33,572         34,772
                                        -------        -------      -------        -------
                                        177,166        154,563      715,996        655,976
                                        -------        -------      -------        -------

   OPERATING INCOME...............       31,127         21,427      168,565        128,799
                                        -------        -------      -------        -------
   INTEREST EXPENSE AND OTHER:
     Interest on debt.............       10,059         10,211       42,081         39,450
     Allowance for funds used
      during construction
      (credit)....................         (583)          (602)      (2,484)        (3,437)
     Other (income) and
      deductions, net.............       (6,128)           141      (13,287)         1,565
                                        -------        -------      -------        -------
                                          3,348          9,750       26,310         37,578

   INCOME FROM CONTINUING
    OPERATIONS BEFORE INCOME
    TAXES.........................       27,779         11,677      142,255         91,221
                                        -------        -------      -------        -------
   INCOME TAXES:
     Current......................       11,578            662       43,115         22,548
     Deferred.....................         (688)         2,825        5,807         10,304
     Amortization of investment
      tax credits.................         (478)          (479)      (1,914)        (1,921)
                                        -------        -------      -------        -------
                                         10,412          3,008       47,008         30,931
   PREFERRED STOCK DIVIDENDS
    OF SUBSIDIARY.................          828            827        3,311          3,310
                                        -------        -------      -------        -------
   INCOME FROM CONTINUING
    OPERATIONS....................       16,539          7,842       91,936         56,980
                                        -------        -------      -------        -------

   DISCONTINUED OPERATIONS:
     Loss from operations of
      discontinued subsidiary,
      net of applicable tax benefits
      of $0, $593, $591, and $1,130,
      respectively                          -              903          903          1,810
     Loss on diposal of subsidiary,
      net of applicable taxes of $0,
      $0, $3,271, and $0, respectively      -              -         10,974            -  
                                        -------        -------      -------        -------
                                            -              903       11,877          1,810
                                        -------        -------      -------        -------
   NET INCOME....................       $16,539         $6,939      $80,059        $55,170
                                        =======        =======      =======        =======

   EARNINGS PER SHARE:
     Income from continuing
      operations.................       $  0.54         $ 0.26       $ 2.99         $ 1.85
     Discontinued operations.....          0.00          (0.03)       (0.39)         (0.06)
                                        -------        -------      -------        -------
     Net income..................       $  0.54         $ 0.23       $ 2.60         $ 1.79
                                        =======        =======      =======        =======

   CASH DIVIDENDS PER SHARE OF
    COMMON STOCK.................       $0.4925         $0.485       $1.948         $1.925
                                        =======        =======      =======        =======
   WEIGHTED AVERAGE COMMON
    SHARES OUTSTANDING...........        30,795         30,744       30,779         30,774
                                        =======        =======      =======        =======

   

      The accompanying notes are an integral part of the consolidated
   financial statements.

   

   
                               WPL HOLDINGS, INC.

                      CONSOLIDATED STATEMENT OF CASH FLOWS

   
                                           
                                          Three Months Ended          Twelve Months Ended
                                               June 30,                    June 30,
                                         1996           1995         1996            1995
                                                       (Thousands of Dollars)           

                                                                       
   Cash flows from (used for)
    operating activities:                                

     Net income ......................  $16,539         $6,939      $80,059        $55,170
     Adjustments to reconcile net
       income to net cash from
       operating activities:
      Depreciation and amortization...   21,052         22,221       86,982         82,822
      Deferred income taxes and
       investment tax credits.........   (1,165)         2,367        3,925          6,538
      Amortization of nuclear fuel....    2,160          1,196        8,712          7,362
      Allowance for equity funds
       used during construction.......     (377)          (451)      (1,610)        (2,601)
      (Gain) loss on sale of
       subsidiaries...................      -              -          7,725            -  
      (Gain) loss on sale of other  
       property and equipment.........   (5,676)           -         (5,676)           -  
     Changes in assets and
       liabilities:
      Accounts receivable and
       unbilled revenues..............      544         10,271      (19,448)        (1,155)
      Production fuels, materials, and
       supplies.......................   (2,663)         1,438       (1,742)         4,535
      Gas in storage..................   (3,567)        (3,234)         563           (568)
      Prepayments and other...........  (11,310)        (8,537)      (3,432)        (1,613)
      Accounts payable and accruals...   (5,109)        (3,173)       6,922          5,029
      Accrued taxes...................   (6,423)       (11,222)      11,483          2,623
      Other, net......................  (10,522)       (27,197)       2,499         19,210
                                        -------        -------      -------        -------
         Net cash from (used for) 
          operating activities........   (6,517)        (9,382)     176,962        177,352
                                        -------        -------      -------        -------
   Cash flows from (used for)
    financing activities:                      
                                                              
     Long-term debt maturities,
      redemptions and sinking
      fund requirements...............   (2,615)         2,999       (6,805)        27,500
     Net change in short term debt....     (362)        61,301      (35,830)        22,306
     Retirement of first mortgage
      bonds...........................      -          (18,000)         -          (18,000)
     Common stock cash dividends,
      less dividends reinvested.......  (15,167)       (14,925)     (60,174)       (57,433)
     Other, net.......................      615          1,989          218            168
                                        -------        -------      -------        -------
         Net cash from (used for)
          financing activities........  (17,529)        33,364     (102,591)       (25,459)
                                        -------        -------      -------        -------
   Cash flows from (used for)
    investing activities:

     Proceeds from sale of other  
      property and equipment..........   36,264            -         36,264            -  
     Additions to utility plant,
      excluding AFUDC.................  (28,710)       (22,790)    (104,941)      (125,530)
     Allowance for borrowed funds
      used during construction........     (206)          (151)        (876)          (836)
     Dedicated decommissioning
      funding.........................   (2,224)          (862)     (20,405)       (13,372)
     Proceeds from sale of
      subsidiaries....................      -              -         22,130            -  
     Purchase of other property and
      equipment.......................   22,852           (912)       5,712         (9,294)
     Other, net.......................   (2,230)           610      (13,691)          (988)
                                        -------        -------      -------        -------
         Net cash from (used for)
          investing activities........   25,746        (24,105)     (75,807)      (150,020)
                                        -------        -------      -------        -------
   Net increase (decrease) in cash
    and equivalents...................    1,700           (123)      (1,436)         1,873
   Cash and equivalents at beginning
    of period.........................    7,935         11,194       11,071          9,198
                                        -------        -------      -------        -------
   Cash and equivalents at end of
    period............................  $ 9,635       $ 11,071       $9,635        $11,071
                                        =======        =======      =======        =======
   Supplemental disclosures of cash
    flow information:
   Cash paid during the period for:
     Interest on debt.................  $ 7,338       $  6,565     $ 43,143        $43,720
     Preferred stock dividends of
      subsidiary......................  $   828       $    828     $  3,310        $ 3,310
     Income taxes.....................  $16,879       $  5,671     $ 43,148        $17,876

   Noncash financing activities:
      Dividends reinvested............  $   -         $    -       $    -          $     -

   


   The accompanying notes are an integral part of the consolidated financial
   statements.

   
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS


   1.        The consolidated financial statements included herein have been
        prepared by WPL Holdings, Inc.  (the "Company"), without audit,
        pursuant to the rules and regulations of the Securities and Exchange
        Commission.  Accordingly, certain information and footnote
        disclosures normally included in financial statements prepared in
        accordance with generally accepted accounting principles have been
        condensed or omitted.  The consolidated financial statements include
        the Company and its wholly owned consolidated subsidiaries including
        Wisconsin Power and Light Company (WP&L). These financial statements
        should be read in conjunction with the financial statements and the
        notes thereto included in the Company's latest Annual Report on Form
        10-K.

             In the opinion of management, all adjustments, consisting only
        of normal recurring adjustments, necessary for a fair presentation of
        (a) the consolidated results of operations for the three and twelve
        month  periods ended June 30, 1996 and 1995, (b) the consolidated
        financial position at June 30, 1996 and 1995 and December 31, 1995,
        and (c) the consolidated statement of cash flows for the three and
        twelve month periods ended June 30, 1996 and 1995 have been made.

   2.        In April 1996, WP&L repurchased in a private transaction $5.0
        million of its Series V first mortgage bonds, due December 1, 2025,
        coupon rate of 9.30%. In order to purchase these bonds, the Company
        issued short term debt.


   3.        During the first quarter of 1996, the Financial Accounting
        Standards Board issued an Exposure Draft on Accounting for
        Liabilities Related to Closure and Removal of Long-Lived Assets which
        deals with, among other issues, the accounting for decommissioning
        costs.  If current electric utility industry accounting practices for
        such decommissioning are changed:  (1) annual provisions for
        decommissioning could increase, (2) the estimated cost for
        decommissioning could be recorded as a liability rather than as
        accumulated depreciation, with recognition of an increase in the
        recorded amount of nuclear plant, and (3) trust fund income from the
        external decommissioning trusts could be reported as investment
        income rather than as a reduction to decommissioning expense. Given
        the preliminary nature of the process, the Company cannot currently
        determine what impact, if any, this process may have on the Company's
        financial condition or results of operations.


   

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

   THREE MONTHS ENDED June 30, 1996 VS. June 30, 1995:

   OVERVIEW

        The Company reported consolidated second quarter net income from
   continuing operations of $16.5 million or 54 cents per share compared to
   $7.8 million or 26 cents per share for the same period in 1995. The
   increase in earnings primarily reflects the operation  of the Company's
   utility subsidiary, WP&L. During the second quarter a $3.4 million after-
   tax gain was recognized on the sale of a combustion turbine. Weather-
   driven natural gas sales growth, increased electric sales to other
   utilities, and continued customer growth  contributed to higher margins as
   compared with the second quarter of last year. 

        Electric margin increased by $5.4 million due to increased sales and
   lower aggregate costs per kWh.  Gas margin increased $2.2 million due to a
   change in the mix of sales from lower margin to higher margin customer
   classes.  WP&L operations and maintenance declined during the second quarter
   due primarily to the timing of nuclear plant refueling.

        Heartland Development Corporation, ("HDC"), parent company of the
   Company's non-regulated operations, reported a loss from continuing
   operations of $2.2 million for the second quarter of 1996 compared with a
   loss from continuing operations of $1.3 million for the same period in
   1995. The second quarter performance was primarily the result of losses on
   commodity transactions incurred by the energy services subsidiary.  

   
   Electric Operations
   
                              Revenues
                              and Costs           %                kWhs Sold             %          Customers at          %
                           (In Thousands)       Change          (In Thousands)        Change       End of Quarter      Change
                          1996        1995                   1996           1995                  1996        1995

                                                                                              
   Residential and
    Farm                $43,776     $43,247        1%        633,695       622,251       2%    334,035      327,319       2%

   Industrial            36,450      36,080        1%      1,003,872       991,595       1%        810          778       4%

   Commercial            24,519      24,168        1%        421,098       412,304       2%     45,300       44,227       2%

   Wholesale and
    Class A              31,367      20,319       54%      1,290,219       628,782     105%         92           83      11%

   Other                    972       2,279      (30%)        15,591        14,856       5%      1,742        1,497      16%
                        -------     -------                ---------     ---------             -------      -------

        Total           137,084     126,093        9%      3,364,475     2,669,788      26%    381,979      373,904       2%
                        -------     -------                =========     =========     ===     =======      =======     ===
   Electric
    Production Fuels     27,339      27,898       (6%)                                                

   Purchased Power       16,429      10,234       66%                                                 
                         ------      ------                         

   Margin               $93,316     $87,961        6%               
                         ======      ======      ===                
   

    Electric revenues increased $11.0 million, or 9 percent, as compared to
   the second quarter of 1995. The increase was the result of a 26 percent
   increase in kWh sales primarily due to increased bulk power sales during
   the second quarter 1996.

    Electric margin increased $5.4 million, or 6 percent, during the second
   quarter of 1996 compared to the second quarter of 1995  primarily due to
   higher sales (as discussed above). Aggregate costs of production fuels and
   purchased power increased as a result of a 26 percent increase in kWh
   sales. Because of this increase in sales and the availability of
   competitively priced off-system power, purchased power increased 66
   percent. 

   
                         Gas Operations
   
                                Revenues
                                and Costs           %          Therms Sold          %         Customers at         %
                             (In Thousands)       Change      (In Thousands)      Change     End of Quarter      Change
                            1996        1995                 1996       1995                 1996       1995

                                                                                        
   Residential and Farm   $14,703     $10,697       37%    23,245      18,843       23%   131,093    126,581       4%

   Firm                     7,855       5,839       35%    15,493      13,419       15%    16,160     15,733       3%

   Interruptible              611         606        1%     1,659       1,942      -15%       258        236       9%

   Transport. and 
    Other                   4,833       5,308       -9%    34,342      40,188      -15%       266        243       9%
                          -------     -------             -------     -------             -------    -------
        Total              28,002      22,450       25%    74,739      74,392        0%   147,777    142,793       3%
                          -------     -------             =======     =======      ===    =======     ======     ===
   Purchased Gas           15,690      12,359       27%                                                     
                          -------     -------      ---           
   Margin                  12,312      10,091       22%          
                          =======     =======      ===           

   

        Gas revenues increased $5.6 million, or 25 percent, in the second
   quarter of 1996 as compared to 1995. The  increased revenues were the
   result of higher commodity costs passed on to customers and a change in
   the sales mix while total therm sales remained relatively unchanged, the
   mix of these sales indicates a decline of 15 percent in transportation and
   interruptible sales with a corresponding increase of 23 percent and 15
   percent in  higher margin residential and firm sales, respectively. The
   gas incentive program authorized by the Public Service Commission of
   Wisconsin also resulted in a loss of $0.1 million pre-tax during the
   second quarter of 1996 compared with additional savings of $0.3 million
   pre-tax for the same period in 1995.  


   Fees, Rents and Other Revenues

        Fees, rents and other revenues primarily reflect sales and revenues
   of the Company's non-regulated subsidiaries, consolidated under HDC, as
   adjusted for discontinued operations. The increase in fees, rents and
   other revenues of $15.8 million is primarily due to higher energy
   marketing revenues of $14.3 million due to an increase in power marketing
   activity at the energy marketing company.

        In addition to the revenues of the non-regulated businesses, fees,
   rents and other revenues also include revenue from the water utility
   operations of WP&L. These revenues represent $1 million for the three
   months ended June 30, 1996 and 1995. 


   Other Operation and Maintenance 

        The increase in  other operation and maintenance expense of $12.9
   million is primarily due to the increased activity in the energy marketing
   business. In addition, losses were incurred in gas and electric marketing
   transactions in the energy services subsidiary.

   Depreciation and Amortization 

        Depreciation and amortization expense increased $1.2 million as a
   result of property additions.

   Income Taxes

        Income taxes increased between second quarters consistent with 
   higher taxable income. 


   Other (Income) and Deductions, Net

        Other (income) and deductions, net increased $6.3 million due to the
   $5.7 million pre-tax gain on the sale of a combustion turbine.



   TWELVE MONTHS ENDED June 30, 1996 VS. June 30, 1995:

   OVERVIEW

        The Company reported consolidated net income from continuing
   operations of $91.9 million or $2.99 per share  for the twelve months
   ended June 30, 1996 as compared to $57.0 million or $1.85 per share for
   the same period in 1995. Earnings per share for the twelve month periods
   ended June 30, 1996 and June 30, 1995 were $2.60 and $1.79, respectively,
   reflecting the impact of the discontinued operation of A&C Enercom
   Consultants, Inc. The increase in earnings primarily reflects the
   operations of the Company's utility subsidiary, WP&L. Weather-driven 
   sales growth along with continued customer growth in the service territory
   contributed to increased electric and gas margins as compared with the
   twelve months ended June 30, 1995. In addition a $3.4 million after-tax
   gain on the sale of a combustion turbine was recognized during the twelve
   months ended June 30, 1996.  

        Electric margin increased by $26.6 million, or 7 percent, from
   increased sales and lower costs per kWh for both electric production fuels
   and purchased power. Gas margins increased $10.7 million, or 21 percent,
   as a result of increased therm sales. In addition, other operation and
   maintenance expenses at the utility decreased primarily due to higher
   early retirement and severance expenses during the twelve month period
   ended June 30, 1995 and a shift in the refueling cycle at the Kewaunee 
   Nuclear Power Plant from the second quarter of 1995 to the fourth quarter 
   of 1996.
    
        Partially offsetting the increases to income was a $6.6 million
   increase in depreciation expense primarily resulting from property
   additions and higher decommissioning related expenses.    

        HDC reported a loss from continuing operations of $0.9 million for
   the twelve months ended June 30, 1996 compared with a loss from continuing
   operations of $3.7 million for the same period in 1995. The change is due
   to the gains on the sales of Heartland Retirement Services during the
   first quarter of 1996 and Heartland Fuels Corporation during the last
   quarter of 1995. During the fourth quarter of 1995, a $13.2 million loss
   on discontinued operations resulted from the sale of A&C Enercom
   Consultants, Inc. which is discussed in the "Discontinued Operations"
   section of the MD&A. 

   
   Electric Operations
   
                              Revenues
                              and Cost            %             kWh Sold              %          Customers at         %
                           (In Thousands)       Change       (In Thousands)        Change       End of Quarter     Change
                          1996         1995                1996          1995                  1996        1995

                                                                                          
   Residential
    and Farm            $204,141     $192,023     6%     3,013,326     2,779,130      9%      334,035     327,319     2%

   Industrial            143,488      140,133     2%     3,933,209     3,816,898      3%          810         778     4%

   Commercial            104,590      100,234     4%     1,809,125     1,700,213      6%       45,300      44,227     2%

   Wholesale and
    Class A              117,570       85,219    38%     4,278,026     2,575,668     66%           92          83    11%

   Other                   4,875        8,914   (45)%       56,209        53,636      5%        1,742       1,497    16%
                         -------      -------           ----------    ----------              -------     -------

        Total            574,664      526,523     7%    13,089,895    10,925,545     20%      381,979     373,904     2%
                         -------      -------           ==========    ==========    ===       =======     =======   ===
   Electric 
    production fuels     114,820      116,148    (1)%                                                            

   Purchased Power        58,406       37,368    61%                                                             
                         -------      -------                     

   Margin               $401,438     $373,007     8%              
                         =======      =======   ===               

   

    Electric revenues increased $48.1 million, or 7 percent, as compared to
   the twelve months ended June 30, 1995. The increase was the result of a 20
   percent increase in kWh sales primarily due to a much warmer summer in
   1995, colder winter weather in 1996, higher sales to other utilities and
   customer growth. 

    Electric margin increased 8 percent during the twelve months ended June
   30, 1996 compared to the same period in 1995 primarily due to  higher
   sales combined with reduced costs per kWh for electric production fuels
   and purchased power. Although total fuel and purchased power costs
   declined on a per kWh basis, total purchased power expense increased by 61
   percent. This increase is due to the Company's higher level of bulk power
   sales as well as the opportunity to purchase low-cost energy. Partially
   offsetting increased purchased power costs are slightly lower delivered
   coal and nuclear fuel costs.


   
   Gas Operations
   
                            Revenues
                           and Costs            %          Therms Sold          %            Customers at           %
                         (In Thousands)      Change      (In Thousands)       Change        End of Quarter        Change
                        1996        1995                 1996       1995                  1996          1995

                                                                                         
   Residential and     $84,954    $66,029       29%   142,221     114,956       24%      131,093      126,581        4%

   Firm                 47,481     37,474       27%    99,772      82,297       21%       16,160       15,733        3%

   Interruptible         3,607      6,246      (42)%   10,673      19,148      (44)%         258          236        9%

   Transport. and
    Other               25,208     30,135      (16)%  174,725     159,560       10%          266          243        9%
                       -------    -------             -------     -------                -------      -------

        Total          161,250    139,884       15%   427,391     375,961       14%      147,777      142,793        3%
                       =======    =======             =======     =======      ===       =======      =======      ===

   Purchased Gas        98,815     88,138       12%                                                          
                       -------    -------                    
   Margin              $62,435    $51,746       21%          
                       =======    =======      ===           

   

     Gas revenues increased $21.4 million, or 15 percent, during the twelve
   months ended June 30, 1996 as compared to the twelve months ended June 30,
   1995. The higher revenues were the result of a 14 percent rise in therm
   sales primarily due to colder weather and residential and firm customer
   growth. The higher sales volumes as well as favorable management of gas
   supply costs resulted in a $10.7 million, or 21 percent, increase in gas
   margin. 

     With the elimination of the purchased gas adjustment clause effective
   January 1, 1995, the fluctuations in the commodity cost of gas above or
   below a prescribed commodity price index will increase or decrease WP&L's
   margin on gas sales. Both benefits and exposures are subject to customer
   sharing provisions. WP&L's share is capped at $1.1 million, pre-tax. For
   the twelve months ended June 1996, the gas incentive program resulted in
   additional savings  of $1.0 million pre-tax.  


   Fees, Rents and Other Revenues

     Fees, rents and other revenues primarily reflect sales and revenues of
   the Company's non-regulated subsidiaries, consolidated under HDC, as
   adjusted for discontinued operations.

     The increase in fees, rents and other revenues is primarily due to
   higher energy marketing revenues. The increase was partially offset by
   lower revenues in the environmental, engineering business and housing
   subsidiary.

     In addition to the revenues of the non-regulated businesses, fees, rents
   and other revenues also include revenue from the water utility operations
   of WP&L. These revenues represent $4.2 and $4.1 million for the twelve
   months ended June 30, 1996 and 1995, respectively. 


   Other Operation and Maintenance

     The increase in other operation and maintenance expense of $24.2 million
   is primarily due to the increased activity in the energy marketing
   business and losses incurred in gas and electric marketing transactions in
   the energy services subsidiary. The increase in expenses at HDC was
   offset by a $22.0 million reduction in expense at the utility company.
   The decrease in the utility operations is a result of higher early
   retirement and severance expenses during the twelve months ended June 30,
   1995, related to the Company's reengineering efforts. In addition, nuclear
   plant refueling costs which occurred during the twelve month period ending
   June 30, 1995 are not expected to occur until the fourth quarter of 1996. 


   Depreciation and Amortization 

     Depreciation and amortization expense increased $6.6 million  as a
   result of property additions, and greater amortization of contributions in
   aid of construction  (a reduction of expense) in the second quarter of
   1995 compared with the same period in 1996.


   Interest on Debt 

     The increase in interest expense is primarily due to the increase in
   debt at the housing subsidiary relating to construction projects during
   the second half of 1995.

   Income Taxes

     Income taxes increased for the twelve month period ended June 30, 1996,
   as a result of higher taxable income.


   Other (Income) and Deductions, Net

     Other (income) and deductions, net  increased primarily as a result two
   significant gains recognized during the twelve months ended June 30, 1996.
   In the second quarter of 1996 the sale of a combustion turbine resulted in
   a pre-tax gain of $5.7 million and in the first quarter of 1996 a $3.3
   million pre-tax gain resulted from the sale of a HDC real estate
   investment, Heartland Retirement Services.
     

   Discontinued Operations

     During the fourth quarter of 1995, the Company sold A&C Enercom
   Consultants, Inc. ("A&C"), its utility energy and marketing consulting
   business. For the twelve months ended June 30, 1996, the loss from
   operations of A&C was $.9 million, net of tax, and the loss on the
   disposal of A&C was $11.0 million, net of tax. For the twelve months ended
   June 30, 1995, the loss from operations was $1.8 million, net of tax, and
   there was no loss on the disposal of A&C.  


   LIQUIDITY AND CAPITAL RESOURCES

     The Company's liquidity is primarily determined by the level of cash
   generated from operations and the funding requirements of WP&L's ongoing
   construction and maintenance programs. WP&L finances its construction
   expenditures through internally generated funds supplemented, and when
   required, by outside financing.  (Also see: Note 2 in the "Notes to
   Financial Statements," page 6.) 

     During the three and twelve months ended June 30, 1996 and June 30,
   1995, the Company generated sufficient cash flows from operations, the
   sale of other property and equipment and short-term borrowings to cover
   operating expenses, cash dividends and investing activities. Cash flows 
   from operations decreased to $(6.5) million for the three months ended 
   June 30, 1996, compared to $(9.4) million for the same period last year. 
   For the twelve month period ended June 30, 1996, cash flows from operations
   decreased to $177.0 million from $177.4 million during the same period in
   1995. During the twelve months ended June 30, 1996, the Company received
   $58.4 million from  sales of a combustion turbine and several non-
   regulated investments.
    
   Financing and Capital Structure

     The level of short-term borrowing fluctuates based primarily on seasonal
   corporate needs, the timing of long-term financing and capital market
   conditions.  WP&L generally borrows on a short-term basis to provide
   interim financing of construction and capital expenditures in excess of
   available internally-generated funds. To maintain flexibility in its
   capital structure and to take advantage of favorable short-term rates, the
   Company also uses proceeds from the sales of accounts receivable and
   unbilled revenues to finance a portion of its long-term cash needs. Bank
   lines of credit of $70 million at June 30, 1996 are available to support
   these borrowings.

     The Company's capitalization at June 30,1996, including the current
   maturities of long-term debt, variable rate demand bonds and short-term
   debt, consisted of 56 percent common equity, 6 percent preferred stock and
   38 percent long-term debt. 


   Capital Expenditures

     The Company's largest subsidiary, WP&L is a capital-intensive business
   and requires large investments in long-lived assets. Therefore, the
   Company's most significant capital requirements relate to construction
   expenditures. Construction expenditures for the three months ended June
   30, 1996 were $29.3 million.  The estimated construction expenditures for
   the remainder of 1996 are $99.2 million.  
                                
     The Company has a 41.0 percent ownership interest in the Kewaunee
   Nuclear Power Plant (KNPP).  The operating partner of this plant is
   Wisconsin Public Service Corporation (WPSC). The steam generator tubes at
   KNPP are susceptible to corrosion and cracking phenomena seen throughout
   the nuclear industry.  Steam Generator A is currently 24.94% effectively
   plugged and Steam Generator B is 17.69% effectively plugged for an average
   of 21.32%.  The current Kewaunee safety analysis report allows an
   effective tube plugging limit of up to 25% average for both steam
   generators, not to exceed 25% in either steam generator.  Analyses are
   currently being performed which the operating partner believes will
   increase the effective plugging limit to 30%.  The small reduction in
   capacity which has resulted from this tube plugging has not had a material
   impact on the financial performance of the Company.  


     As a result of the need to address the repair or replacement of the
   steam generators, the owners of KNPP have been evaluating, and are con-
   tinuing to evaluate, various alternatives to deal with the degradation of
   the steam generator tubes.  As part of this evaluation, the owners have or
   will take the following actions:

     (a)  The Nuclear Regulatory Commission ("NRC") has been requested to
          redefine the pressure boundary point of the repaired steam
          generator tubes, which have been removed from service by plugging,
          in order to allow the return of many of the tubes to service; thus,
          permitting KNPP to return to full licensed power.

     (b)  The NRC will be requested to increase the steam generator effective
          plugging limit from 25% to 30%.

     (c)  A request will be submitted to the NRC to allow the owners to
          pursue welded repair technologies to repair existing sleeved tubes
          in an effort to return plugged tubes to service.

     (d)  The partners continue to evaluate the economics of replacement of
          the steam generators. The replacement of steam generators is
          estimated to cost approximately $100 million, exclusive of
          additional purchased power costs associated with an extended
          shutdown.

     WP&L believes that the best near term economic alternative for the
   owners of KNPP is to continue to pursue tube recovery and repair
   processes.  WP&L will reassess its views of available alternatives based
   on the condition of the steam generator tubes during the fall 1996
   refueling outage.

     Currently, the owners of KNPP have different views of the future
   market value of energy which impact on the desirability of replacing the
   steam generators.  During the first quarter of 1996 WPSC filed an
   application with the Public Service Commission of Wisconsin (PSCW) seeking
   approval to replace the steam generators in 1999.  WP&L believes that
   analysis and final action on this application will take approximately two
   years to complete.  The joint owners continue to analyze and discuss
   various options related to the future of KNPP, including various ownership
   transfer alternatives. The net book value of WP&L's share of KNPP as of
   June 30, 1996 was $57 million.

     WP&L has applied to the PSCW for accelerated depreciation of this
   remaining book value of KNPP such that by the end of the year 2002
   there would be full recovery of all plant investment. The request for this
   acceleration reflects the condition of the present steam generators and
   the evolution of the electric generation marketplace towards a more
   competitive model. 

   Rates and Regulatory Matters

     In the PSCW rate order UR-109, effective January 1, 1995, the PSCW
   approved certain incentive programs.  Based on the 1995 performance of the
   SO2 emissions and service reliability incentive programs a $2.5 million 
   refund to retail electric customers was made after the second quarter of 
   1996. The refund associated with the gas portion of the program has not 
   been approved by the PSCW.

   Industry Outlook

     The PSCW's inquiries into the future structure of the natural gas and
   electric utility industries are ongoing. The stated goal of the PSCW in
   the natural gas docket is to move all gas supply activities out of the
   existing regulated distribution utilities and allow independent units to
   compete for the business. The goal of the electric restructuring process
   is to create open access transmission and distribution services for all
   customers with competitive generation and customer service markets.
   Additional proceedings as well as consultation with the legislature are
   planned prior to a target implementation date after the year 2000. 

     On April 24, 1996, the Federal Energy Regulatory Commission ("FERC")
   issued two rules ( No. 888 and 889) that will promote competition by
   opening access to the nation's wholesale power market. The new rules
   require public utilities that own, control or operate transmission 
   systems to provide other companies with the same transmission
   access/service that they provide to themselves.  The FERC proposes that
   each public utility replace its soon-to-be- filed single open access
   tariff with a capacity reservation tariff by December  31, 1997. The
   Company presently has on file with the FERC a pro forma open access
   transmission tariff, filed on July 8, 1996, in compliance with FERC order
   No. 888. 


   INFLATION

     The impacts of inflation on WP&L are currently mitigated through current
   rate making methodologies.   Although rates will be held flat until at
   least 1997, management expects that any impact of inflation will be
   mitigated by customer growth and productivity improvements. 


   OTHER

   Proposed Merger

     The Company, IES Industries Inc. ("IES"), and Interstate
   Power Co. ("IPC") have entered into an Agreement and Plan of Merger
   ("Merger Agreement"), dated November 10, 1995, as amended, providing for: 
   a) IPC becoming a wholly-owned subsidiary of the Company, and b) the merger
   of IES with and into the Company, which merger will result in the combina-
   tion of IES and the Company as a single holding company (collectively, the
   "Proposed Merger").  The holding company will be renamed Interstate Energy
   Corporation ("Interstate Energy)". 

     The Joint Proxy Statement/Prospectus of the Company, IES and IPC was 
   filed with the Securities and Exchange Commission on July 11, 1996. The 
   Merger Agreement contemplated an adjustment of the IES Ratio to 1.01 shares
   of Interstate Energy Common Stock from the initial ratio of 0.98 in the event
   that prior to the consummation of the transaction, McLeod, Inc., a Delaware
   corporation in which IES has a significant ownership interest ("McLeod"),
   (a) completed a firm commitment underwritten initial public offering of
   its Class A common stock at a per share price of at least $13.00 in which
   McLeod received gross proceeds of  at least $75 million and (b)
   immediately following the public offering the Class A common stock was
   registered under Section 12 of the Exchange Act. On June 14,1996, McLeod
   completed an initial public offering of 13.8 million shares of its Class A
   common stock at a price of $20 per share. The McLeod offering satisfied
   the conditions of the McLeod contingency and the IES Ratio was adjusted to
   the 1.01. 

     The shareowner vote on the merger is expected to occur at annual
   meetings to be held by each of the Company, IES and IPC on September 5,
   1996. The corporate headquarters of Interstate Energy will be in Madison, 
   Wisconsin.
                                                                
     On August 5, 1996, MidAmerican  Energy Company, an electric and natural
   gas utility company based in Des Moines, Iowa, announced that it had made
   an unsolicited bid to acquire IES in a cash and stock transaction.  The 
   Company cannot currently determine what, if any, impact the unsolicited bid
   of MidAmerican may have on the transaction contemplated by the Merger
   Agreement. 

   Union Contract

          WP&L and International Brotherhood of Electrical Workers, Local 965 
   reached agreement on a new three year collective bargaining contract on 
   June 14. The new agreement includes increases in the base wage during the
   first, second and third years of the contract of  3 percent, 3 percent and 
   3.25 percent, respectively. The new agreement is effective retroactive to 
   June 1, 1996, with wages retroactive to May 26, which is the beginning of 
   a pay period. At the end of the second quarter, the contract covered 1,587 
   of WP&L's employees which represents approximately 69 percent of the total 
   employees at WP&L. 

   

                           PART II - OTHER INFORMATION


   Item 6.  Exhibits and Reports on Form 8-K


              1. Exhibits

              2A   Amendment No. 1 to Agreement and Plan of Merger and Stock
                   Option Agreements, dated May 22, 1996, by and among the
                   Company, IES Industries Inc., Interstate Power Company,
                   AMW Acquisition, Inc., WPLH Acquisition Co. and Interstate
                   Power Company [Incorporated by reference to Exhibit 2.1
                   to the Company's Current Report on Form 8-K, dated May 22,
                   1996]
              3A   Amendment to By-Laws of the Company
              3B   By-laws of the Company as revised July 25,1996
              27   Financial Data Schedule

              2. Reports on Form 8-K:  The Company filed a Current Report on 
                 Form 8-K, dated May 22, 1996, reporting under Item 5 that it
                 had entered into an amendment to the Merger Agreement (and 
                 related documents), dated as of November 10, 1995, by and 
                 among the Company, IES Industries Inc., Interstate Power
                 Company and AMW Acquisition, Inc.



   

                                    SIGNATURE


   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.


                                        WPL Holdings, Inc.


   Date: August 14, 1996                /s/ Edward M. Gleason
                                        Edward M. Gleason, Vice President -
                                        Treasurer, and Corporate Secretary
                                        (principal financial officer and
                                        officer authorized to sign on behalf
                                        of the registrant)

   
                                  EXHIBIT INDEX



   Exhibit
     No.           Description

       2A    Amendment No. 1 to Agreement and Plan of Merger and Stock
             Option Agreements, dated May 22, 1996, by and among the
             Company, IES Industries Inc., Interstate Power Company,
             AMW Acquisition, Inc., WPLH Acquisition Co. and Interstate
             Power Company [Incorporated by reference to Exhibit 2.1
             to the Company's Current Report on Form 8-K, dated May 22,
             1996]

       3A    Amendment to By-Laws of the Company
              
       3B    By-Laws of the Company as revised July 25,1996

       27    Financial Data Schedule