SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549
                              _____________________

                                    FORM 10-Q

   (Mark One)
    X   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

        For the quarterly period ended July 13, 1996

                                       OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

           For the transition period from __________ to __________

                          Commission File Number 0-549

                           SCHULTZ SAV-O STORES, INC.             
             (Exact Name of Registrant as Specified in its Charter)

                WISCONSIN                             39-0600405      
     (State or other jurisdiction                    (I.R.S. Employer
   of incorporation of organization)                 Identification No.)

            2215 UNION AVENUE                        53082-0419
          SHEBOYGAN, WISCONSIN                       (Zip Code)
         (Address of principal
          executive offices)

                          Registrant's telephone number
                        including area code 414-457-4433

                  _____________________________________________
               Former name, former address and former fiscal year,
                          if changed since last report

      Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (of for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to the filing requirements for the past 90 days.  Yes   X    NO

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

      Indicate by check mark whether the registrant has filed all reports
   required to be filed by Section 12, 13 or 15(d) of the Securities Exchange
   Act of 1934 subsequent to the distribution of securities under a plan
   confirmed by a court.  Yes        NO      

   APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date.

      As of August 23, 1996, 4,619,098 shares of common stock, $0.05 par
   value, were issued and outstanding.

   
                           SCHULTZ SAV-O STORES, INC.

                                      INDEX
                                                                      PAGE
                                                                     NUMBER
      PART I - FINANCIAL INFORMATION:

      Item 1. - Financial Statements

                 Unaudited Consolidated Balance Sheets                  3

                 Unaudited Statements of Earnings                       4

                 Unaudited Statements of Cash Flows                     5

                 Notes to Unaudited Consolidated Financial Statements   6

        Item 2. - Management's Discussion and Analysis of Financial 
                 Condition and Results of Operations                    8

        PART II - OTHER INFORMATION

        Item 4. - Submission of Matters to a Vote of Security Holders  11

        Item 6. - Exhibits and Reports on Form 8-K                     12

        SIGNATURES                                                     12

   
                         PART I - FINANCIAL INFORMATION

   Item 1.  Financial Statements

                     SCHULTZ SAV-O STORES, INC. & SUBSIDIARY
                      UNAUDITED CONSOLIDATED BALANCE SHEETS

                                                   July 13     December 30
                      ASSETS                         1996          1995
   CURRENT ASSETS:
     Cash and equivalents                        $17,296,000   $14,424,000 
     Accounts receivable                           7,844,000     5,562,000 
     Inventories                                  18,854,000    20,458,000 
     Other current assets                          4,436,000     5,025,000 
     Amounts currently receivable under 
       capital sublease agreements                   581,000       581,000 
     Deferred income taxes                         3,504,000     3,504,000 
                                                 -----------   -----------
       Total currents assets                      52,515,000    49,554,000 

   AMOUNTS RECEIVABLE UNDER CAPITAL 
   SUBLEASE AGREEMENTS                             9,050,000     9,361,000 

   LEASED PROPERTY UNDER CAPITAL LEASES, net       2,942,000     3,089,000 

   OTHER NONCURRENT ASSETS                         2,149,000     2,203,000 

   PROPERTY AND EQUIPMENT, net                    22,103,000    22,827,000 
                                                 -----------   -----------
       Total assets                              $88,759,000   $87,034,000 
                                                 ===========   ===========

       LIABILITIES AND SHAREHOLDERS' INVESTMENT

   CURRENT LIABILITIES:
     Accounts payable                            $13,102,000   $12,340,000 
     Accrued liabilities-
       Employee benefits                           2,531,000     2,440,000 
       Retail repositioning reserve                1,076,000     1,145,000 
       Insurance related                           3,196,000     2,805,000 

       Other                                       5,296,000     4,855,000 
     Current maturities of long-term debt            341,000       337,000 
     Current obligations under capital leases        777,000       777,000 
                                                 -----------   -----------
       Total current liabilities                  26,319,000    24,699,000 
                                                 -----------   -----------
   DEFERRED INCOME TAXES                           2,060,000     2,060,000 

   LONG-TERM DEBT                                  3,524,000     3,719,000 

   CAPITAL LEASE OBLIGATIONS                      12,850,000    13,268,000 

   SHAREHOLDERS' INVESTMENT:
     Preferred stock                                  16,000        16,000 
     Common stock                                    292,000       292,000 
     Additional paid-in capital                   12,990,000    12,990,000 
     Retained earnings                            42,950,000    40,855,000 
                                                 -----------   -----------
       Total                                      56,248,000    54,153,000 
     Less treasury stock                         (12,242,000)  (10,865,000)
                                                 -----------   -----------
       Total shareholders' investment             44,006,000    43,288,000
                                                 -----------   -----------
       Total liabilities and 
       shareholders' investment                  $88,759,000   $87,034,000
                                                 ===========   ===========
   

                     SCHULTZ SAV-O STORES, INC. & SUBSIDIARY

                        UNAUDITED STATEMENTS OF EARNINGS

                            For the 12-weeks ended    For the 28-weeks ended

                         July 13      July 15        July 13       July 15
                           1996         1995           1996          1995

   NET SALES           $105,544,000 $101,996,000  $239,623,000  $234,274,000 

   COSTS AND EXPENSES:
     Cost of products
      sold               88,539,000   85,262,000   201,087,000   196,251,000 
     Operating and 
      administrative
      expenses           14,414,000   14,213,000    33,831,000    33,468,000 
                        -----------  -----------   -----------   -----------
       Operating income   2,591,000    2,521,000     4,705,000     4,555,000 

     Interest expense      (200,000)    (215,000)     (468,000)     (502,000)
     Interest income        172,000      225,000       376,000       490,000 
                        -----------  -----------   -----------   -----------
      Earnings before 
      income taxes        2,563,000    2,531,000     4,613,000     4,543,000 

   PROVISION FOR 
    INCOME TAXES            987,000      975,000     1,776,000     1,750,000 
                        -----------  -----------   -----------   -----------
   NET EARNINGS          $1,576,000   $1,556,000    $2,837,000    $2,793,000 
                         ==========   ==========    ==========    ==========
   NET EARNINGS PER 
    SHARE - PRIMARY
    AND FULLY DILUTED         $0.33        $0.31         $0.59         $0.55 
                         ==========   ==========    ==========    ==========
    CASH DIVIDENDS PAID 
     PER SHARE OF 
     COMMON STOCK             $0.08        $0.03         $0.16         $0.06 
                         ==========   ==========    ==========    ==========
    AVERAGE OUTSTANDING
    COMMON AND 
    EQUIVALENT SHARES     4,752,000    4,965,000     4,770,000     4,982,000 
                         ==========   ==========    ==========    ==========

   
                     SCHULTZ SAV-O STORES, INC. & SUBSIDIARY

                       UNAUDITED STATEMENTS OF CASH FLOWS

                                                     For the 28-weeks ended
                                                      July 13     July 15
                                                        1996        1995

   CASH FLOWS FROM OPERATING ACTIVITIES:
     Net earnings                                    $2,837,000  $2,793,000 

     Adjustments to reconcile net earnings to net 
       cash flows from operating activities-
        Depreciation and amortization                 2,393,000   2,426,000 
        Other non-cash items                                  -     151,000 

     Changes in assets and liabilities-
       (Increase) in receivables                     (2,282,000) (2,417,000)
       Decrease in inventories                        1,604,000   3,648,000 
       Decrease (increase) in prepaids and 
        other assets                                    594,000    (242,000)
       Increase in accounts payable                     762,000     999,000 
       Increase (decrease) in accrued other 
        current liabilities                             858,000    (586,000)
                                                     ----------  ----------
         Net cash flows from operating activities     6,766,000   6,772,000 
                                                     ----------  ----------
   CASH FLOWS FROM INVESTING ACTIVITIES:
     Expenditures for property and equipment         (1,473,000) (1,365,000)
     Receipt of principal amounts under capital
       sublease agreements and notes receivable         311,000     279,000 
     Proceeds from asset sales                                -     562,000 

       Net cash flows from investing activities      (1,162,000)   (524,000)
                                                     ----------  ----------
   CASH FLOWS FROM FINANCING ACTIVITIES:
     Payment for acquisition of treasury stock       (1,377,000)   (736,000)
     Payment of cash dividends                         (742,000)   (299,000)
     Principal payments under capital 
       lease obligations                               (418,000)   (385,000)
     Principal payments on long-term debt              (195,000)   (191,000)
                                                     ----------  ----------
         Net cash flows from financing activities    (2,732,000) (1,611,000)
                                                     ----------  ----------
   CASH AND EQUIVALENTS:
     Net increase                                     2,872,000   4,637,000 
     Balance, beginning of period                    14,424,000  14,310,000 
                                                     ----------  ----------
     Balance, end of period                         $17,296,000 $18,947,000 
                                                    =========== ===========

   SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
     Cash paid during the period for-
       Interest                                        $505,000    $511,000 
       Taxes                                          1,357,000   2,869,000 

   

                     SCHULTZ SAV-O STORES, INC. & SUBSIDIARY

              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

   (1)  Basis of Presentation

   The financial statements included herein have been prepared by the
   Company, without audit. Certain information and footnote disclosures
   normally included in financial statements prepared in accordance with
   generally accepted accounting principles have been condensed or omitted,
   although the Company believes that the disclosures are adequate to make
   the information presented not misleading. The interim financial statements
   furnished with this report reflect all adjustments of a normal recurring
   nature, which are, in the opinion of management, necessary for a fair
   statement of the results for the interim periods presented. It is
   suggested that these financial statements be read in conjunction with the
   audited financial statements and the notes thereto included in the
   Company's 1995 annual report to shareholders, as incorporated by reference
   in the Company's Form 10-K for the fiscal year ended December 30, 1995.

   (2)  Interest Expense

   Interest expense consists of the following:

                               For the 12-weeks ended  For the 28-weeks ended

                                   July 13     July 15     July 13    July 15
                                     1996        1995        1996      1995

     Long-term debt                 $88,000     $98,000    $208,000  $229,000 
     Imputed - capital leases       112,000     117,000     260,000   273,000 
                                    -------     -------     -------   -------
   Interest expense                $200,000    $215,000    $468,000  $502,000 
                                   ========    ========    ========  ========
    (3)  Other Current Assets

   Other current assets consists
    of following:
                                   July 13   December 30
                                    1996       1995

   Retail systems and other 
     assets for resale           $2,275,000   $1,979,000 
   Land and building for resale   1,302,000    2,389,000 
   Prepaid expenses                 859,000      657,000 
                                 ----------   ----------
   Other current assets          $4,436,000   $5,025,000 
                                 ==========   ==========
   

   (4)  Shareholders' Investment

   On July 28, 1995, the Company's Board of Directors declared a two-for-one
   stock split on the Company's Common Stock, effected in the form of a 100
   percent stock dividend distributed on September 15, 1995 to shareholders
   of record on September 1, 1995.  All references in the financial
   statements to per share amounts and average number of shares have been
   restated.

   (5)  Accounting Pronouncement

   In October 1995, the Financial Accounting Standards Board issued Statement
   of Financial Accounting Standards No. 123, "Accounting for Stock-Based
   Compensation," which the Company adopted during the first quarter of
   fiscal 1996.  As allowable under this pronouncement, the Company will
   continue to present financial statement information under APB Opinion 25. 
   However, the Company will be required to provide additional disclosures of
   proforma net income and proforma earnings per share as if the fair value
   based method of accounting for stock options had been used to account for
   stock-based compensation cost.

   Item 2.  Management's Discussion and Analysis of
        Financial Condition and Results of Operations

   Results of Operations

   Selected costs and results as a percent of net sales:

                             For the 12-weeks ended   For the 28-weeks ended
                                  July 13   July 15    July 13    July 15
                                    1996     1995        1996      1995
   Cost of products sold            83.9%    83.6%       83.9%     83.8%
   Operating and administrative
        expenses                    13.7     13.9        14.1      14.3
   Earnings before income taxes      2.4      2.5         1.9       1.9
   Net earnings                      1.5      1.5         1.2       1.2

   Net sales for the 12- and 28-week periods ended July 13, 1996 were
   $105,544,000 and $239,623,000, respectively, compared to the same periods
   ended July 15, 1995 of $101,996,000 and $234,274,000.  The increase of
   $3,548,000 and $5,349,000, or 3.5% and 2.3%, was due primarily to an
   increase in the Company's wholesale business volume, which more than
   offset the retail sales decline primarily attributable to the sale and
   conversion of the Plymouth, Wisconsin store in early 1996.  Since July 15,
   1995, the Company opened one new market franchise store in November 1995
   and sold one of its corporate stores and converted it to a franchise
   supermarket in February 1996.  As of July 13, 1996, the Company had 67
   franchised and 18 corporate supermarkets compared to 65 franchised and 19
   corporate supermarkets at July 15, 1995.  Subsequent to July 13, 1996, the
   Company announced the closing of one of its corporate stores in Racine,
   Wisconsin, to be effective at the end of September 1996.  Reserves for
   estimated charges associated with the closing were previously recorded. 
   The Company does not expect to incur additional material charges relating
   to this closure.

   Consistent with the Company's business strategy to expand its wholesale
   volume, the Company expects that the level of its wholesale sales will
   continue to increase relative to its total sales for the remainder of
   1996.  Currently, there are expansion or renovation projects at 11
   franchise retail stores in various phases of planning or construction. 
   These projects involve four franchise expansions, three new market
   franchise and four replacement franchise stores.  Additionally, the
   Company continues to implement its new electronic card marketing program
   designed to increase sales without negatively impacting retail store gross
   margin, by rewarding current customers and attracting new customers
   through the offering of "clipless coupons" on weekly advertised specials
   and "automatic" savings on monthly store specials.  As of August 23, 1996,
   there were 37 franchise and corporate supermarkets on the program with
   another 14 stores planned for addition before fiscal year-end.

   Cost of products sold, as a percent of sales, increased by 0.3% and 0.1%,
   respectively, to 83.9% for both the 12- and 28-week periods ended July 13,
   1996, compared to the same periods in 1995.  The respective increases of
   $3,277,000 and $4,836,000 were the direct result of a reduction in the
   amount of higher margin retail sales compared to lower margin wholesale
   sales.  The Company expects that its sales mix trend resulting from its
   greater emphasis on lower margin wholesale sales compared to higher margin
   retail sales will continue throughout 1996.  This continuing emphasis is
   expected to result in a nominal decrease in gross margin for the remainder
   of 1996.

   Operating and administrative expenses, as a percent of sales, decreased by
   0.2% for both the 12- and 28-week periods ended July 13, 1996, compared to
   the same periods in 1995.  Total operating and administrative expenses
   increased $201,000 and $363,000, respectively, for these periods.  The
   nominal percentage decrease was not as significant as otherwise would have
   resulted from the Company's changing sales mix due primarily to additional
   expenses incurred from the nonrealization of receivables from franchise
   customers.  This circumstance was caused by continuing highly competitive
   retail market conditions.  It is likely that the Company will continue to
   incur these expenses until competitive market conditions stabilize. 
   Additionally, the Company incurred expenses relating to the continuing
   implementation of its business system upgrades at both the wholesale and
   retail levels including, among others, the continuing successful roll-out
   of the electronic card marketing program.  During the first half of 1996,
   the Company, however, continued to realize a reduction in expenses
   associated with the corporate retail supermarkets that have either been
   closed or sold and converted into franchise stores.

   The effective income tax rate for both the 12- and 28-week periods ended
   July 13, 1996 was 38.5%, unchanged from the rate for the same periods in
   1995.  The provision for income taxes during the 12- and 28-week periods
   ended July 13, 1996 was $987,000 and $1,776,000, compared to $975,000 and
   $1,750,000 for the same periods in 1995.

   As a result of the foregoing, net earnings for the 12- and 28-weeks ended
   July 13, 1996 totaled $1,576,000 and $2,837,000 compared to $1,556,000 and
   $2,793,000 for the same periods in 1995, or increases of 1.3% and 1.6%,
   respectively.  The Company's earnings per share for the 12- and 28-week
   periods ended July 13, 1996 increased by $0.02 and $0.04, or 6.5% and
   7.3%, respectively, compared to the same periods in 1995.  Earnings per
   share increased on a percentage basis more than net earnings as a result
   of treasury share purchases which reduced the number of average shares
   outstanding for the first half of 1996.

   Certain Company corporate retail supermarkets continue to be
   underperforming or noncompetitive in their respective marketplaces and, as
   a result, continue to incur operating losses.  In order to further improve
   the Company's results of operations, the Company continues to evaluate
   various business alternatives relating to these operations, including, but
   not limited to, selling these corporate stores and converting them into
   franchise supermarkets, closing the stores or implementing other
   operational changes.  Similar to prior fiscal years, implementation of
   these actions will likely result in the Company incurring certain
   repositioning charges involving the termination costs of replaced, closed
   or sold stores.  While these repositioning charges may decrease the
   Company's reported net earnings for the period or periods in which the
   actions are taken, the Company believes that such actions will improve the
   Company's long-term profitability.

   Liquidity and Capital Resources

   Net cash inflow from operating activities for the 28-week period ended
   July 13, 1996 was $6,766,000, a nominal decrease of $6,000 over the prior
   year 28-week period ended July 15, 1995 cash inflow of $6,772,000.  The
   slight decrease was caused by smaller reductions in inventory purchases
   offset, almost entirely, by substantial decreases in prepaid and other
   current assets as well as large increases in accrued liabilities.  These
   differences resulted primarily from the timing of cash payments and
   receipts.

   Net cash outflow from investing activities for the 28-week period ended
   July 13, 1996 totaled $1,162,000, compared to $524,000 during the same
   period in 1995.  The change was due primarily to proceeds of $562,000 from
   asset sales during the first half of 1995.  Capital expenditures for
   property and equipment during the first half of 1996 totaled $1,473,000
   compared to $1,365,000 for the same period in 1995.  The Company has a
   1996 capital budget of $3,300,000, of which approximately $1,800,000
   remain for future expenditures.  The Company anticipates financing these
   needs from internally generated capital.

   Net cash outflow from financing activities for the 28-week period ended
   July 13, 1996 was $2,732,000, compared to $1,611,000 during the same
   period in 1995.  The increase in cash outflows was due principally to the
   increase in common stock repurchased by the Company during the first half
   of 1996, compared to the first half of 1995.  Additionally, cash dividends
   paid during the first half of 1996 totaled $742,000, an increase of
   $443,000 from the same period a year ago.  As part of the Company's
   ongoing efforts to enhance shareholder value, quarterly cash dividends
   paid to shareholders will increase from $.08 per share to $.10 per share,
   effective for the third quarter of fiscal 1996.

   As a result of the foregoing, net cash increased $2,872,000 during the 28-
   weeks ended July 13, 1996, compared to an increase of $4,637,000 during
   the same period in 1995.  The Company believes that its financial
   condition provides it with adequate flexibility to fund anticipated
   capital requirements and working capital needs without adversely affecting
   its financial position or liquidity.

   Special Note Regarding Forward-Looking Statements

   Certain matters discussed in this Management's Discussion and Analysis are
   "forward-looking statements" intended to qualify for the safe harbors from
   liability established by the Private Securities Litigation Reform Act of
   1995.  These forward-looking statements can generally be identified as
   such because the context of the statement will include words such as the
   Company "believes," "anticipates," "expects" or words of similar import. 
   Similarly, statements that describe the Company's future plans, objectives
   or goals are also forward-looking statements.  Such forward-looking
   statements are subject to certain risks and uncertainties which are
   described in close proximity to such statements and which could cause
   actual results to differ materially from those currently anticipated. 
   Shareholders, potential investors and other readers are urged to consider
   these factors carefully in evaluating the forward-looking statements and
   are cautioned not to place undue reliance on such forward-looking
   statements.  The forward-looking statements made herein are only made as
   of the date of this report and the Company undertakes no obligation to
   publicly update such forward-looking statements to reflect subsequent
   events or circumstances.

   PART II - OTHER INFORMATION

   Item 4.   Submission of Matters to a Vote of Security Holders

   The Company's 1996 annual meeting of shareholders was held on Wednesday,
   May 8, 1996.  At the meeting, the shareholders re-elected John H. Dahly,
   Martin Crneckiy, Jr. and R. Bruce Grover to the Company's Board of
   Directors for three-year terms expiring at the Company's 1999 annual
   meeting of shareholders and until their successors are duly qualified and
   elected.  As of the March 20, 1996 recorded date for the annual meeting,
   4,653,598 shares of Common Stock were outstanding and eligible to vote. 
   Of these 4,052,706 shares of Common Stock voted at the meeting in person
   or by proxy, the following votes were recorded for each nominee:

                                      For                    Withheld
   Name                        Votes     Percentage      Votes    Percentage

   John H. Dahly            4,035,784       99.6%        16,922       0.4%

   Martin Crneckiy, Jr.     4,035,684       99.6%        17,022       0.4%

   R. Bruce Grover          4,034,464       99.5%        18,242        0.5%

   The tabulation of votes for the election of directors resulted in no
   broker non-votes or abstentions.

   Of the 4,052,706 shares of Common Stock voted at the meeting in person or
   by proxy, the following votes were recorded for approval of the
   ratification of Arthur Andersen LLP as the Company's 1996 independent
   auditors:

             For                    Against                  Abstained
       Votes     Percentage    Votes     Percentage     Votes     Percentage

     4,036,694      99.6%      9,695         0.2%       6,317     0.2%

   No other matters were brought before the meeting for a shareholder vote.

   Item 6.   Exhibits and Reports on Form 8-K

     (a)     Exhibits.

        Exhibit 27 - Financial Data Schedule.

     (b)     No reports of Form 8-K were filed by the Company during the
             second quarter of fiscal 1996.

   
                                   SIGNATURES

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.

                                         SCHULTZ SAV-O STORES, INC.
                                            (Registrant)


   August 23, 1996                 /s/ John H. Dahly
   (Date)                          John H. Dahly, Executive Vice President,
                                   Chief Financial Officer and Treasurer

   
                                  EXHIBIT INDEX

   Exhibit No.              Description

        27                  Financial Data Schedule