<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES, INC. AS OF AND
FOR THE YEAR ENDED AUGUST 31, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1
       
                             
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          AUG-31-1996
<PERIOD-START>                             SEP-01-1995
<PERIOD-END>                               AUG-31-1996
<CASH>                                         266,467
<SECURITIES>                                 1,259,548
<RECEIVABLES>                                2,631,434
<ALLOWANCES>                                         0
<INVENTORY>                                 12,414,426
<CURRENT-ASSETS>                            18,617,497
<PP&E>                                     141,098,591
<DEPRECIATION>                              18,609,490
<TOTAL-ASSETS>                             145,484,619
<CURRENT-LIABILITIES>                       12,067,187
<BONDS>                                     56,978,095
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       133,705
<OTHER-SE>                                  60,183,370
<TOTAL-LIABILITY-AND-EQUITY>               145,484,619
<SALES>                                     36,390,156
<TOTAL-REVENUES>                            37,607,845
<CGS>                                       16,516,785
<TOTAL-COSTS>                                7,020,416
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           2,657,067
<INCOME-PRETAX>                             11,413,577
<INCOME-TAX>                                 4,509,577
<INCOME-CONTINUING>                          6,904,577
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 6,904,577
<EPS-PRIMARY>                                     0.50
<EPS-DILUTED>                                     0.50