EXHIBIT 23


                          INDEPENDENT AUDITORS' CONSENT


   Shareholders and Board of Directors
   Johnson Worldwide Associates, Inc.:

   We consent to incorporation by reference in the Registration Statements
   (No. 33-19804, 33-19805, 33-35309, 33-50680, 33-52073, 33-54899 and 33-
   61285) on Form S-8 of Johnson Worldwide Associates, Inc. of our reports
   dated November 8, 1996, relating to the consolidated balance sheets of
   Johnson Worldwide Associates, Inc. and subsidiaries as of September 27,
   1996 and September 29, 1995, and the related consolidated statements of
   operations, shareholders' equity, and cash flows and related schedule for
   each of the years in the three-year period ended September 27, 1996 which
   reports appear or are incorporated by reference in the 1996 Annual Report
   on Form 10-K of Johnson Worldwide Associates, Inc.




                                                        KPMG Peat Marwick LLP
   Milwaukee, Wisconsin
   December 12, 1996