UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington D.C.  20549

                                    FORM 10-K/A
                                Amendment No. 1 to 

   [X]  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

                  For the fiscal year ended September 27, 1996

                                       OR

   [  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
        EXCHANGE ACT OF 1934

             For the transition period from          to            

                         Commission file number 0-16255

                       JOHNSON WORLDWIDE ASSOCIATES, INC.
             (Exact name of Registrant as specified in its charter)

               Wisconsin                       39-1536083
    (State or other jurisdiction of         (I.R.S. Employer
     incorporation or organization)        Identification No.)

                  1326 Willow Road, Sturtevant, Wisconsin 53177
                    (Address of principal executive offices)

                                 (414) 884-1500
              (Registrant's telephone number, including area code)

        Securities registered pursuant to Section 12(b) of the Act: None

           Securities registered pursuant to Section 12(g) of the Act:

                      Class A Common Stock, $.05 par value

        Indicate by check mark whether the Registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (or for such shorter
   period that the Registrant was required to file such reports), and (2) has
   been subject to such filing requirements for the past 90 days.
   Yes  X  No

        Indicate by check mark if disclosure of delinquent filers pursuant to
   Item 405 of Regulation S-K is not contained herein, and will not be
   contained, to the best of Registrant's knowledge, in definitive proxy or
   information statements incorporated by reference in Part III of this Form
   10-K, or any amendment to this Form 10-K.   [   ]

        As of November 15, 1996, 6,901,885 shares of Class A and 1,228,053
   shares of Class B common stock of the Registrant were outstanding.  The
   aggregate market value of voting stock of the Registrant held by
   non-affiliates of the Registrant was approximately $50,902,000 on
   November 15, 1996.


                       DOCUMENTS INCORPORATED BY REFERENCE

                                          Part and Item Number of Form 10-K
                 Document                      into which Incorporated

   1.   Johnson Worldwide Associates,      Part I, Items 1 and 2, and Part
        Inc. 1996 Annual Report            II, Items 5, 6, 7 and 8

   2.   Johnson Worldwide Associates, Inc. Part III, Items 10, 11, 12 and 13
        Notice of Annual Meeting of
        Shareholders and Proxy Statement
        for the Annual Meeting of 
        Shareholders on January 22, 1997
   
 
           The undersigned Registrant hereby amends Exhibit 13 to its Annual
   Report on Form 10-K for the fiscal year ended September 27, 1996 to provide
   in its entirety as filed herewith.

   

                                   SIGNATURES

   Pursuant to the requirements of Section 13 or 15(d) of the Securities
   Exchange Act of 1934, the Registrant has duly caused this amendment to be
   signed on its behalf by the undersigned, thereunto duly authorized, in the
   Town of Mount Pleasant and State of Wisconsin, on the 2nd day of
   January, 1997.


                                           JOHNSON WORLDWIDE ASSOCIATES, INC.
                                           (Registrant)


                                            /s/  Carl G. Schmidt  
                                                 (Carl G. Schmidt)
                                                 Senior Vice President and
                                                 Chief Financial Officer, 
                                                 Secretary and Treasurer
                                                 (Principal Financial and
                                                 Accounting Officer)


   

                       JOHNSON WORLDWIDE ASSOCIATES, INC.

                                  EXHIBIT INDEX

   Exhibits                         Title                            Page No.

   3.1       Articles of Incorporation of the Company.  (Filed as
             Exhibit 3.1 to the Company's Form S-1 Registration
             Statement No.  33-16998, and incorporated herein by
             reference.)                                                  *  

   3.2       Amendments to Bylaws of the Company, dated June 24,
             1996.                                                        #

   3.3       Bylaws of the Company as amended through June 24,
             1996.                                                        #

   4.1       Note Agreement dated May 1, 1991.  (Filed as Exhibit 4
             to the Company's Form 10-Q for the quarter ended
             June 28, 1991 and incorporated herein by reference).         *  

   4.2       Letter Amendment No.  1 dated September 30, 1993 to
             Note Agreement dated May 1, 1991.  (Filed as
             Exhibit 4.5 to the Company's Form 10-K for the year
             ended October 1, 1993 and incorporated herein by
             reference).                                                  *  

   4.3       Note Agreement dated May 1, 1993.  (Filed as Exhibit 4
             to the Company's Form 10-Q for the quarter ended
             July 2, 1993 and incorporated herein by reference.)          *  

   4.4       Letter Amendment dated September 30, 1993 to Note
             Agreement dated May 1, 1993.  (Filed as Exhibit 4.8 to
             the Company's Form 10-K for the year ended October 1,
             1993 and incorporated herein by reference).                  *  

   4.5       Note Agreement dated October 1, 1995.  (Filed as
             Exhibit 4.1 to the Company's Form 10-Q for the quarter
             ended December 29, 1995 and incorporated herein by
             reference.)                                                  *  

   4.6       Credit Agreement dated November 29, 1995.  (Filed as
             Exhibit 4.2 to the Company's Form 10-Q for the quarter
             ended December 29, 1995 and incorporated herein by
             reference.)                                                  *  

   4.7       Amendment No. 1 dated July 1, 1996 to Credit Agreement
             dated November 29, 1995.                                     #

   9.        Johnson Worldwide Associates, Inc. Class B Common
             Stock Voting Trust Agreement, dated December 30, 1993
             (Filed as Exhibit 9 to the Company's Form 10-Q for the
             quarter ended December 31, 1993 and incorporated
             herein by reference.)                                        *  

   10.1      Asset Purchase Agreement between Johnson Worldwide
             Associates, Inc. and Safari Land Ltd., Inc. dated as
             of March 31, 1995 (Filed as Exhibit 2 to the Company's
             Form 10-Q for the quarter ended March 31, 1995 and
             incorporated herein by reference.)                           *  

   10.2+     Discretionary Bonus Option Plan.  (Filed as
             Exhibit 10-2 to the Company's Form S-1 Registration
             Statement No.  33-16998, and incorporated herein by
             reference.)                                                  *  

   10.3+     Johnson Worldwide Associates, Inc. Amended and
             Restated 1986 Stock Option Plan.  (Filed as Exhibit 10
             to the Company's Form 10-Q for the quarter ended
             July 2, 1993 and incorporated herein by reference.)          *  

   10.4      Registration Rights Agreement regarding Johnson
             Worldwide Associates, Inc. Common Stock issued to the
             Johnson family prior to the acquisition of Johnson
             Diversified, Inc. (Filed as Exhibit 10.6 to the
             Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.5      Registration Rights Agreement regarding Johnson
             Worldwide Associate, Inc. Class A Common Stock held by
             Mr. Samuel C. Johnson.  (Filed as Exhibit 28 to the
             Company's Form 10-Q for the quarter ended March 29,
             1991 and incorporated herein by reference.)                  *  

   10.6+     Form of Restricted Stock Agreement.  (Filed as Exhibit
             10.8 to the Company's Form S-1 Registration Statement
             No. 33-23299, and incorporated herein by reference.)         *  

   10.7+     Form of Supplemental Retirement Agreement of Johnson
             Diversified, Inc. (Filed as Exhibit 10.9 to the
             Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.8+     Johnson Worldwide Associates Retirement and Savings
             Plan.  (Filed as Exhibit 10.9 to the Company's
             Form 10-K for the year ended September 29, 1989 and
             incorporated herein by reference.)                           *  

   10.9+     Form of Agreement of Indemnity and Exoneration with
             Directors and Officers.  (Filed as Exhibit 10.11 to
             the Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.10     Consulting and administrative agreements with
             S. C. Johnson & Son, Inc. (Filed as Exhibit 10.12 to
             the Company's Form S-1 Registration Statement No. 
             33-16998, and incorporated herein by reference.)             *  

   10.11+    Johnson Worldwide Associates, Inc. Stock Option Plan
             for Non-Employee Directors.  (Filed as Exhibit 4.2 to
             the Company's Form S-8 Registration Statement No. 
             33-19805 and incorporated herein by reference.)              *  

   10.12+    Johnson Worldwide Associates, Inc. 1994 Long-Term
             Stock Incentive Plan (Filed as Exhibit 4 to the
             Company's S-8 Registration Statement No.  33-52073 and
             incorporated herein by reference.)                           *  

   10.13+    Separation agreement, dated July 18, 1996, between the
             Company and John D. Crabb.                                   #

   11.       Statement regarding computation of per share earnings. 
             (Incorporated by reference to Note 14 to the
             Consolidated Financial Statements on page 30 of the
             Company's 1996 Annual Report.)                               *  

   13.       Portions of the Johnson Worldwide Associates, Inc.
             1996 Annual Report that are incorporated herein by
             reference.                                                   -- 

   21.       Subsidiaries of the Company as of September 27, 1996.        #

   23.       Consent of KPMG Peat Marwick LLP.                            #

   27.       Financial Data Schedule                                      #

   99.       Definitive Proxy Statement for the 1996 Annual Meeting
             of Shareholders (Previously filed via the EDGAR system
             and incorporated herein by reference).  Except to the
             extent incorporated herein by reference, the Proxy
             Statement for the 1996 Annual Meeting of Shareholders
             shall not be deemed to be filed with the Securities
             and Exchange Commission as part of this Annual Report
             on Form 10-K.                                                *  

   ___________

   *  Incorporated herein by reference.

   +  A management contract or compensatory plan or arrangement.

   #  Previously filed with this Annual Report on Form 10-K.