<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES, INC. AS OF AND FOR
THE 3 MONTHS ENDED NOVEMBER 30, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          AUG-31-1996
<PERIOD-START>                             SEP-01-1996
<PERIOD-END>                               NOV-30-1996
<CASH>                                             205
<SECURITIES>                                     1,260
<RECEIVABLES>                                    7,257
<ALLOWANCES>                                         0
<INVENTORY>                                     20,227
<CURRENT-ASSETS>                                31,424
<PP&E>                                         152,263
<DEPRECIATION>                                  19,686
<TOTAL-ASSETS>                                 168,602
<CURRENT-LIABILITIES>                           14,541
<BONDS>                                         71,682
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           137
<OTHER-SE>                                      65,203
<TOTAL-LIABILITY-AND-EQUITY>                   168,602
<SALES>                                         10,098
<TOTAL-REVENUES>                                10,920
<CGS>                                            4,675
<TOTAL-COSTS>                                    3,760
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 795
<INCOME-PRETAX>                                  2,485
<INCOME-TAX>                                       983
<INCOME-CONTINUING>                              1,502
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     1,502
<EPS-PRIMARY>                                     0.11
<EPS-DILUTED>                                     0.11