SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
        (Mark One)
        X    ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
             SECURITIES EXCHANGE ACT OF 1934
             For the fiscal year ended December 28, 1996

                                       OR

        __   TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
             THE SECURITIES EXCHANGE ACT OF 1934
             For the transition period from __________ to __________

                          Commission file number 0-549

                           SCHULTZ SAV-O STORES, INC.
                            (Exact name of registrant
                          as specified in its charter)

                   Wisconsin                       39-0600405
          (State or other jurisdiction          (I.R.S. Employer
              of incorporation or              Identification No.)
                 organization)

               2215 Union Avenue
              Sheboygan, Wisconsin                    53081
             (Address of principal                 (Zip Code)
               executive offices)

        Registrant's telephone number,
         including area code:                             (414) 457-4433
        Securities registered pursuant to
         Section 12(b) of the Act:                                  None
        Securities registered pursuant to
         Section 12(g) of the Act:

                                 Title of Class

                          Common Stock, $0.05 par value
                          Common Stock Purchase Rights

   Indicate by check mark whether the registrant (1) has filed all reports
   required to be filed by Section 13 or 15(d) of the Securities Exchange Act
   of 1934 during the preceding 12 months (or for such shorter period that
   the registrant was required to file such reports), and (2) has been
   subject to such filing requirements for the past 90 days:
                  Yes  X         No ___

   Indicate by check mark if disclosure of delinquent filers pursuant to Item
   405 of Regulation S-K is not contained herein, and will not be contained,
   to the best of registrant's knowledge, in definitive proxy or information
   statements incorporated by reference in Part III of this Form 10-K or any
   amendment to this Form 10-K.  [ X ]

   Aggregate market value of voting stock held by non-affiliates of the
   registrant as of March 18, 1997:  $66,960,590*

   Number of shares outstanding of the registrant's Common Stock as of March
   18, 1997:  4,623,098

    PORTIONS OF THE FOLLOWING DOCUMENTS ARE INCORPORATED HEREIN BY REFERENCE:

        1996 Annual Report to Shareholders (incorporated by reference into
        Parts II and IV to the extent indicated therein).

        Definitive Proxy Statement for 1997 annual meeting of shareholders
        (to be filed with the Commission under Regulation 14A within 120 days
        after the end of the registrant's fiscal year and, upon such filing,
        to be incorporated by reference into Part III to the extent indicated
        therein).
   _______________
   *    Only excludes shares beneficially owned by directors and officers of
        the registrant.

   
                                     PART I

   Item 1.   Business.

   General

        Schultz Sav-O Stores, Inc. ("Company") is engaged in distributing
   food and related products at wholesale and retail.  As of December 28,
   1996, the Company franchised 68 and owned 16 retail supermarkets under the
   Piggly Wiggly/R/ name in its Eastern Wisconsin and Northeastern Illinois
   market area.  While the Company has a presence in some larger metropolitan
   areas, it has attempted to develop a niche for serving the food shopping
   needs of customers in smaller and suburban communities within its market
   areas.

        The Company is the primary supplier to its 84 franchised and
   corporate owned Piggly Wiggly supermarkets.  The Company also serves as a
   wholesaler to a number of small, independently operated retail
   supermarkets and convenience stores in its market area.

        The Company believes it has established itself as a niche food
   marketer in small to mid-size markets by delivering the product variety,
   quality of perishable products, pricing and promotional programs
   traditionally found only in large metropolitan markets, evolving into a
   unique hybrid of retailer and wholesaler which it believes has become a
   "virtual chain" of retail stores served by a vertically integrated
   wholesaler.  All Piggly Wiggly supermarkets, both franchised and owned,
   participate in a single, coordinated advertising and merchandising program
   which typically includes a weekly newspaper ad insert, outdoor boards,
   television and radio spots, sponsorship of entertainment and charitable
   events, and the Company's Piggly Wiggly Preferred Club Card/R/.  The
   Company believes that this coordinated program allows it to leverage the
   combined buying power of all its franchised and owned stores and deliver a
   powerful and effective promotional vehicle for its participating vendor
   partners.  Additionally, the Company believes it provides its franchised
   stores with cost effective administrative support services and financial
   resources that enable the operation of efficient, contemporary
   supermarkets, while the independent retail ownership of the franchisee
   provides the entrepreneurial spirit and community involvement that is an
   integral part of marketing in smaller markets.  The successful combination
   of these elements creates the partnership between the Company and its
   franchisee retailers that results in a virtual chain with its franchisees,
   of coordinated and integrated retail food distribution.  The Company,
   operating as a virtual chain, is able to achieve superior performance
   compared to traditional wholesalers, yet avoids having to make large
   direct capital investments at the retail level to grow its business.  The
   franchisee retailer, as part of the virtual chain, benefits from lower
   costs of product and the coordinated promotional activity normally
   associated only with larger retail grocery chains.  The Company believes
   this structure enables it to leverage the favorable elements of both a
   wholesaler and a retailer, giving the Company and its franchisees a unique
   advantage in its marketplace.  The Company believes this advantage has
   been a key component in its success over the past few years as the virtual
   chain concept has evolved.  This concept will continue to be a cornerstone
   of the Company's growth strategy.

        The Company supplies a variety of products to its franchised and
   corporate supermarkets and other wholesale customers primarily from its
   warehouse and distribution center in Sheboygan, Wisconsin.  The Company
   also provides its franchised and corporate supermarkets and other
   customers with fresh, frozen and processed meat, eggs and deli products
   from a third-party distribution facility in Milwaukee, Wisconsin on a
   contract basis.  Additionally, the Company bottles carbonated soft drinks,
   fruit drinks and drinking and distilled water under its Springtime/TM/
   label and supplies these products to its customers.

        The Company is a Wisconsin corporation organized in 1912.

   Wholesale Operations

        For several years the Company has been emphasizing its more
   profitable wholesale distribution business and the associated expansion of
   its franchise store base which, combined with its unique marketing and
   merchandising program, has created an effective and efficient virtual
   chain, while also effecting changes to its corporate retail operations to
   improve profitability.

        The Company believes one of the competitive advantages it provides to
   its franchised supermarkets through its "virtual chain" strategy is its
   value-oriented customer merchandising and community-specific marketing
   support program, pursuant to which franchisees participate with corporate
   stores in systemwide promotions and other merchandising events.  Through a
   variety of partnering, merchandising and marketing programs, the Company
   benefits its franchisees through additional sales resulting from
   heightened consumer name recognition and in-store merchandising programs,
   combined with special promotional pricing.  Additional services include
   retail accounting, preparation of store payrolls, preparation of print,
   electronic and outdoor media advertising (including various point-of-sale
   materials), assistance in the selection and analysis of store locations,
   lease negotiations, store design, floor layout, merchandising planning,
   equipment selection, engineering and architectural services, retail
   technology implementation and support, labor planning and scheduling and
   product category supervision.  Certain of such services are provided as
   part of the franchise relationship, and other services are provided for a
   separate fee intended to cover the Company's costs.

        As part of implementing its corporate strategy to improve the
   profitability of its corporate retail operations, the Company has sold and
   converted 12 underperforming corporate retail stores into franchise units
   and added 15 new replacement or new market franchise supermarkets since
   1991.  In 1996, there were three franchise expansion projects resulting in
   one completed expansion and two expansions that will be completed in early
   1997.  Additionally, in 1996, two replacement stores were completed and
   two replacement stores are projected to be completed in 1997.  Finally, in
   1996, one new market franchise unit was completed and three new market
   franchise units are projected to be completed in 1997.  These expansion,
   replacement and new market franchise projects added approximately 49,400
   square feet of store space in 1996, and are projected to add approximately
   150,000 square feet in 1997 if all scheduled projects are completed.

        The following table shows the Company's development of, and changes
   in, its franchised and corporate retail supermarkets for the periods
   presented:

   
   
                                        Franchise Supermarkets                 Corporate Supermarkets

    Number of
    Supermarkets                  1992     1993   1994    1995   1996    1992    1993   1994    1995    1996

                                                                         
    Beginning of Year              51      59      64     65      66      32     26     21     20      19
    New Market Supermarkets(a)      2       1      --      1       1      --     --     --     --      --
    Replacement Supermarkets(b)     3       1       1      3       2      --     --     --     --      --
    Converted to Franchise(c)       6       4       1     --       1      (6)    (4)    (1)    --      (1)
    Terminated Operations(d)       (4)     (3)     (1)    (3)     (2)     --     (1)    --     (1)     (2)
    New Franchises(e)               1       2      --     --      --      --     --     --     --      --
    End of Year                    59      64      65     66      68      26     21     20     19      16
                                   ==      ==      ==     ==      ==      ==     ==     ==     ==      ==
    Remodeled Supermarkets(f)       3       1       5      6       1       1      3     --     --      --
    _______________

    (a)  New market supermarkets are newly constructed supermarkets in market areas
         not recently served by the Company.
    (b)  Replacement supermarkets are newly constructed supermarkets whose opening
         corresponds with the closure of a nearby franchised or corporate supermarket
         of the Company.
    (c)  Corporate supermarkets which become franchise units are included as
         reductions to corporate supermarket totals and additions to franchised
         supermarket totals in this category.
    (d)  Terminated operations represent supermarkets which are no longer going
         concerns, including replaced supermarkets.
    (e)  New franchises are additions to the Company's franchise group, other than
         through conversion from corporate supermarkets.
    (f)  Remodeled supermarkets represent supermarkets which have undergone
         substantial expansion and/or remodeling totaling at least $250,000.
   

        During 1996, the Company established new earnings records on
   increased sales from the previous year.  The increase in earnings was
   principally the result of continued improvements in the Company's
   wholesale operations, where the lower gross margins associated with
   wholesale sales were offset by the decreased operating and administrative
   expenses associated with previously sold retail operations.

        The Company is the primary supplier to all of its franchised and
   corporate supermarkets.  The Company also serves as a wholesaler to other
   small independent retail stores in its market area, although less than 3%
   of the Company's 1996 net sales was derived from such operations.

        Franchisees pay fees to the Company determined by the retail sales of
   their supermarkets. The Company does not charge an initial fee to the
   franchisee for granting a franchise.  Consistent with industry practice,
   in certain situations, the Company provides credit enhancements to certain
   qualified franchisees by (i) leasing the franchisee's supermarket premises
   and, in turn, subleasing the premises to the franchisee and/or (ii)
   guaranteeing a portion of the franchisee's bank borrowings.

        The Company owns the right to grant Piggly Wiggly franchises in its
   market areas, which includes designated counties in Eastern Wisconsin,
   Northeastern Illinois and the Upper Peninsula of Michigan.  The Company's
   right to grant franchises is exclusive in these areas, except that if
   there are less than 40 supermarkets in the franchise territory operated
   under the Piggly Wiggly and certain other names, the current franchisor
   has the right to operate for its own account, or to franchise,
   supermarkets in the territory under those names.  As of December 28, 1996,
   there were 84 supermarkets operated in the Company's territory that
   satisfied this requirement.  The Company's franchise rights are of
   unlimited duration and are not subject to any specific termination
   provision.  The Company is not required to pay any additional franchise or
   other fees to the current franchisor.  The only material obligation
   imposed on the Company is that the supermarkets operated under the Piggly
   Wiggly and other names must comply with the standards imposed on
   supermarkets in the Piggly Wiggly system.  The Company believes its own
   franchised and corporate store standards exceed the Piggly Wiggly system
   standards.

   Retail Operations

        The Company's franchised and corporate supermarkets stock a
   comprehensive selection of groceries, frozen foods, prepared foods, fresh
   produce, meat, poultry, eggs and dairy products.  The Company's franchised
   and corporate supermarkets also allocate display space to non-food items,
   such as health and beauty aids, housewares, magazines and  periodicals,
   video cassette rentals, flowers and plants, greeting cards and general
   merchandise.  The Company's franchised and corporate supermarkets carry a
   broad range of branded merchandise and private label product alternatives
   to branded merchandise. In general, the private label products carried by
   the Company's franchised and corporate supermarkets have lower selling
   prices, but higher gross profit margins, than branded merchandise. 
   Consistent with trends generally within the industry, the Company
   continues to experience increases in retail customer demand for private
   label store brands and believes its Topco line of private label products
   is satisfying this consumer trend.  See "Purchasing and Distribution." 
   Based on the Company's internal wholesale price index, management does not
   believe that inflation had a significant effect on sales between 1996 and
   1995.

        In 1996, same store sales increased as the Company continued the
   introduction of the Piggly Wiggly Preferred Club Card/R/, a customer-
   friendly card-based marketing program.  During 1996, the Piggly Wiggly
   Preferred Club Card program was installed in 39 stores, bringing the
   number of installations to 50 stores with the remaining 33 stores
   schedules for installation during 1997.  The Piggly Wiggly Preferred Club
   Card is intended to reward current customers and attract new customers by
   offering "clipless coupons" on weekly advertised specials and "automatic"
   savings on monthly store specials.  The card also doubles as a check-
   cashing and video rental identification card.  Additionally, the Piggly
   Wiggly Preferred Club Card program includes the ability to issue point of
   sale coupons redeemable on future purchases.  The Company believes that
   the Piggly Wiggly Preferred Club Card and the coordinated marketing and
   merchandising program it supports are key components driving the increase
   in same store sales in 1996.

        The Company's franchised supermarkets range in size from 8,340 square
   feet to 47,000 square feet, with an average of 24,070 square feet.  The
   Company's corporate supermarkets range in size from 19,980 square feet to
   46,250 square feet, with an average of 31,100 square feet.  All of the
   Company's franchised and corporate supermarkets contain several perishable
   or specialty service departments, such as fresh and processed meat; take-
   home entrees and snacks; produce; fresh seafood; delicatessen; flowers and
   plants; and baked goods.  Most supermarkets also contain or provide for
   one or more of the following:  wine and spirit sales; video rentals; photo
   processing services; TicketMaster/R/ ticket centers; in-house banking
   services; automated teller machines; and on-line debit and credit card
   check-out services.

        During 1996, certain of the Company's corporate retail stores
   continued to not meet financial performance goals.  The Company converted
   one corporate retail store to a franchise retail store in February 1996
   and closed two smaller, outdated and underperforming corporate retail
   stores in September and October 1996, respectively.  In order to improve
   the Company's results of operations, the Company continues to evaluate
   various business alternatives relating to these underperforming
   operations, including the sale and subsequent conversion of these stores
   into franchise units, closing the stores or implementing other operational
   changes.


   Purchasing and Distribution

        The Company purchases groceries in sufficient volume to qualify for
   favorable price brackets for most items.  The Company purchases brand name
   grocery merchandise directly from the manufacturers or processors and
   purchases substantially all of its private label items through Topco
   Associates, Inc. ("Topco").  The Company purchases produce, meat and
   seafood from a variety of sources.  Topco is a national purchasing
   cooperative whose member-owners consist of 40 regional supermarket chains
   and food services organizations who collectively operate approximately
   3,500 stores.  According to Topco data, its member-owners accounted for
   approximately 14% of United States grocery store sales volume in 1996.  In
   1996, purchases through Topco accounted for approximately 14% of the
   Company's total inventory purchases.  The Company also purchases store and
   warehouse equipment and supplies, primarily bags and packaging material,
   through Topco. Topco's size and purchasing power enable it to employ
   large-volume, low-cost purchasing techniques on behalf of its
   member-owners, including the Company.

        Approximately 77% of the products supplied to the Company's stores in
   1996 were supplied from the Company and its direct contract third-party
   distribution centers.  The remainder were supplied by direct store
   delivery vendors.  The Company owns its 364,000 square foot distribution
   center in Sheboygan, Wisconsin.  With the exception of fresh, frozen and
   processed meat, eggs and deli products, all products supplied by the
   Company are distributed from its Sheboygan facility.  While the Company
   performs the buying function, a third-party contractor in Milwaukee,
   Wisconsin performs the distribution services for the Company's meat
   operations.  The Company believes this arrangement has provided it with
   operating cost efficiencies and has enabled it to expand its wholesale
   product offerings and better satisfy wholesale customer delivery schedules
   through improved capacity.

        As described above under "Wholesale Operations," the Company believes
   one of its competitive advantages is the community-oriented marketing
   programs provided to franchisees as part of its "virtual chain" strategy. 
   Coordinated weekly newspaper ad inserts, high visibility outdoor billboard
   advertising and television and radio advertising stress the value and
   customer service provided by the Company's local Piggly Wiggly
   supermarkets.  The Company also sponsors local events and festivals
   throughout the marketing area to improve its Piggly Wiggly name
   recognition, such as the Midwest's largest fireworks display at
   Milwaukee's Summerfest lakefront music festival.

        The Company operates a leased, full service trucking fleet, which
   consists of 22 tractors and 40 refrigerated trailers.  The Company
   augments its transportation requirements with temporary leasing
   arrangements as conditions warrant.  PW Trucking, Inc., a wholly-owned
   subsidiary of the Company, provides contract and common carrier services
   throughout the Company's operating territory.  Revenues from unrelated
   parties generated by this business were nominal in 1996 and are expected
   to be nominal in 1997.

        The Company bottles carbonated soft drinks, fruit drinks and drinking
   and distilled water under its Springtime/TM/ label.  The Company supplies
   these products to its franchised and corporate supermarkets and
   independent supermarket customers.  The Company's bottling facility
   occupies approximately 5,000 square feet within its Sheboygan distribution
   center.  The sale of these products accounted for less than 1% of the
   Company's 1996 net sales.

   Competition

        The wholesale and retail food industry is highly competitive.  At the
   wholesale level, the Company competes with regional and national
   wholesalers, such as Fleming Companies, Inc., SuperValu Inc., Roundy's,
   Inc. and Nash Finch Co.  In addition to price, product quality and
   variety, competitive factors include credit support to customers and the
   provision of various support services, such as advertising; accounting and
   financial services; merchandising; facilities engineering, design and
   project management; and retail technology support.  The Company believes
   that its distribution facilities and the wide range of support and
   marketing services provided to its franchised and corporate retail
   supermarkets allow it to provide prompt and efficient low-priced, high-
   quality products and important supplemental services to its franchised and
   corporate supermarkets and other customers.

        The degree of competition at the retail level varies with store
   location.  In most of its franchised and corporate supermarket locations,
   the Company competes primarily with local retail operators, virtually all
   of whom are affiliated with competing wholesalers through arrangements
   similar to the Company's franchisees.  In its remaining supermarket
   locations, the Company competes with national and regional retail chain
   stores, such as Sentry Food Stores, Pick 'N Save, SuperSaver, Cub Foods,
   Jewel Food Stores, Dominicks Finer Foods, Copp's Supermarkets and Kohl's
   Food Stores.  Other competitors include the general merchandise, wholesale
   club and supercenter format stores of Wal-Mart Stores, Inc., K Mart Corp.
   and ShopKo Stores, Inc.  Principal retail competitive factors include
   price, product quality and variety, store location and appearance and the
   extent of a store's perishable product and service departments.  The
   Company believes its supermarkets' emphasis on low-cost, high-quality
   products, community-based multi-media marketing and merchandising programs
   and a high degree of in-store customer service and friendliness provide
   its franchised and corporate supermarkets with a competitive advantage in
   many of their retail market areas.

        Certain of the Company's competitors at both the wholesale and retail
   level may have a competitive advantage resulting from utilizing
   lower-cost, non-union workforces.  Certain of the Company's competitors
   have greater financial resources and marketing budgets than the Company. 
   Also, certain competitors using the general merchandise, wholesale club
   format or supercenter format may choose to carry and market a less
   extensive variety of products for which they may choose to sell such items
   at a lower per unit cost than the Company.

   Employees

        As of December 28, 1996, the Company employed approximately 1,550
   persons, of whom approximately 1,050 were employed in the operation of the
   Company's corporate retail supermarkets.  A majority of the Company's
   corporate retail employees are employed on a part-time basis.  Of the
   Company's remaining employees, approximately 200 are engaged in
   warehousing and trucking activities and approximately 300 are corporate
   and administrative personnel.  Six separate collective bargaining
   agreements covering a total of approximately 620 retail clerks and meat
   cutters expire at different times throughout 1997.  The Company does not
   currently anticipate any strikes, work stoppages or slowdowns in
   connection with renewing such agreements.  The Company recently entered
   into a new collective bargaining agreement covering the warehouse and
   trucking employees at its Sheboygan distribution facility that expires in
   February 2002.

   Item 1A.  Executive Officers of the Company.

           Name and Age           Positions and Offices with the Company

    James H. Dickelman, 49  .   Chairman of the Board, President and Chief
                                Executive Officer

    John H. Dahly, 56 . . . .   Executive Vice President, Chief Financial
                                Officer, Treasurer and Secretary

    Michael R. Houser, 45 . .   Senior Vice President--Marketing and
                                Merchandising

    William K. Jacobson, 46 .   Senior Vice President--Retail Operations

    Kenneth S. Folberg, 36  .   Vice President--Logistics

    Larry D. Hayes, 54  . . .   Vice President--Meat, Bakery and Deli
                                Operations

    John S. Kwas, 57  . . . .   Vice President--Grocery Procurement

    Thomas J. Timler, 39  . .   Vice President--Business Systems Support
                                Group

    Frank D. Welch, 56  . . .   Vice President--Engineering and Assistant
                                Secretary

        Messrs. Dickelman, Dahly, Houser and Jacobson are also members of the
   Company's Board of Directors.

        Executive officers are generally elected annually at the annual
   meeting of the Board of Directors held on the date of the Company's annual
   meeting of shareholders.  Each executive officer holds office until his
   successor has been elected or until his prior death, resignation or
   removal.

        All of the Company's executive officers have served in the positions
   indicated or in other management positions with the Company for more than
   the last five years.


   Item 2.   Properties.

        As is customary in the Company's industry, a substantial portion of
   the Company's capital assets are leased.  As of December 28, 1996, the
   Company leased 15 of its corporate supermarkets and owned one supermarket. 
   The leased supermarkets range in size from 19,980 to 41,200 square feet,
   with an average of 30,080 square feet.  

        The Company generally leases its supermarkets from nonaffiliated real
   estate developers under long-term leases.  Such leases generally contain
   initial terms of 15 to 20 years with several five-year renewal options. 
   None of such existing lease arrangements contain Company repurchase
   options nor is the land underlying any of such supermarkets owned by the
   Company.  No leases are scheduled to expire in 1997.  As of December 28,
   1996, the Company subleased 46 of its leased supermarkets, and leased one
   owned supermarket, to independent operators who are wholesale customers of
   the Company and, except for one, are also franchisees.

        Renovations and expansions continue at six franchise retail
   operations.  These renovations involve two additions to existing franchise
   stores, and four replacement franchise units.  Additionally, three new
   market franchise retail operations are expected to be completed in 1997. 
   These projects are expected to add approximately 150,000 square feet of
   store space.

        The Company owns its distribution center and headquarters complex in
   Sheboygan, Wisconsin which occupies approximately nine acres of a 16-acre
   site owned by the Company.  The facility provides approximately 30,500
   square feet of space for offices and related activities, approximately
   364,000 square feet of warehouse space and approximately 5,000 square feet
   for the Company's bottling facility.  The Company also leases
   approximately 14,500 square feet of office space in Sheboygan under a
   four-year lease expiring in August 2000, which is used for customer
   support services.

        The Company owns approximately 17 acres of commercially zoned
   property in two Wisconsin communities.  The Company has entered into
   brokerage arrangements for the sale of these properties.

   Item 3.   Legal Proceedings.

        There are no material legal proceedings to which the Company is a
   party or to which any of its property is subject, other than ordinary
   routine litigation incidental to the Company's business.  No material
   legal proceedings were terminated during the fourth quarter of 1996.

   Item 4.   Submission of Matters to a Vote of Security Holders.

        No matters were submitted to a vote of the Company's shareholders
   during the fourth quarter of 1996.

                                     PART II

   Item 5.   Market for the Company's Common Stock and Related Shareholder
             Matters.

        Pursuant to General Instruction G to Form 10-K ("Instruction G"), the
   information required by this Item is incorporated herein by reference from
   information included under the caption entitled "Common Stock Information"
   set forth in the Company's 1996 Annual Report to Shareholders ("Annual
   Report").

   Item 6.   Selected Financial Data.

        Pursuant to Instruction G, the information required by this Item is
   incorporated herein by reference from information included under the
   caption entitled "Five-Year Financial Highlights" set forth in the Annual
   Report.

   Item 7.   Management's Discussion and Analysis of Financial Condition and
             Results of Operations.

        Pursuant to Instruction G, the information required by this Item is
   incorporated herein by reference from information included under the
   caption entitled "Management's Discussion and Analysis of Financial
   Condition and Results of Operations" set forth in the Annual Report.

   Item 8.   Financial Statements and Supplementary Data.

        Pursuant to Instruction G, the Consolidated Balance Sheets of the
   Company as of December 28, 1996 and December 30, 1995, the Consolidated
   Statements of Earnings, Cash Flows and Shareholders' Investment for each
   of the three fiscal years in the period ended December 28, 1996, together
   with the related Notes to Consolidated Financial Statements (including
   supplementary financial data), are incorporated herein by reference from
   information included under the captions having substantially the same
   titles as set forth in the Annual Report.

   Item 9.   Changes in and Disagreements with Accountants on Accounting and
             Financial Disclosure.

        Not applicable.

                                    PART III

   Item 10.  Directors and Executive Officers of the Company.

        Pursuant to Instruction G, the information required by this Item
   (other than such information regarding executive officers which appears in
   Item 1A hereof and information required by Item 405 of Regulation S-K,
   which is inapplicable) is incorporated by reference from information
   included under the caption entitled "Election of Directors" set forth in
   the Company's definitive Proxy Statement for its 1997 annual meeting of
   shareholders ("Proxy Statement").*

        * The Proxy Statement will be filed with the Securities and Exchange
        Commission pursuant to Regulation
           14A within 120 days after the end of the Company's fiscal year.

   Item 11.  Executive Compensation.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information included under the caption
   entitled "Executive Compensation" set forth in the Proxy Statement.

   Item 12.  Security Ownership of Certain Beneficial Owners and Management.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information included under the captions
   entitled "Principal Shareholders" and "Election of Directors" set forth in
   the Proxy Statement.

   Item 13.  Certain Relationships and Related Transactions.

        Pursuant to Instruction G, the information required by this Item is
   incorporated by reference from information under the caption entitled
   "Compensation Committee and Stock Option Committee Interlocks and Insider
   Participation" set forth in the Proxy Statement.

                                     PART IV

   Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.

        (a)  The following documents are filed as a part of this Form 10-K:

                                                             Page Reference
                                                  Page         1996 Annual
                                                Reference        Report
    1.   Financial Statements.                  Form 10-K    to Shareholders

         Consolidated Balance Sheets as of         --              13
         December 28, 1996 and December 30,
         1995

         Consolidated Statements of                --             14-15
         Earnings, Cash Flows and
         Shareholders' Investment for the
         fiscal years 1996, 1995 and 1994

         Notes to Consolidated Financial           --             16-21
         Statements

         Report of Independent Public              --              12
         Accountants

        The additional information referred to under "Financial Statement
   Schedules" below is filed as part of this Form 10-K and should be read in
   conjunction with the financial statements referred to above.

    2.      Financial Statement Schedules.

             Report of Independent Public                F-1             --
             Accountants

             Schedule VIII - Valuation and               F-2             --
             Qualifying Accounts and Reserves

        All other schedules have been omitted as not required or not
   applicable or the information required to be shown thereon is included in
   the financial statements and related notes.

   3.   Exhibits and Reports on Form 8-K.

             (a)  The Exhibits filed or incorporated by reference herewith
   are as specified in the Exhibit Index included herein.

             (b)  No reports on Form 8-K were filed by the Company during the
   fourth quarter of 1996.

   
                                   SIGNATURES

             Pursuant to the requirements of the Securities Exchange Act of
   1934, the Company has duly caused this report to be signed on its behalf
   by the undersigned, thereunto duly authorized.

                                      SCHULTZ SAV-O STORES, INC.



   Date:  March 20, 1997              By        /s/  John H. Dahly           
                                           John H. Dahly
                                           Executive Vice President
                                           and Chief Financial Officer



        Pursuant to the requirements of the Securities Exchange Act of 1934,
   this report has been signed by the following persons on behalf of the
   Company in the capacities indicated as of the date indicated above.



   /s/  James H. Dickelman                 /s/  Bernard S. Kubale            
   James H. Dickelman, Chairman of         Bernard S. Kubale, Director
   Board, President, Chief Executive Officer
   and Director (Principal Executive Officer)


   /s/  John H. Dahly                      /s/  Martin Crneckiy, Jr.         
   John H. Dahly, Executive Vice           Martin Crneckiy, Jr., Director
   President, Chief Financial Officer
   and Director (Principal Financial and
   Accounting Officer)



   /s/  Howard C. Dickelman                     /s/  R. Bruce Grover         
   Howard C. Dickelman, Director                R. Bruce Grover, Director



   /s/  William K. Jacobson                     /s/  Michael R. Houser       
   William K. Jacobson, Director                Michael R. Houser, Director

   
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS





   We have audited in accordance with generally accepted auditing standards,
   the financial statements included in Schultz Sav-O Stores, Inc.'s annual
   report to shareholders incorporated by reference in this Form 10-K, and
   have issued our report thereon dated February 5, 1997.  Our audit was made
   for the purpose of forming an opinion on those statements taken as a
   whole.  The schedule listed in the index to financial statements is
   presented for purposes of complying with the Securities and Exchange
   Commission's rules and is not part of the basic financial statements. 
   This schedule has been subjected to the auditing procedures applied in the
   audit of the basic financial statements and, in our opinion, fairly states
   in all material respects the financial data required to be set forth
   therein in relation to the basic financial statements taken as a whole.


                                      ARTHUR ANDERSEN LLP


   Milwaukee, Wisconsin
   February 5, 1997.

   
                           SCHULTZ SAV-O STORES, INC.

          SCHEDULE VIII--VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                    FOR THE FISCAL YEARS 1996, 1995 AND 1994


   Allowance for Doubtful Accounts--
     Changes in the allowance for doubtful accounts are summarized as
       follows:

                                     1996            1995           1994

    Balance, beginning of       $2,565,000       $1,750,000    $1,750,000
      year
    Provision charged to
      earnings                     987,000        2,079,000       526,000
    (Writeoffs)/recoveries,
      net
                                    98,000       (1,264,000)     (526,000)
                                 ---------        ---------     ---------
    Balance, end of year        $3,650,000       $2,565,000    $1,750,000
                                 =========        =========     =========

   
                                  EXHIBIT INDEX

                           SCHULTZ SAV-O STORES, INC.
                           ANNUAL REPORT ON FORM 10-K

                   FOR THE FISCAL YEAR ENDED DECEMBER 28, 1996

          

     Exhibit No.                     Description

         3.1      Restated Articles of Incorporated, as amended.
                  [Incorporated by reference to Exhibit 3.2 to the
                  Company's Annual Report on Form 10-K for the
                  year ended December 31, 1988.]

         3.2      By-Laws, as amended and restated as of January
                  24, 1991.  [Incorporated by reference to Exhibit
                  3.2 to the Company's Annual Report on Form 10-K
                  for the year ended December 29, 1990.]

         4.1      Restated Articles of Incorporation, as amended
                  (included as Exhibit 3.1).  [Incorporated by
                  reference to Exhibit 4.2 to the Company's Annual
                  Report on Form 10-K for the year ended December
                  31, 1988.]

         4.2      Rights Agreement dated December 20, 1988 between
                  the Company and First Bank (N.A.), Milwaukee,
                  Wisconsin.  [Incorporated by reference to
                  Exhibit 4 to the Company's Current Report on
                  Form 8-K dated December 21, 1988.]

         4.3      Amendment to Rights Agreement dated February 2,
                  1989 between the Company and First Bank (N.A.),
                  Milwaukee, Wisconsin.  [Incorporated by
                  reference to Exhibit 2 to the Company's Form 8
                  dated February 20, 1989.]

         4.4      Letter dated June 30, 1992 constituting
                  appointment of Firstar Trust Company (f/k/a
                  First Wisconsin Trust Company) as the successor
                  rights agent under the Rights Agreement dated
                  December 20, 1988, as amended.  [Incorporated by
                  reference to Exhibit 4.4 to the Company's Annual
                  Report on Form 10-K dated March 31, 1994.]

                  As summarized in Notes (3) and (8) of the Notes
                  to Financial Statements incorporated by
                  reference from the Company's 1996 Annual Report
                  to Shareholders, as part of Parts II and IV of
                  this Form 10-K, the Company has various
                  outstanding long-term debt and capital lease
                  obligations.  None of such obligations
                  individually exceeds 10% of the Company's total
                  assets.  The Company hereby agrees to furnish to
                  the Commission, upon its request, a copy of each
                  instrument with respect to such obligations.

        10.1      Master Franchise Agreement, dated April 23,
                  1982, between Commodores Point Terminal
                  Corporation and Piggly Wiggly Corporation. 
                  [Incorporated by reference to Exhibit 10.1 to
                  the Company's Annual Report on Form 10-K for the
                  year ended January 1, 1982.]

        10.2      Agreement, dated August 1, 1982, between the
                  Company and Commodores Point Terminal
                  Corporation.  [Incorporated by reference to
                  Exhibit 10.2 to the Company's Annual Report on
                  Form 10-K for the year ended January 1, 1982.]

        10.3      Amendment to Master Franchise Agreement, dated
                  October 15, 1982, between the Company and Piggly
                  Wiggly Corporation.  [Incorporated by reference
                  to Exhibit 10.3 to the Company's Annual Report
                  on Form 10-K for the year ended January 1,
                  1982.]

        10.4      Form of Director/Officer Indemnity Agreement. 
                  [Incorporated by reference to Exhibit 10.4 to
                  the Company's Annual Report on Form 10-K for the
                  year ended January 2, 1988.]  This Agreement is
                  required to be filed as an exhibit to this
                  Form 10-K pursuant to Item 14(c) of Form 10-K.

        10.5      Form of Key Executive Employment and Severance
                  Agreement, dated as of October 19, 1990, between
                  the Company and each of James H. Dickelman, John
                  H. Dahly, and Michael R. Houser, and dated as of
                  January 31, 1996, between the Company and
                  William K. Jacobson.  [Incorporated by reference
                  to Exhibit 10.5 to the Company's Annual Report
                  on Form 10-K for the year ended December 29,
                  1990.]  This Agreement is required to be filed
                  as an exhibit to this Form 10-K pursuant to
                  Item 14(c) of Form 10-K.

        10.6      Membership and Licensing Agreement dated August
                  1, 1973 by and between Topco Associates, Inc.
                  (Cooperative) and the Company.  [Incorporated by
                  reference to Exhibit 10.6 to the Company's
                  Annual Report on Form 10-K for the year ended
                  December 30, 1995.]

        10.7      Articles of Incorporation of Topco Associates,
                  Inc. (Cooperative).  [Incorporated by reference
                  to Exhibit 10.12 to the Company's Annual Report
                  on Form 10-K for the year ended December 31,
                  1988.]

        10.8      Bylaws of Topco Associates, Inc. (Cooperative),
                  as amended through June 7, 1995.  [Incorporated
                  by reference to Exhibit 10.8 to the Company's
                  Annual Report on Form 10-K for the year ended
                  December 30, 1995.]

        10.9      1990 Stock Option Plan, as amended as of March
                  17, 1993.  [Incorporated by reference to exhibit
                  10.10 to the Company's Annual Report on Form 10-
                  K for the year ended January 2, 1993.]  This
                  Plan is required to be filed as an exhibit to
                  this Form 10-K pursuant to Item 14(c) of
                  Form 10-K.

        10.10     1995 Equity Incentive Plan.  [Incorporated by
                  reference to Exhibit 10.9 to the Company's
                  Annual Report on Form 10-K for the year December
                  31, 1994.]  This Plan is required to be filed as
                  an exhibit to this Form 10-K pursuant to
                  Item 14(c) of Form 10-K.

        10.11     Schultz Sav-O Stores, Inc. Executive Benefit
                  Restoration Plan.  [Incorporated by reference to
                  Exhibit 10.10 to the Company's Annual Report on
                  Form 10-K for the year ended December 31, 1994.] 
                  This Plan is required to be filed as an exhibit
                  to this Form 10-K pursuant to Item 14(c) of
                  Form 10-K.

        10.12     Schultz Sav-O Stores, Inc. Officer Annual
                  Incentive Plan.  [Incorporated by reference to
                  Exhibit 10.11 to the Company's Annual Report on
                  Form 10-K for the year ended December 31, 1994.] 
                  This Plan is required to be filed as an exhibit
                  to this Form 10-K pursuant to Item 14(c) of
                  Form 10-K.

         13       Portions of the 1996 Annual Report to
                  Shareholders expressly incorporated by reference
                  into this Form 10-K.

         21       Subsidiary of Registrant.

         23       Consent of Independent Public Accountants.

         27       Financial Data Schedule (EDGAR version only).

         99       Definitive Proxy Statement for 1997 Annual
                  Meeting of Shareholders (to be filed with the
                  Commission under Regulation 14A within 120 days
                  after the end of the Company's fiscal year and,
                  upon such filing, incorporated by reference
                  herein to the extent indicated in this Form 10-K).