<ARTICLE> 5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES, INC. AS
OF AND FOR THE 6 MONTHS ENDED FEBRUARY 28, 1997 AND IS QUALIFIED IN
ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          AUG-31-1996
<PERIOD-START>                             SEP-01-1996
<PERIOD-END>                               FEB-28-1996
<CASH>                                           1,481
<SECURITIES>                                     1,260
<RECEIVABLES>                                    8,883
<ALLOWANCES>                                         0
<INVENTORY>                                     19,547
<CURRENT-ASSETS>                                33,124
<PP&E>                                         158,337
<DEPRECIATION>                                  20,912
<TOTAL-ASSETS>                                 174,489
<CURRENT-LIABILITIES>                           12,881
<BONDS>                                         75,265
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                           138
<OTHER-SE>                                      67,390
<TOTAL-LIABILITY-AND-EQUITY>                   174,489
<SALES>                                         23,190
<TOTAL-REVENUES>                                24,433
<CGS>                                           11,173
<TOTAL-COSTS>                                    6,334
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               1,910
<INCOME-PRETAX>                                  5,016
<INCOME-TAX>                                     1,988
<INCOME-CONTINUING>                              3,028
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     3,028
<EPS-PRIMARY>                                     0.21
<EPS-DILUTED>                                     0.21