SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C.  20549
                              _____________________

                                    FORM 10-Q

   (Mark One)
    X   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
        THE SECURITIES EXCHANGE ACT OF 1934

   For the quarterly period ended October 4, 1997

                                       OR

        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d)
        OF THE SECURITIES EXCHANGE ACT OF 1934

   For the transition period from ______________to_____________

                          Commission File Number 0-549

                           SCHULTZ SAV-O STORES, INC.     
             (Exact Name of Registrant as Specified in its Charter)

           WISCONSIN                                         39-0600405      
   (State or other jurisdiction                           (I.R.S. Employer
   of incorporation of organization)                    Identification No.)
 
       2215 UNION AVENUE                                      53082-0419
     SHEBOYGAN, WISCONSIN                                     (Zip Code)
    (Address of principal
      executive offices)

                          Registrant's telephone number
                        including area code 920-457-4433

               Former name, former address and former fiscal year,
                          if changed since last report

        Indicate by check mark v whether the registrant (1) has filed all
   reports required to be filed by Section 13 or 15(d) of the Securities
   Exchange Act of 1934 during the preceding 12 months (of for such shorter
   period that the registrant was required to file such reports), and (2) has
   been subject to the filing requirements for the past 90 days. 
   Yes   X    No      

                APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY
                  PROCEEDINGS DURING THE PRECEDING FIVE YEARS:

        Indicate by check mark v whether the registrant has filed all reports
   required to be filed by Section 12, 13 or 15(d) of the Securities Exchange
   Act of 1934 subsequent to the distribution of securities under a plan
   confirmed by a court.  Yes _______    No  ________     

   APPLICABLE ONLY TO CORPORATE ISSUERS:  Indicate the number of shares
   outstanding of each of the issuer's classes of common stock, as of the
   latest practicable date.

        As of November 11, 1997, 6,818,879 shares of Common Stock, $0.05 par
   value, were issued and outstanding.
   
   

                           SCHULTZ SAV-O STORES, INC. 

                                 FORM 10-Q INDEX

                                                                  PAGE 
                                                                 NUMBER

   PART I    FINANCIAL INFORMATION

   Item 1.   Financial Statements

             Unaudited Consolidated Balance Sheets                  3

             Unaudited Consolidated Statements of Earnings          4

             Unaudited Consolidated Statements of Cash Flows        5

             Notes to Unaudited Consolidated Financial 
               Statements                                           6

   Item 2.   Management's Discussion and Analysis
             of Financial Condition and Results of
             Operations                                             7

   Item 6.   Exhibits and Reports on Form 8-K                       10

   SIGNATURES                                                       10

   

                         PART I   FINANCIAL INFORMATION

                          Item 1.  Financial Statements
                           SCHULTZ SAV-O STORES, INC.
                      UNAUDITED CONSOLIDATED BALANCE SHEETS

                                          October 4,           December 28,
   Assets                                   1997                  1996

   Current assets:
     Cash and equivalents                $28,437,000          $27,763,000
     Receivables                          12,128,000            5,676,000
     Inventories                          19,415,000           22,316,000
     Other current assets                  5,970,000            3,367,000
     Deferred income taxes                 3,824,000            3,824,000
                                         ------------        ------------
       Total current assets               69,774,000           62,946,000

   Noncurrent receivable under 
   capital subleases                       7,866,000            8,239,000

   Property under capital leases, 
   net                                      2,810,000           3,073,000

   Other noncurrent assets                  2,058,000           2,402,000

   Property and equipment, net             19,716,000          21,544,000
                                          -----------        ------------
   Total Assets                          $102,224,000         $98,204,000
                                          ===========        ============

   Liabilities and Shareholders' Investment

   Current liabilities:
     Accounts payable                     $24,970,000         $20,564,000
     Accrued salaries and benefits          4,703,000           4,189,000
     Accrued insurance                      3,487,000           3,328,000
     Retail repositioning reserve           1,741,000             852,000
     Other accrued liabilities              1,148,000           3,692,000
     Current obligations under 
       capital leases                         747,000             702,000
     Current maturities of long-term
       debt                                   263,000             345,000
                                          -----------        ------------
         Total current liabilities         37,059,000          33,672,000

   Long-term obligations under 
   capital leases                          11,783,000          12,368,000

   Long-term debt                           3,183,000           3,375,000

   Deferred income taxes                    1,754,000           1,754,000

   Shareholders' investment:
     Common stock, $0.05 par value
       Authorized: 20,000,000 shares
       Issued: 8,750,342 as of 
       October 4, 1997 and 5,833,570 
       as of December 28, 1996                438,000             292,000
     Additional paid-in capital            13,940,000          13,331,000
     Retained earnings                     49,251,000          45,654,000
     Treasury stock at cost Held: 
       1,931,463 as of October 4, 1997
       and 1,214,472 as of 
       December 28, 1996                  (15,184,000)        (12,242,000)
                                         ------------       -------------
   Total shareholders' investment          48,445,000          47,035,000
                                         ------------       -------------
   Total Liabilities and Shareholders' 
   Investment                            $102,224,000         $98,204,000
                                         ============       =============

   
   


                           SCHULTZ SAV-O STORES, INC.

                  UNAUDITED CONSOLIDATED STATEMENTS OF EARNINGS

   

                                             
                                                               For the 12-weeks ended                 For the 40-weeks ended

                                                         October 4,            October 5,          October 4,       October 5,
                                                             1997                 1996              1997                1996
                                                                                                        
          Net sales
                                                        $105,826,000         $105,383,000        $354,496,000       $345,006,000 
          Costs and expenses:
             Cost of products sold                        89,409,000           88,737,000         298,805,000        289,824,000 
             Operating and administrative expenses        13,763,000           14,254,000          47,627,000         48,085,000 
                                                        ------------         ------------        ------------       ------------
          Operating income                                 2,654,000            2,392,000           8,064,000          7,097,000 

          Interest expense                                  (195,000)            (200,000)           (653,000)          (668,000)
          Interest income                                    362,000              201,000             902,000            577,000 
                                                        ------------         ------------        ------------       ------------
          Earnings before income taxes                     2,821,000            2,393,000           8,313,000          7,006,000 

          Provision for income taxes                       1,087,000              921,000           3,201,000          2,697,000 
                                                        ------------         ------------        ------------       ------------
          Net earnings                                    $1,734,000           $1,472,000          $5,112,000         $4,309,000 
                                                        ============         ============        ============       ============
          Net earnings per share - primary and
             fully diluted                                     $0.24                $0.21               $0.71              $0.60 
                                                        ============         ============        ============       ============
          Cash dividends paid per share
             of common stock                                  $0.070               $0.067              $0.203             $0.173
                                                        ============         ============        ============       ============  
          Weighted average common shares
             outstanding                                   7,175,000            7,155,000           7,241,000          7,174,000
                                                        ============         ============        ============       ============
   
   

                           SCHULTZ SAV-O STORES, INC.

                 UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS


                                               For the 40-weeks ended

                                           October 4,          October 5, 
                                              1997               1996

   CASH FLOWS FROM OPERATING ACTIVITIES:
     Net earnings                          $5,112,000          $4,309,000
     Adjustments to reconcile net 
       earnings to net cash flows 
       from operating activities
         Depreciation and other noncash
           items                            3,326,000           3,408,000

   Changes in assets and liabilities
     Receivables                           (6,452,000)         (2,913,000)
     Inventories                            2,901,000            (483,000)
     Other current assets                  (2,304,000)           (207,000)
     Accounts payable                       4,406,000           1,966,000
     Accrued liabilities                     (373,000)            527,000
                                          -----------         -----------
       Net cash flows from 
       operating activities                 6,616,000           6,607,000

   CASH FLOWS FROM INVESTING ACTIVITIES:
     Expenditures for property 
       and equipment                       (1,325,000)         (2,885,000)
     Receipt of principal amounts 
       under capital sublease 
       agreements                             388,000             445,000
     Proceeds from asset sales                120,000              38,000
                                           ----------          ----------
       Net cash flows from investing
       activities                            (817,000)         (2,402,000)
                                           ----------          ----------
   CASH FLOWS FROM FINANCING ACTIVITIES:
     Payment for acquisition of treasury 
       stock                               (3,727,000)         (1,377,000)
     Payment of cash dividends             (1,401,000)         (1,204,000)
     Proceeds from exercise of stock 
       options                                817,000                   -
     Principal payments under capital 
       lease obligations                     (540,000)           (598,000)
     Principal payments on long-term
       debt                                  (274,000)           (267,000)
     Redemption of preferred stock                  -             (16,000)
                                          -----------         -----------
         Net cash flows from financing
         activities                        (5,125,000)         (3,462,000)
                                          -----------         -----------
   CASH AND EQUIVALENTS:
     Net increase                             674,000             743,000
     Balance, beginning of period          27,763,000          21,593,000
                                          -----------         -----------
     Balance, end of period               $28,437,000         $22,336,000
                                          ===========         ===========

   SUPPLEMENTAL CASH FLOW DISCLOSURES:
     Interest paid                           $686,000            $704,000

     Income taxes paid                      4,582,000           2,924,000

   


                           SCHULTZ SAV-O STORES, INC.

              NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

   (1)  Basis of Presentation

   The financial statements included herein have been prepared by the
   Company, without audit. Certain information and footnote disclosures
   normally included in financial statements prepared in accordance with
   generally accepted accounting principles have been condensed or omitted,
   although the Company believes that the disclosures are adequate to make
   the information presented not misleading. The interim financial statements
   furnished with this report reflect all adjustments of a normal recurring
   nature, which are, in the opinion of management, necessary for a fair
   statement of the results for the interim periods presented. It is
   suggested that these financial statements be read in conjunction with the
   audited financial statements and the notes thereto included in the
   Company's 1996 annual report to shareholders, as incorporated by reference
   in the Company's Form 10-K for the fiscal year ended December 28, 1996.

    
  
   (2)  Interest Expense
   
                                               For the 12-weeks ended                   For the 40-weeks ended
                                             October 4,       October 5,             October 4,         October 5, 
                                               1997              1996                1997                 1996
                                                                                            
    Long-term debt                            $80,000          $88,000               $270,000           $296,000
    Imputed - capital leases                  115,000          112,000                383,000            372,000
                                             --------         --------               --------           --------
    Interest expense                         $195,000         $200,000               $653,000           $668,000
                                             ========         ========               ========           ========
  

   (3)  Other Current Assets
                                                   October 4,      December 28,
                                                      1997            1996

          Property held for resale                 $4,117,000        $940,000
          Prepaid expenses                          1,030,000         615,000
          Receivable under capital subleases          531,000         504,000
          Retail systems for resale and other
          assets                                      292,000       1,308,000
                                                   ----------      ----------
          Other current assets                     $5,970,000      $3,367,000
                                                   ==========      ==========


   (4)  Earnings per Share

   In the first quarter of 1997, the Financial Accounting Standards Board
   (FASB) issued the Statement of Financial Accounting Standards (SFAS) No.
   128, "Earnings per Share," which is effective for fiscal years ending
   after December 15, 1997.  The Company does not anticipate that the
   adoption of this statement will have any material impact on its
   consolidated financial statements.

   (5)  Shareholders' Investment

   On July 25, 1997, the Company's Board of Directors declared a three-for-
   two stock split on the Company's Common Stock, effected in the form of a
   50% stock dividend distributed on September 5, 1997 to shareholders of
   record on August 20, 1997.  All references in the financial statements to
   per share amounts and average number of shares have been restated.

   (6)  Reclassification

   Certain 1996 amounts previously reported have been reclassified to conform
   to the 1997 presentation.

   Item 2.  Management's Discussion and Analysis of
   Financial Condition and Results of Operations

   Special Note Regarding Forward-Looking Statements

   Certain matters discussed in this Form 10-Q are "forward-looking
   statements" intended to qualify for the safe harbors from liability
   established by the Private Securities Litigation Reform Act of 1995. 
   These forward-looking statements can generally be identified as such
   because the context of the statement will include words such as the
   Company "believes," "anticipates," "expects" or words of similar import. 
   Similarly, statements that describe the Company's future plans,
   objectives, strategies or goals are also forward-looking statements.  Such
   forward-looking statements are subject to certain risks and uncertainties
   which are described in close proximity to such statements and which could
   cause actual results to differ materially from those currently
   anticipated.  Shareholders, potential investors and other readers are
   urged to consider these factors carefully in evaluating the forward-
   looking statements and are cautioned not to place undue reliance on such
   forward-looking statements.  The forward-looking statements made herein
   are only made as of the date of this report and the Company undertakes no
   obligation to publicly update such forward-looking statements to reflect
   subsequent events or circumstances.

   Results of Operations
   
   
  
   Selected costs and results as a percent of net sales:

   
                                        For the 12-weeks ended                 For the 40-weeks ended
                                     October 4,         October 5,          October 4,       October 5,
                                        1997               1996               1997             1996
                                                                                                   
    Cost of products sold              84.49%             84.20%             84.29%            84.01%
    Operating and administrative      
      expenses                         13.01              13.53              13.44             13.94
    Earnings before income taxes        2.67               2.27               2.35              2.03
    Net earnings                        1.64               1.40               1.44              1.25
   
    

   Net Sales

   Net sales for the 12- and 40-week periods ended October 4, 1997 were
   $105,826,000 and $354,496,000, respectively, compared to $105,383,000 and
   $345,006,000 for the same periods ended October 5, 1996.  These nominal
   increases of $443,000 and $9,490,000, or 0.42% and 2.75%, respectively,
   were due principally to the Company's continuing emphasis on wholesale
   business volume, coupled with increases in same store retail sales.  The
   increased wholesale business volume resulted mainly from the recently
   completed roll-out and success of the Piggly Wiggly Preferred Club
   electronic card marketing program.  Additionally, the Company has
   completed six major Wisconsin franchise facility projects in Hubertus,
   Edgerton, Plymouth, DePere, Manitowoc and Evansville since October 5,
   1996.  These expansion and replacement projects yielded an increase of
   nearly 94,000 square feet of aggregate selling space, or an increase in
   excess of 109% at the six stores.  During the third quarter of 1997, sales
   were essentially flat compared to the same period in 1996 due to increased
   competitive pressures in certain market areas, the closing of an
   underperforming franchise unit in Plover, Wisconsin and aggregate product
   cost deflation.  As of October 4, 1997, the Company had 69 franchise and
   16 corporate supermarkets compared to 68 franchise and 17 corporate
   supermarkets at October 5, 1996.

   On October 15, 1997, the Company completed the expansion of a franchise
   unit in Waterloo, Wisconsin.  This facility project more than doubled the
   previous aggregate square footage of the store.  On October 19, 1997, the
   Company acquired one franchise unit in Oshkosh, Wisconsin and converted it
   into a corporate supermarket.  On October 29, 1997, the Company opened a
   new 43,000 square foot corporate store in Appleton, Wisconsin.  The
   Company expects these events to result in increased total sales by at
   least $3,500,000 for the fourth quarter of 1997.

   Additionally, the Company acquired two operating supermarkets in the
   Menasha and Appleton, Wisconsin market areas from Nash Finch Company on
   October 26 and November 5, 1997, respectively.  The Company is presently
   renovating the Menasha store and the Company expects to open this
   corporate store on November 11, 1997.  As part of an expansion plan, the
   Company has temporarily closed the acquired Appleton store.  The Company
   projects the expanded and completely renovated Appleton corporate store to
   open during the second quarter of 1998.  Upon completion of both the
   renovation and expansion projects, the Company will close its two smaller,
   noncompetitive and older corporate Appleton stores and combine these
   operations into the two renovated units.  The two replacement corporate
   supermarkets will aggregate 99,300 square feet, an increase of 125% over
   the combined 44,160 square feet of the present units.

   Consistent with the Company's continuing business strategy to expand its
   wholesale volume, the Company expects that the level of its wholesale
   sales will continue to be strong for the remainder of 1997.  However, due
   to additional corporate retail stores in Oshkosh, Appleton and Menasha,
   the Company expects the level of retail sales during the fourth quarter of
   1997 to increase relative to total sales.  In addition to the Menasha and
   Appleton projects already mentioned, there are expansion or renovation
   projects at four franchise retail operations in various phases of planning
   or construction.  These projects involve two expansions, one replacement
   store and one new market store.  These projects are scheduled to be
   completed between the fourth quarter of 1997 through the second quarter of
   1998.  Additionally, the Company continues to support and enhance the
   Piggly Wiggly Preferred Club electronic card marketing program designed to
   increase sales without negatively impacting retail store gross margin, by
   rewarding current customers and attracting new customers through the
   offering of "clipless coupons" on weekly advertised specials and
   "automatic" savings on monthly store specials.  As of the end of October,
   all of the Company's franchise and corporate supermarkets are fully
   operational with the card marketing program.

   Cost of Products Sold

   Cost of products sold, as a percent of sales, increased by 0.29% and
   0.28%, respectively, to 84.49% and 84.29% for the 12- and 40-week periods
   ended October 4, 1997, compared to the same periods in 1996.  The
   respective increases of $672,000 and $8,981,000 were the result of a
   reduction in the amount of higher margin retail sales compared to lower
   margin wholesale sales. However, with additional corporate stores in
   Oshkosh, Appleton and Menasha, the Company expects that the ratio of
   higher margin retail sales relative to total sales to increase nominally
   during the remainder of the year.

   Operating and Administrative Expenses

   Operating and administrative expenses, as a percent of sales, decreased by
   0.52% and 0.50%, respectively, to 13.01% and 13.44% for the 12- and 40-
   week periods ended October 4, 1997, compared to the same periods in 1996. 
   The Company acquired two supermarkets in the greater Appleton area from
   Nash Finch subsequent to the end of the third quarter.  The Company is
   currently renovating or expanding both supermarkets.  As a result of the
   acquisition and upon completion of the renovation or expansion projects,
   the Company plans to close its two smaller, noncompetitive and older
   corporate stores in the Appleton area.  Due to the imminent closures of
   these two older corporate stores, the Company has taken a pretax charge of
   $300,000 for projected repositioning expenses.  Despite the one-time
   pretax charge, total operating and administrative expenses decreased, in
   large part, due to the closure of two smaller, outdated and
   underperforming corporate stores located in Racine and Stevens Point,
   Wisconsin in September and October 1996.

   Net Earnings 

   The effective income tax rate for both the 12- and 40-week periods ended
   October 4, 1997 was 38.5%, unchanged from the rate for the same periods in
   1996.  The provision for income taxes during the 12- and 40-week periods
   ended October 4, 1997 was $1,087,000 and $3,201,000, compared to $921,000
   and $2,697,000 for the same periods in 1996.  With continuing improvements
   in sales and productivity, the Company's net earnings-to-sales ratio for
   the 12- and 40-week periods ended October 4, 1997 improved to 1.64% and
   1.44%, respectively, compared to 1.40% and 1.25% for the same periods in
   1996.

   As a result of the foregoing, net earnings for the 12- and 40-weeks ended
   October 4, 1997 totaled $1,734,000 and $5,112,000 compared to $1,472,000
   and $4,309,000 for the same periods in 1996, or increases of 17.8% and
   18.6%, respectively.  Net earnings per share, after reflecting the three-
   for-two stock split effective September 5, 1997, for the 12- and 40-week
   periods ended October 4, 1997 increased 14.3% to $0.24 compared with $0.21
   in 1996 , and 18.3% to $0.71 compared with $0.60 in 1996.

   Certain Company corporate and franchise retail supermarkets continue to be
   underperforming or noncompetitive in their respective marketplaces and, as
   a result, continue to incur operating losses.  In order to further improve
   the Company's results of operations, the Company continues to evaluate
   various business alternatives relating to these operations, including, but
   not limited to, selling these corporate stores and converting them into
   franchise supermarkets, closing the stores or implementing other
   operational changes.  Similar to prior fiscal years, implementation of
   these actions will likely result in the Company incurring certain
   repositioning charges involving the termination costs of replaced, closed
   or sold stores.  While these repositioning charges may decrease the
   Company's reported net earnings for the period or periods in which the
   actions are taken, the Company believes that such actions will improve the
   Company's long-term profitability.

   Liquidity and Capital Resources

   The Company's operating results continue to enhance its strong financial
   position.  The primary source of liquidity for the 40-week period ended
   October 4, 1997 was cash generated from operating activities.  Cash
   provided by operating activities for the 40-weeks ended October 4, 1997
   and October 5, 1996 were very comparable at $6,616,000 and $6,607,000,
   respectively.  The nominal increase was principally attributable to higher
   net earnings for the 40-week period ended October 4, 1997, compared to the
   same period in 1996.

   Net cash outflow from investing activities for the 40-week period ended
   October 4, 1997 totaled $817,000, compared to $2,402,000 during the same
   period in 1996.  The change was due primarily to a substantial decrease in
   capital expenditures for business system hardware and software during
   1997, compared to 1996.  The Company has a 1997 capital budget of
   $5,200,000, of which approximately $3,875,000 remain for future
   expenditures.  With the opening of the 43,000 square foot Appleton store
   on October 29, 1997 and the acquisition of various equipment and fixtures
   from Nash Finch relating to the two operating supermarkets in the greater
   Appleton area, the Company has incurred additional expenditures in the
   range of $3,000,000 since October 4, 1997.  The Company has financed and
   anticipates financing these needs from internally generated capital.

   Net cash outflow from financing activities for the 40-week period ended
   October 4, 1997 was $5,125,000, compared to $3,462,000 during the same
   period in 1996.  The additional cash outflows was due principally to the
   increase in common stock repurchased by the Company during 1997, compared
   to 1996.  Of the $3,727,000 common stock repurchased to date, 154,000
   shares, or $1,743,000, was acquired from the open market while 129,000
   shares, or $1,984,000, was reacquired subsequent to stock option exercises
   from officers.  The 283,000 shares repurchased is reported after taking
   into account the three-for two stock split effective September 5, 1997.

   The Company's Board of Directors declared a three-for-two stock split in
   the form of a 50% stock dividend and simultaneously increased the amount
   of regular quarterly cash dividends by 5% to $0.07 per share on a post-
   stock split basis.  The Company's regular quarterly cash dividend prior to
   the announced stock split was $0.10 per share on a pre-stock split basis. 
   Both the stock dividend and cash dividend was paid on September 5, 1997 to
   shareholders of record on August 20, 1997.  Fractional shares otherwise
   issuable pursuant to the stock split were paid in cash.  The cash dividend
   was paid on a post-stock split basis.  Cash dividends paid during the
   first three quarters of 1997 totaled $1,401,000 or $0.203 per share, an
   increase of $197,000 or 16% from the same period a year ago.  After the
   three-for-two stock split, the Company had 6,824,000 shares outstanding.

   In summary, cash and equivalents increased $674,000 during the first three
   quarters of 1997, compared to an increase of $743,000 during the same
   period in 1996.  Due to the Company's significant cash and other liquid
   assets, its consistent ability to generate cash flows from operations and
   availability of external financing, the Company foresees no difficulty in
   providing financing necessary to fund its capital commitments and working
   capital needs for the foreseeable future.

   Item 6.   Exhibits and Reports on Form 8-K

       (a)   Exhibits.

   Exhibit 27   Financial Data Schedule.

       (b)   No reports of Form 8-K were filed by the Company during the
             first three quarters of fiscal 1997.

   

   SIGNATURES

   Pursuant to the requirements of the Securities Exchange Act of 1934, the
   registrant has duly caused this report to be signed on its behalf by the
   undersigned thereunto duly authorized.

                                 SCHULTZ SAV-O STORES, INC.
                                 (Registrant)


   November 11, 1997             /s/ John H. Dahly    
     (Date)                      John H. Dahly, Executive Vice President,
                                 Chief Financial Officer and Treasurer

   

                                  EXHIBIT INDEX


   Exhibit                       Description
    
   27                            Financial Data Schedule