NON-COMPETITION AGREEMENT


        THIS NON-COMPETITION AGREEMENT (the "Agreement") is made as of the
   1st day of March, 1998 by and among REGENCY CENTERS, L.P., a Delaware
   limited partnership (the "Partnership"), REGENCY REALTY GROUP, INC., a
   Florida corporation (the "Third Party Management Company"), REGENCY REALTY
   CORPORATION, a Florida corporation ("Regency") and Lee S. Wielansky, an
   individual (the "Midland Principal"), under the following circumstances:  

        A.   Pursuant to the terms and conditions of that certain
   Contribution Agreement, dated as of January 12, 1998 (the "Contribution
   Agreement"), by and among Midland Development Group, Inc., a Missouri
   corporation ("Midland Development"), the Property Entities, the Midland
   Principals, the Midland Affiliates and Regency, the Contributors are
   contributing, as applicable, shopping center properties and other assets
   used in their real estate businesses, ownership interests in the Joint
   Ventures or the Third Party Management Assets to the Partnership or the
   applicable Transferee (collectively, the "Assets").

        B.   The Midland Principal is an equity owner in certain Contributors
   as well as an executive officer of Midland Development and is receiving
   limited partnership interests in the Partnership and/or cash which such
   Contributors (i) are receiving in exchange for the Assets and (ii) are
   distributing to their equity owners.

        C.   To induce Regency to enter into the Contribution Agreement and
   as a condition to closing the transfer of Assets and other transactions
   contemplated thereby, the Midland Principal has agreed to enter into this
   Agreement.

        D.   Capitalized terms used and not otherwise defined herein shall
   have the meaning assigned thereto in the Contribution Agreement.

        NOW, THEREFORE, in consideration of the mutual covenants and
   agreements contained in this Agreement and for other good and valuable
   consideration, the receipt and sufficiency of which are hereby
   acknowledged, the parties hereto agree as follows:


                             ARTICLE 1:  DEFINITIONS

        1.1  "Affiliate" means, with respect to any Person, any Person
   directly or indirectly controlling, controlled by or under common control
   with such Person.

        1.2  "Business" means the direct or indirect acquisition, ownership,
   operation, control or development of Grocery Properties.

        1.3  "Employee" means an individual who works at least an average of
   35 hours per week as an employee, or who performs substantially the same
   functions as such an employee, whether as a direct or indirect owner,
   partner, director, officer, agent, consultant, independent contractor or
   otherwise.

        1.4  "Grocery Property" means a grocery-anchored shopping center or a
   free-standing grocery store located in the Territory.

        1.5  "Immediate Family" means a Person's spouse, parents, lineal
   ascendants or descendants and their spouses, and trusts for the benefit of
   any of the foregoing.

        1.6  "In Conjunction with Another Midland Principal" means with (i)
   any other Midland Principal or (ii) an entity in which the Midland
   Principal or any other Midland Principal or Principals or any of his or
   their Affiliates owns an equity interest, or (iii) any combination of the
   foregoing.

        1.7  "Indirectly" means through (i) an entity in which the Midland
   Principal or any of his Affiliates has any material direct or indirect
   equity interest or (ii) any member of the Midland Principal's Immediate
   Family or an entity in which any member of the Midland Principal's
   Immediate Family has any material direct or indirect equity interest if
   the applicable action is taken or equity interest is owned by such member
   for the purpose of circumventing the restrictions of this Agreement.

        1.8  "Midland Principals" means Lee S. Wielansky, Stephen M.
   Notestine, Joseph H. Apter, Rodney K. Jones, and Ned M. Brickman.

        1.9  "NonCompete Period" means a period of three years from the date
   of this Agreement. 

        1.10 "Nonsolicitation Period" means a period of one year from the
   later of the date of this Agreement or the termination of the Midland
   Principal's status as an Employee of Regency, or any Affiliate of Regency,
   for any reason whatsoever, whether terminated voluntarily or
   involuntarily.

        1.11 "Person" means an individual or a corporation, partnership,
   limited liability company, joint venture, trust, unincorporated
   organization, association or other form of business or legal entity.

        1.12 "Territory" means Colorado, Georgia, Illinois, Indiana,
   Kentucky, Michigan, Missouri, North Carolina, Ohio, Tennessee, Texas,
   Virginia and Wyoming and any other state in which the Midland Principal
   engages in the Business on behalf of Regency or any Affiliate of Regency.

        1.13 "Third Party Business" means acting as leasing agent for and/or
   managing Grocery Properties that are owned by third parties.

                      ARTICLE 2:  COVENANTS NOT TO COMPETE
                               AND NOT TO SOLICIT

        2.1  Protection of Business Interest.  For purposes of this Article
   2, 2.6, the parties hereto agree that:

             (a)  The Midland Principal has substantial relationships with
   existing customers of the Property Entities and Joint Ventures, including
   the Kroger Co. and its Affiliates, and will continue to have such
   relationships with customers in the course of his employment with Regency
   or its Affiliates;

             (b)  Such relationships with customers will constitute a
   legitimate business interest of Regency and/or its Affiliates and are a
   critical inducement to entering the Contribution Agreement; and

             (c)  The restrictive covenants contained in this Article 2, 2.6
   support such legitimate business interest, are reasonable in time and
   place, are not overly broad, are reasonably necessary to protect such
   interest, do not impose an unreasonable restraint on the Midland Principal
   and are supported by adequate consideration.

        2.2  Agreement to Not Compete.  (a) At any time that the Midland
   Principal is an Employee of Regency or any Affiliate of Regency, the
   Midland Principal shall not directly or Indirectly engage in the Business
   or Third Party Business other than on behalf of Regency or any such
   Affiliate of Regency and (b) during the NonCompete Period, the Midland
   Principal shall not directly or Indirectly engage in the Business in the
   Territory In Conjunction With Another Midland Principal, other than in the
   course of their employment by Regency or any Affiliate of Regency on
   behalf of Regency or such Affiliate of Regency.  Notwithstanding the
   foregoing, if the Midland Principal is not an Employee of Regency or any
   Affiliate of Regency at the time, the Midland Principal may engage during
   the NonCompete Period in the Business in the Territory with respect to
   supercenters of mass merchandisers (including but not limited to Walmart,
   K-Mart and Target supercenters) In Conjunction With Another Midland
   Principal who is not an Employee of Regency or any Affiliate of Regency at
   the time.

        2.3  Limitations.  The obligations described in Section 2.2 shall not
   preclude the Midland Principal from (i) owning publicly-traded securities
   for investment purposes of any entity engaged in the Business or Third
   Party Business in the Territory, in an amount not exceeding five percent
   of the total number of outstanding securities of the same class, and (ii)
   owning, developing or operating any Excluded Property that is listed on
   Schedule 1.1.39 to the Contribution Agreement even though it constitutes a
   Grocery Property.

        2.4  No Solicitation.  At any time that the Midland Principal is an
   Employee of Regency or any Affiliate of Regency and during the
   Nonsolicitation Period, the Midland Principal shall not directly or
   Indirectly, on behalf of himself or any person, entity, corporation,
   partnership, association, joint venture or other organization, hire,
   solicit, attempt to solicit, induce, attempt to induce or assist others in
   attempting to solicit (i) any employee of Regency, the Partnership, the
   Third Party Management Company and/or any of their respective Affiliates
   (collectively, the "Regency Entities") for the purpose of persuading such
   employee to leave as an employee of any Regency Entity or (ii) The Kroger
   Co. and any of its Affiliates for the purpose of persuading such client to
   leave as a client of any Regency Entity or terminate any joint venture,
   management, development or other contract with any Regency Entity, or
   (iii) any Third Party Business client for which any Regency Entities
   perform management and/or leasing services for more than one property, for
   the purpose of inducing such client to terminate such services.

        2.5  Remedies.  The parties hereby declare and agree that any breach
   by the Midland Principal of this Article 2, 2.6 will cause Regency and/or
   the applicable Regency Entity irreparable injury and damage, and further
   agree that it would be difficult, if not impossible, to calculate the
   monetary damages that might accrue to Regency and/or the applicable
   Regency Entity as a result of such breach.  Accordingly, the Midland
   Principal agrees that in the event of any breach or anticipated breach of
   the terms or provisions of this Article 2, 2.6 Regency and/or the
   applicable Regency Entity shall be entitled to injunctive or similar
   equitable relief to prevent a breach of this Article, and the Midland
   Principal waives the claim or defense that Regency and/or the applicable
   Regency Entity have an adequate remedy at law.  Nothing herein shall be
   construed as prohibiting Regency and/or the applicable Regency Entity from
   pursuing any other remedies available for such breach, including the
   recovery of monetary damages to the extent calculable.

        2.6  Blue Pencil.  If any court of competent jurisdiction shall hold
   that any restriction contained in this Article is unreasonable in duration
   or geographic scope, such restriction shall be reduced to the extent
   necessary in the opinion of such court to make it reasonable, the
   intention of the parties being that Regency and the Regency Entities be
   given the broadest protection allowed by law or equity with respect to
   such provision in connection with their acquisition of the Assets.


                            ARTICLE 3:  MISCELLANEOUS

        3.1  Headings.  The headings contained in this Agreement are for
   reference purposes only and are in no way intended to describe, interpret,
   define or limit the scope, extent or intent of this Agreement or any
   provision hereof.

        3.2  Pronouns and Plurals.  Whenever required by the context, any
   pronoun used in this Agreement shall include the corresponding masculine,
   feminine or neuter forms, and the singular form of nouns, pronouns and
   verbs shall include the plural and vice versa.

        3.3  Costs of Litigation.  The parties agree that the prevailing
   party in any action brought with respect to or to enforce any right or
   remedy under this Agreement shall be entitled to recover from the other
   party or parties all reasonable costs and expenses of any nature
   whatsoever actually incurred by the prevailing party in connection with
   such action, including, without limitation, attorneys' fees (whether
   incurred before or at trial or on appeal) and prejudgment interest.

        3.4  Remedies Cumulative.  The remedies provided in this Agreement
   shall be cumulative and, except as otherwise expressly provided shall not
   preclude the assertion or exercise of any other rights or remedies
   available by law, in equity or otherwise.

        3.5  Amendment and Modification.  No amendment, modification or
   discharge of, or supplement to, this Agreement shall be valid or binding
   unless set forth in writing and duly executed and delivered by the party
   against whom enforcement of the amendment, modification, or discharge is
   sought.

        3.6  Notices.  All notices, demands, requests, and other
   communications which may be or are required to be given, served, or sent
   by any party to any other party pursuant to this Agreement shall be in
   writing and shall be hand delivered, sent by overnight courier or mailed
   by first-class, registered or certified U.S. mail, return receipt
   requested and postage prepaid, or transmitted by facsimile, telegram,
   telecopy or telex, addressed as follows:

        (i)  If to the Partnership:             (ii) If to the Midland
                                                     Principal:

             c/o Regency Realty Corporation          Lee S. Wielansky
             121 W. Forsyth Street, Suite 200        13462 Maple Ridge Ct.
             Jacksonville, FL 32202                  Creve Coeur, MO  63141
             Attn:  Bruce M. Johnson                 Telephone:  314/469-3663
             Telephone: (904) 356-7000
             Facsimile: (904) 634-3428

   or to such other person or address as a party shall furnish to the other
   parties in writing.

        If personally delivered, such communication shall be deemed delivered
   upon actual receipt; if electronically transmitted, such communication
   shall be deemed delivered the next business day after transmission (and
   sender shall bear the burden of proof of delivery); if sent by overnight
   courier, such communication shall be deemed delivered upon receipt; and if
   sent by U.S. mail, such communication shall be deemed delivered as of the
   date of delivery indicated on the receipt issued by the relevant postal
   service, or, if the addressee fails or refuses to accept delivery, as of
   the date of such failure or refusal.  Any party to this Agreement may
   change its address for the purposes of this Agreement by giving notice
   thereof in accordance with this Section 3.6.

        3.7  Waivers.  No delay or failure on the part of any party hereto in
   exercising any right, power or privilege under this Agreement or under any
   other documents furnished in connection with or pursuant to this Agreement
   shall impair any such right, power or privilege or be construed as a
   waiver of any default or any acquiescence therein.  No single or partial
   exercise of any such right, power or privilege shall preclude the further
   exercise of such right, power or privilege, or the exercise of any other
   right, power or privilege.  No waiver shall be valid against any party
   hereto unless made in writing and signed by the party against whom
   enforcement of such waiver is sought and then only to the extent expressly
   specified therein.

        3.8  Counterparts.  This Agreement may be executed in one or more
   counterparts, each of which shall be deemed an original, but all of which
   together shall constitute one and the same instrument.

        3.9  Governing Law.  This Agreement, the rights and obligations of
   the parties hereto, and any claim or disputes relating thereto, shall be
   governed by and construed and enforced in accordance with the laws and
   judicial decisions of the State of Missouri, without regard to conflict of
   law principles and excluding the choice of law rules thereof.

        3.10 Jurisdiction.  The parties agree that any action hereunder shall
   be taken in a state court of competent jurisdiction in St. Louis,
   Missouri.  The parties agree that should any action in enforcement of this
   Agreement be undertaken in any federal court or in any other court outside
   of St. Louis, Missouri, this Agreement shall serve as the filing party's
   unconditional agreement to transfer said action, or dismiss it without
   prejudice for refiling, to a proper state court in St. Louis, Missouri.

        3.11 Assignment; Parties in Interest.  

             3.11.1    No party hereto shall assign its rights and/or
        obligations under this Agreement, in whole or in part, whether by
        operation of law or otherwise, without the prior written consent of
        the other parties hereto; provided, that any of Regency, the
        Partnership, or the Third Party Management Company, without the
        consent of the Midland Principal, may assign its rights and/or
        obligations under this Agreement, in whole or in part, to any of
        their respective Affiliates.

             3.11.2  Parties in Interest.  This Agreement shall be binding
        upon, inure to the benefit of, and be enforceable by the respective
        heirs, executors, administrators, successors, legal representatives
        and permitted assigns of the parties hereto.  Nothing contained
        herein shall be deemed to confer upon any other person any right or
        remedy under or by reason of this Agreement.

        3.12 Severability.  Every provision of this Agreement is intended to
   be severable.  If any provision or term of this Agreement, or the
   application of a provision or term to any person or circumstance, shall be
   held invalid, illegal or unenforceable, the validity, legality or
   enforceability of the other provisions and terms hereof, or the
   application of such provision of such provision or term to persons or
   circumstances other than those to which it is held invalid, illegal or
   enforceable, shall not be affected thereby, and there shall be deemed
   substituted for the provision or term at issue a valid, legal and
   enforceable provision as similar as possible to the provision or term at
   issue.

        3.13 Waiver of Jury Trial.  TO THE EXTENT PERMITTED BY APPLICABLE
   LAW, THE PARTIES HEREBY IRREVOCABLY WAIVE ANY AND ALL RIGHT TO TRIAL BY
   JURY IN ANY LEGAL PROCEEDING ARISING OUT OF OR RELATING TO THIS AGREEMENT. 
   THE PROVISIONS OF THIS SECTION 3.13 SHALL SURVIVE ANY TERMINATION OF THIS
   AGREEMENT.

        3.14 Entire Agreement.  This Agreement, including the exhibits and
   other documents referred to herein or furnished pursuant hereto,
   constitutes the entire understanding and agreement among the parties
   hereto with respect to the transactions contemplated herein, and
   supersedes all prior oral or written agreements, commitments or
   understandings with respect to the matters provided for herein.

        IN WITNESS WHEREOF, the parties hereto, intending to be legally bound
   hereby, have executed this Agreement on the date first written above.


          REGENCY CENTERS, L.P.              REGENCY REALTY GROUP, INC.


          By:  Regency Realty                By:  /s/ Bruce M. Johnson
               Corporation,                       Bruce M. Johnson 
               Its General Partner                Executive Vice President


               /s/ Bruce M. Johnson
               Bruce M. Johnson
               Managing Director,
                Executive Vice 
                President and CFO


          REGENCY REALTY CORPORATION


          By:  /s/ Bruce M. Johnson
               Bruce M. Johnson
               Managing Director,
                Executive Vice 
                President and CFO



   MIDLAND PRINCIPAL


   By:  /s/ Lee S. Wielansky
        Lee S. Wielansky