SCHULTZ SAV-O STORES, INC.
                       __________________________________

                           Piggly Wiggly Supermarkets

   2215 Union Avenue, P.O. Box 419, Sheboygan, WI 53082-0419 -
   (920) 457-4433  -  Fax (920) 457-6295


                                January 30, 1998



   Mr. Frank D. Welch
   Vice President - Engineering
   Schultz Sav-O Stores, Inc.
   2215 Union Avenue
   Sheboygan, Wisconsin  53081

   Dear Frank:

   This letter is intended to set forth the terms of your continued
   employment with Schultz Sav-O Stores, Inc. (the "Company").

   You will be employed by the Company in such capacities as the Board of
   Directors of the Company shall determine from time to time (initially as
   Vice President - Engineering).  During the term of your employment
   hereunder, you agree to devote substantially all of your business time,
   attention and energies to the business and interests of the Company.

   In consideration of the services to be rendered by you hereunder, the
   Company shall pay you base salary and bonus, if any, as determined from
   time to time by the Board of Directors of the Company or any committee
   thereof charged with determining compensation of executive officers,
   together with such other benefits as are afforded the Company's executive
   officers generally.

   Your employment hereunder is "at will" and either you or the Company may
   terminate such employment at any time, with or without cause, in which
   case the Company shall pay you the compensation and benefits otherwise
   payable to you hereunder through the last day of your actual employment by
   the Company.  In addition, in the event that your employment terminates
   due to your death, disability or voluntary retirement at any time after
   the date hereof, you (or your legal representative) may exercise any
   options to purchase common stock of the Company then granted to you under
   the Company's 1990 Stock Option Plan or the Company's 1995 Equity
   Incentive Plan (together, the "Equity Plans"), regardless of the vesting
   schedule set forth in the relevant grant documents.  All other terms of
   past and future stock option grants will be governed by the Equity Plans
   and the documents effecting such grants.

   You understand and agree that the Company continually obtains and develops
   valuable proprietary and confidential information concerning its business,
   business relationships and financial affairs (the "Confidential
   Information") which may become known to you in connection with your
   employment.  You agree not to, whether during the term of your employment
   or thereafter, publish, disclose or otherwise make available to any third
   party, other than employees of the Company, any Confidential Information,
   except as expressly authorized in writing by the Company.  You further
   agree not to use Confidential Information for your own benefit or for the
   benefit of any person or business entity other than the Company.

   You agree that, while you are employed by the Company and for a period of
   twelve (12) months thereafter, you shall not, without the Company's prior
   written consent, directly or indirectly, as a principal, employee,
   consultant, partner, or stockholder of, or in any other capacity with, any
   business enterprise (other than in your capacity as a holder of not more
   than 5% of the combined voting power of the outstanding stock of a
   publicly-held company) (i) engage in direct or indirect competition with
   the Company, (ii) conduct a business of the type or character engaged in
   by the Company at the time of termination or cessation of your employment
   or (iii) develop products or services competitive with those of the
   Company.

   You understand and agree that this Agreement does not create an obligation
   on the part of the Company to continue your employment with the Company
   and that your employment under this Agreement shall not be affected by any
   change in your position, title or function with, or compensation by, the
   Company.

   This Agreement supersedes all prior agreements, written or oral, with
   respect to the subject matter of this Agreement.  This Agreement may be
   changed only by a written instrument signed by both parties hereto.

   If the foregoing accurately states our mutual agreement, please sign both
   copies of this letter as indicated below and return one signed copy to me.

                                      Very truly yours,


                                      /s/ James H. Dickelman                 
                                      Jim Dickelman
                                      Board Chairman, President and
                                       Chief Executive Officer


   ACCEPTED AND AGREED:



   /s/ Frank D. Welch                      January 30, 1998
   Frank D. Welch                           Date