EXHIBIT B


                              EMPLOYMENT AGREEMENT


             THIS AGREEMENT by and among NORTHLAND CRANBERRIES, INC., a
   Wisconsin corporation ("Northland"), FARGO ACQUISITION CO., a New Jersey
   corporation and a wholly-owned subsidiary of Northland ("Company") and
   MICHAEL A. MORELLO ("Executive"), dated as of July 1, 1998.

                                 R E C I T A L S

             A.   Minot Food Packers, Inc., a New Jersey corporation
   ("Minot") has been engaged in the business of producing, packaging,
   marketing, distributing and selling under Minot's brand and customers'
   private labels (i) cranberry-based products, cranberry sauces, cranberry
   juice cocktails and blended cranberry drinks, (ii) apple juice and cider
   products and (iii) other shelf-stable juices and drinks and is engaged in
   the co-packing of such products for other branded producers (the
   "Business").

             B.   Northland, Minot and Executive are parties to an Asset
   Purchase Agreement ("Purchase Agreement"), dated May 20, 1998, pursuant to
   which Northland agreed to purchase substantially all of the assets and
   Business of Minot.

             C.   Pursuant to the Purchase Agreement and an Assignment and
   Assumption of Agreement dated June 29, 1998, Company assumed the rights
   and obligations of Northland to purchase the assets and Business of Minot.

             D.   Following the Closing (as such term is defined in the
   Purchase Agreement) on the date hereof, the Business will be conducted by
   Company.

             E.   Prior to the Closing Executive has been an executive
   officer of Minot and, as a result, possesses an intimate knowledge of the
   Business.

             F.   Northland recognizes that Executive's contribution to the
   Business has been substantial and desires to assure Executive's continued
   employment with Company in an executive capacity.

             G.   Executive desires to be employed by Company on the terms
   and conditions hereinafter set forth.

             NOW, THEREFORE, in consideration of the mutual covenants and
   agreements of the parties contained herein, and other good and valuable
   consideration, the receipt and sufficiency of which is hereby
   acknowledged, the parties hereto covenant and agree as follows:

             1.   Employment Period.  Company shall employ Executive, and
   Executive shall serve Company, on the terms and conditions set forth in
   this Agreement, for a period commencing at the Closing (as that term is
   defined in the Purchase Agreement) and ending on the date immediately
   preceding the third anniversary of the Closing (the "Employment Period").
     
             2.   Position and Duties.  (a)  The Executive shall serve as
   President of Company, with such duties and responsibilities as are
   customarily assigned to such position, and such other duties and
   responsibilities not inconsistent therewith as may from time to time be
   assigned to him by the Chief Executive Officer of Company and the Board of
   Directors of Company (the "Board").  

             (b)  During the Employment Period, and excluding any periods of
   vacation and sick leave to which Executive is entitled, Executive shall
   devote full business time and effort during normal business hours to the
   business and affairs of Company and, to the extent necessary to discharge
   the responsibilities assigned to Executive under this Agreement, use
   Executive's best efforts to carry out such responsibilities faithfully and
   efficiently.  It shall not be considered a violation of the foregoing for
   Executive to serve on corporate, industry, civic or charitable boards or
   committees, so long as such activities do not significantly interfere with
   the performance of Executive's responsibilities as an employee of Company
   in accordance with this Agreement.

             (c)  During the Employment Period, Executive shall have the
   right to perform his duties under this Agreement in Bridgeton, New Jersey
   and shall not be required to relocate to any other geographic area without
   his consent.

             3.   Compensation.  (a)  Salary.  Company shall pay to Executive
   an annual salary ("Annual Salary") of $190,000.  The amount of the Annual
   Salary shall be reviewed not less frequently than once a year during the
   Employment Period by the Board and, at the sole discretion of the Board,
   shall be subject to upward adjustment consistent with the salary reviews
   and salary adjustments of senior executive officers of Northland and the
   performance of Executive under this Agreement.  The Annual Salary shall be
   payable in accordance with Company's regular payroll practice for its
   senior executives, as in effect from time to time, but not less frequently
   than monthly.

             (b)  Additional Benefits.  During the Employment Period: (A)
   Northland shall enable Executive to participate in all applicable
   incentive, savings and retirement plans, practices, policies and programs
   made available to executives of Northland (including, without limitation,
   the Amended 1995 Stock Option Plan, the 401(k) Plan and participation in
   Northland's Incentive Bonus Plan ("Bonus Plan") at the 50% level ("50%
   Level"), to the same extent and subject to the same terms and conditions
   as comparable senior executives of Northland (such additional benefits
   hereinafter referred to as "Additional Compensation"), and (B) Northland
   shall cause Executive and/or Executive's family, as the case may be, to be
   eligible for immediate participation in, and to receive all benefits
   under, all applicable welfare benefit plans, practices, policies and
   programs made available to executives of Northland, other than severance
   plans, practices, policies and programs but including, without limitation,
   medical, dental, group life insurance and accidental death and travel
   accident insurance plans and programs (the "Benefit Programs"), to the
   same extent as eligible executives of Northland.  Without limiting the
   generality of the foregoing, Executive shall be eligible for an option
   grant under the Amended 1995 Stock Option Plan at the time the committee
   administering such Plan next grants options generally to senior management
   of Northland.  The number of shares subject to such an option grant that
   will be recommended for award to Executive by such committee shall be
   within the range of amounts of shares granted to other employees of
   Northland qualifying as participants at the 50% Level under the Bonus Plan
   and any such grant shall be at such time and shall be on grant terms
   comparable to the terms applicable to such other grantees.

             (c)  Expense Reimbursement.  Company shall reimburse Executive
   for all reasonable and documented expenses incurred by Executive in the
   performance of Executive's duties under this Agreement in accordance with
   the policies and procedures established by the Board for its senior
   executive officers.

             (d)  Automobile Lease.  During the Employment Period, Northland
   shall provide Executive with the unrestricted use of a new automobile of
   the make and model of his choice; provided such automobile is generally
   comparable with the make and model currently provided by Northland to
   other similarly situated executive officers of Northland as of the date of
   this Agreement.  All of the direct and indirect operating and maintenance
   expenses associated with Executive's use of such automobile shall be paid
   by Northland upon the Executive's request.

             (e)  Holidays and Vacation.  Executive shall be entitled to not
   fewer than the number of paid holidays as may be made available annually
   to other executives of Northland of a comparable status and shall be
   entitled to paid vacation of not less than the greater of (i) the amount
   of paid vacation made available annually to other executives of Northland
   of comparable status or (ii) five weeks.

             4.   Termination of Employment.  (a)  Death or Disability. 
   Executive's employment shall terminate automatically upon Executive's
   death during the Employment Period.  Company shall be entitled to
   terminate Executive's employment because of Executive's Disability during
   the Employment Period.  "Disability" means that (i) Executive has been
   unable, for a period of 60 consecutive business days, to perform
   Executive's duties under this Agreement, as a result of physical or mental
   illness or injury, and (ii) a physician selected by Company or its
   insurers, and acceptable to Executive or Executive's legal representative,
   has determined that Executive's incapacity is total and permanent.  A
   termination of Executive's employment by Company for Disability shall be
   communicated to Executive by written notice, and shall be effective on the
   10th day after receipt of such notice by Executive (the "Disability
   Effective Date"), unless Executive returns to full-time performance of
   Executive's duties before the Disability Effective Date.

             (b)  By Company.  (i)    Company may terminate Executive's
   employment during the Employment Period with or without Cause.  "Cause"
   means:

                  A.   the willful and continued failure of Executive
             substantially to perform Executive's duties under this Agreement
             (other than as a result of physical or mental illness or
             injury).

                  B.   illegal conduct or gross misconduct by Executive, in
             either case that is willful and results in material and
             demonstrable damage to the business or reputation of Company or
             Northland.

             (c)  By Executive.  Executive may terminate his employment
   hereunder at any time for any reason upon giving the Company written
   notice ("Executive Notice of Termination").  The Executive Notice of
   Termination shall become effective as specified by the Executive in such
   Notice, but not earlier than 30 days after delivery of such Notice to
   Company, except in the case of notice for reasons set forth in Section
   5(d) below in which case termination of employment may be effective upon
   the giving of Notice pursuant to this Section 4(c).

             (d)  Notice to Executive.  Any termination by Company under
   Section 4(b) hereof shall be communicated by a written notice which shall
   indicate the specific termination provision in this Agreement relied upon
   and shall set forth in reasonable detail the facts and circumstances
   claimed to provide a basis for termination of Executive's employment under
   the provision so indicated or shall state that the termination is without
   Cause ("Company Notice of Termination").  The Company Notice of
   Termination shall become effective on the date such Notice is given unless
   otherwise specified by Company in such Notice; provided, however, that no
   such Notice shall be given for Cause under clause (A) of Section 4(b)
   until Company has notified Executive in writing of the facts and
   circumstances upon which such Notice is to be given and Executive has not
   satisfactorily addressed the concerns set forth in such Notice within a
   period of 30 days after its receipt.

             (e)  Date of Termination.  The "Date of Termination" means the
   date of Executive's death, the Disability Effective Date, or the date on
   which an Executive Notice of Termination or Company Notice of Termination
   becomes effective as provided in Section 4(c) and Section 4(d),
   respectively, is given.

             5.   Obligations of Company upon Termination.  (a)     Death and
   Disability.  If Executive's employment is terminated by reason of
   Executive's death or Disability during the Employment Period, Company
   shall pay to Executive or, in the case of Executive's death, to
   Executive's designated beneficiaries (or, if there is no such beneficiary,
   to Executive's estate or legal representative), in a lump sum in cash
   within 30 days after the Date of Termination, the sum of the following
   amounts (the "Accrued Obligations"):  (1) any portion of Executive's
   Annual Salary through the Date of Termination that has not yet been paid;
   (2) an amount representing the Additional Compensation for the period that
   includes the Date of Termination, computed by assuming that the amount of
   all such Additional Compensation would be equal to the maximum amount of
   such Additional Compensation that Executive would have been eligible to
   earn for such period, and multiplying that amount by a fraction, the
   numerator of which is the number of days in such period through the Date
   of Termination, and the denominator of which is the total number of days
   in the relevant period; and (3) any accrued but unpaid Additional
   Compensation and vacation pay.  In addition, Company at its expense will
   continue to provide for a period of not less than 180 days all Benefit
   Programs in which Executive and his dependents are then participating for
   the continued benefit of Executive and his dependents, in the case of the
   Disability of Executive, or the dependents of Executive, in the case of
   the death of Executive.

             (b)  By Company With Cause; By Executive Without Justification. 
   If Executive's employment is terminated by Company with Cause during the
   Employment Period, Company shall pay Executive the Annual Salary through
   the Date of Termination to the extent not yet paid, and Company shall have
   no further obligations under this Agreement. If Executive voluntarily
   terminates employment during the Employment Period for reasons other than
   as provided in Section 5(d), the Company shall pay the Accrued Obligations
   to Executive in a lump sum in cash within 30 days of the Date of
   Termination, and Company shall have no further obligations under this
   Agreement.

             (c)  By Company Without Cause.  If Company shall terminate
   Executive's employment without Cause, Company shall pay to Executive the
   Accrued Obligations to the extent not yet paid plus, in lieu of any
   further salary payments to Executive for periods subsequent to the Date of
   Termination, Company shall pay as liquidated damages, or severance pay, or
   both to Executive on or prior to the fifth day following the Date of
   Termination, a lump-sum amount equal to the Annual Salary in effect as of
   the Date of Termination multiplied by the number of years remaining in the
   Employment Period, with each remaining month or portion thereof being
   1/12th of one year (the "Termination Payment").  For purposes of
   calculating the lump-sum payment due Executive pursuant to this paragraph,
   any partial month remaining in the term of employment shall be deemed a
   full month.  In addition, Company at its expense will continue to provide
   to Executive and his dependents all Benefit Programs in which Executive
   and his dependents are then participating for a period equal to the
   greater of (i) the number of days remaining in the Employment Period or
   (ii) 180 days.

             (d)  By Executive with Justification.  If Executive voluntarily
   terminates employment during the Employment Period as a result of a
   decision by Company to terminate the Business or as a result of a material
   breach by Company or Northland of its obligations under this Agreement,
   then Executive shall be entitled to the payments and benefits provided in
   Section 5(c) above.

             6.   Limitation on Payments.  (a)  Notwithstanding any other
   provision of this Agreement, if any portion of the Termination Payment, or
   any other payment under this Agreement, or under any other agreement with
   or plan of Company or its affiliates (in the aggregate "Total Payments"),
   would constitute an "excess parachute payment," then the Total Payments to
   be made to Executive shall be reduced such that the value of the aggregate
   Total Payments that Executive is entitled to receive shall be one dollar
   less than the maximum amount which Executive may receive without becoming
   subject to the tax imposed by Section 4999 (or any successor provision) of
   the Internal Revenue Code of 1986, as amended (the "Code") or which
   Company may pay without loss of deduction under Section 280G(a) of the
   Code (or any successor provision).  For purposes of this Agreement, the
   terms "excess parachute payment" and "parachute payments" shall have the
   meanings assigned to them in Section 280G of the Code (or any successor
   provision), and such "parachute payments" shall be valued as provided
   therein.  Present value for purposes of this Agreement shall be calculated
   in accordance with Section 1274(b)(2) of the Code (or any successor
   provision).  Within fifteen days following the Date of Termination or
   notice by Company to Executive of its belief that there is a payment or
   benefit due Executive which will result in an excess parachute payment as
   defined in Section 280G of the Code (or any successor provision),
   Executive and Company, at Company's expense, shall obtain the opinion
   (which need not be unqualified) of nationally recognized tax counsel
   selected by Company's independent auditors and acceptable to Executive in
   his sole discretion (which may be regular outside counsel to Company),
   which opinion sets forth (i) the amount of the Base Period Income, (ii)
   the amount and present value of Total Payments and (iii) the amount and
   present value of any excess parachute payments determined without regard
   to the limitations of this paragraph (a) of Section 6.  As used in this
   Agreement, the term "Base Period Income" means an amount equal to
   Executive's "annualized includible compensation for the base period" as
   defined in Section 280G(d)(1) of the Code (or any successor provision). 
   For purposes of such opinion, the value of any noncash benefits or any
   deferred payment or benefit shall be determined by Company's independent
   auditors in accordance with the principles of Sections 280G(d)(3) and (4)
   of the Code (or any successor provisions), which determination shall be
   evidenced in a certificate of such auditors addressed to Company and
   Executive.  Such opinion shall be dated as of the Date of Termination and
   addressed to Company and Executive and shall be binding upon Company and
   Executive.  If such opinion determines that there would be an excess
   parachute payment, any payment or benefit determined by such counsel to be
   includible in Total Payments shall be reduced or eliminated as specified
   by Executive in writing delivered to Company within thirty days of his
   receipt of such opinion or, if Executive fails to so notify the Company,
   then as Company shall reasonably determine, so that under the bases of
   calculations set forth in such opinion there will be no excess parachute
   payment.  If such legal counsel so requests in connection with the opinion
   required by this paragraph (a) of Section 6, Executive and Company shall
   obtain, at Company's expense, and the legal counsel may rely on in
   providing the opinion, the advice of a firm of recognized executive
   compensation consultants as to the reasonableness of any item of
   compensation to be received by Executive.  If the provisions of Sections
   280G and 4999 of the Code (or any successor provisions) are repealed
   without succession, then this paragraph (a) of Section 6 shall be of no
   further force or effect.

             (b)  If, notwithstanding the provisions of paragraph (a) of
   Section 6, it is ultimately determined by a court or pursuant to a final
   determination by the Internal Revenue Service that any portion of Total
   Payments is subject to the tax (the "Excise Tax") imposed by Section 4999
   of the Code (or any successor provision), Company shall pay to Executive
   an additional amount (the "Gross-Up Payment") such that the net amount
   retained by Executive after deduction of any Excise Tax and any interest
   charges or penalties in respect of the imposition of such Excise Tax (but
   not any federal, state or local income tax) on the Total Payments, and any
   federal, state and local income tax and Excise Tax upon the payment
   provided for by this paragraph (b) of Section 6, shall be equal to the
   Total Payments.  For purposes of determining the amount of the Gross-Up
   Payment, Executive shall be deemed to pay federal income taxes at the
   highest marginal rate of federal income taxation in the calendar year in
   which the Gross-Up Payment is to be made and state and local income taxes
   at the highest marginal rates of taxation in the state and locality of
   Executive's domicile for income tax purposes on the date the Gross-Up
   Payment is made, net of the maximum reduction in federal income taxes
   which could be obtained from deduction of such state and local taxes.

             7.   Successors.  (a)  This Agreement is personal to Executive
   and, without the prior written consent of Company, shall not be assignable
   by Executive.  This Agreement shall inure to the benefit of and be
   enforceable by Executive's legal representatives.

             (b)  This Agreement shall inure to the benefit of and be binding
   upon the Company and its successors and assigns.

             (c)  Company shall require any successor (whether direct or
   indirect, by purchase, merger, consolidation or otherwise) to all or
   substantially all of the business and/or assets of Company expressly to
   assume and agree to perform this Agreement in the same manner and to the
   same extent that Company would have been required to perform it if no such
   succession had taken place.  As used in this Agreement, "Company" shall
   mean both Company as defined above and any such successor that assumes and
   agrees to perform this Agreement, by operation of law or otherwise.

             8.   Miscellaneous.  (a) This Agreement shall be governed by,
   and construed in accordance with, the laws of the State of New Jersey,
   without reference to principles of conflict of laws.  The captions of this
   Agreement are not part of the provisions hereof and shall have no force or
   effect.  This Agreement may not be amended or modified except by a written
   agreement executed by the parties hereto or their respective successors
   and legal representatives.

             (b)  All notices and other communications under this Agreement
   shall be in writing and shall be given by hand delivery to the other party
   or by registered or certified mail, return receipt requested, postage
   prepaid, addressed as follows:

                  If to Executive:

                  Michael A. Morello
                  3161 Silverwood Lane
                  Vineland, New Jersey 08361
                  Facsimile:  (609) 690-0751

                  With a copy to:

                  John F. Bales, III, Esq.
                  Morgan, Lewis and Bockius LLP
                  2000 One Logan Square
                  Philadelphia, Pennsylvania  10103-6093
                  Facsimile:  (215) 963-5299

                  If to Northland or Company:

                  Northland Cranberries, Inc.
                  800 First Avenue South
                  P.O. Box 8020
                  Wisconsin Rapids, Wisconsin  54495-8020
                  Attention:  John Swendrowski
                  Facsimile:  (715) 422-6844

                  With a copy to:

                  Jeffrey J. Jones
                  c/o Foley & Lardner
                  777 East Wisconsin Avenue
                  Milwaukee, WI  53202-5367
                  Facsimile:  (414) 297-5900


   or to such other address as either party furnishes to the other in writing
   in accordance with this paragraph (b) of Section 8.  Notices and
   communications shall be effective when actually received by the addressee.

             (c)  The invalidity or unenforceability of any provision of this
   Agreement shall not affect the validity or enforceability of any other
   provision of this Agreement.  If any provision of this Agreement shall be
   held invalid or unenforceable in part, the remaining portion of such
   provision, together with all other provisions of this Agreement, shall
   remain valid and enforceable and continue in full force and effect to the
   fullest extent consistent with law.

             (d)  Notwithstanding any other provisions of this Agreement,
   Company may withhold from amounts payable under this Agreement all
   federal, state, local and foreign taxes that are required to be withheld
   by applicable laws or regulations.

             (e)  Executive's or Company's failure to insist upon strict
   compliance with any provisions of, or to assert any right under, this
   Agreement shall not be deemed to be a waiver of such provision or right or
   of any other provision of or right under this Agreement.

             (f)  The rights and benefits of Executive under this Agreement
   may not be anticipated, assigned, alienated or subject to attachment,
   garnishment, levy, execution or other legal or equitable process except as
   required by law.  Any attempt by Executive to anticipate, alienate,
   assign, sell, transfer, pledge, encumber or charge the same shall be void. 
   Payments hereunder shall not be considered assets of Executive in the
   event of insolvency or bankruptcy.

             (g)  This Agreement may be executed in several counterparts,
   each of which shall be deemed an original, and said counterparts shall
   constitute but one and the same instrument.

             (h)  This Agreement has been jointly drafted by the respective
   representatives of Company and Executive and no party shall be considered
   as being responsible for such drafting for the purpose of applying any
   rule construing ambiguities against the drafter or otherwise.  No draft of
   this Agreement shall be taken into account in construing this Agreement.

             (i)  If Company fails to pay any amount due to Executive under
   the terms of this Agreement within the time periods provided herein for
   such payment, Company will pay to Executive, in addition to any other sums
   required to be paid under this Agreement, (i) interest on any amount
   remaining unpaid from the date payment is required under this Agreement
   until payment is received by Executive at the prime rate published daily
   in The Wall Street Journal and (ii) the amount necessary to reimburse
   Executive for all reasonable expenses incurred by Executive in enforcing
   any of the obligations of Company under this Agreement, it being the
   intent of the parties that Executive not incur any expenses associated
   with enforcing his rights under this Agreement because the cost and
   expense thereof would substantially detract from the benefits intended to
   be extended to Executive hereunder.

             9.   Effectiveness of Agreement.  The effectiveness of this
   Agreement is subject to Closing (as defined in the Purchase Agreement). 
   If for any reason the Closing does not take place, this Agreement shall be
   null and void, ab initio.

             10.  Northland Guaranty.  This Agreement shall inure to the
   benefit of, and be binding upon, Northland; and Northland hereby
   guarantees the full and prompt payment and performance by Company of its
   obligations to Executive under this Agreement.

             11.  Enforcement.  Venue for enforcement of the terms and
   conditions of this Agreement shall be the federal or state courts of the
   State of New Jersey with service of process by notice as provided herein.

             IN WITNESS WHEREOF, Executive, Company and Northland have duly
   executed this Agreement under seal as of the date first above written.

                                      EXECUTIVE


                                      /s/ Michael A. Morello
                                      Michael A. Morello



                                      FARGO ACQUISITION CO.
                                      ("COMPANY")


                                      By /s/ John Swendrowski
                                           John Swendrowski
                                           Chairman of the Board and
                                           Chief Executive Officer


                                      NORTHLAND CRANBERRIES, INC.
                                      ("NORTHLAND")


                                      By /s/ John Swendrowski
                                           John Swendrowski
                                           Chairman of the Board and 
                                           Chief Executive Officer