Adopted 12/20/94
                                                              Effective 1/30/95
                                                    As Amended Through 10/15/98

                   
                           SCHULTZ SAV-O STORES, INC.
                           1995 EQUITY INCENTIVE PLAN

Section 1.  Purpose

          The purpose of Schultz Sav-O Stores,  Inc. 1995 Equity  Incentive Plan
(the "Plan") is to promote the best interests of Schultz Sav-O Stores, Inc. (the
"Company")  and its  shareholders  by providing key employees of the Company and
its  Affiliates (as defined below) with an opportunity to acquire a, or increase
their,  proprietary  interest in the Company.  It is intended that the Plan will
promote  continuity of management and increased  incentive and personal interest
in the  welfare  of the  Company  by  those  key  employees  who  are  primarily
responsible for shaping and carrying out the long-range plans of the Company and
securing the Company's continued growth and financial success.
 
Section 2. Definitions

          As used in the Plan,  the  following  terms shall have the  respective
meanings set forth below:

         (a) "Affiliate" shall mean any entity that,  directly or through one or
more  intermediaries,  is controlled  by,  controls,  or is under common control
with, the Company.

         (b) "Award" shall mean any Option, Stock Appreciation Right, Restricted
Stock or Performance Share granted under the Plan.

         (c) "Award  Agreement"  shall mean any written  agreement,  contract or
other instrument or document evidencing any Award granted under the Plan.

         (d) "Code"  shall mean the Internal  Revenue  Code of 1986,  as amended
from time to time.

         (e) "Commission" shall mean the Securities and Exchange Commission.

         (f) "Committee"  shall mean the Compensation and Stock Option Committee
of the  Board of  Directors  of the  Company  (or any  other  committee  thereof
designated by such Board to administer the Plan);  provided,  however,  that the
Committee  is  composed  of not  less  than  two  directors,  each  of whom is a
"disinterested person" within the meaning of Rule 16b-3.

         (g) "Exchange  Act" shall mean the Securities  Exchange Act of 1934, as
amended from time to time.

                                      -1-



         (h) "Fair  Market  Value"  shall  mean,  with  respect to any  property
(including, without limitation, any Shares or other securities), the fair market
value of such  property  determined  by such methods or  procedures  as shall be
established from time to time by the Committee.

         (i) "Incentive Stock Option" shall mean an option granted under Section
6(a) of the Plan that is intended to meet the requirements of Section 422 of the
Code (or any successor provision thereto).

         (j) "Key Employee"  shall mean any officer or other key employee of the
Company  or of any  Affiliate  who is  responsible  for  or  contributes  to the
management,  growth or  profitability  of the  business  of the  Company  or any
Affiliate as determined by the Committee in its discretion.

         (k)  "Non-Qualified  Stock Option"  shall mean an option  granted under
Section 6(a) of the Plan that is not intended to be an Incentive Stock Option.

         (l) "Option"  shall mean an Incentive  Stock Option or a  Non-Qualified
Stock Option.

         (m)  "Participating Key Employee" shall mean a Key Employee  designated
to be granted an Award under the Plan.

         (n) "Performance Period" shall mean, in relation to Performance Shares,
any period for which a performance goal or goals have been established.

         (o) "Performance Share" shall mean any right granted under Section 6(d)
of the Plan that will be paid out as a Share (which, in specified circumstances,
may be a Share of Restricted Stock).

         (p)  "Person"  shall  mean any  individual,  corporation,  partnership,
association,   joint-stock  company,  trust,   unincorporated   organization  or
government or political subdivision thereof.

         (q) "Released  Securities"  shall mean Shares of Restricted  Stock with
respect  to which  all  applicable  restrictions  have  expired,  lapsed or been
waived.

         (r)  "Restricted  Securities"  shall mean Awards of Restricted Stock or
other  Awards  under which  issued and  outstanding  Shares are held  subject to
certain restrictions.

         (s) "Restricted  Stock" shall mean any Share granted under Section 6(c)
of the Plan or, in specified  circumstances,  a Share paid in connection  with a
Performance Share under Section 6(e) of the Plan.

         (t) "Rule 16b-3" shall mean Rule 16b-3 as promulgated by the Commission
under the Exchange Act, or any successor rule or regulation thereto.

                                      -2-



         (u)  "Shares"  shall mean shares of common stock of the Company,  $0.05
par value  (including the associated  Common Stock  Purchase  Rights),  and such
other  securities  or  property as may become  subject to Awards  pursuant to an
adjustment made under Section 4(b) of the Plan.

         (v)  "Stock  Appreciation  Right"  shall mean any right  granted  under
Section 6(b) of the Plan.

Section 3. Administration

          The Plan shall be  administered by the Committee;  provided,  however,
that if at any time the Committee  shall not be in  existence,  the functions of
the  Committee as  specified in the Plan shall be exercised by those  members of
the Board of  Directors  of the Company who qualify as  "disinterested  persons"
under  Rule  16b-3.  Subject  to the terms of the Plan and  applicable  laws and
without  limitation  by reason of  enumeration,  the  Committee  shall have full
discretionary power and authority to: (i) designate Participating Key Employees;
(ii)  determine the type or types of Awards to be granted to each  Participating
Key Employee under the Plan;  (iii) determine the number of Shares to be covered
by (or with  respect  to which  payments,  rights  or  other  matters  are to be
calculated in connection  with) Awards granted to  Participating  Key Employees;
(iv) determine the terms and conditions of any Award granted to a  Participating
Key Employee; (v) determine whether, to what extent and under what circumstances
Awards  granted to  Participating  Key  Employees may be settled or exercised in
cash, Shares, other securities,  other Awards or other property,  and the method
or methods by which  Awards may be settled,  exercised,  canceled,  forfeited or
suspended;  (vi) determine whether,  to what extent and under what circumstances
cash,  Shares,  other Awards and other amounts  payable with respect to an Award
granted to  Participating  Key Employees under the Plan shall be deferred either
automatically  or at the  election  of the holder  thereof or of the  Committee;
(vii) interpret and administer the Plan and any instrument or agreement relating
to, or Award made under,  the Plan  (including,  without  limitation,  any Award
Agreement); (viii) establish, amend, suspend or waive such rules and regulations
and  appoint  such  agents  as  it  shall  deem   appropriate   for  the  proper
administration  of the Plan; and (ix) make any other  determination and take any
other  action  that  the  Committee   deems   necessary  or  desirable  for  the
administration of the Plan. Unless otherwise expressly provided in the Plan, all
designations, determinations,  interpretations and other decisions under or with
respect  to the Plan or any Award  shall be within  the sole  discretion  of the
Committee,  may be made at any time or from  time to time,  and  shall be final,
conclusive and binding upon all Persons,  including the Company,  any Affiliate,
any  Participating  Key Employee,  any holder or beneficiary  of any Award,  any
shareholder and any employee of the Company or of any Affiliate.

                                      -3-



Section 4. Shares Available for Award

         (a)  Shares  Available.  Subject to  adjustment  as provided in Section
4(b):

              (i) Number of Shares Available.  The number of Shares with respect
to which Awards may be granted  under the Plan shall be 750,000,  subject to the
limitations set forth in Section 6(c)(i).

              (ii)  Accounting  for Awards.  The number of Shares  covered by an
Award under the Plan,  or to which such Award  relates,  shall be counted on the
date of grant of such Award against the number of Shares  available for granting
Awards under the Plan.

              (iii)  Sources  of Shares  Deliverable  Under  Awards.  Any Shares
delivered  pursuant to an Award may consist,  in whole or in part, of authorized
and unissued Shares or of treasury Shares.

         (b)  Adjustments.  In the event that the Committee shall determine that
any dividend or other distribution  (whether in the form of cash, Shares,  other
securities  or other  property),  recapitalization,  stock split,  reverse stock
split, reorganization,  merger, consolidation,  split-up, spin-off, combination,
repurchase or exchange of Shares or other securities of the Company, issuance of
warrants or other rights to purchase Shares or other  securities of the Company,
or other similar corporate  transaction or event affects the Shares such that an
adjustment is determined by the Committee to be  appropriate in order to prevent
dilution or  enlargement  of the benefits or potential  benefits  intended to be
made available  under the Plan, then the Committee may, in such manner as it may
deem  equitable,  adjust any or all of (i) the number and type of Shares subject
to the Plan and which  thereafter  may be made the  subject of Awards  under the
Plan;  (ii) the number and type of Shares  subject to  outstanding  Awards;  and
(iii) the grant,  purchase or exercise  price with respect to any Award,  or, if
deemed  appropriate,  make  provision  for a cash  payment  to the  holder of an
outstanding Award; provided,  however, in each case, that with respect to Awards
of Incentive Stock Options no such adjustment  shall be authorized to the extent
that such authority  would cause the Plan to violate  Section 422(b) of the Code
(or any successor  provision  thereto);  and provided further that the number of
Shares  subject to any Award payable or  denominated in Shares shall always be a
whole number.

Section 5. Eligibility

          Any Key Employee, including any executive officer or employee-director
of the Company or of any Affiliate,  who is not a member of the Committee  shall
be eligible to be designated a Participating Key Employee.

Section 6. Awards

         (a) Option Awards.  The Committee is hereby authorized to grant Options
to Key Employees  with the terms and conditions as set forth below and with such
additional  terms and  conditions,  in  either  case not  inconsistent  with the
provisions of the Plan, as the Committee shall determine in its discretion.

                                      -4-



              (i)  Exercise  Price.  The  exercise  price per Share of an Option
granted  pursuant to this Section  6(a) shall be  determined  by the  Committee;
provided,  however,  that such exercise price shall not be less than 100% of the
Fair Market Value of a Share on the date of grant of such Option.

              (ii)  Option  Term.  The term of each Option shall be fixed by the
Committee;  provided,  however,  that in no event  shall the term of any  Option
exceed a period of seven years from the date of its grant.

              (iii)  Exercisability  and  Method of  Exercise.  An Option  shall
become  exercisable in such manner and within such period or periods and in such
installments or otherwise as shall be determined by the Committee. The Committee
also shall  determine  the  method or  methods by which,  and the form or forms,
including,  without limitation,  cash, Shares,  other securities,  other Awards,
other  property or any  combination  thereof,  having a Fair Market Value on the
exercise  date equal to the relevant  exercise  price,  in which  payment of the
exercise  price  with  respect  to any Option may be made or deemed to have been
made.

              (iv)  Incentive  Stock Options.  The terms of any Incentive  Stock
Option  granted under the Plan shall comply in all respects with the  provisions
of  Section  422 of the  Code  (or  any  successor  provision  thereto)  and any
regulations promulgated thereunder. Notwithstanding any provision in the Plan to
the contrary, no Incentive Stock Option may be granted hereunder after the tenth
anniversary  of the  adoption  of the  Plan by the  Board  of  Directors  of the
Company.

         (b) Stock Appreciation Right Awards. The Committee is hereby authorized
to grant Stock Appreciation Rights to Key Employees. Subject to the terms of the
Plan and any applicable  Award  Agreement,  a Stock  Appreciation  Right granted
under the Plan  shall  confer on the  holder  thereof a right to  receive,  upon
exercise  thereof,  the excess of (i) the Fair Market  Value of one Share on the
date of exercise  over (ii) the grant price of the Stock  Appreciation  Right as
specified by the Committee, which shall not be less than 100% of the Fair Market
Value of one Share on the date of grant of the Stock Appreciation Right. Subject
to the terms of the Plan, the grant price, term, methods of exercise, methods of
settlement  (including  whether the  Participating  Key Employee will be paid in
cash,  Shares,  other  securities,  other  Awards,  or  other  property  or  any
combination  thereof),   and  any  other  terms  and  conditions  of  any  Stock
Appreciation  Right shall be as determined  by the Committee in its  discretion.
The Committee may impose such  conditions or restrictions on the exercise of any
Stock  Appreciation  Right  as  it  may  deem  appropriate,  including,  without
limitation,  restricting the time of exercise of the Stock Appreciation Right to
specified periods as may be necessary to satisfy the requirements of Rule 16b-3.

                                      -5-







          (c) Restricted Stock Awards

              (i) Issuance.  The Committee is hereby  authorized to grant Awards
of Restricted  Stock to Key  Employees;  provided,  however,  that the aggregate
number of Shares of Restricted Stock granted under the Plan to all Participating
Key  Employees as a group shall not exceed  75,000 Shares (such number of Shares
subject to adjustment  in  accordance  with the terms of Section 4(b) hereof) of
the total number of Shares available for Awards under Section 4(a)(i).

              (ii)   Restrictions.   Shares  of  Restricted   Stock  granted  to
Participating  Key  Employees  shall  be  subject  to such  restrictions  as the
Committee  may impose in its  discretion  (including,  without  limitation,  any
limitation  on the  right to vote a Share of  Restricted  Stock or the  right to
receive any dividend or other right or property),  which  restrictions may lapse
separately or in  combination  at such time or times,  in such  installments  or
otherwise, as the Committee may deem appropriate in its discretion.

              (iii) Registration. Any Restricted Stock granted under the Plan to
a  Participating  Key Employee may be evidenced in such manner as the  Committee
may  deem  appropriate  in  its  discretion,   including,   without  limitation,
book-entry  registration or issuance of a stock certificate or certificates.  In
the event any stock  certificate  is issued in respect  of Shares of  Restricted
Stock granted under the Plan to a Participating  Key Employee,  such certificate
shall be registered in the name of the Participating Key Employee and shall bear
an appropriate  legend (as determined by the Committee)  referring to the terms,
conditions and restrictions applicable to such Restricted Stock.

              (iv)  Payment of Restricted  Stock.  At the end of the  applicable
restriction  period relating to Restricted Stock granted to a Participating  Key
Employee,  one or more stock  certificates for the appropriate number of Shares,
free  of  restrictions  imposed  under  the  Plan,  shall  be  delivered  to the
Participating  Key Employee or, if the Participating Key Employee received stock
certificates representing the Restricted Stock at the time of grant, the legends
placed on such certificates shall be removed.

              (v) Forfeiture. Except as otherwise determined by the Committee in
its discretion,  upon termination of employment of a Participating  Key Employee
(as determined  under criteria  established by the Committee in its  discretion)
for  any  reason  during  the  applicable  restriction  period,  all  Shares  of
Restricted  Stock  still  subject  to  restriction  shall  be  forfeited  by the
Participating Key Employee;  provided,  however, that the Committee may, when it
finds that a waiver  would be in the best  interests  of the  Company,  waive in
whole or in part any or all  remaining  restrictions  with  respect to Shares of
Restricted Stock held by a Participating Key Employee.

         (d) Performance Share Awards

              (i) Issuance.  The Committee is hereby  authorized to grant Awards
of Performance Shares to Key Employees.

                                      -6-



              (ii)  Performance  Goals  and Other  Terms.  The  Committee  shall
determine in its discretion the  Performance  Period,  the  performance  goal or
goals to be achieved during any Performance  Period, the proportion of payments,
if any, to be made for  performance  between  the  minimum and full  performance
levels, the restrictions  applicable to Shares of Restricted Stock received upon
payment of Performance Shares if Performance Shares are paid in such manner, and
any other  terms,  conditions  and  rights  relating  to a grant of  Performance
Shares.  Performance  goals  established by the Committee may be based on one or
more  measures  such as return on  shareholders'  equity,  earnings or any other
standard or standards deemed relevant by the Committee,  measured  internally or
relative to other organizations and before or after extraordinary items.

              (iii)  Rights and  Benefits  During the  Performance  Period.  The
Committee may provide that,  during a Performance  Period,  a Participating  Key
Employee shall be paid cash amounts, with respect to each Performance Share held
by such Participating Key Employee, in the same manner, at the same time, and in
the same amount paid, as a cash dividend on a Share. Participating Key Employees
shall have no voting rights with respect to Performance Shares held by them.

              (iv)  Adjustments  with Respect to Performance  Shares.  Any other
provision of the Plan to the contrary notwithstanding,  the Committee may in its
discretion  at any time or from  time to time  adjust  performance  goals (up or
down) and minimum or full performance  levels (and any  intermediate  levels and
proportion of payments related thereto),  adjust the manner in which performance
goals are measured,  or shorten any  Performance  Period or waive in whole or in
part any or all  remaining  restrictions  with  respect to Shares of  Restricted
Stock issued in payment of Performance Shares, if the Committee  determines that
conditions,  including  but not limited to,  changes in the economy,  changes in
competitive conditions, changes in laws or governmental regulations,  changes in
generally accepted accounting  principles,  changes in the Company's  accounting
policies,  acquisitions or dispositions by the Company or its Affiliates, or the
occurrence of other unusual, unforeseen or extraordinary events, so warrant.

              (v)  Payment  of  Performance  Shares.  As soon  as is  reasonably
practicable following the end of the applicable  Performance Period, one or more
certificates   representing  the  number  of  Shares  equal  to  the  number  of
Performance  Shares  payable shall be registered in the name of and delivered to
the Participating Key Employee; provided, however, that any Shares of Restricted
Stock  payable  in  connection  with  Performance  Shares  shall,   pending  the
expiration, lapse, or waiver of the applicable restrictions, be evidenced in the
manner as set forth in Section 6(c)(iii) hereof.

          (e) General

              (i) No  Consideration  for  Awards.  Awards  shall be  granted  to
Participating  Key  Employees  for  no  cash   consideration   unless  otherwise
determined by the Committee.

                                      -7-



              (ii) Award Agreements.  Each Award granted under the Plan shall be
evidenced by an Award Agreement in such form  (consistent  with the terms of the
Plan) as shall have been approved by the Committee.

              (iii)  Awards May Be Granted  Separately  or  Together.  Awards to
Participating  Key  Employees  under the Plan may be granted  either alone or in
addition  to, in tandem  with,  or in  substitution  for, any other Award or any
award  granted  under any other  plan of the  Company or any  Affiliate.  Awards
granted in addition to, or in tandem with,  other Awards,  or in addition to, or
in tandem  with,  awards  granted  under any other  plan of the  Company  or any
Affiliate, may be granted either at the same time as or at a different time from
the grant of such other Awards or awards.

              (iv) Forms of Payment  Under  Awards.  Subject to the terms of the
Plan and of any applicable Award Agreement,  payments or transfers to be made by
the Company or an Affiliate upon the grant, exercise or payment of an Award to a
Participating  Key Employee  may be made in such form or forms as the  Committee
shall  determine,  and  may  be  made  in  a  single  payment  or  transfer,  in
installments,  or on a deferred basis, in each case in accordance with rules and
procedures  established  by the  Committee  in its  discretion.  Such  rules and
procedures  may  include,  without  limitation,  provisions  for the  payment or
crediting of interest on installment or deferred payments.

              (v) Limits on Transfer of Options. Except as otherwise provided by
the Board of Directors of the Company or the Committee, Awards granted under the
Plan shall not be transferable other than as designated by the Participating Key
Employee by will, or by the laws of descent and distribution.  In the event that
the Board of Directors of the Company or the  Committee  shall permit a transfer
of an  Award,  any  permitted  transferee  shall  have all of the  rights of the
Participating  Key Employee under the Plan, as if the Participating Key Employee
had retained such Award.

              (vi) Term of Awards. Except as otherwise provided in the Plan, the
term  of each  Award  shall  be for  such  period  as may be  determined  by the
Committee.

              (vii) Rule 16b-3 Six-Month Limitations.  To the extent required in
order to comply with Rule 16b-3 only, any equity  security  offered  pursuant to
the Plan may not be sold for at least six months  after  acquisition,  except in
the case of death or disability,  and any derivative security issued pursuant to
the Plan shall not be  exercisable  for at least six  months,  except in case of
death or disability of the holder thereof.  Terms used in the preceding sentence
shall,  for the  purposes of such  sentence  only,  have the  meanings,  if any,
assigned or attributed to them under Rule 16b-3.

              (viii)  Share  Certificates;  Representation.  In  addition to the
restrictions  imposed  pursuant to Section  6(c) and Section  6(d)  hereof,  all
certificates  for Shares  delivered  under the Plan pursuant to any Award or the
exercise  thereof  shall be  subject  to such  stop  transfer  orders  and other
restrictions  as the Committee may deem  advisable  under the Plan or the rules,
regulations and other requirements of the Commission, Nasdaq Stock Market or any
stock exchange or other market upon which such Shares are then listed or traded,
and any applicable federal or state securities laws, and the Committee may cause
a legend  or  legends  

                                      -8-



to be put on any  such  certificates  to  make  appropriate  reference  to  such
restrictions.  The Committee  may require each  Participating  Key Employee,  or
other Person who acquires Shares under the Plan by means of an Award  originally
made to a Participating Key Employee to represent to the Company in writing that
such Participating Key Employee, or other Person is acquiring the Shares without
a view to the distribution thereof.

Section  7. Amendment and  Termination  of the Plan;  Correction of Defects and
            Omissions

         (a)  Amendments to and  Termination of the Plan. The Board of Directors
of the Company may at any time amend, alter,  suspend,  discontinue or terminate
the Plan; provided,  however,  that shareholder approval of any amendment of the
Plan shall also be  obtained  if  otherwise  required  by: (i) the rules  and/or
regulations  promulgated  under Section 16 of the Exchange Act (in order for the
Plan to  remain  qualified  under  Rule  16b-3);  (ii)  the  Code  or any  rules
promulgated  thereunder  (in order to allow for  Incentive  Stock  Options to be
granted under the Plan);  or (iii) the quotation or listing  requirements of the
Nasdaq National Market or any principal  securities  exchange or market on which
the Shares are then traded (in order to maintain the quotation or listing of the
Shares  thereon).  Termination  of the Plan  shall  not  affect  the  rights  of
Participating Key Employees with respect to Awards  previously  granted to them,
and all unexpired Awards shall continue in force and effect after termination of
the Plan  except  as they may  lapse or be  terminated  by their  own  terms and
conditions.

         (b) Correction of Defects, Omissions and Inconsistencies. The Committee
may in its discretion  correct any defect,  supply any omission or reconcile any
inconsistency in any Award or Award Agreement in the manner and to the extent it
shall deem desirable to carry the Plan into effect.

Section 8.       General Provisions

         (a) No Rights to Awards. No Key Employee, Participating Key Employee or
other  Person  shall have any claim to be granted any Award under the Plan,  and
there  is  no  obligation   for   uniformity  of  treatment  of  Key  Employees,
Participating  Key  Employees  or holders or  beneficiaries  of Awards under the
Plan.  The terms and  conditions  of Awards need not be the same with respect to
each Participating Key Employee.

         (b)  Withholding.  No later  than the date as of which an amount  first
becomes  includible  in the gross  income of a  Participating  Key  Employee for
federal  income  tax  purposes  with  respect to any Award  under the Plan,  the
Participating  Key  Employee  shall  pay to the  Company,  or make  arrangements
satisfactory to the Company regarding the payment of, any federal,  state, local
or foreign taxes of any kind required by law to be withheld with respect to such
amount.  Unless otherwise determined by the Committee,  withholding  obligations
arising with respect to Awards to Participating Key Employees under the Plan may
be settled  with Shares  previously  owned by the  Participating  Key  Employee;
provided,  however,  that the  Participating  Key  Employee  may not settle such
obligations  with Shares that are part of, or are received upon exercise of, the
Award that gives rise to the  withholding  requirement.  The  obligations of the
Company under the Plan shall be conditional on such payment or arrangements, and
the Company and any Affiliate  shall,  to the extent  permitted by 

                                      -9-


law,  have the right to deduct any such taxes from any payment  otherwise due to
the Participating  Key Employee.  The Committee may establish such procedures as
it deems  appropriate for the settling of withholding  obligations  with Shares,
including,  without  limitation,  the establishment of such procedures as may be
necessary to satisfy the requirements of Rule 16b-3.

         (c) No Limit on Other Compensation  Arrangements.  Nothing contained in
the Plan shall prevent the Company or any Affiliate  from adopting or continuing
in effect other or additional compensation  arrangements,  and such arrangements
may be either generally applicable or applicable only in specific cases.

         (d) Rights and Status of  Recipients  of Awards.  The grant of an Award
shall not be  construed as giving a  Participating  Key Employee the right to be
retained in the employ of the Company or any Affiliate.  Further, the Company or
any  Affiliate  may at any  time  dismiss  a  Participating  Key  Employee  from
employment,  free  from any  liability,  or any claim  under  the  Plan,  unless
otherwise  expressly provided in the Plan or in any Award Agreement.  Except for
rights  accorded  under  the Plan and  under  any  applicable  Award  Agreement,
Participating  Key  Employees  shall  have no rights as  holders  of Shares as a
result of the granting of Awards hereunder.

         (e) Unfunded  Status of the Plan.  Unless  otherwise  determined by the
Committee,  the Plan shall be unfunded  and shall not create (or be construed to
create) a trust or a separate  fund or funds.  The Plan shall not  establish any
fiduciary   relationship   between  the  Company  or  the   Committee   and  any
Participating  Key Employee or other Person.  To the extent any Person holds any
right by  virtue  of a grant  under  the  Plan,  such  right  (unless  otherwise
determined by the Committee)  shall be no greater than the right of an unsecured
general creditor of the Company.

         (f)  Governing Law. The validity,  construction  and effect of the Plan
and any  rules and  regulations  relating  to the Plan  shall be  determined  in
accordance  with the  internal  laws of the State of  Wisconsin  and  applicable
federal law.

         (g)  Severability.  If any provision of the Plan or any Award Agreement
or any Award is or becomes or is deemed to be invalid,  illegal or unenforceable
in any jurisdiction, or as to any Person or Award, or would disqualify the Plan,
any  Award  Agreement  or any  Award  under  any law  deemed  applicable  by the
Committee,  such  provision  shall be construed or deemed  amended to conform to
applicable laws, or if it cannot be so construed or deemed amended  without,  in
the determination of the Committee,  materially altering the intent of the Plan,
any Award  Agreement or the Award,  such provision  shall be stricken as to such
jurisdiction,  Person or Award,  and the  remainder of the Plan,  any such Award
Agreement and any such Award shall remain in full force and effect.

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         (h) No  Fractional  Shares.  No fractional  Shares or other  securities
shall be issued or delivered  pursuant to the Plan,  any Award  Agreement or any
Award,  and the Committee shall determine  (except as otherwise  provided in the
Plan)  whether  cash,  other  securities  or  other  property  shall  be paid or
transferred in lieu of any  fractional  Shares or other  securities,  or whether
such  fractional  Shares or other  securities  or any  rights  thereto  shall be
canceled, terminated or otherwise eliminated.

         (i) Headings. Headings are given to the Sections and subsections of the
Plan solely as a convenience to facilitate reference. Such headings shall not be
deemed in any way material or relevant to the construction or  interpretation of
the Plan or any provision thereof.

Section 9.       Effective Date of the Plan

          The Plan  shall  be  effective  as of  January  30,  1995  subject  to
shareholder approval of the Plan within 12 months following the date of adoption
of the Plan by the Board of  Directors,  and all Awards  granted  under the Plan
prior to the date of shareholder  approval shall be subject to such approval and
the  effective  date of such Award grants shall be deemed to be the date of such
shareholder approval.

Section 10.      Term of the Plan

          No  Award  shall  be  granted  under  the  Plan  following  the  fifth
anniversary of its effective date. However,  unless otherwise expressly provided
in the Plan or in an applicable Award Agreement,  any Award theretofore  granted
may  extend  beyond  such date and,  to the  extent  set forth in the Plan,  the
authority of the Committee to amend,  alter,  adjust,  suspend,  discontinue  or
terminate  any such  Award,  or to waive any  conditions  or  restrictions  with
respect to any such Award,  and the  authority  of the Board of Directors of the
Company to amend the Plan, shall extend beyond such date.

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