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                                              Amended Effective October 21, 1998
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                                     BYLAWS

                                       OF

                           NORTHLAND CRANBERRIES, INC.
                            (a Wisconsin corporation)





                               ARTICLE I. OFFICES


         1.01.  Principal and Business  Offices.  The  corporation may have such
principal  and other  business  offices,  either  within or without the State of
Wisconsin,  as the Board of  Directors  may  designate or as the business of the
corporation may require from time to time.

         1.02.  Registered  Office.  The  registered  office of the  corporation
required by the Wisconsin Business Corporation Law to be maintained in the State
of Wisconsin may be, but need not be, identical with the principal office in the
State of Wisconsin, and the address of the registered office may be changed from
time to time by the Board of Directors or by the registered  agent. The business
office of the  registered  agent of the  corporation  shall be identical to such
registered office.

                            ARTICLE II. SHAREHOLDERS

         2.01. Annual Meeting.  The annual meeting of the shareholders  shall be
held on the first  Wednesday in January of each year  (beginning in 1997), or on
such other date within  thirty days before or after such date as may be fixed by
or under the  authority of the Board of  Directors,  for the purpose of electing
directors and for the  transaction of such other business as may come before the
meeting. If the day fixed for the annual meeting shall be a legal holiday in the
state of Wisconsin,  such meeting shall be held on the next succeeding  business
day.  If the  election  of  directors  shall  not be held on the day  designated
herein, or fixed as herein provided, for any annual meeting of the shareholders,
or at any adjournment  thereof,  the Board of Directors shall cause the election
to be held at a special  meeting of the  shareholders  as soon  thereafter as is
practicable.

         2.02. Special Meetings.  Special meetings of the shareholders,  for any
purpose or purposes,  unless  otherwise  prescribed  by the  Wisconsin  Business
Corporation  Law, may be called by the Board of Directors or the President.  The
corporation  shall call a special  meeting of shareholders in the event that the
holders  of at least  10% of all of the votes  entitled  to be cast on any issue
proposed to be considered at the proposed special meeting sign, date and deliver
to the corporation one or more written demands for a special meeting  describing
one or more  purposes  for which it is to be held.  The  corporation  shall give
notice of such a special  meeting  within  thirty  days  after the date that the
demand is delivered to the corporation.

         2.03. Place of Meeting. The Board of Directors may designate any place,
either within or without the State of Wisconsin, as the place of meeting for any
annual or special meeting of shareholders.  If no designation is made, the place
of meeting shall be the principal office of the corporation.  Any meeting may be
adjourned  to  reconvene  at any place  designated  by vote of a majority of the
votes represented thereat.

                                       1



         2.04.  Notice of Meeting.  Written  notice  stating the date,  time and
place of any  meeting of  shareholders  and, in case of a special  meeting,  the
purpose or purposes for which the meeting is called, shall be delivered not less
than ten days nor more than sixty days before the date of the meeting  (unless a
different  time is provided by the  Wisconsin  Business  Corporation  Law or the
articles of incorporation), either personally or by mail, by or at the direction
of the President or the Secretary,  to each  shareholder  of record  entitled to
vote at such  meeting and to such other  persons as  required  by the  Wisconsin
Business Corporation Law. If mailed, such notice shall be deemed to be effective
when deposited in the United States mall, addressed to the shareholder at his or
her address as it appears on the stock  record  books of the  corporation,  with
postage  thereon  prepaid.  If an annual or special  meeting of  shareholders is
adjourned  to a different  date,  time or place,  the  corporation  shall not be
required to give notice of the new date,  time or place if the new date, time or
place is announced at the meeting before adjournment; provided, however, that if
a new record date for an adjourned  meeting is or must be fixed, the corporation
shall give notice of the adjourned meeting to persons who are shareholders as of
the new record date.

         2.045.  Proper  Business  or Purposes of  Shareholder  Meetings.  To be
properly  brought  before  a  meeting  of  shareholders,  business  must  be (a)
specified in the notice of the meeting (or any  supplement  thereto) given by or
at the  discretion of the Board of Directors or otherwise as provided in Section
2.04 hereof;  (b)  otherwise  properly  brought  before the meeting by or at the
direction of the Board of Directors;  or (c) otherwise  properly  brought before
the meeting by a  shareholder.  For  business to be  properly  brought  before a
meeting by a shareholder,  the shareholder must have given written  notification
thereof,  either by personal delivery or by United States mall, postage prepaid,
to the Secretary of the corporation, and, in the case of an annual meeting, such
notification  must be given not later  than  thirty  (30) days in advance of the
Originally  Scheduled  Date  of such  meeting;  provided,  however,  that if the
Originally  Scheduled  Date of such  annual  meeting  is  earlier  than the date
specified in these by laws as the date of the annual meeting and if the Board of
Directors does not determine  otherwise,  or in the case of a special meeting of
shareholders,  such  written  notice may be so given and received not later than
the close of business  on the 15th day  following  the date of the first  public
disclosure, which may include any public filing with the Securities and Exchange
Commission,  of  the  Originally  Scheduled  Date  of  such  meeting.  Any  such
notification shall set forth as to each matter the shareholder proposes to bring
before the meeting (i) a brief description of the business desired to be brought
before the meeting and the reasons for  conducting  such business at the meeting
and, in the event that such  business  includes a proposal  to amend  either the
articles of incorporation  or bylaws of the  corporation,  the exact language of
the proposed amendment;  (ii) the name and address of the shareholder  proposing
such business; (iii) a representation that the shareholder is a holder of record
of stock of the  corporation  entitled  to vote at such  meeting  and intends to
appear in person or by proxy at the meeting to propose such  business;  and (iv)
any material interest of the shareholder in such business.  No business shall be
conducted at a meeting of  shareholders  except in accordance  with this Section
2.045,  and the chairman of any meeting of shareholders may refuse to permit any
business to be brought before

                                       2




such meeting without compliance with the foregoing  procedures.  For purposes of
these bylaws,  the  "Originally  Scheduled  Date" of any meeting of shareholders
shall be the date such  meeting is scheduled to occur as specified in the notice
of such meeting first generally given to shareholders  regardless of whether any
subsequent  notice is given for such  meeting or the record date of such meeting
is changed.  Nothing contained in this Section 2.045 shall be construed to limit
the rights of a shareholder to submit proposals to the corporation  which comply
with the proxy rules of the Securities and Exchange  Commission for inclusion in
the corporation's proxy statement for consideration at shareholder meetings.

         2.05.  Waiver of Notice.  A shareholder may wave any notice required by
the Wisconsin  Business  Corporation Law, the articles of incorporation or these
bylaws before or after the date and time stated in the notice.  The waiver shall
be in writing and signed by the shareholder entitled to the notice,  contain the
same  information  that would have been required in the notice under  applicable
provisions of the Wisconsin  Business  Corporation Law (except that the time and
place of meeting  need not be stated) and be delivered  to the  corporation  for
inclusion in the corporate records. A shareholder's  attendance at a meeting, in
person or by proxy, waives objection to all of the following: (a) lack of notice
or defective  notice of the meeting,  unless the shareholder at the beginning of
the  meeting  or  promptly  upon  arrival  objects  to  holding  the  meeting or
transacting  business at the  meeting;  and (b)  consideration  of a  particular
matter at the meeting  that is not within the purpose  described  in the meeting
notice,  unless the  shareholder  objects to  considering  the matter when it is
presented.

         2.06.  Fixing of Record Date. The Board of Directors may fix in advance
a date as the record date for the purpose of determining  shareholders  entitled
to notice of and to vote at any meeting of shareholders,  shareholders  entitled
to demand a special meeting as contemplated by Section 2.02 hereof, shareholders
entitled to take any other action,  or shareholders for any other purpose.  Such
record date shall not be more than  seventy  days prior to the date on which the
particular action, requiring such determination of shareholders, is to be taken.
If no  record  date is  fixed  by the  Board of  Directors  or by the  Wisconsin
Business  Corporation  Law for the  determination  of  shareholders  entitled to
notice of and to vote at a meeting of shareholders, the record date shall be the
close of business on the day before the first  notice is given to  shareholders.
If no  record  date is  fixed  by the  Board of  Directors  or by the  Wisconsin
Business  Corporation  Law for the  determination  of  shareholders  entitled to
demand a special meeting as contemplated in Section 2.02 hereof, the record date
shall be the date  that the  first  shareholder  signs  the  demand.  Except  as
provided  by  the  Wisconsin  Business  Corporation  Law  for  a  court  ordered
adjournment,  a determination of shareholders  entitled to notice of and to vote
at a meeting of  shareholders  is effective for any  adjournment of such meeting
unless the Board of Directors fixes a new record date,  which it shall do if the
meeting is  adjourned  to a date more than 120 days after the date fixed for the
original  meeting.  The record date for determining  shareholders  entitled to a
distribution  (other than a  distribution  involving a purchase,  redemption  or
other acquisition of the  corporation's  shares) or a share dividend is the date
on which the Board of Directors  authorized the  distribution or share dividend,
as the case may be, unless

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the Board of Directors fixes a different record date.

         2.07.  Shareholders'  List  for  Meetings.  After a  record  date for a
special or annual meeting of shareholders has been fixed, the corporation  shall
prepare a list of the names of all of the shareholders entitled to notice of the
meeting.  The list shall be arranged by class or series of shares,  if any,  and
show the  address of and number of shares  held by each  shareholder.  Such list
shall be available  for  inspection by any  shareholder,  beginning two business
days after  notice of the meeting is given for which the list was  prepared  and
continuing to the date of the meeting, at the corporation's  principal office or
at a place  identified in the meeting  notice in the city where the meeting will
be held. A shareholder or his or her agent may, on written demand,  inspect and,
subject to the limitations  imposed by the Wisconsin  Business  Corporation Law,
copy the list,  during regular business hours and at his or her expense,  during
the period that it is available  for  inspection  pursuant to this Section 2.07.
The corporation shall make the  shareholders'  list available at the meeting and
any shareholder or his or her agent or attorney may inspect the list at any time
during the meeting or any adjournment thereof.  Refusal or failure to prepare or
make  available  the  shareholders'  list shall not affect the  validity  of any
action taken at a meeting of shareholders.

         2.08.  Quorum and Voting  Requirements.  Shares  entitled  to vote as a
separate  voting group may take action on a matter at a meeting only if a quorum
of those shares exists with respect to that matter. Except as otherwise provided
in the articles of  incorporation or the Wisconsin  Business  Corporation Law, a
majority  of the votes  entitled  to be cast on the matter  shall  constitute  a
quorum  of the  voting  group  for  action  on  that  matter.  Once a  share  is
represented  for any  purpose  at a  meeting,  other  than  for the  purpose  of
objecting to holding the meeting or transacting  business at the meeting,  it is
considered  present for purposes of determining  whether a quorum exists for the
remainder of the meeting and for any  adjournment  of that meeting  unless a new
record date is or must be set for the  adjourned  meeting.  If a quorum  exists,
except in the case of the  election of  directors,  action on a matter  shall be
approved if the votes cast within the voting group  favoring  the action  exceed
the votes cast opposing the action,  unless the articles of incorporation or the
Wisconsin  Business  Corporation  Law requires a greater  number of  affirmative
votes. Unless otherwise provided in the articles of incorporation, each director
shall be elected by a plurality of the votes cast by the shares entitled to vote
in the election of  directors at a meeting at which a quorum is present.  Though
less than a quorum of the outstanding votes of a voting group are represented at
a meeting,  a majority of the votes so represented  may adjourn the meeting from
time to time without further notice. At such adjourned meeting at which a quorum
shall be present or represented, any business may be transacted which might have
been transacted at the meeting as originally notified.

         2.09.  Conduct  of  Meeting.  The  President,  and  in his  absence  or
discretion,  a Vice President in the order provided under Section 4.07 hereof or
as chosen by the  President,  and in their  absence,  any  person  chosen by the
shareholders  present  shall call the meeting of the  shareholders  to order and
shall act as chairman of the meeting, and the Secretary of the

                                       4



corporation shall act as secretary of all meetings of the shareholders,  but, in
the  absence or upon the request of the  Secretary,  the  presiding  officer may
appoint any other person to act as secretary of the meeting.

         2.10. Proxies. At all meetings of shareholders,  a shareholder may vote
his or her shares in person or by proxy.  A  shareholder  may appoint a proxy to
vote or otherwise act for the shareholder by signing an appointment form, either
personally  or by his or her  attorney-in-fact.  An  appointment  of a proxy  is
effective  when  received  by the  Secretary  or other  officer  or agent of the
corporation  authorized to tabulate  votes.  An  appointment is valid for eleven
months  from the date of its  signing  unless a  different  period is  expressly
provided in the appointment form.

         2.11.  Voting  of  Shares.  Except  as  provided  in  the  articles  of
incorporation  or in the Wisconsin  Business  Corporation  Law, each outstanding
share of Class A Common  Stock,  is entitled to one vote on each matter voted on
at a meeting of shareholders and each outstanding  share of Class B Common Stock
is entitled to three votes on each matter voted on at a meeting of shareholders.

         2.12.  Action without Meeting.  Any action required or permitted by the
articles of  incorporation  or these bylaws or any  provision  of the  Wisconsin
Business  Corporation  Law to be taken at a meeting of the  shareholders  may be
taken  without a meeting  and  without  action  by the Board of  Directors  if a
written consent or consents, describing the action so taken, is signed by all of
the shareholders entitled to vote with respect to the subject matter thereof and
delivered to the corporation for inclusion in the corporate records.

         2.13. Acceptance of Instruments Showing Shareholder Action. If the name
signed on a vote, consent,  waiver or proxy appointment  corresponds to the name
of a shareholder, the corporation, if acting in good faith, may accept the vote,
consent,  waiver  or  proxy  appointment  and  give  it  effect  as the act of a
shareholder.  If the name signed on a vote, consent, waiver or proxy appointment
does not correspond to the name of a shareholder,  the corporation, if acting in
good faith, may accept the vote,  consent,  waiver or proxy appointment and give
it effect as the act of the shareholder if any of the following apply:

            (a) The  shareholder is an entity and the name signed purports to be
      that of a officer or agent of the entity.

            (b) The  name  purports  to be that  of a  personal  representative,
      administrator,   executor,   guardian  or  conservator   representing  the
      shareholder and, if the corporation requests, evidence of fiduciary status
      acceptable  to the  corporation  is  presented  with  respect to the vote,
      consent, waver or proxy appointment.

            (c) The name signed  purports to be that of a receiver or trustee in
      bankruptcy

                                       5




of the  shareholder  and, if the corporation  requests,  evidence of this status
acceptable to the  corporation is presented  with respect to the vote,  consent,
waiver or proxy appointment.

            (d) The name  signed  purports  to be that of a pledgee,  beneficial
      owner,  or  attorney-in-fact  of the  shareholder  and, if the corporation
      requests,  evidence  acceptable  to the  corporation  of  the  signatory's
      authority to sign for the  shareholder  is  presented  with respect to the
      vote, consent, waiver or proxy appointment.

            (e) Two or  more  persons  are the  shareholders  as  co-tenants  or
      fiduciaries and the name signed purports to be the name of at least one of
      the co-owners and the person signing appears to be acting on behalf of all
      co-owners.

The corporation may reject a vote,  consent,  waiver or proxy appointment if the
Secretary or other  officer or agent of the  corporation  who is  authorized  to
tabulate votes,  acting in good faith,  has reasonable basis for doubt about the
validity of the signature on it or about the  signatory's  authority to sign for
the shareholder.

                         ARTICLE III. BOARD OF DIRECTORS

            3.01.  General  Powers and Number.  All  corporate  powers  shall be
exercised  by or under the  authority  of, and the  business  and affairs of the
corporation managed under the direction of, the Board of Directors. The board of
directors  of the  corporation  shall  consist of that  number of  directors  as
determined  from time to time by the board of  directors,  but shall in no event
exceed ten.

            3.02.  Tenor and  Qualifications.  Each  director  shall hold office
until the next annual  meeting of  shareholders  and until his or her  successor
shall have been  elected  and,  if  necessary,  qualified,  or until  there is a
decrease in the number of directors  which takes effect after the  expiration of
his or her term,  or until his or her prior  death,  resignation  or removal.  A
director  may be removed by the  shareholders  only at a meeting  called for the
purpose of removing the  director,  and the meeting  notice shall state that the
purpose,  or one of the purposes,  of the meeting is removal of the director.  A
director may be removed  from office with or without  cause if the votes cast to
remove  the  director  exceeds  the  number  of votes  cast not to  remove  such
director.  A director may resign at any time by delivering  written notice which
complies with the Wisconsin Business  Corporation Law to the Board of Directors,
to the  President  (in his capacity as chairman of the Board of Directors) or to
the  corporation.  A  director's  resignation  is  effective  when the notice is
delivered unless the notice specifies a later effective date. Directors need not
be residents of the State of Wisconsin or shareholders of the corporation.

            3.025.   Shareholder  Nomination  Procedure.   Nominations  for  the
election  of

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directors may be made by the Board of Directors or a committee  appointed by the
Board of  Directors or by any  shareholder  entitled to vote for the election of
directors who complies fully with the  requirements  of this Section 3.025.  Any
shareholder  entitled  to vote for the  election of  directors  at a meeting may
nominate a person or persons for  election as a director  or  directors  only if
written  notice  of such  shareholder's  intent to make any such  nomination  is
given, either by personal delivery or by United States mail, postage prepaid, to
the Secretary of the corporation not later than: (i) with respect to an election
to be held at any  annual  meeting  of  shareholders,  30 days in advance of the
Originally  Scheduled  Date  of such  meeting  (provided,  however,  that if the
Originally  Scheduled Date of such meeting is earlier than the date specified in
these  bylaws as the date of the annual  meeting  and if the Board of  Directors
does not determine  otherwise,  such written notice may be so given and received
not later than the close of business on the 15th day  following  the date of the
first public disclosure, which may include any public filing with the Securities
and Exchange Commission,  of the Originally Scheduled Date of such meeting); and
(ii)  with  respect  to  an  election  to  be  held  at  a  special  meeting  of
shareholders,  the close of business on the 15th day following the date of first
public  disclosure,  which may include any public filing with the Securities and
Exchange Commission, of the Originally Scheduled Date of such meeting. Each such
notice shall set forth:  (a) the name and address of the shareholder who intends
to make the  nomination  and of the  person or  persons  to be  nominated;  (b)a
representation  that the  shareholder  is a holder  of  record  of shares of the
corporation  entitled to vote at such meeting and intends to appear in person or
by proxy at the  meeting to  nominate  the person or  persons  specified  in the
notice;  (c) a description of all  arrangements  or  understandings  between the
shareholder and each nominee and any other person or persons (naming such person
or persons)  pursuant to which the nomination or  nominations  are to be made by
the shareholder;  (d) such other information  regarding each nominee proposed by
such shareholder as would have been required to be included in a proxy statement
filed pursuant to the proxy rules of the Securities and Exchange  Commission had
each  nominee  been  nominated,  or  intended to be  nominated,  by the Board of
Directors;  and (e) the  consent of each  nominee to serve as a director  of the
corporation if so elected.  The chairman of any meeting of shareholders to elect
directors and the Board of Directors may refuse to acknowledge the nomination by
a shareholder of any person not made in compliance with the foregoing procedure.

         3.03.  Regular  Meetings.  A regular  meeting of the Board of Directors
shall be held without other notice than this bylaw  immediately after the annual
meeting of shareholders and each adjourned  session  thereof.  The place of such
regular  meeting  shall be the same as the place of the meeting of  shareholders
which precedes it, or such other suitable  place as may be  communicated  to the
directors  at  or  prior  to  such  meeting  of  shareholders.   To  the  extent
practicable,  the date,  time and place,  either  within or without the State of
Wisconsin,  for the  holding  of  additional  regular  meetings  of the Board of
Directors shall be communicated amongst and generally agreed upon at any meeting
of the Board of Directors.

         3.04. Special Meetings.  Special meetings of the Board of Directors may
be called by or at the request of the President, Secretary or any two directors.
The President

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or Secretary may fix any place, either within or without the State of Wisconsin,
as the place for holding any special  meeting of the Board of Directors,  and if
no other place is fixed the place of the meeting shall be the principal business
office of the corporation in the State of Wisconsin.

         3.05.  Notice:  Waiver.  Notice of each special meeting of the Board of
Directors shall be given by written notice  delivered or communicated in person,
by   telegraph,   teletype,   facsimile  or  other  form  of  wire  or  wireless
communication,  or by mail or private carrier,  to each director at his business
address  or at such other  address as such  director  shall have  designated  in
writing filed with the Secretary,  in each case not less than forty-eight  hours
prior to the meeting.  The notice need not  prescribe the purpose of the special
meeting of the Board of  Directors  or the  business  to be  transacted  at such
meeting.  If mailed,  such notice shall be deemed to be effective when deposited
in the United States mail so addressed,  with postage thereon prepaid. If notice
is given by  telegram,  such  notice  shall be deemed to be  effective  when the
telegram is delivered to the  telegraph  company.  If notice is given by private
carrier,  such notice  shall be deemed to be  effective  when  delivered  to the
private  carrier.  Whenever  any notice  whatever is required to be given to any
director of the corporation  under the articles of incorporation or these bylaws
or any provision of the Wisconsin Business  Corporation Law, a waiver thereof in
writing,  signed  at any  time,  whether  before  or after  the date and time of
meeting,  by the director  entitled to such notice shall be deemed equivalent to
the giving of such notice.  The corporation shall retain any such waiver as part
of the permanent corporate records. A director's  attendance at or participation
in a meeting waives any required  notice to him or her of the meeting unless the
director at the  beginning  of the  meeting or promptly  upon his or her arrival
objects to holding the meeting or  transacting  business at the meeting and does
not thereafter vote for or assent to action taken at the meeting.

         3.06.  Quorum.  Except as otherwise  provided by the Wisconsin Business
Corporation Law or by the articles of  incorporation or these bylaws, a majority
of the number of  directors  specified  in Section  3.01 of these  bylaws  shall
constitute a quorum for the  transaction of business at any meeting of the Board
of Directors. Except as otherwise provided by the Wisconsin Business Corporation
Law or by the  articles of  incorporation  or by these  bylaws,  a quorum of any
committee  of the Board of  Directors  created  pursuant to Section  3.12 hereof
shall consist of a majority of the number of directors appointed to serve on the
committee.  A majority of the directors  present  (though less than such quorum)
may adjourn any meeting of the Board of Directors or any committee  thereof,  as
the case may be, from time to time without further notice.

         3.07.  Manner of Acting.  The  affirmative  vote of a  majority  of the
directors  present at a meeting of the Board of Directors or a committee thereof
at which a quorum is present  shall be the act of the Board of Directors or such
committee,  as the case may be, unless the Wisconsin  Business  Corporation Law,
the  articles of  incorporation  or these  bylaws  require the vote of a greater
number of directors.

            3.08. Conduct of Meetings. The President, and in his absence, a Vice
President

                                       8



in the order provided  under Section 4.07,  and in their  absence,  any director
chosen by the directors  present,  shall call meetings of the Board of Directors
to order  and  shall  act as  chairman  of the  meeting.  The  Secretary  of the
corporation shall act as secretary of all meetings of the Board of Directors but
in the absence of the  Secretary,  the  presiding  officer may appoint any other
person  present to act as secretary  of the  meeting.  Minutes of any regular or
special  meeting of the Board of Directors  shall be prepared and distributed to
each director.

         3.09. Vacancies. Except as provided below, any vacancy occurring in the
Board of Directors, including a vacancy resulting from an increase in the number
of directors, may be filled by any of the following:  (a) the shareholders;  (b)
the Board of Directors;  or (c) if the directors  remaining in office constitute
fewer than a quorum of the Board of Directors, the directors, by the affirmative
vote of a majority of all  directors  remaining in office.  If the vacant office
was held by a  director  elected  by a voting  group of  shareholders,  only the
holders  of shares of that  voting  group may vote to fill the  vacancy if it is
filled by the  shareholders,  and only the remaining  directors  elected by that
voting  group may vote to fill the vacancy if it is filled by the  directors.  A
vacancy  that will  occur at a specific  later  date,  because of a  resignation
effective at a later date or otherwise, may be filled before the vacancy occurs,
but the new director may not take office until the vacancy occurs.

         3.10.  Compensation.  The  Board  of  Directors,  irrespective  of  any
personal interest of any of its members, may establish  reasonable  compensation
of all  directors  for services to the  corporation  as  directors,  officers or
otherwise, or may delegate such authority to an appropriate committee. The Board
of Directors also shall have  authority to provide for or delegate  authority to
an appropriate committee to provide for reasonable pensions, disability or death
benefits,  and other benefits or payments, to directors,  officers and employees
and to their estates, families,  dependents or beneficiaries on account of prior
services rendered by such directors, officers and employees to the corporation.

         3.11. Presumption of Assent. A director who is present and is announced
as present  at a meeting  of the Board of  Directors  or any  committee  thereof
created in accordance with Section 3.12 hereof,  when corporate action is taken,
assents to the action taken unless any of the following occurs: (a) the director
objects at the  beginning of the meeting or promptly  upon his or her arrival to
holding the meeting or transacting  business at the meeting;  (b) the director's
dissent or  abstention  from the action  taken is entered in the  minutes of the
meeting;  or (c) the director  delivers  written  notice that  complies with the
Wisconsin  Business  Corporation  Law of his or her dissent or abstention to the
presiding  officer of the meeting before its  adjournment or to the  corporation
immediately  after  adjournment  of  the  meeting.  Such  right  of  dissent  or
abstention shall not apply to a director who votes in favor of the action taken.

         3.12.  Committees.  The Board of Directors by resolution adopted by the
affirmative vote of a majority of all of the directors then in office may create
one or more  committees,  appoint  members of the Board of Directors to serve on
the committees and designate 

                                       9




other members of the Board of Directors to serve as  alternates.  Each committee
shall have two or more members who shall, unless otherwise provided by the Board
of Directors, serve at the discretion of the Board of Directors. A committee may
be authorized to exercise the authority of the Board of Directors, except that a
committee  may  not  do  any  of the  following:  (a)  authorize  distributions;
(b)approve  or  propose  to  shareholders  action  that the  Wisconsin  Business
Corporation Law requires to be approved by  shareholders;  (c) fill vacancies on
the Board of Directors or, unless the Board of Directors  provides by resolution
that  vacancies on a committee  shall be filled by the  affirmative  vote of the
remaining committee members, on any Board committee; (d) amend the corporation's
articles of incorporation; (e) adopt, amend or repeal bylaws; (f) approve a plan
of  merger  not  requiring  shareholder  approval;   (g)  authorize  or  approve
reacquisition of shares,  except according to a formula or method  prescribed by
the Board of  Directors;  and (h)  authorize  or approve the issuance or sale or
contract for sale of shares,  or determine the designation and relative  rights,
preferences  and  limitations  of a class or series of shares,  except  that the
Board of Directors may  authorize a committee to do so within limits  prescribed
by the Board of Directors.  Unless otherwise  provided by the Board of Directors
in creating the committee, a committee may employ counsel, accountants and other
consultants to assist it in the exercise of its authority.

         3.13.   Telephonic   Meetings.    Except   as   herein   provided   and
notwithstanding  any  place  set forth in the  notice  of the  meeting  or these
bylaws,  members of the Board of Directors (and any committees  thereof  created
pursuant to Section 3.12 hereof,  may participate in regular or special meetings
by, or through the use of, any means of  communication by which all participants
may  simultaneously  hear each  other,  such as by  conference  telephone.  If a
meeting is conducted by such means, then at the commencement of such meeting the
presiding  officer shall inform the  participating  directors  that a meeting is
taking place at which official business may be transacted.  Any participant in a
meeting by such means  shall be deemed  present  in person at such  meeting.  If
action is to be taken at any meeting held by such means on any of the following:
(a) a plan of merger or share  exchange;  (b) a sale,  lease,  exchange or other
disposition  of  substantial  property  or  assets  of  the  corporation;  (c) a
voluntary dissolution or the revocation of voluntary dissolution proceedings; or
(d) a filing for bankruptcy, then the identity of each director participating in
such  meeting  must be verified by the  disclosure  at such meeting by each such
director of each such director's  social security number to the secretary of the
meeting before a vote may be taken on any of the foregoing matters. For purposes
of the  preceding  clause  (b),  the  phrase  "sale,  lease,  exchange  or other
disposition  of  substantial  property  or assets"  shall mean any sale,  lease,
exchange or other disposition of property or assets of the corporation  having a
net book value equal to 10% or more of the net book value of the total assets of
the  corporation  on and as of the close of the fiscal  year last ended prior to
the date of such meeting and as to which financial statements of the corporation
have been prepared. Notwithstanding the foregoing, no action may be taken at any
meeting held by such means on any particular  matter which the presiding officer
determines,  in  his or her  sole  discretion,  to be  inappropriate  under  the
circumstances  for action at a meeting  held by such means.  Such  determination
shall be made and announced in advance of such meeting.

                                       10



         3.14.  Action without Meeting.  Any action required or permitted by the
Wisconsin  Business  Corporation  Law to be taken at a  meeting  of the Board of
Directors or a committee  thereof crated  pursuant to Section 3.12 hereof may be
taken without a meeting if the action is taken by all members of the Board or of
the  committee.  The action shall be  evidenced by one or more written  consents
describing  the action taken,  signed by each  director or committee  member and
retained  by the  corporation.  Such  action  shall be  effective  when the last
director or committee member signs the consent,  unless the consent  specifies a
different effective date.

                              ARTICLE IV. OFFICERS

         4.01.  Number.  The principal  officers of the  corporation  shall be a
President,  the number of Vice Presidents as authorized from time to time by the
Board of Directors, a Secretary, and a Treasurer,  each of whom shall be elected
by the Board of Directors.  Such other officers and assistant officers as may be
deemed  necessary  may be elected or  appointed by the Board of Directors or the
President. The Board of Directors may also authorize any duly authorized officer
to appoint one or more officers or assistant  officers.  Any two or more offices
may be held by the same person.

         4.02.  Election and Term of Office.  The officers of the corporation to
be elected by the Board of Directors  shall be elected  annually by the Board of
Directors at the first meeting of the Board of Directors  held after each annual
meeting of the  shareholders.  If the election of officers  shall not be held at
such meeting,  such election shall be held as soon thereafter as is practicable.
Each officer shall hold office until his or her  successor  shall have been duly
elected or until his or her prior death, resignation or removal.

         4.03.  Removal.  The Board of  Directors  may remove any  officer  and,
unless  restricted  by the Board of  Directors or these  bylaws,  an officer may
remove any officer or assistant officer appointed by that officer,  at any time,
with or without cause and  notwithstanding  the contract rights,  if any, of the
officer  removed.  The  appointment  of an  officer  does not of  itself  create
contract rights.

         4.04.  Resignation.  An officer  may  resign at any time by  delivering
notice to the corporation that complies with the Wisconsin Business  Corporation
Law. The resignation shall be effective when the notice is delivered, unless the
notice  specifies a later effective date and the  corporation  accepts the later
effective date.

         4.05.  Vacancies.  A vacancy in any principal  office because of death,
resignation,  removal,  disqualification  or  otherwise,  shall be filled by the
Board of Directors for the unexpired portion of the term. If a resignation of an
officer is effective at a later date as contemplated by Section 4.04 hereof, the
Board of Directors may fill the pending vacancy before

                                       11



the effective  date if the Board provides that the successor may not take office
until the effective date.

         4.06 Chairman of the Board. The Chairman of the Board, if one be chosen
by the  Board of  Directors,  shall  preside  at all  meetings  of the  Board of
Directors and of the  shareholders  and shall perform all duties incident to the
office of the Chairman of the Board of the  corporation and such other duties as
may be prescribed by the Board of Directors from time to time.

         4.07 Chief Executive Officer. The Board of Directors shall from time to
time  designate  the  Chairman  of the Board,  if any, or the  President  of the
corporation as the Chief  Executive  Officer of the  corporation.  The President
shall be the Chief  Executive  Officer  whenever  the office of  Chairman of the
Board of the  corporation  is  vacant.  Subject  to the  control of the Board of
Directors,  the Chief Executive  Officer shall in general  supervise and control
all of the  business  and  affairs  of the  corporation.  He or she  shall  have
authority, subject to such rules as may be prescribed by the Board of Directors,
to appoint and remove such agents and employees of the  corporation as he or she
shall deem necessary to prescribe their powers, duties and compensation,  and to
delegate  authority to them. He or she shall have authority to sign, execute and
acknowledge,  on behalf of the corporation,  all deeds,  mortgages,  securities,
contracts,  leases,  reports,  and all  other  documents  or  other  instruments
necessary  or proper to be executed in the course of the  corporation's  regular
business,  or which shall be authorized by resolution of the Board of Directors;
and,  except as otherwise  provided by law or the Board of Directors,  he or she
may authorize any elected President, Vice President or other officer or agent of
the corporation to sign,  execute and acknowledge  such documents or instruments
in his or her place and stead.  In general,  he or she shall  perform all duties
incident to the office of Chief  Executive  Officer of the  corporation and such
other duties as may be prescribed by the Board of Directors from time to time.

         4.08 President.  Unless the Board of Directors otherwise  provides,  in
the absence of the Chairman of the Board or in the event of his or her inability
or refusal to act, or in the event of a vacancy in the office of the Chairman of
the Board,  the President shall perform the duties of the Chairman of the Board,
and when so  acting  shall  have all the  powers  of and be  subject  to all the
restrictions  upon the  Chairman  of the Board.  Unless  the Board of  Directors
otherwise  provides,  in the  absence of the Chief  Executive  Officer or in the
event of his or her inability or refusal to act, or in the event of a vacancy in
the office of the Chief  Executive  Officer,  the  President  shall  perform the
duties of the Chief  Executive  Officer,  and when so acting  shall have all the
powers  of and be  subject  to all the  restrictions  upon the  Chief  Executive
Officer.  The President  shall have  authority,  subject to such rules as may be
prescribed  by the Board of  Directors,  to appoint such agents and employees of
the  corporation as he or she shall deem  necessary,  to prescribe their powers,
duties and compensation, and to delegate authority to them. He or she shall have
authority to sign,  execute and acknowledge,  on behalf of the corporation,  all
deeds, mortgages, bonds, stock certificates,  contracts, leases, reports and all

                                       12



other documents or instruments  necessary or proper to be executed in the course
of  the  corporation's  regular  business,  or  which  shall  be  authorized  by
resolution of the Board of Directors;  and, except as otherwise  provided by law
or the Board of Directors,  he or she may authorize any Vice  President or other
officer  or agent of the  corporation  to sign,  execute  and  acknowledge  such
documents  or  instruments  in his or her place and stead.  In general he or she
shall perform all duties  incident to the office of the President and such other
duties as may be prescribed by the Board of Directors from time to time.

         4.09  Chief  Operating  Officer.  The Chief  Operating  Officer  shall,
subject  to the  direction  of the Board of  Directors  and the Chief  Executive
Officer,  in general supervise and control the day-to-day business operations of
the corporation. He or she shall have authority, subject to such rules as may be
prescribed  by the Board of  Directors,  to sign,  execute and  acknowledge,  on
behalf of the corporation,  all deeds,  mortgages,  bonds,  stock  certificates,
contracts,  leases,  reports and all other documents or instruments necessary or
proper to be executed in the course of the corporation's  regular  business,  or
which shall be authorized by resolution of the Board of Directors;  and,  except
as otherwise provided by law or the Board of Directors,  he or she may authorize
any Vice President or other officer or agent of the corporation to sign, execute
and acknowledge  such documents or instruments in his or her place and stead. In
general he or she shall  perform all duties  incident to the office of the Chief
Operating  Officer and such other  duties as may be  prescribed  by the Board of
Directors from time to time.

         4.10.  The Vice  Presidents.  In the absence of the president or in the
event of the President's death, inability or refusal to act, or in the event for
any reason it shall be  impracticable  for the President to act personally,  the
Executive  Vice  President  (or in the event of his absence or inability to act,
any  Vice  President  in the  order  designated  by the  Board of  Directors  or
President,  or in the  absence  of any  designation,  then in the order of their
election) shall perform the duties of the President,  and when so acting,  shall
have  all  the  powers  of and be  subject  to all  the  restrictions  upon  the
President.  Any Vice  President  may  sign,  with  the  Secretary  or  Assistant
Secretary,  certificates for shares of the  corporation;  and shall perform such
other  duties and have such  authority  as from time to time may be delegated or
assigned  to him or her by the  President  or by the  Board  of  Directors.  The
execution of any instrument of the  corporation  by any Vice President  shall be
conclusive evidence,  as to third parties, of his or her authority to act in the
stead of the President.

         4.11.  The  Secretary.  The  Secretary  shall:  (a) keep minutes of the
meetings of the  shareholders  and of the Board of Directors  (and of committees
thereof) in one or more books  provided for that purpose  (including  records of
actions  taken by the  shareholders  or the Board of  Directors  (or  committees
thereof)  without  a  meeting);  (b) see that  all  notices  are  duly  given in
accordance  with the  provisions of these bylaws or as required by the Wisconsin
Business  Corporation Law; (c) be custodian of the corporate  records and of the
seal of the corporation,  if 

                                       14




any,  and see  that the  seal of the  corporation,  if any,  is  affixed  to all
documents the execution of which on behalf of the corporation  under its seal is
required and duly  authorized;  (d) maintain a record of the shareholders of the
corporation,  in a form  that  permits  preparation  of a list of the  names and
addresses  of all  shareholders,  by class or series of shares and  showing  the
number and class or series of shares held by each shareholder; (e) sign with the
President, or a Vice President,  certificates for shares of the corporation, the
issuance  of which  shall have been  authorized  by  resolution  of the Board of
Directors;  (f)  have  general  charge  of  the  stock  transfer  books  of  the
corporation;  and (g) in general  perform  all duties  incident to the office of
Secretary and have such other duties and exercise such authority as from time to
time may be delegated or assigned by the President or by the Board of Directors.

         4.12. The Treasurer.  The Treasurer  shall: (a) have charge and custody
of and be  responsible  for all funds and  securities  of the  corporation;  (b)
maintain  appropriate  accounting  records;  (c) receive and give  receipts  for
moneys  due and  payable to the  corporation  from any  source  whatsoever,  and
deposit all such  moneys in the name of the  corporation  in such  banks,  trust
companies  or other  depositaries  as shall be selected in  accordance  with the
provisions  of  Section  5.04;  and (d) in  general  perform  all of the  duties
incident to the office of Treasurer and have such other duties and exercise such
other  authority  as from  time to time  may be  delegated  or  assigned  by the
President or by the Board of  Directors.  If required by the Board of Directors,
the Treasurer shall give a bond for the faithful  discharge of his or her duties
in such sum and with such  surety or sureties  as the Board of  Directors  shall
determine.

         4.13. Assistant  Secretaries and Assistant  Treasurers.  There shall be
such number of Assistant  Secretaries  and Assistant  Treasurers as the Board of
Directors  or  President  may  from  time  to  time  authorize.   The  Assistant
Secretaries  may sign with the President or a Vice  President  certificates  for
shares of the  corporation the issuance of which shall have been authorized by a
resolution  of  the  Board  of  Directors.   The  Assistant   Treasurers   shall
respectively, if required by the Board of Directors, give bonds for the faithful
discharge  of their  duties in such sums and with such  sureties as the Board of
Directors shall determine.  The Assistant  Secretaries and Assistant Treasurers,
in general, shall perform such duties and have such authority as shall from time
to time be  delegated  or assigned to them by the  Secretary  or the  Treasurer,
respectively, or by the President or the Board of Directors.

         4.14. Other Assistants and Acting Officers.  The Board of Directors and
President  shall have the power to appoint,  or to authorize any duly  appointed
officer of the  corporation  to appoint,  any person to act as  assistant to any
officer,  or as agent for the corporation in his or her stead, or to perform the
duties of such  officer  whenever  for any reason it is  impracticable  for such
officer to act  personally,  and such assistant or acting officer or other agent
so appointed by the Board of Directors or an  authorized  officer shall have the
power to perform all the duties of the office to which he or she is so appointed
to be an assistant,  or as to which he or she is so appointed to act,  except as
such power may be otherwise defined or restricted by the Board of Directors, the
President or the appointing officer.

                                       14



                       ARTICLE V. CONTRACTS, LOANS, CHECKS
                      AND DEPOSITS; SPECIAL CORPORATE ACTS

         5.01.  Contracts.  The Board of Directors  may authorize any officer or
officers,  agent or agents, to enter into any contract or execute or deliver any
instrument  in  the  name  of  and  on  behalf  of  the  corporation,  and  such
authorization may be general or confined to specific  instances.  In the absence
of other  designation,  all deeds,  mortgages and  instruments  of assignment or
pledge made by the corporation  shall be executed in the name of the corporation
by the  President  or  one  of the  Vice  Presidents  and by the  Secretary,  an
Assistant Secretary,  the Treasurer or an Assistant Treasurer;  the Secretary or
an Assistant  Secretary,  when necessary or required,  shall affix the corporate
seal, if any, thereto; and when so executed no other party to such instrument or
any third party shall be required to make any inquiry into the  authority of the
signing officer or officers.

         5.02. Loans. The President, or any officer designated by the President,
shall  have the  power to  contract  on  behalf  of the  corporation,  and issue
evidences of  indebtedness,  for  indebtedness  for borrowed money not exceeding
Five Hundred  Thousand  Dollars  ($500,000)  without  further  authorization  or
approval of the Board of Directors. No indebtedness for borrowed money over such
amount shall be contracted on behalf of the corporation and no evidences of such
indebtedness  shall be  issued  in its name  unless  authorized  by or under the
authority of a resolution of the Board of Directors.  Such  authorization may be
general or confined to specific instances.

         5.03. Checks,  Drafts, etc. All checks,  drafts or other orders for the
payment of money, notes or other evidences of indebtedness issued in the name of
the corporation, shall be signed by such officer or officers, agent or agents of
the  corporation  and in such manner as shall from time to time be determined by
or under the authority of a resolution of the Board of Directors.

         5.04.  Deposits.  All funds of the corporation  not otherwise  employed
shall be deposited  from time to time to the credit of the  corporation  in such
banks,  trust companies or other depositaries as may be selected by or under the
authority of a resolution of the Board of Directors.

         5.05.  Voting of Securities Owned by this  Corporation.  Subject to the
specific  directions  of the  Board  of  Directors,  (a)  any  shares  or  other
securities  issued by any other  corporation  and  owned or  controlled  by this
corporation  may be voted at any  meeting  of  security  holders  of such  other
corporation  by the President of this  corporation  if he be present,  or in his
absence by any Vice President of this  corporation  who may be present,  and (b)
whenever,  in the  judgment of the  President,  or in his  absence,  of any Vice
President,  it is desirable for this  corporation  to execute a proxy or written
consent  in  respect  to any  shares  or other  securities

                                       15



issued by any other  corporation  and owned by this  corporation,  such proxy or
consent  shall be executed in the name of this  corporation  by the President or
one of the  Vice  Presidents  of  this  corporation,  without  necessity  of any
authorization  by the Board of Directors,  affixation of corporate seal, if any,
or  countersignature  or attestation by another  officer.  Any person or persons
designated  in the  manner  above  stated  as  the  proxy  or  proxies  of  this
corporation  shall have full right,  power and  authority  to vote the shares or
other securities  issued by such other corporation and owned by this corporation
the same as such shares or other securities might be voted by this corporation.

             ARTICLE VI. CERTIFICATES FOR SHARES; TRANSFER OF SHARES

         6.01. Certificates for Shares.  Certificates representing shares of the
corporation  shall  be in such  form,  consistent  with the  Wisconsin  Business
Corporation  Law,  as shall  be  determined  by the  Board  of  Directors.  Such
certificates  shall be signed by the  President or a Vice  President  and by the
Secretary  or an  Assistant  Secretary.  All  certificates  for shares  shall be
consecutively  numbered  or  otherwise  identified.  The name and address of the
person to whom the shares  represented  thereby are  issued,  with the number of
shares and date of issue,  shall be entered on the stock  transfer  books of the
corporation.  All certificates surrendered to the corporation for transfer shall
be canceled and no new certificate shall be issued until the former  certificate
for a like number of shares shall have been surrendered and canceled,  except as
provided in Section 6.06.

         6.02.  Facsimile  Signatures and Seal. The seal of the corporation,  if
any, on any  certificates  for shares may be a facsimile.  The  signature of the
President or Vice  President  and the  Secretary or Assistant  Secretary  upon a
certificate may be facsimiles if the certificate is manually signed on behalf of
a  transfer  agent,  or a  registrar,  other than the  corporation  itself or an
employee of the corporation.

         6.03. Signature by Former Officers. The validity of a share certificate
is not affected if a person who signed the  certificate  (either  manually or in
facsimile) no longer holds office when the certificate is issued.

         6.04. Transfer of Shares. Prior to due presentment of a certificate for
shares for  registration  of transfer the  corporation  may treat the registered
owner of such  shares as the person  exclusively  entitled  to vote,  to receive
notifications  and otherwise to have and exercise all the rights and power of an
owner.  Where a certificate  for shares is presented to the  corporation  with a
request to register for  transfer,  the  corporation  shall not be liable to the
owner or any other person  suffering  loss as a result of such  registration  of
transfer if (a) there were on or with the certificate the necessary endorsements
and (b) the  corporation  had no duty to  inquire  into  adverse  claims  or has
discharged any such duty. The corporation may require reasonable  assurance that
such  endorsements  are genuine and  effective  and  compliance  with such other
regulations  as may be  prescribed  by or under  the  authority  of the Board of
Directors.

                                       16



         6.05.  Restrictions  on  Transfer.  The  face or  reverse  side of each
certificate  representing  shares  shall  bear  a  conspicuous  notation  of any
restriction imposed by the corporation upon the transfer of such shares.

         6.06. Lost,  Destroyed or Stolen  Certificates.  Where the owner claims
that  certificates for shares have been lost,  destroyed or wrongfully  taken, a
new  certificate  shall be issued in place  thereof if the owner (a) so requests
before the  corporation has notice that such shares have been acquired by a bona
fide purchaser;  (b) files with the  corporation a sufficient  indemnity bond if
required by the Board of Directors or any principal  officer;  and (c) satisfies
such  other  reasonable  requirements  as  may be  prescribed  by or  under  the
authority of the Board of Directors.

         6.07.  Consideration  for Shares.  The Board of Directors may authorize
shares to be issued for  consideration  consisting of any tangible or intangible
property  or benefit  to the  corporation,  including  cash,  promissory  notes,
services  performed,  contracts for services to be performed or other securities
of the corporation. Before the corporation issues shares, the Board of Directors
shall determine that the consideration received or to be received for the shares
to be  issued is  adequate.  The  determination  of the  Board of  Directors  is
conclusive  insofar as the adequacy of consideration  for the issuance of shares
relates to whether the shares are validly issued,  fully paid and nonassessable.
The  corporation  may  place in escrow  shares  issued in whole or in part for a
contract for future  services or benefits,  a promissory  note, or otherwise for
property to be issued in the future, or make other  arrangements to restrict the
transfer of the shares,  and may credit  distributions  in respect of the shares
against their purchase price, until the services are performed,  the benefits or
property are received or the  promissory  note is paid.  If the services are not
performed,  the benefits or property are not received or the promissory  note is
not paid, the corporation  may cancel,  in whole or in part, the shares escrowed
or restricted and the distributions credited.

         6.08.  Stock  Regulations.  The Board of Directors shall have the power
and authority to make all such further rules and  regulations  not  inconsistent
with  law  as  it  may  deem  expedient  concerning  the  issue,   transfer  and
registration of shares of the corporation.

                                ARTICLE VII. SEAL

         7.01. The  corporation  shall have no corporate  seal unless  otherwise
determined by the Board of Directors.

                                       17


                          ARTICLE VIII. INDEMNIFICATION

         8.01. Certain  Definitions.  All capitalized terms used in this Article
VIII and not otherwise  hereinafter  defined in this Section 8.01 shall have the
meaning set forth in Section 180.0850 of the Statute. The following  capitalized
terms  (including  any plural forms  thereof) used in this Article VIII shall be
defined as follows:

         (a) "Affiliate"  shall include,  without  limitation,  any corporation,
partnership,  joint venture,  employee  benefit plan,  trust or other enterprise
that directly or indirectly through one or more  intermediaries,  controls or is
controlled by, or is under common control with, the Corporation.

         (b)  "Authority"  shall mean the entity  selected  by the  Director  or
Officer to  determine  his or her right to  indemnification  pursuant to Section
8.04.


         (c)  "Board"  shall mean the entire then  elected and serving  Board of
Directors of the  Corporation,  including all members thereof who are Parties to
the subject Proceeding or any related Proceeding.

         (d)  "Breach of Duty" shall mean the  Director  or Officer  breached or
failed to perform his or her duties to the  Corporation and his or her breach of
or failure to perform those duties is  determined,  in  accordance  with Section
8.04, to constitute  misconduct under Section 180.0851(2) (a) 1, 2,3 or 4 of the
Statute.

         (e)  "Corporation,"  as used  herein and as defined in the  Statute and
incorporated  by reference  into the  definitions  of certain other  capitalized
terms used herein, shall mean this Corporation,  including,  without limitation,
any  successor  corporation  or entity  to this  Corporation  by way of  merger,
consolidation or acquisition of all or substantially all of the capital stock or
assets of this Corporation.

         (f)  "Director  or  Officer"  shall have the  meaning  set forth in the
Statute;  provided,  that,  for  purposes  of this  Article  VIII,  it  shall be
conclusively  presumed  that any  Director  or Officer  serving  as a  director,
officer, partner, trustee, member of any governing or decision-making committee,
employee  or agent of an  Affiliate  shall be so serving  at the  request of the
Corporation.

         (g) "Disinterested Quorum" shall mean a quorum of the Board who are not
Parties to the subject Proceeding or any related Proceeding.

         (h) "Party" shall have the meaning set forth in the Statute;  provided,
that, for 

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purposes of this Article VIII,  the term "Party" shall also include any Director
or  Officer  or  employee  of  the  Corporation  who is or  was a  witness  in a
Proceeding  at a time when he or she has not  otherwise  been  formally  named a
Party thereto.

         (i)  "Proceeding"  shall  have the  meaning  set forth in the  Statute;
provided,  that,  in  accordance  with  Section  180.0859 of the Statute and for
purposes  of  this  Article  VIII,  the  term  "Ping"  shall  also  include  all
Proceedings  (i) brought under (in whole or in part) the Securities Act of 1933,
as amended,  the Securities  Exchange Act of 1934, as amended,  their respective
state counterparts,  and"or any rule or regulation  promulgated under any of the
foregoing;  (ii) brought  before an  Authority  or  otherwise to enforce  rights
hereunder;  (iii) any appeal from a Proceeding; and (iv) any Proceeding in which
the  Director or Officer is a  plaintiff  or  petitioner  because he or she is a
Director or Officer;  provided,  however,  that any such  Proceeding  under this
subsection (iv) must be authorized by a majority vote of a Disinterested Quorum.

         (j) "Statute" shall mean Sections 180.0850 through 180.0859, inclusive,
of the  Wisconsin  Business  Corporation  Law,  Chapter  180  of  the  Wisconsin
Statutes, as the same shall then be in effect, including any amendments thereto,
but,  in the case of any  such  amendment,  only to the  extent  such  amendment
permits or requires the  Corporation to provide broader  indemnification  rights
than the Statute  permitted or required the Corporation to provide prior to such
amendment.

         8.02.  Mandatory  Indemnification  of Directors  and  Officers.  To the
fullest  extent  permitted or required by the  Statute,  the  Corporation  shall
indemnify a Director or Officer against all Liabilities incurred by or on behalf
of such  Director  or  Officer  in  connection  with a  Proceeding  in which the
Director or Officer is a Party because he or she is a Director or Officer.

         8.03. Procedural Requirements.

         (a) A Director or Officer who seeks  indemnification under Section 8.02
shall make a written  request  therefor to the  Corporation.  Subject to Section
8.03(b),  within sixty days of the  Corporation's  receipt of such request,  the
Corporation shall pay or reimburse the Director or Officer for the entire amount
of  Liabilities  incurred  by the  Director  or Officer in  connection  with the
subject Proceeding (net of any Expenses  previously advanced pursuant to Section
8.05).

         (b) No indemnification  shall be required to be paid by the Corporation
pursuant to Section 8.02 if, within such sixty-day  period,  (i) a Disinterested
Quorum,  by a majority  vote  thereof,  determines  that the Director or Officer
requesting  indemnification  engaged in misconduct constituting a Breach of Duty
or (ii) a Disinterested Quorum cannot be obtained.

         (c) In either case of nonpayment pursuant to Section 8.03(b), the Board
shall  immediately  authorize by resolution  that an  Authority,  as provided in
Section 8.04,  determine

                                       19



whether the  Director's or Officer's  conduct  constituted a Breach of Duty and,
therefore, whether indemnification should be denied hereunder.

         (d) (i) If the Board does not  authorize an Authority to determine  the
Director's or Officer's right to indemnification hereunder within such sixty-day
period and"or (ii) if  indemnification of the requested amount of Liabilities is
paid by the Corporation, then it shall be conclusively presumed for all purposes
that a Disinterested  Quorum has  affirmatively  determined that the Director or
Officer did not engage in misconduct  constituting  a Breach of Duty and, in the
case of subsection (i) above (but not subsection (ii)),  indemnification  by the
Corporation of the requested amount of Liabilities shall be paid to the Director
or Officer immediately.

         8.04. Determination of Indemnification.

         (a) If the Board  authorizes  an Authority to determine a Director's or
Officer's right to  indemnification  pursuant to Section 8.03, then the Director
or Officer  requesting  indemnification  shall have the  absolute  discretionary
authority to select one of the following as such Authority:

            (i) An independent legal counsel;  provided, that such counsel shall
      be mutually selected by such Director or Officer and by a majority vote of
      a Disinterested  Quorum or, if a Disinterested  Quorum cannot be obtained,
      then by a majority vote of the Board;

            (ii) A panel of  three  arbitrators  selected  from  the  panels  of
      arbitrators  of  the  American   Arbitration   Association  in  Wisconsin;
      provided,  that (A) one  arbitrator  shall be selected by such Director or
      Officer,  the second  arbitrator shall be selected by a majority vote of a
      Disinterested  Quorum or, if a  Disinterested  Quorum  cannot be obtained,
      then by a majority vote of the Board,  and the third  arbitrator  shall be
      selected by the two previously selected arbitrators,  and (B) in all other
      respects  (other than this Article VIII),  such panel shall be governed by
      the  American   Arbitration   Association's   then   existing   Commercial
      Arbitration Rules; or

            (iii) A court pursuant to and in accordance with Section 180.0854 of
      the Statute.

         (b) In any such  determination  by the selected  Authority  there shall
exist a rebuttable  presumption that the Director's or Officer's conduct did not
constitute  a Breach  of Duty and that  indemnification  against  the  requested
amount of Liabilities is required. The burden of rebutting such a presumption by
clear and convincing  evidence  shall be on the  Corporation or such other party
asserting that such indemnification should not be allowed.

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         (c) The  Authority  shall make its  determination  within sixty days of
being   selected  and  shall  submit  a  written   opinion  of  its   conclusion
simultaneously to both the Corporation and the Director or Officer.

         (d)  If the  Authority  determines  that  indemnification  is  required
hereunder,  the Corporation shall pay the entire requested amount of Liabilities
(net of any Expenses  previously  advanced pursuant to Section 8.05),  including
interest  thereon at a reasonable  rate, as determined by the Authority,  within
ten  days of  receipt  of the  Authority's  opinion;  provided,  that,  if it is
determined  by  the  Authority  that  a  Director  or  Officer  is  entitled  to
indemnification  against  Liabilities'  incurred in connection with some claims,
issues or matters,  but not as to other claims,  issues or matters,  involved in
the subject  Proceeding,  the Corporation shall be required to pay (as set forth
above) only the amount of such requested Liabilities as the Authority shall deem
appropriate in light of all of the circumstances of such Proceeding.

         (e) The determination by the Authority that indemnification is required
hereunder  shall  be  binding  upon  the  Corporation  regardless  of any  prior
determination that the Director or Officer engaged in a Breach of Duty.

         (f) All  Expenses  incurred  in the  determination  process  under this
Section 8.04 by either the  Corporation  or the Director or Officer,  including,
without limitation, all Expenses of the selected Authority, shall be paid by the
Corporation.

         8.05. Mandatory Allowance of Expenses.

         (a) The Corporation  shall pay or reimburse from time to time or at any
time,  within ten days after the receipt of the Director's or Officer's  written
request  therefor,  the  reasonable  Expenses of the Director or Officer as such
Expenses are incurred; provided, the following conditions are satisfied:

            (i) The Director or Officer furnishes to the Corporation an executed
      written certificate  affirming his or her good faith belief that he or she
      has not engaged in misconduct which constitutes a Breach of Duty; and

            (ii)  The  Director  or  Officer  furnishes  to the  Corporation  an
      unsecured executed written agreement to repay any advances made under this
      Section 8.05 if it is ultimately determined by an Authority that he or she
      is not entitled to be  indemnified  by the  Corporation  for such Expenses
      pursuant to Section 8.04.

         (b) If the  Director  or  Officer  must repay any  previously  advanced
Expenses  pursuant to this Section  8.05,  such Director or Officer shall not be
required to pay interest on such amounts.

                                       21



         8.06 Indemnification and Allowance of Expenses of Certain Others.

         (a) The  Board  may,  in its sole and  absolute  discretion  a it deems
appropriate,  pursuant  to a majority  vote  thereof,  indemnify  a director  or
officer of an Affiliate (who is not otherwise  serving as a Director or Officer)
against all Liabilities,  and shall advance the reasonable Expenses, incurred by
such director or officer in a Proceeding to the same extent hereunder as if such
director or officer incurred such  Liabilities  because he or she was a Director
or Officer,  if such director or officer is a Party thereto because he or she is
or was a director or officer of the Affiliate.

         (b) The  Corporation  shall indemnify an employee who is not a Director
or  Officer,  to the  extent  he or she ha  been  successful  on the  merits  or
otherwise  in  defense  of a  Proceeding,  for  all  Expenses  incurred  in  the
Proceeding  if the employee was a Party because he or she was an employee of the
Corporation.

         (c) The Board  may,  in its sole and  absolute  discretion  as it deems
appropriate,  pursuant to a majority vote thereof,  indemnify (to the extent not
otherwise provided in Section 8.06(b) hereof,  against Liabilities  incurred by,
and/or  provide for the  allowance  of  reasonable  Expenses  of, an employee or
authorized agent of the Corporation acting within the scope of his or her duties
as such and who is not otherwise a Director or Officer.

         8.07. Insurance. The Corporation may purchase and maintain insurance on
behalf of a Director or Officer or any  individual  who is or was an employee or
authorized  agent of the Corporation  against any Liability  asserted against or
incurred by such  individual  in his or her capacity as such or arising from his
or her status as such,  regardless  of whether  the  Corporation  is required or
permitted to indemnify against any such Liability under this Article VIII.

         8.08. Notice to the Corporation.  A Director, Officer or employee shall
promptly notify the  Corporation in writing when he or she has actual  knowledge
of  a  Proceeding  which  may  result  in a  claim  of  indemnification  against
Liabilities or allowance of Expenses  hereunder,  but the failure to do so shall
not  relieve  the  Corporation  of any  liability  to the  Director,  Officer or
employee hereunder unless the Corporation shall have been irreparably prejudiced
by such failure (as determined, in the case of Directors or Officers only, by an
Authority selected pursuant to Section 8.04(a)).

         8.09.  Severability.  If any  provision  of this  Article VIII shall be
deemed  invalid  or  inoperative,  or  if  a  court  of  competent  jurisdiction
determines  that any of the  provisions of this Article VIII  contravene  public
policy,  this Article VIII shall be construed so that the  remaining  provisions
shall not be affected,  but shall remain in full force and effect,  and any such
provisions  which are invalid or inoperative or which  contravene  public policy
shall  be  deemed,  without 

                                       22



further  action  or deed by or on  behalf of the  Corporation,  to be  modified,
amended  and/or  limited,  but only to the extent n to render the same valid and
enforceable;  it being  understood  that it is the  Corporation's  intention  to
provide the Directors and Officers with the broadest possible protection against
personal liability allowable under the Statute.

         8.10. Nonexclusivity of Article VIII. The rights of a Director, Officer
or employee (or any other  person)  granted under this Article VIII shall not be
deemed exclusive of any other rights to indemnification  against  Liabilities or
allowance  of Expenses  which the  Director,  Officer or employee (or such other
person) may be entitled to under any written agreement,  Board resolution,  vote
of shareholders of the Corporation or otherwise,  including, without limitation,
under the  Statute.  Nothing  contained  in this Article VIII shall be deemed to
limit the Corporation's  obligations to indemnify  against  Liabilities or allow
Expenses to a Director, Officer or employee under the Statute.

         8.11.  Contractual  Nature of Article  VIII;  Repeal or  Limitation  of
Rights.  This  Article  VIII  shall  be  deemed  to be a  contract  between  the
Corporation  and each Director,  Officer and employee of the Corporation and any
repeal or other  limitation  of this Article VIII or any repeal or limitation of
the  Statute  or any  other  applicable  law  shall  not  limit  any  rights  of
indemnification  against  Liabilities  or allowance of Expenses then existing or
arising  out of events,  acts or  omissions  occurring  prior to such  repeal or
limitation,  including, without limitation, the right to indemnification against
Liabilities or allowance of Expenses for Proceedings commenced after such repeal
or  limitation  to enforce this  Article VIII with regard to acts,  omissions or
events arising prior to such repeal or limitation.

                        ARTICLE IX. CONFLICTS OF INTEREST

         9.01.  Conflict  of  Interest  Policy.  No  director,  officer or other
employee of the corporation  shall acquire a cranberry  producing  property or a
controlling  interest  in any  entity  which  owns or  operates  such a property
without first offering the  opportunity to purchase such property or controlling
interest  to the  corporation.  This  prohibition  is  not  applicable  to  such
properties  or  interests  owned by any  director,  officer or  employee  of the
corporation prior to the date of incorporation of this corporation. This Section
9.01 may only be  amended  or deleted  pursuant  to a vote of the  corporation's
shareholders.

                              ARTICLE X. AMENDMENTS

         10.01. By Shareholders. These bylaws may be amended or repealed and new
bylaws may be adopted by the  shareholders  at any annual or special  meeting of
the shareholders at which a quorum is in attendance.

         10.02.  By  Directors.  Except as otherwise  provided by the  Wisconsin
Business Corporation Law or the articles of incorporation, these bylaws may also
be amended or repealed 

                                       23



and new bylaws may be adopted by the Board of Directors; provided, however, that
the  shareholders  in  adopting,  amending or g a  particular  bylaw may provide
therein that the Board of Directors may not amend, repeal or readopt that bylaw.

         10.03.  Implied  Amendments.  Any  action  taken or  authorized  by the
shareholders or by the Board of Directors  which would be inconsistent  with the
bylaws  then in effect but which is taken or  authorized  by native  vote of not
less than the number of votes or the number of  directors  required to amend the
bylaws so that the bylaws  would be  consistent  with such action shall be given
the same effect as though the bylaws had been  temporarily  amended or suspended
so far, but only so far, as is necessary to permit the specific  action so taken
or authorized.


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