Selected Financial Data


- ------------------------------------------------------------------------------------------------------------------------------------


                                                                (Dollars in thousands, except per share data)
                                         ----------------------------------------------------------------------------------------
                                                                                          Five Months                            
                                                 Year Ended August 31                       Ended     Fiscal Years Ended March 31(1)
Statement of Operations Data:                                                             August 31,              
                                              -------------------------                               ------------------------------
                                                1998           1997             1996         1995(1)          1995          1994
- ---------------------------------------- --------------- ---------------- ---------------- ------------- -------------- ------------
                                                                                                             
Revenues                                 $   112,828     $    47,375     $    37,608    $       891     $    21,784    $    18,051
Cost of sales                                 62,475          23,171          16,517          1,401          13,057          8,751
- ---------------------------------------- --------------- --------------- -------------- --------------- -------------- -------------
Gross profit (loss)                           50,353          24,204          21,091           (510)          8,727          9,300
Costs and expenses:
     Selling, general and administrative      38,752          15,963           7,020          1,908           2,440          2,046
     Interest                                  6,826           4,493           2,657          1,919           3,654          2,394
- ---------------------------------------- --------------- --------------- -------------- --------------- -------------- -------------
Total costs and expenses                      45,578          20,456           9,677          3,827           6,094          4,440
- ---------------------------------------- --------------- --------------- -------------- --------------- -------------- -------------
Income (loss) before income taxes
     and change in accounting method           4,775           3,748          11,414         (4,337)          2,633          4,860
Income taxes                                   1,920           1,516           4,509         (1,689)          1,051          1,917
Change in accounting method                       --              --              --          1,249              --             --
- ---------------------------------------- --------------- --------------- -------------- --------------- -------------- -------------
     Net income (loss)                   $     2,855     $     2,232     $     6,905    $    (1,399)    $     1,582    $     2,943
- ---------------------------------------- --------------- --------------- -------------- --------------- -------------- -------------

Weighted average shares

     outstanding(3) - diluted            15,266,162       14,308,845     13,927,820       9,393,656       8,890,850      8,834,774
Per share data:(3)
     Net income (loss) - diluted         $     0.19      $     0.16      $     0.50     $    (0.15)     $     0.18     $     0.33
     Cash dividends:(2)
         Class A common                  $     0.16      $     0.16      $     0.145    $     0.06      $     0.14     $     0.175
         Class B common                  $     0.145     $     0.145     $     0.132    $     0.055     $     0.127    $     0.159
- ---------------------------------------- --------------- --------------- -------------- --------------- -------------- -------------

- ---------------------------------------- ------------------------------- -------------- ----------- -- -------------- --------------

                                                                 August 31                                      March 31(1)
                                         ---------------------------------------------------------- -- -----------------------------
Balance Sheet Data:                           1998            1997           1996          1995            1995            1994
- ---------------------------------------- ---------------- -------------- -------------- ----------- -- -------------- --------------

Current assets                           $   71,298        $ 39,691        $ 18,617     $   11,740      $    6,746     $     5,598
Current liabilities                          21,811          11,545          12,067         10,583          10,169           4,485
Total assets                                250,872         180,932         145,485        121,745         107,745          83,074
Long-term debt                               64,276          83,131          56,978         45,538          55,793          38,945
Shareholders' equity                        153,870          76,811          69,059         59,113          34,627          33,125
- ---------------------------------------- ---------------- -------------- -------------- ----------- -- -------------- --------------


(1)      We changed  our fiscal  year end from March 31 to August 31,  beginning
         after a five-month  interim  transitional  period  ending on August 31,
         1995.

(2)      In August 1993, we changed our mode of dividend  payment from annual to
         quarterly.  As a result, the fiscal 1994 dividends stated above include
         the annual  dividend  of $0.20 per Class A share and $0.182 per Class B
         share,  paid in June 1993, plus three quarterly  dividends of $0.05 per
         Class A share and $0.0455 per Class B share,  paid in  September  1993,
         December 1993 and March 1994.

(3)      All share and per share data has been  adjusted  for our  September  3,
         1996  stock  split.  See  Note 2 of  Notes  to  Consolidated  Financial
         Statements.







MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- --------------------------------------------------------------------------------


Results of Operations

General

         We started our marsh to market vertical integration strategy in 1993 by
selling our Northland  brand fresh  cranberries to  supermarkets;  and in fiscal
1996, we started  manufacturing  and  distributing  our own Northland brand 100%
Juice Cranberry  Blends.  We introduced our Northland brand 100% Juice Cranberry
Blends into  selected  Midwestern  markets and by the end of fiscal 1997, we had
achieved national  supermarket  distribution for our product line. This strategy
has changed us from being strictly a cranberry  grower who basically sold all of
our  harvested raw  cranberries  once every year,  into a grower,  processor and
marketer  of a broad  variety  of  cranberry  juice  products,  other  cranberry
products and non-cranberry juices and drinks.

         Sales of our Northland  100% juice  cranberry  blends began  increasing
substantially  in  fiscal  1998.  We think  this was  mostly  the  result of our
marketing  and  promotional  campaign and our increased  shelf  presence in more
supermarkets  nationwide.  By the end of fiscal 1998,  our Northland  100% juice
cranberry  blends  were on the  shelves  of  approximately  84% of  supermarkets
nationwide,  compared to about 60% at the end of fiscal 1997.  The growth of our
brand during fiscal 1998, coupled with intense price competition for our sale of
cranberry  concentrate and other industrial cranberry products,  resulted in the
majority of our revenues  during fiscal 1998 being  generated from branded juice
sales.  In order to better  balance our product mix between  branded and private
label sales,  on July 1, 1998, we acquired Minot Food Packers,  Inc.  Located in
Bridgeton, New Jersey, Minot produces,  markets, sells and distributes primarily
private label cranberry  products,  including cranberry sauce, as well as a wide
variety of non-cranberry private label products.  For its fiscal year ended June
30, 1997,  Minot reported sales of  approximately  $41 million.  The acquisition
should also reduce the adverse impact on our results of operations which we have
experienced  from  difficult  market   conditions  for  the  sale  of  cranberry
concentrate and other industrial cranberry products.

         During the first  quarter of fiscal 1999,  we entered into an agreement
with Seneca Foods  Corporation  to purchase most of the assets of Seneca's juice
division for between $30 to $35 million,  dependent upon the division's level of
working  capital at closing.  Although  the proposed  acquisition  is subject to
various conditions, if completed, we will buy Seneca's TreeSweet and Awake brand
names, as well as three processing plants, a distribution center and a receiving
station.  We will also  purchase  the right to sell  Seneca  brand  fruit  juice
beverages.  For its year ended  March 31,  1998,  net  revenues  from the Seneca
beverage lines we plan to buy totaled  approximately $105 million. If completed,
we believe this acquisition  will give us a presence in the  shelf-stable  apple
and grape  juice  segments  and will allow us to enter the retail  frozen  juice
concentrate category. We also expect the Seneca acquisition to make our bottling
and  distribution  network more  efficient and to further our ability to perform
co-packing operations for other bottled beverage producers.

         As is customary in our  industry,  we have spent and expect to continue
to spend  substantial  amounts on marketing  and  promotion in order to make our
products  available  in




more  supermarkets,  increase our market share and build brand name  recognition
for our Northland brand 100% juice cranberry blend products.  In fiscal 1997 and
1998, these expenses totaled about $9.0 million and $26.7 million, respectively.
We expect to spend more in fiscal 1999 on marketing and promotion than in fiscal
1998.  We believe in taking a long-term  aggressive  approach to building  brand
name equity for our Northland brand  products.  This means that we may decide to
spend even more money this coming year than  currently  anticipated to build our
brand name awareness,  add qualified personnel to grow our company and integrate
our  new  acquisitions  if  we  believe  such  increased  spending  levels  will
ultimately benefit our product sales and  profitability.  These increased levels
of  spending  will  likely  adversely  affect,  and may  result  in  substantial
volatility for, our quarterly earnings.  Moreover, the Minot acquisition and the
potential  Seneca  acquisition  will likely also result in  difficulties,  added
costs and delays in integrating,  transitioning and managing these acquisitions.
Also,  we may not fully realize  expected  synergies and cost savings from these
acquisitions in fiscal 1999.  These costs and  difficulties  may also reduce our
reported  quarterly  earnings  during  fiscal  1999.  For  these  reasons,   the
predictability of our quarterly  earnings in fiscal 1999 will be difficult,  and
comparisons  with  prior  comparative  quarters,  may  not  be  meaningful.  See
"Quarterly Results."

         With the exception of our  accounting and  distribution/order  tracking
functions,  our  operations  are not  heavily  dependent  on  internal  computer
software or embedded systems. Our internal accounting and distribution  hardware
and  software  system was  replaced  in fiscal  1997 at a cost of  approximately
$350,000.  That  system has been fully  tested and we believe it to be Year 2000
compliant in all material respects.  We have spent approximately $40,000 to date
in implementing and testing that same system at the Minot facilities, and expect
that  process  to  be  completed  in  early  1999  without  additional  material
expenditures.  If we complete  the Seneca  acquisition,  we will  implement  our
accounting and distribution hardware and software system at Seneca's facilities.
We are in the  process of  ascertaining  the costs of such  implementation,  and
currently anticipate those costs will be approximately $250,000.

         We do not rely heavily on third party vendors whose potential Year 2000
noncompliance would have a material adverse effect on our results of operations.
As a result, we are not conducting  compliance audits of third party vendors for
Year 2000  readiness.  While we currently  use  co-packers  to perform  bottling
operations,  we believe their potential  failure to be Year 2000 compliant would
not be material to our operations  because of  availability of other vendors who
can  perform  similar  functions,  as well as our  ability  to  perform  our own
bottling  operations  using Minot  facilities and, if the Seneca  acquisition is
completed,  Seneca facilities.  We also rely on third party vendors to supply us
with plastic bottles, caps and cartons. Failure of these vendors to be Year 2000
compliant could result in temporary decreases in inventory until new vendors are
located. However, we do not believe this would have a material adverse effect on
our results of operations.

Fiscal 1998 Compared to Fiscal 1997

         Revenues.  Our total  revenues for fiscal 1998 increased 138% to $112.8
million  from $47.4  million  during  fiscal  1997.  Our  increased  fiscal 1998
revenues were due to  substantially





increased sales of our Northland  brand 100% juice  products.  Industry data for
the 12-week period ended  September 13, 1998 indicated that our Northland  juice
products were available in approximately 84% of the nation's 30,000 supermarkets
and held an 11.9%  national  market share of  supermarket  bottled  shelf-stable
cranberry  beverage  dollar  sales,  up from 5.8% for the 12-week  period  ended
September 14, 1997. In response to trade  promotion and marketing  support,  our
market  share  reached as high as 14.2% for the 12-week  period  ended March 29,
1998.  We believe our increased  branded juice sales and increased  market share
over  the  last  year  were  primarily  due to our  aggressive  branded  product
marketing campaign. As anticipated, as a result of the Minot acquisition, during
the last two  months  of  fiscal  1998,  our  sales of  private  label  products
increased as we were able to continue Minot's  historical level of private label
product  sales.  Closing  the  Seneca  acquisition  should  also  result  in our
recognizing  substantial  additional revenue in fiscal 1999. During fiscal 1998,
we continued to  experience  intense  price  competition  in our efforts to sell
concentrate  and bulk frozen fruit.  As a result,  sales of these  products were
substantially below our initially budgeted expectations.  We expect this intense
price competition to continue in fiscal 1999.

         Cost of Sales.  Our cost of sales  for  fiscal  1998 was $62.5  million
compared to $23.2 million in fiscal 1997, with gross margins of 44.6% and 51.1%.
The decrease in our gross margin for fiscal 1998 was  primarily due to our heavy
branded  sales  product mix during  fiscal  1998.  Our 1997  revenues  were more
heavily  weighted  toward  higher  margin fresh fruit and  concentrate  sales at
substantially  higher pricing levels. We expect our gross margins to continue to
decrease  in fiscal  1999 as a result of our  increased  sales of private  label
products.  It is also likely that our sales of Seneca's  products in fiscal 1999
will further reduce margins.

         Selling,  General and Administrative Expenses. Our selling, general and
administrative  expenses were $38.8  million,  or 34.3%,  of total  revenues for
fiscal 1998, compared to $16.0 million,  or 33.7% of total revenues,  during the
prior  fiscal  year.  This  planned   increase  in  our  selling,   general  and
administrative  expenses was primarily  attributable  to our ongoing  aggressive
marketing  campaign to support the development and growth of our Northland brand
100% juice products. Fiscal 1998 advertising, promotion and slotting expenses in
support of our branded  products  totaled $26.7 million.  We plan to continue to
aggressively  market our branded  juice  products in fiscal 1999. We also expect
our  selling,  general  and  administrative  expenses to increase in fiscal 1999
because of our acquisition of the Minot and Seneca  businesses and our continued
hiring of additional qualified personnel to manage our growth. However,  because
we  anticipate  revenues to  substantially  increase,  our selling,  general and
administrative  expenses as a percentage  of revenues  should be lower in fiscal
1999 than in fiscal 1998.

         Interest  Expense.  Interest  expense was $6.8  million for fiscal 1998
compared to $4.5  million  during  fiscal  1997.  The  increase in our  interest
expense was due to increased debt levels during most of the year, which resulted
from funding  increasing levels of inventory and accounts  receivable to support
our growing consumer  cranberry product business,  as well as seasonal operating
activities.  We expect our debt level to  increase  during  fiscal 1999 from its
1998 fiscal year end level as we fund the potential  Seneca  acquisition and our
anticipated  increased working capital  requirements.  See "Financial Condition"
below.




         Income Tax Expense.  We recorded  $1.9 million in income tax expense in
fiscal 1998  compared to $1.5  million in fiscal  1997.  See Note 11 of Notes to
Consolidated Financial Statements.

         Net Income. Net income and per share earnings for fiscal 1998 were $2.9
million  and $0.19 per  diluted  share,  up from  fiscal 1997 net income and per
share  earnings of $2.2 million and $0.16 per diluted  share.  Weighted  average
shares  outstanding  for fiscal 1998 were 15.3 million  compared to 14.3 million
for fiscal 1997.  Weighted  shares  increased in fiscal 1998 because of our June
1998 public sale of 5.72 million Class A shares.

Fiscal 1997 compared to Fiscal 1996

         Revenues.  Our  revenues  in fiscal  1997 were  $47.4  million,  a $9.8
million,  or 26.0% increase,  from $37.6 million in fiscal 1996. The increase in
our fiscal 1997  revenues was  primarily  the result of  increased  sales of our
Northland  brand 100% juice products due to the national  rollout of our branded
juice line. By the end of fiscal 1997, we had increased the  distribution of our
branded juice products to approximately 60% of supermarkets nationwide, compared
to  approximately  13% at the end of fiscal  1996.  Our  market  share of United
States  supermarket  shelf-stable  cranberry  beverages  grew  from 0.9% for the
12-week  period ending  September 8, 1996 to 5.8% for the 12-week  period ending
September 14, 1997.

         Cost of Sales.  Our cost of sales increased $6.7 million,  or 40.3%, to
$23.2  million in fiscal  1997,  from $16.5  million in fiscal  1996.  Our gross
margin in fiscal 1997 was 51.1%,  compared to 56.1% in fiscal 1996. The decrease
in gross margin in fiscal 1997 was due to higher inventory costs on a per barrel
basis, our changing product mix and increased price  competition for concentrate
sales. Our crop growing costs are relatively fixed on a per acre basis,  leaving
the size of the crop harvested as the principal  variable  factor in determining
our  inventory  carrying  costs on a per barrel  basis.  Due to our smaller than
expected  fiscal 1997 crop, our inventory  carrying costs per barrel  increased,
resulting in increased cost of sales and a reduced gross margin percentage.

         Selling,  General and Administrative Expenses. Our selling, general and
administrative  expenses  were $16.0  million in fiscal  1997,  compared to $7.0
million  in  fiscal  1996.  As a  percent  of  revenues,  selling,  general  and
administrative  expenses  increased to 33.7% in fiscal 1997 from 18.7% in fiscal
1996.  The  increase was due  primarily  to our national  rollout of our branded
juice  products.  Fiscal 1997  advertising,  promotion and slotting  expenses in
support of our branded juice rollout totaled $9.0 million.

         Interest Expense.  Our fiscal 1997 interest expense was $4.5 million, a
$1.8 million  increase  from fiscal 1996 interest  expense of $2.7 million.  The
increase in our interest expense was due to increased debt levels as a result of
funding property and equipment  additions and working capital  necessary to fund
the full implementation of our marsh to market business strategy.




         Income Tax Expense.  We recorded  $1.5 million in income tax expense in
fiscal 1997  compared to $4.5  million in fiscal  1996.  See Note 11 of Notes to
Consolidated Financial Statements.

         Net Income.  Our net income for fiscal 1997 was $2.2 million,  compared
to fiscal 1996 net income of $6.9 million.  Net income per diluted  common share
was $0.16 in fiscal  1997,  compared to net income per diluted  common  share of
$0.50 in fiscal 1996. Weighted average common shares outstanding for fiscal 1997
were 14.3 million compared to 13.9 million for fiscal 1996.


Financial Condition

         Our net cash used for  operating  activities  in fiscal  1998 was $11.1
million  compared to $10.6  million in fiscal 1997.  The increased net cash used
for our  operating  activities  during  fiscal  1998 was the  result of  working
capital  increases  to support our growing  juice  business  and the  continuing
evolving nature of our business into a consumer products  company.  Our accounts
receivable  increased  $15.4 million,  primarily due to increased  branded juice
sales,  fourth  quarter  concentrate  sales and the  addition of Minot  accounts
receivable.  Our  inventories  increased  $17.4  million due to the carryover of
significant  inventory because of lower than expected concentrate and industrial
product sales during fiscal 1998, as well as the addition of Minot's  inventory.
Accounts  payable  increased  $6.2  million  in  fiscal  1998  primarily  due to
purchases  of raw  materials  inventory to support our growing  branded  product
sales as well as the addition of Minot accounts payable.  Also, our depreciation
and amortization (a noncash expense),  increased by $1.4 million,  or 27.6%, due
to property and equipment additions.

         Our net cash used for investing activities increased during fiscal 1998
to $41 .9 million from $14.2 million during the prior fiscal year. This increase
was due to the $35.2 million  purchase  price of the Minot  acquisition.  Fiscal
1998  property  and  equipment  additions  were $7.9  million  compared to total
property  and  equipment  additions  of $8.8  million  in the  prior  year.  The
potential  Seneca  division  acquisition is expected to cost between $30 and $35
million,  depending upon the division's level of working capital at closing, and
should be closed  during the second  quarter of fiscal 1999.  We plan to pay for
the  acquisition  by  borrowing on our  revolving  line of credit and by issuing
Seneca $3.0 million of our Class A common stock. Northland's capital expenditure
budget for fiscal 1999 (exclusive of the potential  Seneca  acquisition) is $7.0
million and will be funded from cash  generated  from  operations and borrowings
under our credit line.

         Our net cash provided by financing  activities in fiscal 1998 was $53.4
million compared to $24.8 million during the prior fiscal year. The increase was
the result of our  receiving  $74.5 million of net proceeds from our June public
stock sale,  less the repayment of $20.1  million of long-term  debt out of such
proceeds.  Working  capital  was $49.5  million at August 31,  1998  compared to
working  capital of $28.1 million at August 31, 1997. Our total debt  (including
current portion) was $68.2 million at August 31, 1998 for a total debt-to-equity




ratio  of  0.44  to 1  compared  to  total  debt of  $86.8  million  and a total
debt-to-equity  ratio of 1.13 to 1 at August 31, 1997. Depending upon our future
sales levels and relative  sales mix of our products  during fiscal 1999 and the
addition of Seneca and Minot business,  our working capital requirements and our
debt levels are expected to  materially  increase  during  fiscal 1999.  To help
ensure  we  have  adequate   liquidity  to  fund  these  anticipated   increased
requirements,  we have negotiated a $15 million increase in our revolving credit
facility. This increase in our credit availability coupled with expected cash to
be generated  from  product  sales,  should allow us to finance our  operational
needs as we continue to grow our brand name and integrate the Minot  acquisition
and the  potential  Seneca  division  acquisition.  As of August 31,  1998,  the
principal  amount  outstanding  under our  revolving  credit  facility was $33.1
million,  with an additional  $41.9 million  available under our credit facility
with a syndicate of regional  banks until  December  2000.  As described  above,
about $30 to $35 million of such availability will be used to fund the potential
Seneca division purchase.

Quarterly Results

         During fiscal 1998 and 1997,  we continued our heavy  spending on media
advertising  and trade and consumer  promotion to build the Northland  brand. We
plan to continue our aggressive  marketing and  promotional  campaign to build a
strong presence in the branded juice market and to further accelerate the growth
of our Northland  brand 100% juice blends.  Our levels of  promotional  spending
during  future  quarterly  periods  will vary based on then  current  market and
competitive  conditions and  company-specific  factors.  These and other factors
will likely cause our quarterly  results to continue to fluctuate in fiscal 1999
and will likely cause comparisons with prior quarters to be unmeaningful.

         The following table contains  unaudited selected  historical  quarterly
information,  which includes  adjustments,  consisting only of normal  recurring
adjustments, that we consider necessary for a fair presentation:




                                                                      Fiscal Quarters Ended
                                                              (In thousands, except per share data)
                                                 Fiscal 1998                                         Fiscal 1997
                              --------------------------------------------------- --------------------------------------------------
                                Aug. 31,    May 31,      Feb. 28,      Nov. 30,     Aug. 31,      May 31,    Feb. 29,     Nov. 30,
                                 1998        1998         1998          1997         1997         1997         1997         1996
                              ----------- ------------ ------------ ------------- ------------ ------------ ------------ -----------
                                                                                                       
Revenues                      $  37,684   $  26,417    $  30,296    $  18,431     $  12,565    $  10,377    $  13,513    $  10,920
Income (loss) before                                                                                                          
income taxes                      3,707         675          212          181        (1,662)         394        2,531        2,485
Net income (loss)             $   2,239   $     399    $     115    $     102     $  (1,021)   $     225    $   1,526    $   1,502

Net income (loss) per 
share-diluted:
 Weighted average shares                                                                                                            
outstanding                      18,041      14,311       14,288       14,358        14,350       14,282       14,402       14,196
 Net income (loss) per share  $   0.12    $   0.03     $   0.01     $   0.01      $  (0.07)    $   0.02     $   0.11     $   0.11
Cash dividends per share:
 Per Class A share                0.040       0.040        0.040        0.040         0.040        0.040        0.040        0.040
 Per Class B share                0.036       0.036        0.036        0.036         0.036        0.036        0.036        0.036




Special Note Regarding Forward-Looking Statements

         We make certain  "forward-looking  statements"  in this Annual  Report,
such as statements about our future plans, goals and other events which have not
yet occurred.  We intend that these statements will qualify for the safe harbors
from liability provided by the Private Securities Litigation Reform Act of 1995.
You can generally identify these forward-looking statements because we use words
such as we "believe," "anticipate," "expect" or similar words when we make them.
Whether or not these  forward-looking  statements will be accurate in the future
will depend on certain risks and factors  including  risks  associated  with (i)
development,  market  share  growth and  continued  consumer  acceptance  of our
branded  juice  products;  (ii)  integration  of the  operations  of Minot  Food
Packers,  Inc.,  which we acquired in fiscal 1998; (iii) the consummation of the
pending  acquisition  of the juice  division of Seneca Foods  Corporation;  (iv)
strategic actions of our competitors in pricing, marketing and advertising;  and
(v) agricultural factors affecting our crop. You should consider these risks and
factors  and the  impact  they may have when you  evaluate  our  forward-looking
statements.   We  make  these   statements  based  only  on  our  knowledge  and
expectations on the date of this Annual Report.  We will not necessarily  update
these  statements  or other  information  in this Annual  Report based an future
events  or  circumstances.  Please  read  this  entire  Annual  Report to better
understand our business and the risks associated with our operations.









MANAGEMENT'S RESPONSIBILITY FOR FINANCIAL STATEMENTS

To Our Shareholders:

         The  management  of  Northland  Cranberries,  Inc. is  responsible  for
ensuring  that the  financial  statements  and other  statistical  and financial
information in this report about the Company give a fair and accurate  financial
picture of the Company in all material respects.  In preparing this material, we
make  judgments and estimates that conform with  generally  accepted  accounting
principles.

         The  Company  has  internal  accounting  systems  of  control  that are
designed to provide  reasonable  assurances  that our assets are safeguarded and
that  transactions are handled as authorized and are accurately  recorded in our
books,  enabling  us to  prepare  reliable  financial  statements.  Although  no
cost-effective   internal   control   system   can   preclude   all   errors  or
irregularities,   we  believe  Northland's   established  program  provides  the
reasonable assurance noted.

         An audit committee of Northland's  directors,  none of whom are Company
employees,   meets   periodically   with  and  reviews  reports  of  Northland's
independent  public  accountants,   and  recommends  such  action  as  it  deems
appropriate.   The  audit  committee  and  our  independent   accountants   have
unrestricted  access to each other,  with or without the  presence of  operating
management representatives.


                 /s/ John Swendrowski                  /s/ John Pazurek
                 John Swendrowski                      John Pazurek
                 Chairman of the Board                 Treasurer and
                 And Chief Executive Officer           Chief Financial Officer

Wisconsin Rapids, Wisconsin
October 15, 1998








INDEPENDENT AUDITORS' REPORT

To the Shareholders
and Board of Directors of Northland Cranberries, Inc.:

         We  have  audited  the  accompanying  consolidated  balance  sheets  of
Northland Cranberries, Inc. and subsidiaries as of August 31, 1998 and 1997, and
the related consolidated  statements of earnings,  shareholders' equity and cash
flows for each of the three years in the period  ended  August 31,  1998.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion, such consolidated  financial statements present fairly,
in all material respects, the financial position of Northland Cranberries,  Inc.
and  subsidiaries  as of August  31,  1998 and 1997,  and the  results  of their
operations  and their cash flows for each of the three years in the period ended
August 31, 1998 in conformity with generally accepted accounting principles.




/s/ Deloitte & Touche LLP
Milwaukee, Wisconsin
October 15, 1998







CONSOLIDATED STATEMENTS OF EARNINGS
Years Ended August 31, 1998, 1997 and 1996




                                 
Consolidated Balance Sheets
August 31, 1998 and 1997



Assets                                                                          1998                  1997
- ----------------------------------------------------------------------- --------------------- ----------------------
Current assets:
                                                                                                      
     Cash and cash equivalents                                          $         633,426     $         230,668
     Accounts and notes receivable                                             22,422,072             6,995,595
     Investments                                                                       --             1,259,548
     Inventories                                                               43,810,813            26,454,087
     Prepaid expenses                                                           1,941,643             1,715,351
     Deferred income taxes                                                      2,489,628             3,035,486
- ----------------------------------------------------------------------- --------------------- ----------------------
                     Total current assets                                      71,297,582            39,690,735

Property and equipment, net                                                   152,199,477           138,273,041
Investments and other assets                                                    2,151,147             2,234,624
Goodwill, net                                                                  25,223,568               734,010
- ----------------------------------------------------------------------- --------------------- ----------------------
                     Total assets                                       $     250,871,774     $     180,932,410
- ----------------------------------------------------------------------- --------------------- ----------------------




Liabilities and Shareholders' Equity
- ----------------------------------------------------------------------- --------------------- ----------------------
Current liabilities:
     Accounts payable                                                   $       9,994,595     $       3,806,261
     Accrued liabilities                                                        7,924,250             4,091,661
     Current portion of long-term obligations                                   3,892,000             3,647,000
- ----------------------------------------------------------------------- --------------------- ----------------------
                     Total current liabilities                                 21,810,845            11,544,922

Long-term obligations                                                          64,275,826            83,130,707
Deferred income taxes                                                          10,915,378             9,445,856
Shareholders' equity:
     Preferred stock, $.01 par value, 5,000,000 shares
         authorized, none issued                                                       --                     --
     Common stock:
         Class A, $.01 par value, 19,085,484 and 13,219,370
             shares issued and outstanding, respectively                          190,730               132,074
         Class B, $.01 par value, 636,202 shares
             issued and outstanding                                                 6,362                 6,362
     Additional paid-in capital                                               144,477,226            67,888,801
     Retained earnings                                                          9,195,407             8,783,688
- ----------------------------------------------------------------------- --------------------- ----------------------
                                                                              153,869,725            76,810,925
- ----------------------------------------------------------------------- --------------------- ----------------------
                     Total liabilities and shareholders' equity         $     250,871,774     $     180,932,410
- ----------------------------------------------------------------------- --------------------- ----------------------



                 See notes to consolidated financial statements.










Consolidated Statements of Earnings
Years Ended August 31, 1998, 1997 and 1996

                                  
                                                              1998                   1997                   1996
- ----------------------------------------------------- ---------------------- ---------------------- ----------------------
                                                      
                                                                                                          
Revenues                                              $      112,828,336     $       47,374,827     $       37,607,845
Cost of sales                                                 62,474,847             23,170,154             16,516,785
- ----------------------------------------------------- ---------------------- ---------------------- ----------------------
Gross profit                                                  50,353,489             24,204,673             21,091,060
Costs and expenses:
     Selling, general and administrative                      38,752,157             15,963,109              7,020,416
     Interest                                                  6,826,525              4,493,104              2,657,067
- ----------------------------------------------------- ---------------------- ---------------------- ----------------------
                   Total costs and expenses                   45,578,682             20,456,213              9,677,483
- ----------------------------------------------------- ---------------------- ---------------------- ----------------------
Income before income taxes                                     4,774,807              3,748,460             11,413,577
Income taxes                                                   1,920,000              1,516,000              4,509,000
- ----------------------------------------------------- ---------------------- ---------------------- ----------------------
Net income                                            $        2,854,807     $        2,232,460     $        6,904,577
- ----------------------------------------------------- ---------------------- ---------------------- ----------------------
Net income per share:
     Basic                                            $             0.19     $             0.16     $             0.52
     Diluted                                          $             0.19     $             0.16     $             0.50
Shares used in computing net income per share:
     Basic                                                    14,813,757             13,736,906             13,311,004
     Diluted                                                  15,266,162             14,308,845             13,927,820
- ----------------------------------------------------- ---------------------- ---------------------- ----------------------


                See notes to consolidated financial statements.





Consolidated Statements of Cash Flows
Years Ended August 31, 1998, 1997 and 1996

                                  

                                                                                 1998               1997                1996
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
Operating activities:
                                                                                                                    
    Net income                                                             $     2,854,807    $     2,232,460    $     6,904,577
    Adjustments to reconcile net income to net
       cash (used in) provided by operating activities:
          Depreciation and amortization                                          6,690,675          5,242,804          4,151,448
          Loss (gain) on disposal of property and
              equipment                                                             10,913             (5,059)           (25,236)
          Changes in assets and liabilities (net of effects of business                                                             
          acquisition):                                                                                                             
              Receivables, prepaid expenses and
                 other current assets                                          (13,749,395)        (5,157,839)        (2,256,715)
              Inventories                                                      (12,328,714)       (14,039,660)        (4,715,542)
              Accounts payable and accrued liabilities                           4,001,637           (423,990)         4,031,250
              Deferred income taxes                                              1,416,000          1,516,000          1,289,000
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
                 Net cash (used in) provided by                                                                                     
                    operating activities                                       (11,104,077)       (10,635,284)         9,378,782
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
Investing activities:
    Property and equipment purchases                                            (7,945,506)        (8,812,293)       (14,480,765)
    Proceeds from disposals of property and equipment                              103,960            108,841            152,065
    Acquisition of business                                                    (35,203,177)                --                 --
    Acquisitions of cranberry operations                                                --         (6,765,513)        (7,279,818)
    Net decrease in investments                                                  1,259,548          1,259,548          1,259,548
    Other                                                                         (132,551)           (26,415)          (214,018)
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
                 Net cash (used for) investing activities                      (41,917,726)       (14,235,832)       (20,562,988)
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
Financing activities:
    Proceeds from long-term debt                                                 1,500,000         31,850,000         15,000,000
    Payments on long-term debt                                                 (20,109,881)        (5,610,388)        (6,053,365)
    Dividends paid                                                              (2,443,088)        (2,190,478)        (1,923,429)
    Net proceeds from common stock offering                                     74,481,730                 --          4,016,192
    Exercise of stock options                                                      169,118            987,650             76,400
    Other                                                                         (173,318)          (201,467)           (25,819)
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
                 Net cash provided by financing activities                      53,424,561         24,835,317         11,089,979
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
Net increase (decrease) in cash and cash equivalents                               402,758           (35,799)           (94,227)
Cash and cash equivalents, beginning of year                                       230,668            266,467            360,694
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
Cash and cash equivalents, end of year                                     $       633,426    $       230,668    $       266,467
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------
Supplemental disclosure of cash flow  information 
      Cash paid during the year for:
                    Interest (net of interest capitalized)                 $     6,862,888    $     4,499,870    $     2,716,788
                    Income taxes (refund), net                                    (858,466)           525,076          2,768,000
Supplemental  disclosures  of noncash  investing 
  and financing  activities  (See  Notes 3 and 5.)
- -------------------------------------------------------------------------- ------------------ ------------------ -------------------


                See notes to consolidated financial statements.







CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
Years Ended August 31, 1998, 1997 and 1996

                                  


                                                                  Common Stock                
                                                        ----------------------------------     Additional
                                                                                                Paid-in           Retained
                                                            Class A          Class B            Capital           Earnings
- ------------------------------------------------------- ---------------- ----------------- ------------------ ------------------
                                                                                                              
Balances, August 31, 1995                               $        60,106  $         3,181   $    55,288,726    $     3,760,558
     Net proceeds from common stock
         offering (300,000 shares)                                3,000               --         4,013,192                 --
     Common stock issued for acquisition of
         cranberry marsh (16,807 shares)                            168               --           399,832                 --
     Common stock issued for cranberries
         purchased (29,443 shares)                                  294               --           417,796                 --
     Stock options exercised                                        103               --            76,297                 --
     Tax benefit from exercise of stock options                      --               --            54,380                 --
     Effect of two-for-one stock split                           63,672            3,181           (66,853)                --
     Cash dividends paid:
         $.145 per Class A share                                     --               --                --         (1,839,610)
         $.13175 per Class B share                                   --               --                --            (83,819)
     Net income                                                      --               --                --          6,904,577
- ------------------------------------------------------- ---------------- ----------------- ------------------ ------------------
Balances, August 31, 1996                                       127,343            6,362        60,183,370          8,741,706


     Common stock issued for acquisition of
         cranberry marshes (269,014 shares)                       2,690               --         5,166,930                 --
     Stock options exercised                                      2,041               --         1,544,984                 --
     Tax benefit from exercise of stock options                      --               --           993,517                 --
     Cash dividends paid:
         $.16 per Class A share                                      --               --                --         (2,097,949)
         $.14544 per Class B share                                   --               --                --            (92,529)
     Net income                                                      --               --                --          2,232,460
- ------------------------------------------------------- ---------------- ----------------- ------------------ ------------------
Balances, August 31, 1997                                       132,074            6,362        67,888,801          8,783,688
     Net proceeds from common stock
         offering (5,715,000 shares)                             57,150               --        74,424,580                 --
     Common stock issued for acquisition of
         business (136,986 shares)                                1,370               --         1,994,863                 --
     Stock options exercised                                        136               --           144,899                 --
     Tax benefit from exercise of stock options                      --               --            24,083                 --
     Cash dividends paid:
         $.l6 per Class A share                                      --               --                --         (2,350,559)
         $.14544 per Class B share                                   --               --                --            (92,529)
     Net income                                                      --               --                --          2,854,807
- ------------------------------------------------------- ---------------- ----------------- ------------------ ------------------
Balances, August 31, 1998                               $       190,730  $         6,362   $   144,477,226    $     9,195,407
- ------------------------------------------------------- ---------------- ----------------- ------------------ ------------------


                See notes to consolidated financial statements.





NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Years Ended August 31, 1998, 1997 and 1996
- --------------------------------------------------------------------------------
1.       Nature of Business and Summary of Significant Accounting Policies
        
         Nature of  Operations  -- The business of Northland  Cranberries,  Inc.
(the  "Company")  consists  principally of growing and selling  cranberries  and
cranberry  products.  In fiscal 1996, the Company sold  substantially all of its
crop  harvested  for  processing  to  two  independent  fruit  juice  and  sauce
processors for their  packaging and resale as private label  cranberry juice and
sauce,  pursuant  to  contracts  which  expired on March 31,  1996.  In 1993 the
Company first  implemented its "marsh to market" vertical  integration  business
strategy  when it began selling its own Northland  brand fresh  cranberries.  In
fiscal 1996 the Company  continued to further this  business  strategy  with the
introduction  of its own  Northland  brand  100%  juice  cranberry  blends.  The
Company's vertical  integration business strategy includes marketing and selling
frozen fruit,  cranberry  concentrate  and  processed  branded and private label
cranberry  products.  The Company  primarily  sells its products  throughout the
United States,  although it also sells fresh fruit and cranberry  concentrate in
Europe.

         Principles of Consolidation -- The  consolidated  financial  statements
include  the  accounts of the Company  and its wholly  owned  subsidiaries.  All
significant  intercompany  accounts and  transactions  have been  eliminated  in
consolidation.

         Cash Equivalents -- Cash equivalents include amounts due from banks and
highly  liquid debt  instruments  purchased  with  maturities of three months or
less.

         Inventories --  Inventories,  which  primarily  consist of cranberries,
juice,  concentrates,  packaging supplies,  fertilizer and chemical products and
deferred  crop  costs,  are  stated  at the  lower of cost or  market  using the
first-in,  first-out  (FIFO) method.  Deferred crop costs consist of those costs
related to the  growing of the crop which  will be  harvested  in the  following
fiscal year.

         Property and  Equipment -- Property and  equipment  are stated at cost,
less  depreciation  and  amortization  using the  straight-line  method over the
estimated  useful lives.  The costs related to the development of new productive
cranberry beds are capitalized  during the development  period until  commercial
production  is achieved  (generally  the fifth growing  season after  planting).
Amounts included in construction in progress include construction costs of beds,
dikes and ditches,  irrigation  systems and costs associated with vine clippings
planted. In addition, during the development period, certain direct and indirect
operating  costs are  capitalized  in  construction  in  progress.  The  company
depreciates  buildings,  land  improvements,   cranberry  vines,  bulkheads  and
irrigation  equipment over 30-40 years, and other  depreciable  assets over 5-10
years.

         Goodwill -- Goodwill is amortized using the  straight-line  method over
40 years.  Accumulated  amortization was approximately  $338,000 and $221,000 at
August 31, 1998 and 1997, respectively.  The Company assesses the carrying value
of goodwill at each balance





sheet date.  Consistent with Statement of Financial Accounting Standard ("SFAS")
No. 121,  "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets  to  be  Disposed  of,"  such  assessments  include,  as  appropriate,  a
comparison of the estimated future  nondiscounted  cash flows  anticipated to be
generated  during the remaining  amortization  period of the goodwill to the net
carrying  value of  goodwill.  The  Company  recognizes  diminution  in value of
goodwill, if any, on a current basis.

         Income Taxes -- The Company  accounts  for income  taxes in  accordance
with Statement of Financial Accounting Standards No. 109, "Accounting for Income
Taxes" which  requires an asset and liability  approach to financial  accounting
and reporting for income taxes.

         Fair  Value  of  Financial  Instruments  -- The  Company  believes  the
carrying  amount  of its  financial  instruments  (cash  and  cash  equivalents,
accounts  receivable,  accounts  payable,  and notes  payable)  is a  reasonable
estimate of the fair value of these instruments.

         Revenue  Recognition -- The Company  recognizes revenue when product is
shipped.

         Net  Income  Per Share -- Basic net  income  per share is  computed  by
dividing net income by the weighted average number of common shares outstanding.
Diluted net income per share is computed by dividing  net income by the weighted
average number of common shares outstanding  increased by the number of dilutive
potential common shares based on the treasury stock method.  During fiscal 1998,
the Company adopted SFAS No. 128,  "Earnings Per Share," and accordingly all net
income per share amounts for all periods presented have been restated.

         Accounting Standards To Be Adopted -- In 1997, the Financial Accounting
Standards Board ("FASB") issued SFAS No. 130, "Reporting  Comprehensive Income,"
and SFAS No.  131,  "Disclosure  about  Segments  of an  Enterprise  and Related
Information."  These  statements  are required to be adopted in fiscal 1999.  In
1998, the FASB issued SFAS No. 132,  "Employers'  Disclosures about Pensions and
Other  Postretirement  Benefits," and SFAS No. 133,  "Accounting  for Derivative
Instruments and Hedging Activities." These statements are required to be adopted
in fiscal 1999 and 2000,  respectively.  The Company is currently in the process
of evaluating the accounting and disclosure effects of these Statements.

         Estimates -- The preparation of financial statements in conformity with
generally accepted  accounting  principles requires management to make estimates
and assumptions  that affect the reported  amounts of assets and liabilities and
disclosure of  contingent  assets and  liabilities  at the date of the financial
statements  and the  reported  amounts  of  revenues  and  expenses  during  the
reporting period. Actual results could differ from those estimates.

         Reclassifications  -- Certain  amounts  previously  reported  have been
reclassified to conform with the current presentation.





2.       Stock Split
        
         On June 26,  1996,  the  Company's  Board  of  Directors  authorized  a
two-for-one  stock  split in the form of a 100% stock  dividend  distributed  on
September 3, 1996 to  shareholders  of record on August 15, 1996.  Shareholders'
equity has been adjusted by  reclassifying  from  additional  paid-in capital to
common stock the par value of the additional  shares arising from the split.  In
addition,  all references in the financial  statements to number of shares,  per
share amounts,  stock option data and market prices of the Company's  stock have
been restated.

3.       Acquisitions

         On March 15, 1996, the Company  acquired the  productive  cranberry bog
and certain of the associated  assets of Mariposa II Cranberries for $3,050,000.
The  purchase  price was paid through the  delivery of  $2,050,000  cash and the
issuance of a $1,000,000  promissory  note. This promissory note was paid during
June 1996.

         On July 8, 1996, the Company acquired the productive  cranberry bog and
certain of the associated assets of the Koller Cranberry Company for $4,900,000.
The purchase  price was paid through the delivery of $4,400,000  cash and 16,807
shares of Class A Common Stock.

         On September 27, 1996, the Company  acquired the  productive  cranberry
bog and certain of the associated  assets of John E. McFarland & Sons,  Inc. for
$7,850,000.  The purchase price was paid through the delivery of $4,850,000 cash
and 169,014 shares of Class A Common Stock.

         On December 30, 1996, the Company acquired the productive cranberry bog
and  certain of the  associated  assets of  Vanatta  Cranberry  Company  LLC for
$4,350,000.  The purchase price was paid through the delivery of $2,175,000 cash
and 100,000 shares of Class A Common Stock.

         On July 1, 1998,  the Company  completed its  acquisition of Minot Food
Packers,  Inc.  ("Minot")  for $35.4 million in cash and $2.0 million in Class A
Common Stock. Minot, located in Bridgeton, New Jersey, produces,  markets, sells
and distributes a wide variety of private label cranberry products.

         The acquisitions  were recorded using the purchase method of accounting
and,  accordingly,  the results of  operations  of the acquired  businesses  are
included  in the  statements  of  earnings  from  the date of  acquisition.  The
purchase  price  of  Minot  has  been  allocated  to  the  assets  acquired  and
liabilities assumed based upon preliminary estimates of fair values. The Company
does  not  believe  that  the  final  purchase  price   allocation  will  differ
significantly  from the  preliminary  purchase price  allocation.  The pro forma
effects of the  fiscal  1996 and 1997  acquisitions  were not  significant.  The
unaudited pro forma results of operations,  assuming the Minot  acquisition  had
been consummated as of September 1, 1996, are as follows:



                                                1998               1997
                                        -------------------- -----------------
 
    Net sales                           $   147,312,310      $   89,026,866
    Net income                                3,776,674           3,340,333
    Net income per share - basic        $          0.22      $         0.20
    Net income per share - diluted                 0.21                0.19
                                        -------------------- -----------------


         The unaudited pro forma results are not  necessarily  indicative of the
actual  results  of  operations  that would have  occurred  had the  acquisition
actually been made at the beginning of fiscal 1997.

4.       Inventories
       
         Inventories at August 31, 1998 and 1997 were as follows:

                                               1998                 1997
                                        ------------------- -------------------


    Raw materials                       $    18,554,557     $    6,274,305
    Finished goods                           13,208,150          9,001,810
    Deferred crop costs                      12,048,106         11,177,972
                                        ------------------- -------------------
                                        $    43,810,813     $   26,454,087
                                        =================== ===================

5.       Property And Equipment
      
         Property and equipment at August 31, 1998 and 1997 were as follows:

                                               1998                1997
                                        ------------------- ------------------

    Land                                $     7,972,373     $    7,548,486
    Land improvements                        17,521,757         14,709,554
    Cranberry vines, bulkheads                               
      and irrigation equipment               80,242,337         72,153,272
    Buildings and improvements               26,035,047         17,627,758
    Equipment and vehicles                   41,098,270         33,428,680
    Construction in progress                  9,124,637         16,397,639
                                        ------------------- ------------------

                                            181,994,421        161,865,389

    Less accumulated depreciation                                             
      and amortization                       29,794,944        23,592,348
                                        ------------------- ------------------
                                        $   152,199,477     $ 138,273,041
                                        =================== ==================


         The Company capitalized $736,106, $1,398,092 and $1,531,405 of interest
for the years ended August 31, 1998, 1997, 1996, respectively.

6.       Investments And Other Assets
     
         Investments  and  other  assets  at  August  31,  1998 and 1997 were as
follows:

                                                  1998              1997
                                        -------------------- -------------------
  
    Leasehold interests, net            $       881,512      $    1,039,395
    Other                                     1,269,635           1,195,229
                                        -------------------- -------------------
                                        $     2,151,147      $    2,234,624
                                        ==================== ===================

7.       Accrued Liabilities
         Accrued liabilities at August 31, 1998 and 1997 were as follows:

                                                 1998               1997
                                        ------------------- -----------------


    Compensation and other              $     1,196,427     $   1,038,134
      employee benefits                                
    Property taxes                              545,876          469,832
    Interest                                    295,465          331,828
    Commissions                                 967,643          320,733
    Income taxes                                617,532          181,976
    Other                                     4,301,307        1,749,158
                                        ------------------- -----------------
                                        $     7,924,250     $  4,091,661
                                        =================== =================

8.       Notes Payable And Long-Term  Obligations  Long-term  debt at August 31,
         1998 and 1997 was as follows:




                                             1998                1997
                                        -------------------- ------------------

     Credit agreement with a bank:
       Revolving credit facility        $     33,100,000     $  41,500,000
       Acquisition credit facility                    --         7,950,000
       Secured term credit facility(1)         1,840,000         2,760,000
       Secured term credit facility(2)         2,856,000         3,428,000
       Secured term credit facility(3)         7,350,000         8,400,000
     Term loan payable to insurance                                            
       company with interest at 8.69%         12,958,962        13,641,173
     Term loan payable to insurance                                            
       company with interest at 7.86%          8,675,364         9,098,534
     Term loan with a bank                     1,387,500                --
                                        -------------------- ------------------
                                        
                                              68,167,826        86,777,707
     Less current portion                      3,892,000         3,647,000
                                        -------------------- ------------------
                                        $     64,275,826     $  83,130,707
                                        ==================== ==================

         On August 31, 1994, the Company entered into a credit  agreement with a
bank,  which was  subsequently  amended  on June 7, 1995,  November  4, 1996 and
October  3,  1997 and  provides  for a  secured  revolving  credit  facility  of
$75,000,000  and three  secured term credit  facilities.  The  revolving  credit
facility  terminates  on December  31,  2000.  However,  the Company may request
annual  extensions.  If the Company does not extend the termination  date of the
revolving credit facility,  all amounts  outstanding under the term loans become
payable on the revolving credit facility  termination date.  Interest on amounts
outstanding  under the  revolving  credit  facility  is  payable  at the  bank's
domestic  rate,  the bank's  offered  rate,  or an  adjusted  LIBOR rate plus an
applicable rate margin at the option of the Company.

         Interest  on  amounts   outstanding   under  the  secured  term  credit
facilities  and  secured  acquisition  credit  facility is payable at the bank's
domestic  rate, the bank's offered rate, or an adjusted LIBOR plus an applicable
rate  margin,  at the  option of the  Company.  The first  secured  term  credit
facility is payable in  semiannual  installments  of $460,000  plus interest (at
LIBOR plus 2.5%,  8.152% at August 31, 1998) and matures in May 2000. The second
secured term credit  facility is payable in semiannual  installments of $286,000
plus  interest  (at LIBOR plus  2.50%,  8.152% at August 31,  1998) with a final
payment of  $1,998,000  at maturity in May 2000.  The third  secured term credit
facility is payable in  semiannual  installments  of $525,000  plus interest (at
LIBOR plus 2.5%,  8.152% at August 31, 1998) with a final  payment of $5,250,000
at maturity in June 2000.  The Company  must pay a  commitment  fee of .125% per
annum on the average daily unused amount of the  revolving  credit  facility and
the acquisition credit facility. The amount of unused available borrowings under
the amended credit facilities was $41,900,000 at August 31, 1998.

         The 8.69% term loan with an insurance  company is payable in semiannual
installments,  including interest,  through July 1, 2004. The interest rate will
be adjusted  again in fiscal year 1999, as determined by the insurance  company,
but the  adjusted  rate will not exceed 2.25% over the then  five-year  treasury
bond yield.




         The 7.86% term loan with an insurance  company is payable in semiannual
installments, including interest, through August 1, 2008. The interest rate will
be adjusted in fiscal year 2003, as determined by the insurance company, but the
adjusted rate will not exceed 2.25% over the then five-year treasury bond yield.

         Substantially  all assets of the Company are pledged as collateral  for
its borrowings.  The Company's loan agreements require, among other things, that
the Company  maintain a certain level of  shareholders'  equity  ($78,000,000 at
August 31, 1998),  debt-to-equity  ratio and "fixed charge coverage  ratio",  as
defined.  In addition,  the agreements  place  restrictions on the repurchase of
stock and do not allow total cash dividend payments or other  distributions,  as
defined,  in any fiscal year to exceed 50% of the  Company's net income for such
fiscal year.

         The aggregate scheduled future maturities of long-term  obligations for
the next five fiscal years ending August 31 are as follows:


                 1999                                  $ 3,892,000
                 2000                                   10,956,000
                 2001                                   34,664,000
                 2002                                    1,685,000
                 2003                                    1,816,000
                 Thereafter                             15,154,826
                                          ----------------------------
                                                       $68,167,826
                                          ============================


9.       Shareholders' Equity
      
         The Company is authorized to issue 5,000,000  shares of preferred stock
with a par value of $.01.

         The  authorized  common  stock of the company  consists  of  60,000,000
shares of Class A Common  Stock and  4,000,000  shares of Class B Common  Stock.
Outstanding  Class B shares are convertible into Class A shares on a one-for-one
basis at anytime.  The shares of Class A Common  Stock are  entitled to one vote
per share and the shares of Class B Common Stock are entitled to three votes per
share.  Holders of Class A Common Stock are  entitled to receive cash  dividends
equal  to at least  110% of any cash  dividends  paid on the  shares  of Class B
Common  Stock.  However,  cash  dividends  may be paid on Class A  Common  Stock
without a concurrent cash dividend being paid on the Class B Common Stock. If at
any time the  outstanding  shares of Class B Common  Stock  fall below 2% of the
outstanding shares of Class A Common Stock, they will be automatically converted
into Class A Common Stock.

         In August 1995, the Company issued  2,000,000  shares of Class A Common
Stock  through a public  offering  resulting  in net  proceeds of  approximately
$26,401,000.  The Company issued an additional  300,000 shares of Class A Common
Stock  in  September  1995 



pursuant to the underwriters  exercise of their over-allotment option granted in
connection with the August public stock  offering,  resulting in net proceeds of
approximately $4,016,000.

         On July 22, 1996, the Company filed a Form S-4  Registration  Statement
("shelf  registration")  with  the  Securities  and  Exchange  Commission.   The
Registration  Statement covers up to 1,000,000 shares of Class A Common Stock of
the  Company  which  may  be  issued  from  time  to  time  in  connection  with
acquisitions by the Company of businesses or properties, or interests therein.

         In June and July 1998, the Company issued  5,715,000  shares of Class A
Common  Stock  through  a  public  offering  resulting  in the net  proceeds  of
approximately $74,482,000.

         At August  31,  1998,  2,809,092  shares of Class A Common  Stock  were
reserved for issuance  under the  Company's  stock option  plans,  conversion of
Class B Common Stock to Class A Common Stock and the shelf registration.

10.      Stock Options

         In 1987,  the  Company  adopted  the 1987 Stock  Option Plan (the "1987
Plan"),  which  provided  for the  issuance of 275,000  shares of Class A Common
Stock options to certain  executive  officers and key  employees.  Stock options
granted under the 1987 Plan are  exercisable at a price equal to market value on
the date of grant  for a period  determined  by the Board of  Directors,  not to
exceed 10 years.

         In fiscal  1990,  the Company  adopted the 1989 Stock  Option Plan (the
"1989  Plan"),  which  provides  for the  issuance of 600,000  shares of Class A
Common Stock options to key employees and non-employee directors of the Company.
Stock options granted under the 1989 Plan are exercisable at a price established
by the Board of  Directors  which shall not be less than 85% of the market value
on the date of grant for a period  determined by the Board of Directors,  not to
exceed 10 years.

         During 1995, the Company  adopted the 1995 Stock Option Plan (the "1995
Plan"),  which  provides  for the  issuance of 800,000  shares of Class A Common
Stock to key employees and non-employee  directors of the Company. Stock options
granted  under  the 1995  Plan are  exercisable  at a price  established  by the
Compensation  and Stock Option  Committee,  which shall not be less than 100% of
the  fair  market  value on the date of  grant  for a period  determined  by the
Compensation and Stock Option Committee, not to exceed 10 years.

         The status of the stock option plans was as follows:









                                                                                                                        Weighted
                                                                                                                        Average
                                                                   Price                         Number                 Exercise
                                                                   Range                       of Shares                 Price
                                                     ---------------------------------- --------------------------- ----------------
                                                                                                               
Outstanding at September 1,1995                           $2.63       --    $ 9.38              824,052                 $ 5.22
    Granted                                               10.88       --     17.75              273,662                  10.95
    Exercised                                              2.63       --      8.75              (20,560)                  3.72
    Cancelled                                              3.88       --      8.75               (8,000)                  6.96
                                                     ------------- ------ ------------- --------------------------- ----------------
Outstanding at August 31, 1996                             2.63       --     17.75            1,069,154                   6.70
    Granted                                               12.94       --     18.50               61,500                  17.48
    Exercised                                              3.75       --     10.88             (204,070)                  4.84
    Cancelled                                              7.25       --     18.50              (10,800)                 12.56
                                                     ------------- ------ ------------- --------------------------- ----------------
Outstanding at August 31, 1997                             2.63       --     18.50              915,784                   7.77
    Granted                                                9.75       --     19.75              187,000                  17.98
    Exercised                                              2.63       --      8.75              (13,628)                  4.34
    Cancelled                                              7.25       --     19.75               (5,500)                 16.18
                                                     ------------- ------ ------------- --------------------------- ----------------
Outstanding at August 31, 1998                            $2.63       --    $19.75            1,083,656                 $ 9.57
                                                     ============= ====== ============= =========================== ================
Shares exercisable at August 31, 1998                     $2.63       --    $19.75              949,636                 $ 8.49
                                                     ============= ====== ============= =========================== ================
                                                                                                308,248
Available for grant after August 31, 1998                                               ===========================        
                                                                                        


         The  following  table  summarizes   information   about  stock  options
outstanding at August 31, 1998:


                                                       Options Outstanding                  Options Exercisable
                                              -------------------------------------- -----------------------------------
                                                   Weighted
                                Shares              Average            Weighted            Shares           Weighted
                            Outstanding at         Remaining           Average         Exercisable at       Average
        Range of           August 31, 1998        Contractual          Exercise       August 31, 1998       Exercise
    Exercise Prices                              Life - Years           Price                                Price
- ------------------------- ------------------- -------------------- ----------------- ------------------- ---------------
                                                                                              
  $2.63 -       $ 6.00            387,150             2.3              $ 4.08               387,150          $ 4.08
   6.01 -        10.00            194,844             5.5                8.13               176,124            8.12
  10.01 -        19.75            501,662             7.8               14.36               386,362           13.08
- -------------- ---------- ------------------- -------------------- ----------------- ------------------- ---------------
  $2.63 -       $19.75          1,083,656             5.4              $ 9.57               949,636          $ 8.49
============== ========== =================== ==================== ================= =================== ===============


         In fiscal 1997, the Company adopted the disclosure requirements of SFAS
No. 123, "Accounting for Stock-Based  Compensation".  The Company has elected to
continue  to follow  the  provisions  of  Accounting  Principles  Board No.  25,
"Accounting  for Stock  Issued to  Employees"  and its related  interpretations;
accordingly, no compensation cost has been reflected in the financial statements
for its stock option plans. Had compensation cost for the Company's stock option
plans  been  determined  on the fair value at the grant  dates for awards 




under those plans  consistent  with the method of SFAS 123,  the  Company's  net
income and net income per share would have been reduced to the pro forma amounts
indicated below:

                                                1998                    1997
                                          -------------------- -----------------
       Net Income:
           As reported                        $2,855,000            $2,232,000
           Pro forma                          $2,343,000            $2,124,000
       Net Income per share - diluted:
           As reported                         $   0.19             $   0.16
           Pro forma                           $   0.16             $   0.15

         For the  purpose of these  disclosures,  the fair value of each  option
granted  was  estimated  on the date of grant  using  the  Black-Scholes  option
pricing  model  with  the  following  weighted  average  assumptions:   expected
volatility  of 20.4%;  risk-free  interest  rate of 5.5%;  1.641%  dividend rate
during the expected term; and an expected life of 9 years.

11.      Income Taxes

The provision for income taxes is as follows:

                           August 31,          August 31,      August 31,
                              1998                1997            1996
                       ---------------------------------------------------------
Currently payable:
    Federal                  $ 452,000     $            --       $2,997,000
    State                       52,000                  --          223,000
                       ---------------------------------------------------------
                               504,000                  --        3,220,000
                       ---------------------------------------------------------
Deferred:
    Federal                  1,081,000           1,274,000           944,00
    State                      335,000             242,000          345,000
                       ---------------------------------------------------------
                             1,416,000           1,516,000        1,289,000
                       ---------------------------------------------------------
                            $1,920,000          $1,516,000       $4,509,000
                       =========================================================






         The tax effects of temporary  differences that give rise to significant
portions of deferred tax assets and  liabilities  as of August 31, 1998 and 1997
consist of the following:

                                                   1998             1997
                                           ------------------- ----------------
    Deferred tax assets:
        Tax loss carryforwards             $         893,000   $     2,979,000
        AMT tax credits and other
          carryforwards                            6,206,000         3,552,000
        Other                                        396,000                --
                                           ------------------- ----------------
                                                   7,495,000         6,531,000
                                           ------------------- ----------------

    Deferred tax liabilities:
        Cranberry sales                               13,000           299,000
        Depreciation and amortization             15,908,000        12,642,000
                                           ------------------- ----------------
                                                  15,921,000        12,941,000
                                           ------------------- ----------------
    Net deferred tax liability             $       8,426,000   $     6,410,000
                                           =================== ================

         At August 31, 1998,  the Company has net operating  loss  carryforwards
for Federal  income tax  purposes of  approximately  $2,277,000  which expire at
various dates through 2013.

         A  reconciliation  of the  Federal  statutory  income  tax  rate to the
effective income tax rate is as follows:


                                  August 31, 1998     August 31, 1997      August 31, 1996
                              -----------------------------------------------------------------
                                                                         
Statutory tax rate                      34.0%              34.0%                34.0%
State income taxes, net
 of Federal tax benefit                  5.2                5.2                  5.2
Other, net                               1.0                1.2                  0.3
                              -----------------------------------------------------------------
Effective tax rate                      40.2%              40.4%                39.5%
                              =================================================================


12.      Related Party
      
         In November  1997,  the Company  purchased a 40,000  square foot office
building  for  $1,150,000  from a  company  whose  majority  owner  is also  the
Company's Chairman of the Board and Chief Executive Officer.

13.      Lease Commitments

         On April 10,  1990,  the Company  acquired  leasehold  interests in two
cranberry  marshes in Nantucket,  Massachusetts.  On March 31, 1994, the Company
entered  into an  agreement  which  extended  the  original  lease term  through
November 30, 2003.  The  unamortized  cost of the leasehold  interests are being
amortized over the extended  lease term on a  straight-line  basis.  Accumulated
amortization  of the  leasehold  interests  at  August  31,  1998  and  1997 was



approximately $1,326,000 and $1,168,000, respectively. Rental payments are based
on 20 percent of gross cash receipts from  agricultural  production,  subject to
certain minimums which are dependent upon the statewide average crop yield. Rent
expense for the years ended  August 31,  1998,  1997 and 1996 was  approximately
$268,000, $263,000 and $261,000, respectively.

         On  September  5,  1991  the  Company  entered  into a net  lease  with
Equitable  Life  Assurance  Society  of  the  United  States  ("Equitable")  for
Cranberry Hills cranberry marsh,  which Equitable  purchased on May 3, 1991 from
Cranberry Hills Partnership ("Cranberry Hills"), a partnership controlled by the
Company's CEO and two former  directors.  The lease,  which expires December 31,
2000,  provides  for rent  payments of $285,000  in year one and  increasing  to
$381,000  in year nine with a final  payment of  $215,000  on June 1, 2000.  The
lease  grants  the  Company a right of first  refusal  to  purchase  the  leased
premises or to renew the lease on terms  Equitable  is prepared to accept from a
bona fide third party.  The  purchase  agreement  also  provides for payments to
Cranberry  Hills of 25% of the premises  income,  if any,  during the term lease
with  Equitable.  The  amount  expensed  in  fiscal  1998,  1997  and  1996  was
approximately $0, $86,000 and $64,000, respectively.

         The future minimum annual  payments on  noncancelable  operating  lease
agreements for the next two fiscal years ending August 31 are as follows:

                     1999                        $371,000
                     2000                         401,000
                                       ---------------------------
                                                 $772,000
                                       ===========================

         The above table does not include  any  amounts  for  potential  minimum
payments under the Nantucket  leasehold interest  described above,  because such
amounts, if any, are not presently determinable.

14.      Supply Contracts

         The Company has entered into multiple-year crop purchase contracts with
27 independent cranberry growers pursuant to which the Company has contracted to
purchase all of the  cranberry  crop  produced on 1,557  planted  acres owned by
these growers.

15.      401(k) Retirement Plans

         Effective  January 1, 1996,  the Company  established a 401(k)  savings
plan that covers substantially all full-time employees.  The Company contributes
amounts based on employee contributions under this plan. The Company contributed
approximately $182,000,  $127,000 and $63,000, to this plan in fiscal 1998, 1997
and 1996, respectively.

         The  Company  also  has  a  401(k)  profit  sharing  plan  that  covers
substantially  all  nonunion   employees  of  Minot.  In  accordance  with  plan
provisions,  the Company may make discretionary  contributions.  No amounts were
contributed to the plan in fiscal 1998.




16.      Significant Customers

         As discussed in Note 1, the Company had supply  agreements  to sell the
majority of its products to two  independent  fruit juice and sauce  processors.
After delivery of the 1995 crop, these agreements expired.

         In fiscal 1997, the Company had sales to one customer of  approximately
$5,797,000,  or 12%, of net sales. In fiscal year 1998, the Company did not have
sales to any one customer exceeding 10% of net sales.

17.      Subsequent Event

         In August 1998, the Company  entered into a letter of intent  agreement
to purchase the juice  division of Seneca Foods  Corporation.  The purchase will
include  bottling and packaging  facilities  located in New York, North Carolina
and Wisconsin;  warehousing in Michigan;  and a grape  receiving  station in New
York.  The final  purchase  price is expected to be between $30 and $35 million.
Total  revenues of the  business to be acquired  for the fiscal year ended March
31, 1998 were approximately $105 million.