INDEPENDENT AUDITORS' CONSENT


We consent to the  incorporation  by reference in  Registration  Statement  Nos.
33-32525,  33-62723 and  333-01557 on Form S-8 and  Registration  Statement  No.
333-08563 on Form S-4 of our report  dated  October 15,  1998,  incorporated  by
reference in the Annual Report on Form 10-K of Northland  Cranberries,  Inc. for
the year ended August 31, 1998.


/S/ DELOITTE & TOUCHE LLP

DELOITTE & TOUCHE LLP
Milwaukee, Wisconsin

November 30, 1998