EXHIBIT 10.29

                       EFFECTIVE MANAGEMENT SYSTEMS, INC.

                   SERIES B PREFERRED STOCK PURCHASE AGREEMENT


                  SERIES B PREFERRED STOCK PURCHASE AGREEMENT ("Agreement") made
as of this ____ day of ________,  1998  between  EFFECTIVE  MANAGEMENT  SYSTEMS,
INC., a Wisconsin  corporation,  with its  principal  offices at 12000 West Park
Place,   Milwaukee,   WI  53224  (the  "Company")  and  the   undersigned   (the
"Subscriber").

                              W I T N E S S E T H :

                  WHEREAS, the Company desires to issue shares of its Series B 8
% Convertible  Redeemable  Preferred  Stock (the "Series B Preferred  Stock") at
$1,000 per share with a minimum  aggregate  purchase  price of $700,000 in gross
cash proceeds and, in one or more tranches,  a maximum aggregate  purchase price
of $2,750,000; and

                  WHEREAS, each share of Series B Preferred Stock is convertible
into shares of the Company's  Common Stock,  $.01 par value (the "Common Stock")
per  share,  at the price per  share,  subject to  adjustment  (the  "Conversion
Price") as set forth in the Company's  Confidential Private Placement Memorandum
dated  October  22,  1998,  together  with  all  exhibits  thereto,  as same may
thereafter be supplemented and/or amended (collectively, the "Memorandum"); and

                  WHEREAS,  on August 28, 1998, the Company sold 1,005 shares of
Series A 8%  Convertible  Redeemable  Preferred  Stock (the  "Series A Preferred
Stock") for an aggregate gross sales price of $1,005,000; and

                  WHEREAS, pursuant to the Memorandum, the holders of the Series
A Preferred  Stock may purchase the Series B Preferred  Stock by tendering their
shares of Series A Preferred  Stock to the Company,  with each share of Series A
Preferred Stock being valued at $1,000 per share (the "Exchange Offer"); and

                  WHEREAS,  the Series B Preferred Stock is being issued and the
Exchange  Offer is  occurring  pursuant to an  exemption  from the  registration
requirements of the Securities Act of 1933, as amended (the "1933 Act"); and

                  WHEREAS,  Subscriber  desires  to  acquire  shares of Series B
Preferred  Stock having an aggregate  purchase  price set forth on the signature
page hereof (the "Purchase Price").

                  NOW,  THEREFORE,  for and in consideration of the premises and
the mutual  covenants  hereinafter set forth, the parties hereto do hereby agree
as follows:






        1.  SUBSCRIPTION  FOR  SECURITIES AND  REPRESENTATIONS  AND COVENANTS BY
            SUBSCRIBER.

            1.1 Subject to the terms and conditions  hereinafter set forth,  the
Subscriber  hereby  subscribes  for and agrees to purchase  from the Company for
$1,000 per share,  shares of Series B Preferred  Stock  aggregating the Purchase
Price  and the  Company  agrees  to sell such  Series B  Preferred  Stock to the
Subscriber for the Purchase Price, subject to the Company's right to sell to the
Subscriber such lesser amount of Series B Preferred Stock as it may, in its sole
discretion,  deem necessary or desirable.  The Purchase Price is payable by wire
transfer or by check,  subject to collection,  as set forth in the "INSTRUCTIONS
TO SUBSCRIBERS"  contained in the Subscription  Documents  Booklet of which this
Agreement is a part.  Subscribers  that are holders of Series A Preferred  Stock
shall,  rather than  submitting  a check or wire  transfer to the Escrow  Agent,
shall tender to the Company by delivery to the  Placement  Agent their  original
certificate (duly endorsed for transfer) for the Series A Preferred Stock.

            1.2 The  Subscriber  recognizes  that the  purchase  of the Series B
Preferred  Stock  involves  a high  degree of risk in that (i) no public  market
exists  for the  Series B  Preferred  Stock;  (ii) the  shares of  Common  Stock
issuable  upon  conversion  of the Series B  Preferred  Stock  (the  "Conversion
Shares")  have not been  registered  under the 1933 Act,  and the Company has no
obligation to register the Conversion  Shares,  except as set forth in Section 3
below; (iii) an investment in the Series B Preferred Stock is highly speculative
and only  investors  who can afford the loss of their entire  investment  should
consider  investing  in the Company and the Series B Preferred  Stock;  (iv) the
Subscriber may not be able to liquidate the Subscriber's investment; and (v) the
Subscriber could sustain the loss of Subscriber's entire investment.  Such risks
are more fully set forth in the Memorandum.

            1.3 The private  placement  of the Series B  Preferred  Stock by the
Company (the "Offering") and the Exchange Offer pursuant to the Memorandum shall
continue for a period commencing on the date of the Memorandum and ending on the
date set forth in the Memorandum.

            1.4 The Subscriber represents as follows:

                (a)  The  Subscriber   represents  that  the  Subscriber  is  an
Accredited  Investor (as defined in Rule 501 of Regulation D  promulgated  under
the 1933 Act) as indicated  by the  Subscriber's  responses to the  Confidential
Investor  Questionnaire,  a copy  of  which  is  included  in  the  Subscription
Documents Booklet,  and that the Subscriber is able to bear the economic risk of
an investment in the Series B Preferred Stock.

                (b)  The  Subscriber   acknowledges   that  the  Subscriber  has
significant prior investment experience,  including investment in non-listed and
non-registered  securities.  The Subscriber  recognizes  the highly  speculative
nature of this investment.  The Subscriber  acknowledges that the Subscriber has
carefully read the Memorandum,  including but not

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limited to, the Company's Form 10-K for the fiscal year ended November 30, 1997,
the Company's Form 10-Qs for the fiscal  quarters ended February 28, May 31, and
August 31, 1998,  and the terms and  conditions of the Series B Preferred  Stock
and fully understands the contents thereof.

                (c) The Subscriber hereby  acknowledges that this Offering,  the
Series B Preferred Stock and the Memorandum have not been reviewed by the United
States  Securities and Exchange  Commission  ("SEC") or by any state  securities
regulator because it is intended to be a nonpublic offering pursuant to Sections
3(a),  4(2) and 4(6) of the 1933 Act and Rule 506 of  Regulation  D  promulgated
thereunder. The Subscriber represents that the Series B Preferred Stock is being
purchased for the Subscriber's own account, for investment purposes only and not
for distribution or resale to others.  The Subscriber agrees that the Subscriber
will not sell or otherwise  transfer the Series B Preferred  Stock or Conversion
Shares unless they are registered under the 1933 Act or unless an exemption from
such registration is available.

                (d) The Subscriber understands that the Series B Preferred Stock
has not been  registered  under the 1933 Act by  reason  of a claimed  exemption
under  the  provisions  of the  1933  Act  which  depends,  in  part,  upon  the
Subscriber's   investment   intention.   In  this  connection,   the  Subscriber
understands that it is the position of the SEC that the statutory basis for such
exemption would not be present if the Subscriber's  representation  merely meant
that the Subscriber's present intention was to hold the Series B Preferred Stock
(and/or the  Conversion  Shares) for a short  period,  such as the capital gains
period of tax statutes,  for a deferred sale, for a market rise, assuming that a
market develops, or for any other fixed period. The Subscriber realizes that, in
the  view  of the  SEC,  a  purchase  now  with  an  intent  to  resell  after a
pre-determined  amount  of time  would  represent  a  purchase  with  an  intent
inconsistent with the Subscriber's  representation  to the Company,  and the SEC
might  regard  such a sale or  disposition  as a  deferred  sale to  which  such
exemptions are not available.

                (e) The  Subscriber  understands  that  Rule  144  (the  "Rule")
promulgated by the SEC under the 1933 Act requires,  among other  conditions,  a
one year holding  period prior to the resale (in limited  amounts) of securities
acquired in a non-public  offering  without  having to satisfy the  registration
requirements  under the 1933 Act. The  Subscriber  understands  that the Company
makes no representation  or warranty  regarding its fulfillment in the future of
any  reporting  requirements  under  the  Securities  Exchange  Act of 1934,  as
amended,  or its  dissemination to the public of any current  financial or other
information  concerning  the  Company,  as is required by the Rule as one of the
conditions  of  its   availability.   The  Subscriber   understands  and  hereby
acknowledges  that  the  Company  is the  only  entity  that  can  register  the
Conversion Shares under the 1933 Act and that the Company is under no obligation
to register  the Series B Preferred  Stock or  Conversion  Shares under the 1933
Act,  with the exception of certain  registration  rights set forth in Section 3
below. The Subscriber  acknowledges that the Company may, if it desires,  permit
the transfer of the Series B Preferred Stock or the Conversion Shares out of the
Subscriber's name only when the Subscriber's request for transfer is accompanied
by an opinion of counsel reasonably satisfactory to the Company that neither the
sale nor the  proposed  transfer  results in a violation  of

                                      -3-




the 1933  Act or any  applicable  state  "blue  sky"  laws  and  subject  to the
provisions of Section 1.4(f) hereof.

                (f) The Subscriber  consents to the placement of a legend on any
certificate  or other document  evidencing the Series B Preferred  Stock and the
Conversion  Shares stating that they have not been registered under the 1933 Act
and under applicable state securities laws and setting forth or referring to the
restrictions on transferability and sale thereof.

                (g) The Subscriber understands that the Company will review this
Agreement and the Confidential Investor Questionnaire;  and it is further agreed
that the  Company  reserves  the  unrestricted  right  to  reject  or limit  any
subscription and to close the Offering at any time.

                (h)  The  Subscriber  hereby  represents  that  the  address  of
Subscriber  furnished  by the  Subscriber  at the end of this  Agreement  is the
Subscriber's  principal  residence,  if the Subscriber is an individual,  or its
principal business address, if the Subscriber is a corporation or other entity.

                (i) The  Subscriber  has  had a  reasonable  opportunity  to ask
questions of and receive answers from the Company concerning the Company and the
Offering,  and all  such  questions,  if any,  have  been  answered  to the full
satisfaction  of the Subscriber;  and the Company shall provide  Subscriber with
the opportunity to ask additional questions of and receive answers (all of which
information  shall be  limited to  information  in the  public  realm)  from the
Company  concerning the Company during the period which the Subscriber  owns the
Series B Preferred Stock.

                (j) The Subscriber has such knowledge and expertise in financial
and business matters that the Subscriber is capable of evaluating the merits and
risks involved in an investment in the Series B Preferred Stock.

                (k) The  Subscriber  has full power and authority to execute and
deliver  this  Agreement  and to  perform  the  obligations  of the  undersigned
hereunder; and this Agreement is a legally binding obligation of the undersigned
enforceable in accordance with its terms.

                (l)  Except  as set  forth  in  this  Agreement,  the  Series  B
Preferred  Stock,  the Memorandum and the public documents of the Company (e.g.,
the fiscal 1997 Form 10-K, the Form 10-Qs for the first three quarters of fiscal
1998, the fiscal 1997 Annual Report and the 1998 Proxy Statement;  collectively,
the "Public Documents"),  no representations or warranties have been made to the
Subscriber by the Company, the Placement Agent (as defined in the Memorandum) or
any of their respective  agents,  employees or affiliates,  and in entering into
this transaction,  the Subscriber is not relying on any information,  other than
that  contained  in the Series B Preferred  Stock,  the  Memorandum,  the Public
Documents and the results of an independent investigation by the Subscriber.

                                      -4-




                (m) The  Subscriber  agrees  that he, she or it will not sell or
otherwise transfer the Series B Preferred Stock or Conversion Shares unless they
are registered under the 1933 Act and applicable state "blue sky" laws or unless
an exemption from such registration is available. The Subscriber represents that
(i) the Subscriber has adequate means of providing for the Subscriber's  current
needs and possible personal  contingencies,  (ii) the Subscriber has no need for
liquidity  in this  investment,  (iii)  the  Subscriber  is  able  to  bear  the
substantial  economic risk of an investment in the Series B Preferred  Stock for
an indefinite period, and (iv) at the present time the Subscriber could afford a
complete loss of such investment.

                (n) It is  understood  that all  documents,  records  and  books
pertaining to this investment have been made available for the inspection by the
Subscriber's attorney and/or accountant and the Subscriber.

            1.5 If the Subscriber is  participating  in the Exchange Offer,  the
Subscriber  represents and warrants to the Company that the Subscriber  owns the
Series A  Preferred  Stock  subject  to the  Exchange  Offer,  that the Series A
Preferred  Stock  subject to the Exchange  Offer is free and clear of all liens,
claims  and  encumbrances  and that the  Subscriber  has the  right,  power  and
authority to enter into the Exchange Offer.

            1.6 The  Subscriber  agrees not to sell the  Company's  Common Stock
short from the Initial Closing Date (as defined in the  Memorandum)  through and
including January 31, 1999.

            1.7 The Subscriber, in the event of Forced Conversion, as defined in
Paragraph  (6) of Section A of Article 4 of the Company's  Restated  Articles of
Incorporation  (the "Restated  Articles"),  hereby  constitutes and appoints the
President and Secretary of the Company, with power of substitution, attorney and
proxy for and in the name and place of the  Subscriber,  to appear and vote with
the same  effect  as the  Subscriber,  as a  holder  of the  Company's  Series B
Preferred  Stock for  approval  of the Sale Event (as  defined  in the  Restated
Articles),  such proxy to be irrevocable  (since it is coupled with an interest)
for the 150-day period provided for in the Restated Articles,  all shares of the
Series B the Subscriber is entitled to vote.

            2. TERMS OF SUBSCRIPTION.

            The  Offering  of the  Series B  Preferred  Stock is being made on a
"best efforts" basis as more particularly set forth in the Memorandum.

            3. REGISTRATION RIGHTS.

              (a) As soon as possible  after the Final  Closing Date (as defined
in the  Memorandum),  but in no event later than  forty-five (45) days after the
Final Closing Date (regardless of whether the maximum number of shares of Series
B Preferred Stock shall have been sold), the Company shall, at its sole cost and
expense,  file a registration  statement on the appropriate  form under the 1933
Act with the SEC  covering  all of the  Conversion  Shares  and such  additional
shares of Common Stock that may be issued as a result of any  adjustment  to the
Conversion  Price  as set  forth  in the  Memorandum  and  as  set  forth  below
(collectively,  the  "Registrable  Securities")  for all

                                      -5-




holders   of  the  Series  B   Preferred   Stock  and   Registrable   Securities
(collectively,  the  "Registered  Holders"),  time  being of the  essence.  Such
registration  statement may also include securities  issuable upon conversion of
the Series A Preferred Stock. The Company will use its best efforts to have such
registration  statement declared effective as soon as possible after filing, and
shall keep such registration  statement current and effective for at least three
(3) years from the  effective  date thereof or until such earlier date as all of
the Registrable  Securities  registered pursuant to such registration  statement
shall have been sold. Notwithstanding anything to the contrary contained herein,
if such registration statement shall not be filed with the SEC within forty-five
(45) days after the Final Closing Date or if the  registration  statement  shall
not be declared  effective  within one hundred eighty (180) days after the Final
Closing  Date  (regardless  of whether the maximum  number of shares of Series B
Preferred  Stock  shall have been  sold),  then the  Conversion  Price  shall be
reduced (and  concomitantly  the number of shares of Common Stock  issuable upon
the conversion of the Series B Preferred Stock shall increase) by the percentage
resulting from  multiplying  three (3%) percent by the number of thirty (30) day
periods, or any part thereof,  beyond said forty-five (45) or one hundred eighty
(180) day  period,  as  applicable,  until the  initial  registration  statement
described  herein  covering  the  Registrable  Securities  is filed or  declared
effective, as applicable. The maximum reduction pursuant to this provision shall
be eighteen (18%) percent.

                (b) In the event the Company effects any registration  under the
1933 Act of any  Registrable  Securities  pursuant to Section 3(a) above or 3(g)
below,  the Company shall  indemnify,  to the extent  permitted by law, and hold
harmless any person or entity whose Registrable  Securities are included in such
registration  statement  (each,  a  "Seller"),  any  underwriter,  any  officer,
director,   affiliate,   shareholder,   employee  or  agent  of  any  Seller  or
underwriter,  and  each  other  person,  if any,  who  controls  any  Seller  or
underwriter  within  the  meaning of  Section  15 of the 1933 Act,  against  any
losses, claims, damages,  liabilities,  judgment,  fines,  penalties,  costs and
expenses,  joint or several,  or actions in respect thereof  (collectively,  the
"Claims"),  to which each such indemnified party becomes subject, under the 1933
Act or  otherwise,  insofar  as such  Claims  arise out of or are based upon any
untrue  statement or alleged untrue  statement of any material fact contained in
the registration  statement or prospectus or any amendment or supplement thereto
or any document  filed under a state  securities or blue sky law  (collectively,
the  "Registration  Documents")  or insofar as such  Claims  arise out of or are
based  upon the  omission  or  alleged  omission  to  state in any  Registration
Document a material fact required to be stated  therein or necessary to make the
statements made therein not misleading,  and will reimburse any such indemnified
party for any legal or other expenses  reasonably  incurred by such  indemnified
party in  investigating  or defending any such Claim;  provided that the Company
shall not be liable in any such case to a  particular  indemnified  party to the
extent such Claim is based upon an untrue  statement or alleged untrue statement
of a material  fact or omission or alleged  omission of a material  fact made in
any  Registration  Document  in reliance  upon and in  conformity  with  written
information  furnished to the Company by or on behalf of such indemnified  party
specifically for use in the preparation of such Registration Document.

                (c) In connection with any  registration  statement in which any
Seller  is  participating,   each  Seller,  severally  and  not  jointly,  shall
indemnify,  to the extent permitted by law, and hold harmless the Company,  each
of its  directors,  each  of its  officers  who  have  signed  the  registration
statement,  each other  person,  if any,  who  controls  the Company  within the
meaning of

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Section 15 of the 1933 Act, each other Seller and each underwriter, any officer,
director, affiliate,  shareholder, employee or agent of any such other Seller or
underwriter  and each other  person,  if any, who controls  such other Seller or
underwriter  within the meaning of Section 15 of the 1933 Act against any Claims
to which each such  indemnified  party may become  subject under the 1933 Act or
otherwise, insofar as such Claims (or actions in respect thereof) are based upon
any untrue  statement or alleged untrue statement of any material fact contained
in any  Registration  Document,  or  insofar  as any  Claims  are based upon the
omission or alleged  omission to state in any  Registration  Document a material
fact  required to be stated  therein or  necessary to make the  statements  made
therein not misleading,  and will reimburse any such  indemnified  party for any
legal  or  other  expenses  reasonably  incurred  by such  indemnified  party in
investigating  or  defending  any  such  Claim;  provided,  however,  that  such
indemnification  or  reimbursement  shall be payable  only if, and to the extent
that,  any such  Claim  arises out of or is based  upon an untrue  statement  or
alleged  untrue   statement  or  omission  or  alleged   omission  made  in  any
Registration   Document  in  reliance  upon  and  in  conformity   with  written
information  furnished to the Company by the Seller  specifically for use in the
preparation thereof.

                (d) Any person entitled to indemnification under Section 3(b) or
3(c)  above  shall  notify  promptly  the  indemnifying  party in writing of the
commencement of any Claim if a claim for  indemnification  in respect thereof is
to be made  against an  indemnifying  party  under this  Section  3(d),  but the
omission  of such  notice  shall not  relieve  the  indemnifying  party from any
liability  which it may  have to any  indemnified  party  otherwise  than  under
Section  3(b) or 3(c)  above,  except  to the  extent  that such  failure  shall
materially  adversely affect any indemnifying party or its rights hereunder.  In
case any action is brought against the indemnified party and it shall notify the
indemnifying party of the commencement  thereof, the indemnifying party shall be
entitled to  participate  in, and, to the extent that it chooses,  to assume the
defense thereof with counsel  reasonably  satisfactory to the indemnified party;
and, after notice from the indemnifying  party to the indemnified  party that it
so chooses,  the  indemnifying  party shall not be liable for any legal or other
expenses  subsequently  incurred by the indemnified party in connection with the
defense thereof; provided,  however, that (i) if the indemnifying party fails to
take  reasonable  steps  necessary to defend  diligently the Claim within twenty
(20) days after receiving notice from the indemnified party that the indemnified
party  believes it has failed to do so; (ii) if the  indemnified  party who is a
defendant  in any  action  or  proceeding  which  is also  brought  against  the
indemnifying party reasonably shall have concluded that there are legal defenses
available to the indemnified  party which are not available to the  indemnifying
party;  or (iii) if  representation  of both  parties  by the  same  counsel  is
otherwise  inappropriate under applicable standards of professional conduct, the
indemnified  party shall have the right to assume or continue its own defense as
set forth above (but with no more than one firm of counsel  for all  indemnified
parties,  except to the extent any indemnified party or parties reasonably shall
have concluded that there are legal defenses  available to such party or parties
which  are not  available  to the other  indemnified  parties  or to the  extent
representation  of all  indemnified  parties by the same  counsel  is  otherwise
inappropriate  under  applicable  standards  of  professional  conduct)  and the
indemnifying  party  shall  be  liable  for any  reasonable  expenses  therefor;
provided,  that no indemnifying  party shall be subject to any liability for any
settlement  of a Claim made without its consent  (which may not be  unreasonably
withheld, delayed or conditioned). If the indemnifying party assumes the defense
of any Claim  hereunder,

                                      -7-



such indemnifying  party shall not enter into any settlement without the consent
of  the  indemnified  party  if  such  settlement  attributes  liability  to the
indemnified party.

                (e) If for any reason the indemnity  provided in Section 3(b) or
3(c) above is unavailable,  or is insufficient to hold harmless,  an indemnified
party,  then the  indemnifying  party  shall  contribute  to the amount  paid or
payable by the indemnified  party as a result of any Claim in such proportion as
is appropriate  to reflect the relative  benefits  received by the  indemnifying
party  on the  one  hand  and  the  indemnified  party  on the  other  from  the
transactions  contemplated  by  this  Agreement.  If,  however,  the  allocation
provided in the  immediately  preceding  sentence is not permitted by applicable
law, then each indemnifying party shall contribute to the amount paid or payable
by such  indemnified  party in such  proportion as is appropriate to reflect not
only such  relative  benefits  but also the relative  fault of the  indemnifying
party  and  the  indemnified  party  as  well as any  other  relevant  equitable
considerations.  The relative  fault shall be  determined by reference to, among
other things,  whether the untrue or alleged untrue statement of a material fact
or the  omission  or  alleged  omission  to state a  material  fact  relates  to
information  supplied by the indemnifying  party or by the indemnified party and
the parties' relative intent,  knowledge,  access to information and opportunity
to correct or prevent such statement or omission.  The amount paid or payable in
respect  of any Claim  shall be deemed to  include  any legal or other  expenses
reasonably  incurred by such indemnified party in connection with  investigating
or defending any such Claim.  Notwithstanding  the foregoing,  no underwriter or
controlling person thereof, if any, shall be required to contribute,  in respect
of such  underwriter's  participation  as an  underwriter  in the offering,  any
amount in excess of the amount by which the total price at which the Registrable
Securities  underwritten by it and distributed to the public were offered to the
public  exceeds the amount of any damages which such  underwriter  has otherwise
been  required to pay by reason of such untrue or alleged  untrue  statement  or
omission or alleged omission.  No person guilty of fraudulent  misrepresentation
(within  the  meaning of Section  11(f) of the 1933 Act)  shall be  entitled  to
contribution   from  any  person   who  was  not   guilty  of  such   fraudulent
misrepresentation.  The obligation of any underwriters to contribute pursuant to
this  paragraph  (e)  shall  be  several  in  proportion  to  their   respective
underwriting commitments and not joint.

                (f)  The  provisions  of  Section  3(b)  through  3(e)  of  this
Agreement  shall be in  addition  to any  other  rights  to  indemnification  or
contribution  which any  indemnified  party may have pursuant to law or contract
and shall  remain  operative  and in full  force and  effect  regardless  of any
investigation made or omitted by or on behalf of any indemnified party and shall
survive the transfer of the Registrable Securities by any such party.

                (g) The  Registered  Holders  shall  have  certain  "piggy-back"
registration  rights with respect to the  Registrable  Securities as hereinafter
provided:

                    A. If at any time after the date of the Final  Closing  Date
and prior to the date that the Registrable  Securities are registered  under the
1933 Act pursuant to Section 3(a) above,  the Company  shall file with the SEC a
registration  statement under the 1933 Act (other than a registration  statement
on Form S-4 or Form S-8, or any successor  thereto,  or filed in connection with
an exchange offer or an offering of securities solely to the Company's  existing
shareholders  or with respect to  securities  issuable  upon  conversion  of the
Series A Preferred  Stock)

                                      -8-




registering any shares of Common Stock, the Company shall give written notice to
each Registered Holder thereof prior to such filing.

                    B.  Within  fifteen  (15) days  after such  notice  from the
Company, each Registered Holder shall give written notice to the Company whether
or not the  Registered  Holder  desires to have all of the  Registered  Holder's
Registrable Securities included in the registration  statement.  If a Registered
Holder fails to give such notice  within such  period,  such  Registered  Holder
shall not have the right to have such Registered Holder's Registrable Securities
registered pursuant to such registration statement. If a Registered Holder gives
such notice, then the Company shall include such Registered Holder's Registrable
Securities  in the  registration  statement,  at the  Company's  sole  cost  and
expense, subject to the remaining terms of this Section 3(g); provided, however,
that each Registered  Holder shall pay all underwriting  discounts,  commissions
and transfer taxes as well as his, her or its own counsel fees, if any, relating
to the sale of such Registered Holder's Registrable Securities.

                    C. If the registration  statement relates to an underwritten
offering,  and the underwriter  shall determine in writing that the total number
of  shares  of  Common  Stock to be  included  in the  offering,  including  the
Registrable  Securities,  shall exceed the amount which the  underwriter  in its
sole discretion  deems to be appropriate for the offering,  the number of shares
of the Registrable  Securities shall be reduced pro rata (based on the number of
Registrable  Securities  requested  to  be  included).  The  Registered  Holders
participating  in the  offering  shall  enter  into  such  agreements  as may be
reasonably required by the underwriters.

                    D. The Registered  Holders shall have two (2)  opportunities
to have the Registrable  Securities registered under this Section 3(g); provided
however that their  Registrable  Securities are not sooner  registered under the
1933 Act pursuant to Section 3(a) above.

                    E. The  Registered  Holder  shall  furnish in writing to the
Company such information as the Company shall  reasonably  require in connection
with a registration statement.

                    F. The Company may, at any time and in its sole  discretion,
decide not to proceed with the filing of a registration statement which may have
give rise to "piggy  back"  rights  under this  Section  3(g) or may at any time
terminate or suspend such registration,  in which event each Registered Holder's
rights under this Section 3(g) as to the number of opportunities to "piggy-back"
shall be reset.

                T (h) If and whenever the Company is required by the  provisions
of this  Section  3(a) to use its  best  efforts  to  register  any  Registrable
Securities  under the 1933 Act, the Company shall, as  expeditiously as possible
under the circumstances and subject to the terms of this Section 3:

                                      -9-



                    A.  Prepare and file with the SEC a  registration  statement
with respect to such  Registrable  Securities  and use its best efforts to cause
such registration statement to become effective as soon as possible after filing
and remain effective.

                    B.  Prepare  and  file  with  the SEC  such  amendments  and
supplements to such registration statement and the prospectus used in connection
therewith as may be necessary to keep such  registration  statement  current and
effective and to comply with the provisions of the 1933 Act, and any regulations
promulgated  thereunder,  with  respect  to  the  sale  or  disposition  of  all
Registrable  Securities covered by the registration statement required to effect
the  distribution  of the  securities,  but in no event  shall  the  Company  be
required  to do so for a period of more  than  three  (3)  years  following  the
effective date of the registration statement.

                    C.  Furnish to the Sellers  participating  in the  offering,
copies (in reasonable  quantities) of summary,  preliminary,  final,  amended or
supplemented  prospectuses,  in conformity with the requirements of the 1933 Act
and any regulations  promulgated  thereunder,  and other documents as reasonably
may be required in order to facilitate the  disposition of the  securities,  but
only  while the  Company is  required  under the  provisions  hereof to keep the
registration statement current.

                    D.  Use  its  best   efforts  to  register  or  qualify  the
Registrable  Securities covered by such registration  statement under such other
securities  or blue sky laws of such  jurisdictions  of the United States as the
Sellers  participating in the offering shall reasonably request,  and do any and
all other acts and  things  which may be  reasonably  necessary  to enable  each
participating Seller to consummate the disposition of the Registrable Securities
in such jurisdictions.

                    E. Notify each Seller selling Registrable Securities, at any
time when a prospectus  relating to any such Registrable  Securities  covered by
such  registration  statement is required to be delivered under the 1933 Act, of
the Company's  becoming aware that the prospectus  included in such registration
statement, as then in effect, includes an untrue statement of a material fact or
omits to state any material fact  required to be stated  therein or necessary to
make the  statements  therein not  misleading in the light of the  circumstances
then  existing,  and  promptly  prepare and furnish to each such Seller  selling
Registrable   Securities  a   reasonable   number  of  copies  of  a  prospectus
supplemented  or amended so that, as thereafter  delivered to the  purchasers of
such  Registrable  Securities,  such  prospectus  shall  not  include  an untrue
statement  of a material  fact or omit to state a material  fact  required to be
stated therein or necessary to make the statements therein not misleading in the
light of the circumstances then existing.

                    F. As soon as  practicable  after the effective  date of the
registration statement, and in any event within eighteen (18) months thereafter,
make generally  available to Sellers  participating  in the offering an earnings
statement (which need not be audited)  covering a period of at least twelve (12)
consecutive  months  beginning  after  the  effective  date of the  registration
statement which earnings statement shall satisfy the provisions of Section 11(a)
of the 1933 Act, including, at the Company's option, Rule 158 thereunder. To the
extent that the Company files such  information  with the SEC in satisfaction of
the  foregoing,  the  Company  need not deliver  the above  referenced  earnings
statement to Seller.

                                      -10-


                                      


                    G. Upon request,  deliver promptly to counsel of each Seller
participating in the offering copies of all  correspondence  between the SEC and
the Company,  its counsel or auditors and all memoranda  relating to discussions
with the SEC or its staff with respect to the registration  statement and permit
each  such  Seller  to do such  investigation  at such  Seller's  sole  cost and
expense,  upon reasonable advance notice, with respect to information  contained
in or omitted from the registration  statement as it deems reasonably necessary.
Each  Seller  agrees  that  it  will  use  its  best  efforts  not to  interfere
unreasonably with the Company's  business when conducting any such investigation
and each  Seller  shall  keep any such  information  received  pursuant  to this
Section confidential.

                    H. Provide a transfer agent located in the United States for
all such Registrable Securities covered by such registration statement not later
than the effective date of such registration statement.

                    I.  List  the   Registrable   Securities   covered  by  such
registration  statement  on such  exchanges  and/or on the  NASDAQ as the Common
Stock is then currently listed upon.

                    J. Pay all Registration Expenses incurred in connection with
a  registration  of  Registrable  Securities,  whether or not such  registration
statement  shall  become  effective;  provided  that each  Seller  shall pay all
underwriting  discounts,  commissions and transfer taxes,  and their own counsel
fees, if any,  relating to the sale or disposition of such Seller's  Registrable
Securities pursuant to a registration statement.  As used herein,  "Registration
Expenses"  means any and all  reasonable  and  customary  expenses  incident  to
performance  of or  compliance  with the  registration  rights set forth herein,
including,  without  limitation,  (i) all SEC and  stock  exchange  or  National
Association of Securities Dealers,  Inc.  registration and filing fees, (ii) all
fees and expenses of complying with state securities or blue sky laws (including
reasonable fees and  disbursements of counsel for the underwriters in connection
with blue sky qualifications of the Registrable Securities but no other expenses
of the  underwriters  or their  counsel),  (iii)  all  printing,  messenger  and
delivery expenses, and (iv) the reasonable fees and disbursements of counsel for
the Company and the Company's independent public accountants.

                (i) The Company acknowledges that there is no adequate remedy at
law for failure by it to comply with the  provisions  of this Section 3 and that
such failure  would not be  adequately  compensable  in damages,  and  therefore
agrees  that its  agreements  contained  in this  Section 3 may be  specifically
enforced.  In the event that the  Company  shall fail to file such  registration
statement  when  required  pursuant  to  Section  3(a)  above  or  to  keep  any
registration  statement  effective  as provided in this  Section 3 or  otherwise
fails to comply with its  obligations and agreements in this Section 3, then, in
addition to any other rights or remedies the Registered  Holders may have at law
or in equity, including without limitation,  the right of rescission, the Issuer
shall  indemnify and hold harmless the  Registered  Holders from and against any
and all  manner or loss  which  they may incur as a result of such  failure.  In
addition, the Issuer shall also reimburse the Registered Holders for any and all
reasonable  legal fees and expenses  incurred by them in

                                      -11-





successfully  enforcing  their rights  pursuant to this Section 3, regardless of
whether any litigation was commenced.

          4. MISCELLANEOUS.

                4.1 All notices,  consents and other  communications  under this
Agreement  shall be in  writing  and shall be deemed to have been duly given (a)
when  delivered  by  hand,  (b) one  business  day  after  the  business  day of
transmission  if sent by telecopier  (with receipt  confirmed),  provided that a
copy is mailed by certified mail, return receipt requested,  or (c) one business
day  after  the  business  day of  deposit  with the  carrier,  if sent for next
business  day  delivery by Express  Mail,  Federal  Express or other  recognized
express  delivery  service  (receipt  requested),  in each case addressed to the
Company at the  address  indicated  on the first page of this  Agreement  marked
"Attention:  Jeffrey Fossum, Chief Financial Officer",  and to the Subscriber at
the  Subscriber's  address  indicated on the last page of this  Agreement (or to
such other  addresses,  the  telecopier  numbers as a party may  designate as to
itself by notice to the other parties).

                4.2 This  Agreement  shall not be  changed,  modified or amended
except by a writing signed by the parties to be charged,  and this Agreement may
not be discharged  except by  performance  in accordance  with its terms or by a
writing signed by the party to be charged.

                4.3 This  Agreement  shall  be  binding  upon  and  inure to the
benefit  of  the  parties   hereto  and  to  their   respective   heirs,   legal
representatives,  successors  and assigns.  This Agreement sets forth the entire
agreement and understanding between the parties as to the subject matter thereof
and merges and supersedes all prior  discussions,  agreements and understandings
of any and every nature among them.

                4.4  Notwithstanding  the  place  where  this  Agreement  may be
executed by any of the parties hereto,  the parties expressly agree that all the
terms and provisions  hereof shall be construed in accordance  with and governed
by the laws of the State of New York.  The parties hereby agree that any dispute
which may arise between them arising out of or in connection with this Agreement
shall be  adjudicated  before a court located in New York and they hereby submit
to the exclusive  jurisdiction of the courts of the State of New York and of the
federal  courts  in New York with  respect  to any  action  or legal  proceeding
commenced  by any  party,  and  irrevocably  waive  any  objection  they  now or
hereafter may have respecting the venue of any such action or proceeding brought
in such a court or respecting the fact that such court is an inconvenient forum,
relating to or arising out of this  Agreement or any acts or omissions  relating
to the sale of the securities  hereunder,  and consent to the service of process
in any such action or legal proceeding by means of registered or certified mail,
return receipt  requested,  in case of the address set forth below or such other
address as the undersigned shall furnish in writing to the other.

                4.5 This  Agreement  may be executed in  counterparts.  Upon the
execution and delivery of this Agreement by the Subscriber, this Agreement shall
become a binding  obligation of the  Subscriber  with respect to the purchase of
the Series B Preferred Stock as herein provided;  subject, however, to the right
hereby  reserved  to the  Company to enter into the same  agreements  with other
subscribers and to add and/or to delete other persons as subscribers.

                                      -12-




                4.6 The holding of any provision of this Agreement to be invalid
or unenforceable by a court of competent jurisdiction shall not affect any other
provision of this Agreement, which shall remain in full force and effect.

                4.7 It is agreed  that a waiver  by either  party of a breach of
any provision of this Agreement shall not operate, or be construed,  as a waiver
of any subsequent breach by that same party.

                4.8 The parties  agree to execute  and deliver all such  further
documents,  agreements and instruments and take such other and further action as
may be  necessary  or  appropriate  to carry out the purposes and intent of this
Agreement.

                                      -13-




            IN WITNESS  WHEREOF,  the parties have executed this Agreement as of
the day and year first written above.

                          TO BE COMPLETED BY SUBSCRIBER

                      -------------------------------------
                                   Print Name

Signature for Individual Subscriber        Signature of Subscriber Other than 
                                             Individual

_____________________________              By:__________________________________
         Signature                            Name:
                                             Title:

                      -------------------------------------
                                     Address

                      -------------------------------------
                               City State Zip Code

                      -------------------------------------
                      Aggregate Purchase Price for Series B
                                 Preferred Stock

                      -------------------------------------
                   Social Security or Employer Identification
                                     Number

                 Aggregate Purchase Price being paid as follows:
                          (please check applicable box)

                __Cash                 __ Tender of shares of
                                        Series A Preferred Stock

                                 SUBSCRIPTION ACCEPTED:

                                 EFFECTIVE MANAGEMENT SYSTEMS, INC.


                                 By:_______________________________________
                                 Name:
                                 Title:

                                 Date:_____________________________________

                                      -14-