UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549


                            -------------------------


                                    FORM 8-K

                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                             -----------------------


                       Date of Report
                       (Date of earliest
                       event reported):      December 30, 1998



                           Northland Cranberries, Inc.
             (Exact name of registrant as specified in its charter)



       Wisconsin                    0-16130                   39-1583759
  --------------------        ---------------------       --------------------
    (State or other              (Commission File             (IRS Employer
    jurisdiction of                  Number)               Identification No.)
     incorporation)

                      800 First Avenue South, P.O. Box 8020
                     Wisconsin Rapids, Wisconsin 54495-8020
        -----------------------------------------------------------------
           (Address of principal executive offices including zip code)

                                 (715) 424-4444
                       ----------------------------------
                         (Registrant's telephone number)






Item 2.  Acquisition or Disposition of Assets.

         On December 30, 1998, we closed the previously announced acquisition of
certain assets of the juice division of Seneca Foods  Corporation.  We completed
the acquisition under the terms of an Asset Purchase  Agreement,  dated December
2,  1998,  between  us and  Seneca,  which we have  filed as an  exhibit to this
Current  Report  on Form  8-K and  which we  incorporate  by  reference  in this
document.

         Seneca's  juice  division  manufactures,  markets and sells bottled and
canned fruit  beverages and frozen  concentrate.  It sells those products mainly
under the Seneca,  TreeSweet  and Awake  brand  names and also as private  label
fruit products.  It also performs co-packing services,  which it has done for us
in the past on a  contract  basis to support  production  of our  branded  juice
products.  In Seneca's last fiscal year,  ended June 30, 1998,the juice division
recognized about $105 million in revenues.

         Under the terms of the Asset Purchase Agreement, we obtained

         o processing plants in Mountain Home, North Carolina,  Dundee, New York
and Jackson, Wisconsin;

         o a distribution center in Eau Claire, Michigan;

         o a grape receiving station in Portland, New York;

         o certain  personal  property,  inventory,  contracts  and  agreements,
computer software,  licenses and permits,  and general  intangibles of the juice
division;

         o Seneca's rights to the TreeSweet and Awake brand names; and

         o an  exclusive,  royalty  free,  99-year  license to sell Seneca brand
fruit beverages and frozen concentrate.

         Our purchase price for the acquisition was approximately $28,300,000 in
cash. We also assumed  certain  liabilities  of the juice  division.  Because of
current market conditions, we agreed to eliminate the planned issuance to Seneca
of shares of our Class A Common  Stock to pay a portion  of the  purchase  price
that had been  originally  provided  for in the  Asset  Purchase  Agreement  and
instead to pay the entire  purchase price in cash. The Asset Purchase  Agreement
provides that the purchase  price may be adjusted after closing based on the Net
Asset Value (as we use such term in the Asset Purchase  Agreement) of the assets
we acquired.  We currently expect that we will not be required to pay additional
amounts to Seneca as a result of that potential adjustment.

         As  part  of the  acquisition,  we  also  entered  into  certain  other
agreements with Seneca, including

         o a Lease and Shared Use Agreement,  which gives Seneca a lease on part
of the Jackson,  Wisconsin  facility as well as the use of certain  other common
areas and  utilities  for a period of 20 years,  with two  options to extend the
term for an additional 10 years each;

         o  a  Contract  Packing  Agreement,  which  allows  Seneca  to  perform
contract-packing  for a portion of our juice and juice beverage  products at its
bottling facility in Prosser, Washington; and



         o a Can Supply Agreement, which makes Seneca the supplier of all of our
can requirements for the juice division business.

         We  determined  the  purchase  price  paid  for  the  assets  based  on
arms-length  negotiations  between us and Seneca.  The purchase price was funded
through our bank revolving  credit  facility.  We currently plan to continue the
business of Seneca's juice division in its present form.

Item 7   Financial Statements and Exhibits.

(a) We will  provide  financial  statements  of Seneca  and pro forma  financial
information  required by this Item 7 by amendment  within sixty days of the date
hereof.

(c) We have filed the exhibits listed in the accompanying  Exhibit Index as part
of this Current Report on Form 8-K.





                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant has duly caused this amendment to the report to be signed on its
behalf by the undersigned hereunto duly authorized.

                                 NORTHLAND CRANBERRIES, INC.



Date:  January 6, 1999           By: /s/John A. Pazurek
                                       John A. Pazurek
                                       Vice President - Finance, Treasurer, and
                                       Chief Financial Officer





                           NORTHLAND CRANBERRIES, INC.

                            EXHIBIT INDEX TO FORM 8-K
                         Report Dated December 30, 1998


Exhibit
   No.                             Description

(2)  Asset  Purchase  Agreement,  dated as of  December  2,  1998,  by and among
Northland Cranberries, Inc. and Seneca Foods Corporation.*












- --------------------------

*The schedules and exhibits to this document are not being filed  herewith.  The
registrant  agrees to  furnish  supplementally  a copy of any such  schedule  or
exhibit to the Securities and Exchange Commission upon request.