<ARTICLE> 5 <LEGEND> THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES, INC. AS OF AND FOR THE 3 MONTHS ENDED NOVEMBER 30, 1998 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS </LEGEND> <MULTIPLIER> 1000 <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> AUG-31-1998 <PERIOD-START> SEP-01-1998 <PERIOD-END> NOV-30-1998 <CASH> 811 <SECURITIES> 0 <RECEIVABLES> 20,881 <ALLOWANCES> 0 <INVENTORY> 70,782 <CURRENT-ASSETS> 98,058 <PP&E> 184,036 <DEPRECIATION> 31,549 <TOTAL-ASSETS> 278,121 <CURRENT-LIABILITIES> 35,063 <BONDS> 78,642 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 197 <OTHER-SE> 144,732 <TOTAL-LIABILITY-AND-EQUITY> 278,121 <SALES> 33,832 <TOTAL-REVENUES> 34,236 <CGS> 20,357 <TOTAL-COSTS> 13,667 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 0 <INTEREST-EXPENSE> 1,303 <INCOME-PRETAX> 212 <INCOME-TAX> 92 <INCOME-CONTINUING> 120 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 120 <EPS-PRIMARY> 0.01 <EPS-DILUTED> 0.01