<ARTICLE>                     5
<LEGEND>
THE SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE CONDENSED
CONSOLIDATED FINANCIAL STATEMENTS OF NORTHLAND  CRANBERRIES,  INC. AS OF AND FOR
THE 3 MONTHS  ENDED  NOVEMBER  30,  1998 AND IS  QUALIFIED  IN ITS  ENTIRETY  BY
REFERENCE TO SUCH FINANCIAL STATEMENTS
</LEGEND>
<MULTIPLIER>                                   1000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                                 AUG-31-1998
<PERIOD-START>                                    SEP-01-1998
<PERIOD-END>                                      NOV-30-1998
<CASH>                                                    811
<SECURITIES>                                                0
<RECEIVABLES>                                          20,881
<ALLOWANCES>                                                0
<INVENTORY>                                            70,782
<CURRENT-ASSETS>                                       98,058
<PP&E>                                                184,036
<DEPRECIATION>                                         31,549
<TOTAL-ASSETS>                                        278,121
<CURRENT-LIABILITIES>                                  35,063
<BONDS>                                                78,642
<PREFERRED-MANDATORY>                                       0
<PREFERRED>                                                 0
<COMMON>                                                  197
<OTHER-SE>                                            144,732
<TOTAL-LIABILITY-AND-EQUITY>                          278,121
<SALES>                                                33,832
<TOTAL-REVENUES>                                       34,236
<CGS>                                                  20,357
<TOTAL-COSTS>                                          13,667
<OTHER-EXPENSES>                                            0
<LOSS-PROVISION>                                            0
<INTEREST-EXPENSE>                                      1,303
<INCOME-PRETAX>                                           212
<INCOME-TAX>                                               92
<INCOME-CONTINUING>                                       120
<DISCONTINUED>                                              0
<EXTRAORDINARY>                                             0
<CHANGES>                                                   0
<NET-INCOME>                                              120
<EPS-PRIMARY>                                            0.01
<EPS-DILUTED>                                            0.01