SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                             -----------------------

                                    FORM 8-K


                                 CURRENT REPORT


                       Pursuant to Section 13 or 15(d) of
                       the Securities Exchange Act of 1934

                             -----------------------


                    Date of Report
                    (Date of earliest
                    event reported):        February 18, 1999


                              Harley-Davidson, Inc.
             (Exact name of registrant as specified in its charter)


   Wisconsin                         1-9183                      39-1382325
(State or other                 (Commission File               (IRS Employer
jurisdiction of                      Number)                Identification No.)
incorporation)


               3700 West Juneau Avenue, Milwaukee, Wisconsin 53208
          (Address of principal executive offices, including zip code)


                                 (414) 342-4680
                         (Registrant's telephone number)






Item 5.   Other Events.

          On February 18, 1999, the Board of Directors of Harley-Davidson,  Inc.
(the "Company") approved an amendment (the "Amendment") to the Rights Agreement,
dated as of August 6, 1990,  as amended  (the "Rights  Agreement"),  between the
Company and Firstar Bank Milwaukee, N. A. (as successor to Firstar Trust Company
(formerly  known  as First  Wisconsin  Trust  Company))  (the  "Rights  Agent").
Capitalized  terms used herein and not otherwise  defined are used as defined in
the Rights Agreement.

          The Amendment  amends the Rights Agreement to change from $300 to $800
the Purchase  Price for each one  one-hundredth  of a share of  Preferred  Stock
issued pursuant to the exercise of a Right.

          The Amendment also amends the Rights  Agreement to provide that at any
time after a person becomes an Acquiring  Person and prior to the acquisition by
such  Acquiring  Person of 50% or more of the  outstanding  Common  Stock of the
Company,  the Board of Directors  of the Company may exchange the Rights  (other
than Rights owned by any Acquiring  Person which have become void),  in whole or
in part, at an exchange ratio of eight shares of Common Stock of the Company, or
one  one-hundredth of a share of Preferred Stock (or of a share of the Company's
preferred stock having equivalent rights, privileges and preferences), per Right
(subject to adjustment).

          The Amendment  further amends the Rights Agreement to clarify that, in
the event any person becomes an Acquiring Person, each holder of a Right (except
as otherwise provided in the Rights Agreement) will thereafter have the right to
receive  upon  exercise  that number of  one-hundredths  of a share of Preferred
Stock having a market value of two times the then current Purchase Price.

          The Amendment is attached hereto as an exhibit.  The Rights  Agreement
(including  prior  amendments  thereto) are  incorporated by reference hereto as
exhibits.  The foregoing  description of the amendments to the Rights  Agreement
does not purport to be complete and is qualified in its entirety by reference to
such exhibits.

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Item 7.   Financial Statements and Exhibits.

          (a)       Not applicable.

          (b)       Not applicable.

          (c)       Exhibits. The following exhibits are being filed herewith:

                    (4.1)     Form of  Rights  Agreement,  dated as of August 6,
                              1990,  between the  Company  and the Rights  Agent
                              [Incorporated  by  reference to Exhibit 4.6 to the
                              Company's  Quarterly  Report  on Form 10-Q for the
                              period ended September 30, 1990  (Commission  File
                              No. 1-9183)]

                    (4.2)     Amendment  to Rights  Agreement,  dated as of June
                              21, 1991, between the Company and the Rights Agent
                              [Incorporated  by  reference to Exhibit 4.8 to the
                              Company's  Registration  Statement  on  Form  8-B,
                              dated June 24, 1991 (Commission File No. 1-9183)]

                    (4.3)     Amendment to Rights Agreement,  dated as of August
                              23, 1995, between the Company and the Rights Agent
                              [Incorporated  by  reference  to  Exhibit 4 to the
                              Company's  Quarterly  Report  on Form 10-Q for the
                              period ended September 24, 1995  (Commission  File
                              No. 1-9183)]

                    (4.4)     Amendment  to  Rights   Agreement,   dated  as  of
                              February  18,  1999,  between  the Company and the
                              Rights Agent

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                                   SIGNATURES

          Pursuant to the  requirements of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                      HARLEY-DAVIDSON, INC.



Date:  February 18, 1999              By:  /s/ Gail A. Lione                 
                                           ----------------------------------
                                           Gail A. Lione
                                           Vice President, General Counsel
                                             and Secretary


                                      -4-


                              HARLEY-DAVIDSON, INC.

                   Exhibit Index to Current Report on Form 8-K
                             Dated February 18, 1999


Exhibit
Number

                                                                                
(4.1)         Form of Rights Agreement,  dated as of August 6, 1990, between the
              Company and the Rights Agent [Incorporated by reference to Exhibit
              4.6 to the Company's  Quarterly Report on Form 10-Q for the period
              ended September 30, 1990 (Commission File No. 1-9183)]

(4.2)         Amendment to Rights Agreement,  dated as of June 21, 1991, between
              the Company and the Rights  Agent  [Incorporated  by  reference to
              Exhibit 4.8 to the Company's  Registration  Statement on Form 8-B,
              dated June 24, 1991 (Commission File No. 1-9183)]

(4.3)         Amendment  to  Rights  Agreement,  dated as of  August  23,  1995,
              between  the  Company  and  the  Rights  Agent   [Incorporated  by
              reference to Exhibit 4 to the Company's  Quarterly  Report on Form
              10-Q for the period ended September 24, 1995  (Commission File No.
              1-9183)]

(4.4)         Amendment  to Rights  Agreement,  dated as of February  18,  1999,
              between the Company and the Rights Agent

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