Exhibit 23


INDEPENDENT AUDITORS' CONSENT



We consent to the  incorporation  by reference in  Registration  Statements Nos.
33-32525,  33-62723 and  333-01557 on Form S-8 and  Registration  Statement  No.
333-08563 on Form S-4 of our report dated December 23, 1998,  relating to Seneca
Foods Juice Division (a division of Seneca Foods Corporation) for the year ended
March  31,  1998,  appearing  in the  Current  Report  on Form 8-K of  Northland
Cranberries, Inc.




DELOITTE & TOUCHE LLP
Milwaukee, Wisconsin

March 12, 1999