SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-K
         (Mark One)
         X        ANNUAL  REPORT   PURSUANT  TO  SECTION  13  OR  15(d)  OF  THE
                  SECURITIES  EXCHANGE  ACT OF 1934 For the  fiscal  year  ended
                  January 2, 1999.

                                       OR

         __       TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR  15(d) OF THE
                  SECURITIES EXCHANGE ACT OF 1934

                  For the transition period from __________ to __________

                          Commission file number 0-549

                           SCHULTZ SAV-O STORES, INC.
                            (Exact name of registrant
                          as specified in its charter)

              Wisconsin                                       39-0600405
     (State or other jurisdiction                          (I.R.S. Employer
  of incorporation or organization)                       Identification No.)

           2215 Union Avenue
          Sheboygan, Wisconsin                                  53081
(Address of principal executive offices)                     (Zip Code)

Registrant's telephone number, including area code:   (920) 457-4433

Securities registered pursuant to Section 12(b) of the Act:             None
Securities registered pursuant to Section 12(g) of the Act:

                                 Title of Class

                          Common Stock, $0.05 par value

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days:
                        Yes  X                  No ___

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

Aggregate market value of voting stock held by  non-affiliates of the registrant
as of March 24, 1999: $97,181,105*.

Number of shares  outstanding of the  registrant's  Common Stock as of March 24,
1999: 6,560,179.

PORTIONS OF THE FOLLOWING DOCUMENTS ARE INCORPORATED HEREIN BY REFERENCE:

      1998 Annual Report to Shareholders  (incorporated  by reference into Parts
      II and IV to the extent indicated therein).

      Definitive  Proxy Statement for 1999 annual meeting of shareholders (to be
      filed with the Commission  under  Regulation 14A within 120 days after the
      end  of  the  registrant's  fiscal  year  and,  upon  such  filing,  to be
      incorporated by reference into Part III to the extent indicated therein).

- - ---------------

*  Only  excludes  shares  benefically  owned by  directors  and officers of the
   registrant




                                                           
                                     PART I

Special Note Regarding Forward-Looking Statements

       We make certain  "forward-looking  statements" in this Form 10-K, such as
statements  about our future  plans,  goals and other  events  that have not yet
occurred. We intend that these statements will qualify for the safe harbors from
liability provided by the Private Securities  Litigation Reform Act of 1995. You
can generally  identify these  forward-looking  statements  because we use words
such as we "believe," "anticipate," "expect" or similar words when we make them.
Whether or not these  forward-looking  statements will be accurate in the future
will depend on certain risks, including risks associated with:

       o      the presence of intense competition in our marketplace;

       o      our ability to  identify  and  develop  new market  locations  for
              expansion purposes;

       o      our  ability  to  obtain  reasonable  vendor  marketing  funds for
              promotional purposes;

       o      our information technology requirements;

       o      the continued absence of food price inflation;

       o      our  ability to  continue  to  recruit,  train and retain  quality
              franchise and corporate retail store operators; and

       o      the potential  recognition of repositioning charges resulting from
              potential   closures,   conversions  or   consolidations   of  our
              franchised and corporate  stores,  whether due to the  competitive
              nature of our  industry,  to the  quality  of our  franchised  and
              corporate retail store operators or to other factors.

You should  consider  these  risks and factors and the impact they may have when
you evaluate our forward-looking statements. We make these statements based only
on our  knowledge  and  expectations  on the date of this Form 10-K. We will not
necessarily update these statements or other information in this Form 10-K based
on future events or  circumstances.  Please read this entire Form 10-K to better
understand our business and the risks associated with our operations.

Item 1.   Business.

General

       Schultz Sav-O Stores,  Inc. is engaged in  distributing  food and related
products at wholesale  and retail.  As of January 2, 1999,  we franchised 68 and
owned 18 retail  supermarkets  under the Piggly Wiggly (R) name. While we have a
presence in some larger metropolitan areas, we have attempted to develop a niche
for  serving  the food  shopping  needs of  customers  in smaller  and  suburban
communities within our market areas.

       We are the primary  supplier  to our 86  franchised  and  corporate-owned
Piggly  Wiggly  supermarkets.  We also  serve as a  wholesaler  to a  number  of
smaller,  independently  operated retail  supermarkets and convenience stores in
our market areas.

       We believe that we have established ourselves as a niche food marketer in
small to  mid-size  markets  by  delivering  the  product  variety,  quality  of
perishable products,  pricing and promotional programs  traditionally found only
in large metropolitan  markets. As a hybrid of retailer and wholesaler,  we have
created a "virtual  chain" of retail  stores  served by a  vertically-integrated
wholesaler.  In 1998, our virtual chain had approximately $730 million 


                                      -2-


in retail sales.  Virtually all Piggly Wiggly supermarkets,  both franchised and
owned,  participate  in a  single,  coordinated  merchandising  and  advertising
program which typically includes:

       o      a weekly newspaper ad insert;

       o      outdoor boards;

       o      television and radio spots;

       o      sponsorship of entertainment and charitable events; and

       o      our Piggly Wiggly Preferred Club (R) Card program.

       We  believe  that this  coordinated  program  allows us to  leverage  the
combined  buying power of all our franchised and corporate  stores and deliver a
powerful  and  effective   promotional  vehicle  for  our  participating  vendor
partners.  Additionally,  we believe that we provide our franchised  stores with
cost-effective  administrative  support  services and financial  resources  that
enable  the  operation  of  efficient,   contemporary  supermarkets,  while  the
independent  retail  ownership of our franchisees  provides the  entrepreneurial
spirit  and  community  involvement  that  we  believe  is an  integral  part of
marketing in smaller  markets.  The  successful  combination  of these  elements
creates the partnership between us and our franchisee  retailers that results in
a virtual chain of  coordinated  and  integrated  retail food  distribution.  By
operating  as a  virtual  chain,  we are able to  achieve  superior  performance
compared  to  traditional  wholesalers,  yet avoid  having to make large  direct
capital  investments  at the retail level to grow our business.  The  franchisee
retailer, as part of the virtual chain, benefits from lower cost of products and
the coordinated promotional activity normally associated only with larger retail
grocery  chains.  We believe  that this  structure  enables us to  leverage  the
favorable  elements  of both a  wholesaler  and a  retailer,  giving  us and our
franchisees  a  unique  advantage  in our  marketplace.  We  believe  that  this
advantage has been a key component in our success over the past few years as the
virtual chain concept has evolved.

       We  supply  a  variety  of  products  to  our  franchised  and  corporate
supermarkets  and other  wholesale  customers,  primarily from our warehouse and
distribution center in Sheboygan,  Wisconsin. We also provide our franchised and
corporate  supermarkets  and other  customers  with fresh,  frozen and processed
meat,  eggs  and deli  products  from a  third-party  distribution  facility  in
Milwaukee, Wisconsin. Through arrangements with several vendors, we also offer a
line of carbonated  soft drinks,  fruit drinks and drinking and distilled  water
under our Springtime (TM) label.

       We are a  Wisconsin  corporation  organized  in  1912  and  maintain  our
corporate headquarters at 2215 Union Avenue, Sheboygan, Wisconsin 53081. You can
visit our internet website at http://www.shopthepig.com.

Wholesale Operations

       For several  years,  we have  emphasized  our more  profitable  wholesale
distribution  business and the associated refinement of our franchise store base
which, combined with our unique marketing and merchandising program, has created
an effective and efficient virtual chain.

         We believe  that one of the  competitive  advantages  we provide to our
franchised   supermarkets   through  our   "virtual   chain"   strategy  is  our
value-oriented  customer merchandising and community-specific  marketing support
program,  pursuant to which  franchisees  participate  with corporate  stores in
systemwide  promotions  and other  merchandising  events.  Through a variety  of
partnering,  merchandising  and marketing  programs,  we benefit our franchisees
through additional sales resulting from heightened consumer name recognition and
in-store  merchandising  programs,  combined with special  promotional  pricing.
Additional services that we provide to our franchisees include:


                                      -3-


              o      retail accounting;

              o      preparation of store payrolls;

              o      preparation   of  print,   electronic   and  outdoor  media
                     advertising (including various point- of-sale materials);

              o      assistance   in  the   selection   and  analysis  of  store
                     locations;

              o      financing and lease negotiations;

              o      store design and floor layout;

              o      merchandising planning;

              o      equipment selection and sourcing;

              o      engineering and architectural services;

              o      retail technology implementation and support;

              o      labor planning and scheduling; and

              o      product category supervision.

We provide some of these services as part of the franchise  relationship,  while
other services are provided under a separate fee  arrangement  intended to cover
our costs.

       As  part  of   implementing   our  corporate   strategy  to  improve  the
profitability  of  our  corporate  retail   operations,   we  continue  to  seek
opportunities to expand and acquire  corporate and franchise  stores, to convert
or close underperforming stores and to enter new markets. In 1998, we opened one
new market  franchise  store,  replaced  one older  franchise  store,  completed
expansions  of two existing  franchise  stores and  consolidated  two  franchise
stores serving the same market. In aggregate,  the total number of franchise and
corporate  stores  remained  at 86 at the end of 1998,  but total  store  square
footage  increased  by  approximately  65,000  square  feet.  In early 1999,  we
completed the  consolidation  of two  additional  franchise  stores and replaced
another  franchise store.  Renovations and expansions  continue at six franchise
operations.  These  renovations  involve four  expansions of existing  franchise
stores, one replacement  franchise unit and development of one new market store.
These  projects are expected to increase the square  footage of selling space at
such stores by an average of approximately 40%.

       The  following  table  shows our  development  of,  and  changes  in, our
franchised and corporate retail supermarkets for the periods presented:


                                      -4-







                                   Franchise Supermarkets                  Corporate Supermarkets
                                ====================================  ======================================

Number of                        1994    1995   1996   1997    1998    1994   1995   1996    1997   1998
Supermarkets                     ----    ----   ----   ----    ----    ----   ----   ----    ----   ----
- - ------------

                                                                       
Beginning of Year                 64      65     66     68      68      21     20     19      16     18

New Market Supermarkets(a)        --       1      1      1       1      --     --     --       1     --

Replacement Supermarkets(b)        1       3      2      1       1      --     --     --      --      1

Converted to/from Franchise(c)     1      --      1     (1)     --      (1)    --     (1)      1     --

Terminated Operations(d)          (1)     (3)    (2)    (2)     (2)     --     (1)    (2)     --     (1)

New Franchises(e)                 --      --     --      1      --      --     --     --      --     --

End of Year                       65      66     68     68      68      20     19     16      18     18
                                  ==      ==     ==     ==      ==      ==     ==     ==      ==     ==
Remodeled Supermarkets(f)          5       6      1      3       2      --     --     --      --     --

- - ---------------

(a)      New market  supermarkets are newly  constructed  supermarkets in market
         areas not recently served by us.
(b)      Replacement  supermarkets  are  newly  constructed  supermarkets  whose
         opening  corresponds  with  the  closure  of  a  nearby  franchised  or
         corporate supermarket.
(c)      Supermarkets  that are converted from corporate to franchise  units, or
         vice versa,  are included as  reductions to  supermarket  totals in one
         category and corresponding additions to totals in the other category.
(d)      Terminated  operations represent  supermarkets that are no longer going
         concerns, including replaced supermarkets.
(e)      New franchises are additions to our franchise group, other than through
         conversion from corporate supermarkets.
(f)      Remodeled  supermarkets  represent  supermarkets  that  have  undergone
         substantial expansion and/or remodeling totaling at least $300,000.


       For 1998, we reported record net earnings, net earnings per share and net
earnings  as a  percentage  of sales.  The  fourth  quarter of 1998 was our 24th
consecutive  quarter of earnings  increases over the prior year. The increase in
earnings  and  profitability  has been  principally  the result of expanded  and
improved operations.

       We are  the  primary  supplier  to all of our  franchised  and  corporate
supermarkets.  We also serve as a wholesaler to other smaller independent retail
stores in our  market  area,  accounting  for  approximately  2% of our 1998 net
sales.

       Franchisees  pay  us  fees,  determined  by the  retail  sales  of  their
supermarkets.  We do not charge an initial  fee to  franchisees  for  granting a
franchise.  Consistent with industry practice, in certain situations, we provide
credit  enhancements  to  certain  qualified  franchisees  by  (i)  leasing  the
franchisee's  supermarket premises and, in turn,  subleasing the premises to the
franchisee   and/or  (ii)  guaranteeing  a  portion  of  the  franchisee's  bank
borrowings.

       As a  result  of an  amendment  to our  Piggly  Wiggly  Master  Franchise
Agreement entered into in June 1998, we have expanded our franchise territory to
include  additional  counties in Wisconsin,  Illinois and  Michigan,  as well as
portions of Iowa and  Minnesota.  We now have  exclusive  rights to grant Piggly
Wiggly franchises in:

              o      the entire state of Wisconsin;

              o      the upper peninsula of Michigan;

              o      designated counties in northern Illinois;


                                      -5-


              o      designated counties in southeastern Minnesota; and

              o      designated counties in eastern Iowa.

We believe that the increase in our franchise  territory will provide additional
opportunities  for us to pursue our plans to expand the areas that we serve as a
food wholesaler and retailer. Our franchise rights are of unlimited duration and
are not subject to any specific  termination  provision.  We are not required to
pay franchise fees to the current franchisor in the market areas we were able to
serve  prior to June  1998.  In the new  territories  in  Wisconsin,  Minnesota,
Michigan,  Iowa and Illinois,  we are required to pay franchise  fees.  The only
other material  obligation imposed on us in our expanded franchise  territory is
that the  supermarkets  operated under the Piggly Wiggly and certain other names
must comply with the  standards  imposed on  supermarkets  in the Piggly  Wiggly
system.  We believe that our own franchised and corporate store standards exceed
the Piggly Wiggly system standards.

Retail Operations

       Our franchised and corporate supermarkets stock a comprehensive selection
of groceries,  frozen foods, prepared foods, fresh produce,  meat, poultry, eggs
and dairy  products.  Our  franchised and corporate  supermarkets  also allocate
display  space to non-food  items,  such as health and beauty aids,  housewares,
magazines and periodicals,  video cassette rentals, flowers and plants, greeting
cards and general merchandise. Our franchised and corporate supermarkets carry a
broad range of branded  merchandise and  private-label  product  alternatives to
branded  merchandise.  In general,  the  private-label  products  carried by our
franchised  and corporate  supermarkets  have lower selling  prices,  but higher
gross profit margins, than branded merchandise. Consistent with trends generally
within the  industry,  we continue to  experience  increases in retail  customer
demand for private-label  store brands and believe that our Topco-procured  line
of branded  private-label  products  is  satisfying  this  consumer  trend.  See
"Purchasing  and  Distribution."  Based on our internal  wholesale  price index,
inflation  did not have a  significant  effect on sales  between  1998 and 1997,
except with regard to tobacco products.

       1998 was our first full year with the Piggly  Wiggly  Preferred  Club (R)
Card, a customer-friendly,  card-based marketing program. We designed the Piggly
Wiggly Preferred Club Card to reward current customers and attract new customers
by offering  "clipless  coupons" on weekly  advertised  specials and "automatic"
savings on monthly  store  specials.  The card allows us to maintain a valuable,
integrated  database  that we use to  identify  our  best  customers  and  their
preferences  so that the virtual chain of stores can better serve its customers.
We will never  sell  customer-specific  information  in our data base for use by
third  parties.  The card also  doubles  as a  check-cashing  and  video  rental
identification card. Additionally, the Piggly Wiggly Preferred Club Card program
affords  the  ability  to  issue  point-of-sale  coupons  redeemable  on  future
purchases.  We  believe  that the  Piggly  Wiggly  Preferred  Club  Card and the
coordinated  marketing  and  merchandising  program  it  supports  will  be  key
components to our future growth.

       Our  franchised  supermarkets  range in size from  8,340  square  feet to
47,000  square  feet,  with an  average of 24,720  square  feet.  Our  corporate
supermarkets  range in size from 19,980 square feet to 54,850 square feet,  with
an  average  of  33,945  square  feet.  All  of  our  franchised  and  corporate
supermarkets  contain  several  perishable  or  specialty  service  departments,
including:

              o      fresh and processed meat;

              o      take-home entrees and snacks;

              o      fresh fruits and vegetables;

              o      fresh seafood;


                                      -6-


              o      delicatessen;

              o      flowers and plants; and

              o      baked goods.

Several supermarkets also contain or provide one or more of the following:

              o      wine and spirit sales;

              o      video rentals;

              o      lottery sales;

              o      photo processing services;

              o      TicketMaster (R) ticket centers;

              o      in-house banking services;

              o      automated teller machines; and

              o      on-line debit and credit card check-out services.

       During  1998,  certain of our stores  continued  to fail to meet  certain
financial  performance  goals. We closed one such store during 1998 as part of a
consolidation  with another franchise  supermarket.  In order to further improve
our results of operations, we continue to evaluate various business alternatives
relating to our underperforming operations,  including the sale or conversion of
these stores, closing stores and implementing other operational changes.

Purchasing and Distribution

       We purchase groceries in sufficient volume to qualify for favorable price
brackets for most items.  We purchase  brand name grocery  merchandise  directly
from the manufacturers or processors and purchase produce, meat and seafood from
a variety of sources.  We purchase  substantially all of our private label items
and fresh meats through Topco  Associates,  Inc. Topco is a national  purchasing
cooperative whose  member-owners  consist of 30 regional  supermarket chains and
food services organizations who collectively operate approximately 2,200 stores.
According to Topco data, its  member-owners  accounted for  approximately 14% of
United States  grocery store sales volume in 1998.  In 1998,  purchases  through
Topco accounted for approximately 15% of our total inventory purchases.  We also
purchase  store  and  warehouse  equipment  and  supplies,  primarily  bags  and
packaging material,  through Topco.  Topco's size and purchasing power enable it
to  employ  large-volume,  low-cost  purchasing  techniques  on  behalf  of  its
member-owners.

       We and our  direct-contract,  third-party  distribution  center  supplied
approximately  79% of the products supplied to our stores in 1998. The remainder
were supplied by direct store delivery vendors.  We own our 364,000  square-foot
distribution center in Sheboygan, Wisconsin. With the exception of fresh, frozen
and processed meat,  eggs and deli products,  we distribute all products that we
supply from our  Sheboygan  facility.  While we perform the buying  function,  a
third-party  contractor  in  Milwaukee,   Wisconsin  performs  the  distribution
services for our meat operations.  We believe that this arrangement  provides us
with operating cost efficiencies and the ability to expand our wholesale product
offerings and better  satisfy  wholesale  customer  delivery  schedules  through
improved capacity.


                                      -7-



       As described above under  "Wholesale  Operations," we believe that one of
our competitive advantages is the community-oriented  marketing programs that we
provide to  franchisees  as part of our "virtual  chain"  strategy.  Coordinated
weekly newspaper ad inserts,  high-visibility  outdoor billboard advertising and
television and radio advertising  stress the value and customer service provided
by our local  Piggly  Wiggly  supermarkets.  We also  sponsor  local  events and
festivals  throughout  the  marketing  area to improve  our Piggly  Wiggly  name
recognition,  such as the Midwest's  largest  fireworks  display at  Milwaukee's
Summerfest lakefront music festival.

       We operate a leased,  full-service  trucking fleet,  which consists of 22
tractors  and  41   refrigerated   trailers.   We  augment  our   transportation
requirements  with temporary  leasing  arrangements  as conditions  warrant.  PW
Trucking,  Inc.,  our  wholly-owned  subsidiary,  provides  contract  and common
carrier  services  throughout our operating  territory.  Revenues from unrelated
parties  generated by this  business were nominal in 1998 and are expected to be
nominal in 1999.

Competition

       The  wholesale  and retail food  industry is highly  competitive.  At the
wholesale  level,  we compete with  regional and national  wholesalers,  such as
Fleming Companies,  Inc., SuperValu Inc., Roundy's,  Inc. and Nash Finch Co. Key
competitive factors include the provision of the following services to franchise
customers:

              o      credit support;

              o      advertising;

              o      accounting and financial services;

              o      merchandising;

              o      facilities engineering;

              o      design and project management; and

              o      retail technology support.

       We believe that our distribution facilities and the wide range of support
and  marketing   services  provided  to  our  franchised  and  corporate  retail
supermarkets allow us to provide prompt and efficient, low-priced,  high-quality
products and important  supplemental  services to our  franchised  and corporate
supermarkets and other customers.

       The degree of competition at the retail level varies with store location.
In most of our  franchised  and  corporate  supermarket  locations,  we  compete
primarily with local retail operators, virtually all of whom are affiliated with
competing  wholesalers  through  arrangements  similar to those we have with our
franchisees. In some of our supermarket locations, however, we also compete with
national and regional retail chain stores,  such as Sentry Food Stores,  Pick `N
Save,  SuperSaver,  Cub Foods, Jewel Food Stores,  Dominicks Finer Foods, Copp's
Supermarkets  and Kohl's  Food  Stores.  Other  competitors  include the general
merchandise,  wholesale club and supercenter  format stores of Wal-Mart  Stores,
Inc.,  K-Mart Corp.  and ShopKo  Stores,  Inc.  and others.  We believe that the
principal retail competitive factors include:

              o      price;

              o      product quality and variety;

              o      store location and appearance; and

              o      the  quality of a store's  perishable  product  and service
                     departments.

                                      -8-


       We believe our supermarkets' emphasis on low-cost, high-quality products,
community-based  multi-media  marketing  and  merchandising  programs and a high
degree of in-store customer service and friendliness  provide our franchised and
corporate supermarkets with a competitive advantage in many retail market areas.

       Certain of our  competitors  at both the  wholesale  and retail level may
have a competitive  advantage  resulting  from utilizing  lower-cost,  non-union
workforces.  Certain of our  competitors  have greater  financial  resources and
marketing  budgets  than we do.  Also,  certain  competitors  using the  general
merchandise, wholesale club format or supercenter format may choose to carry and
market a less extensive  variety of products,  which may allow them to sell such
items at a lower per unit cost than we do.

Employees

       As of January 2, 1999, we employed approximately 1,700 persons, including
approximately  1,250 in the operation of our corporate  retail  supermarkets.  A
majority of our corporate retail employees are employed on a part-time basis. Of
our  remaining  employees,  approximately  210 are  engaged in  warehousing  and
trucking  activities  and  approximately  240 are corporate  and  administrative
personnel.   Two  collective   bargaining   agreements,   covering  a  total  of
approximately  115 employees expire in 1999. We do not currently  anticipate any
strikes,   work  stoppages  or  slowdowns  in  connection   with  renewing  such
agreements.

Item 1A.  Executive Officers.




            Name and Age                             Positions and Offices with the Company
            ------------                             --------------------------------------
                                          
James H. Dickelman, 51................      Chairman of the Board, President and Chief Executive
                                            Officer
Michael R. Houser, 47.................      Executive Vice President - Marketing and Merchandising
John H. Dahly, 58.....................      Executive Vice President, Chief Financial Officer and Secretary
William K. Jacobson, 48...............      Senior Vice President - Retail Operations and Development and
                                            Assistant Secretary
Kenneth S. Folberg, 38................      Vice President - Logistics and Labor Relations
Armand C. Go, 37......................      Treasurer and Chief Accounting Officer
Larry D. Hayes, 56....................      Vice President - Meat, Bakery and Deli Operations
John S. Kwas, 59......................      Vice President - Grocery Procurement
Thomas J. Timler, 41..................      Vice President - Business Systems Support Group


       Messrs.  Dickelman,  Houser,  Dahly and  Jacobson are also members of our
Board of Directors.



       Executive  officers are generally  elected annually at the annual meeting
of  our  Board  of  Directors  held  on  the  date  of  our  annual  meeting  of
shareholders.  Each executive  officer holds office until his successor has been
elected or until his prior death, resignation or removal.

       All of our executive  officers have served in the positions  indicated or
in other  management  positions  with  Schultz  Sav-O  Stores for more than five
years.



                                      -9-





Item 2.    Properties.

       As is typical  in our  industry,  a  substantial  portion of our  capital
assets are leased.  As of January 2, 1999,  we leased 17 corporate  supermarkets
and owned one supermarket.  The leased supermarkets range in size from 19,980 to
54,850 square feet, with an average of 33,220 square feet.

       We  generally  lease our  supermarkets  from  nonaffiliated  real  estate
developers under long-term  leases.  Such leases generally contain initial terms
of 15 to 20 years, with several five-year renewal options. None of such existing
lease arrangements contain repurchase options; nor do we own the land underlying
any of such  supermarkets.  As of January 2, 1999, we subleased 51 of our leased
supermarkets and leased one owned  supermarket to independent  operators who are
our wholesale customers and franchisees.

       Renovations and expansions  continue at six franchise  operations.  These
renovations   involve  four  expansions  of  existing   franchise  stores,   one
replacement  franchise  unit and  development  of one new  market  store.  These
projects are expected to increase  the square  footage of selling  space at such
stores by an average of approximately 40%.

       We own our  distribution  center and  headquarters  complex in Sheboygan,
Wisconsin which occupies approximately nine acres of a 16-acre site that we own.
The facility provides  approximately 30,500 square feet of space for offices and
related activities and approximately  364,000 square feet of warehouse space. We
also lease approximately 14,500 square feet of office space in Sheboygan under a
four-year  lease  expiring in August 2000,  which is used for  customer  support
services.

       We own approximately 5 acres of commercially zoned property in Wisconsin.
We have entered into brokerage arrangements for the sale of this property.

Item 3.   Legal Proceedings.

       There are no  material  legal  proceedings  to which we are a party or to
which any of our property is subject,  other than routine litigation  incidental
to our business. No material legal proceedings were terminated during the fourth
quarter of 1998.

Item 4.   Submission of Matters to a Vote of Security Holders.

       No matters were submitted to a vote of our shareholders during the fourth
quarter of 1998.


                                      -10-




                                     PART II

Item 5.   Market for Our Common Stock and Related Shareholder Matters.

       Pursuant to our program for  compensation  of independent  directors,  we
issued 300 shares of our common stock to each of our three nonemployee directors
(other than those who receive fees for professional services provided to Schultz
Sav-O Stores) on January 28, 1999. Such issuances were exempt from  registration
under the Securities Act of 1933 in accordance with Section 4(2) of that act.

       Pursuant to General  Instruction  G to Form 10-K  ("Instruction  G"), the
other information required by this Item is incorporated herein by reference from
information  included under the caption entitled "Common Stock  Information" set
forth in our 1998 Annual Report to Shareholders (the "Annual Report").

Item 6.   Selected Financial Data.

       Pursuant  to  Instruction  G, the  information  required  by this Item is
incorporated  herein by reference  from  information  included under the caption
entitled "Five-Year Financial Highlights" set forth in the Annual Report.

Item 7.   Management's  Discussion  and  Analysis  of  Financial  Condition  and
          Results of Operations.

       Pursuant  to  Instruction  G, the  information  required  by this Item is
incorporated  herein by reference  from  information  included under the caption
entitled  "Management's  Discussion  and  Analysis of  Financial  Condition  and
Results of Operations" set forth in the Annual Report.

Item 7A.  Quantitative and Qualitative Disclosures About Market Risk.

       We believe that our exposure to market risk related to changes in foreign
currency   exchange  rates,   interest  rate  fluctuations  and  trade  accounts
receivable is immaterial.

Item 8.   Financial Statements and Supplementary Data.

       Pursuant to Instruction G, the Consolidated Balance Sheets of the Company
as of  January  2, 1999 and  January 3, 1998,  the  Consolidated  Statements  of
Earnings,  Cash Flows and Shareholders'  Investment for each of the three fiscal
years in the period ended  January 2, 1999,  together  with the related Notes to
Consolidated Financial Statements (including  supplementary financial data), are
incorporated  herein by reference from  information  included under the captions
having substantially the same titles as set forth in the Annual Report.

Item 9.     Changes in and  Disagreements  with  Accountants  on Accounting  and
            Financial Disclosure.

       Not applicable.



                                      -11-


                                    PART III

Item 10.  Directors and Executive Officers of the Company.

       Pursuant to Instruction G, the  information  required by this Item (other
than such  information  regarding  executive  officers  which appears in Item 1A
hereof  and  information  required  by Item  405 of  Regulation  S-K,  which  is
inapplicable) is incorporated by reference from  information  included under the
caption  entitled  "Election of  Directors"  set forth in our  definitive  Proxy
Statement for our 1999 annual meeting of shareholders (the "Proxy Statement").*

       *      The Proxy Statement will be filed with the Securities and Exchange
              Commission  pursuant to  Regulation  14A within 120 days after the
              end of our fiscal year.

Item 11.  Executive Compensation.

       Pursuant  to  Instruction  G, the  information  required  by this Item is
incorporated by reference from  information  included under the caption entitled
"Executive Compensation" set forth in the Proxy Statement.

Item 12.  Security Ownership of Certain Beneficial Owners and Management.

       Pursuant  to  Instruction  G, the  information  required  by this Item is
incorporated by reference from information  included under the captions entitled
"Stock Ownership of Management and Others" and "Election of Directors" set forth
in the Proxy Statement.

Item 13.  Certain Relationships and Related Transactions.

       Pursuant  to  Instruction  G, the  information  required  by this Item is
incorporated  by  reference  from   information   under  the  caption   entitled
"Compensation  Committee  and Stock  Option  Committee  Interlocks  and  Insider
Participation" set forth in the Proxy Statement.


                                      -12-



                                     PART IV

Item 14.  Exhibits, Financial Statement Schedules and Reports on Form 8-K.

       (a)    The following documents are filed as a part of this Form 10-K:

1.     Financial Statements.

       Consolidated  Balance  Sheets as of January  2, 1999 and  January 3, 1998

       Consolidated   Statements  of  Earnings,  Cash  Flows  and  Shareholders'
       Investment for the fiscal years 1998, 1997 and 1996 

       Notes to Consolidated Financial Statements

       Report of Independent Public Accountants

       The foregoing  Financial  Statements are incorporated by reference to the
pocket part included in the  Company's  Annual  Report to  Shareholders  for the
fiscal year ended January 2, 1999.

       The  additional   information  referred  to  under  "Financial  Statement
Schedules"  below is  filed as part of this  Form  10-K  and  should  be read in
conjunction with the financial statements referred to above.

                                                            Page Reference:
                                                               Form 10-K
2.     Financial Statement Schedules.
                  Report of Independent Public                    F-1
                  Accountants

                  Schedule VIII - Valuation and                   F-2
                  Qualifying Accounts and Reserves

       All other  schedules have been omitted as not required or not applicable,
or the  information  required to be shown  thereon is included in the  financial
statements and related notes.

3.     Exhibits and Reports on Form 8-K.

       (a) The  exhibits  filed or  incorporated  by  reference  herewith are as
specified in the Exhibit Index included herein.

       (b) We filed no reports  on Form 8-K during the fourth  quarter of fiscal
year 1998.


                                      -13-



                                   SIGNATURES

       Pursuant  to the  requirements  of Section 13 or 15(d) of the  Securities
Exchange Act of 1934, as amended,  the Company has duly caused this report to be
signed on its behalf by the undersigned, thereunto duly authorized.

                                               SCHULTZ SAV-O STORES, INC.

Date:  March 25, 1999                          By    /s/  John H. Dahly
                                                    ---------------------------
                                                     John H. Dahly
                                                     Executive Vice President
                                                     and Chief Financial Officer

       Pursuant to the  requirements of the Securities  Exchange Act of 1934, as
amended,  this  report  has been  signed as of the date  above by the  following
persons on behalf of the Company in the capacities indicated.



/s/  James H. Dickelman                          /s/  William K. Jacobson
James H. Dickelman, Chairman of                  William K. Jacobson, Director
Board, President, Chief Executive Officer
and Director (Principal Executive Officer)


/s/  John H. Dahly                               /s/  Michael R. Houser
John H. Dahly, Executive Vice President,         Michael R. Houser, Director
Chief Financial Officer, Secretary and 
Director (Principal Financial Officer)


/s/  Armand C. Go                                /s/  Martin Crneckiy, Jr.
Armand C. Go, Treasurer and Chief                Martin Crneckiy, Jr., Director
Accounting Officer (Principal Accounting
 Officer)


/s/  Howard C. Dickelman                         /s/  R. Bruce Grover
Howard C. Dickelman, Director                    R. Bruce Grover, Director



/s/  Steven R. Barth
Steven R. Barth, Director



                                      -14-



                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS



We have audited, in accordance with generally accepted auditing  standards,  the
financial  statements included in Schultz Sav-O Stores,  Inc.'s annual report to
shareholders  incorporated  by reference in this Form 10-K,  and have issued our
report  thereon  dated  February 5, 1999.  Our audit was made for the purpose of
forming an opinion on those  statements taken as a whole. The schedule listed in
the index to financial  statements is presented  for purposes of complying  with
the  Securities  and  Exchange  Commission's  rules and is not part of the basic
financial  statements.   This  schedule  has  been  subjected  to  the  auditing
procedures  applied in the audit of the basic  financial  statements and, in our
opinion, fairly states, in all material respects, the financial data required to
be set forth therein in relation to the basic  financial  statements  taken as a
whole.

                                                /s/ Arthur Andersen LLP
                                                ARTHUR ANDERSEN LLP


Milwaukee, Wisconsin
February 5, 1999.





                           SCHULTZ SAV-O STORES, INC.

          SCHEDULE VIII--VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                    FOR THE FISCAL YEARS 1998, 1997 AND 1996


Allowance for Doubtful Accounts--
  Changes in the allowance for doubtful accounts are summarized as follows:


                                      1998           1997            1996
                                 --------------  -------------   ------------
Balance, beginning of year         $3,950,000      $3,650,000     $2,565,000
Provision charged to earnings         350,000         656,000        987,000
(Writeoffs)/recoveries, net                --        (356,000)        98,000
                                   ----------      ----------     ----------
Balance, end of year               $4,300,000      $3,950,000     $3,650,000
                                   ==========      ==========     ==========


                                      F-2




                                  EXHIBIT INDEX

                           SCHULTZ SAV-O STORES, INC.
                           ANNUAL REPORT ON FORM 10-K

                    FOR THE FISCAL YEAR ENDED JANUARY 2, 1999



   Exhibit No.                           Description
   -----------                           -----------

       3.1          Restated Articles of Incorporated,  as amended. Incorporated
                    by  reference  to Exhibit  3.1 to our Annual  Report on Form
                    10-K for the year ended December 31, 1988.

       3.2          By-Laws, as amended and restated as of March 16, 1999.

       4.1          Restated Articles of Incorporation,  as amended (included as
                    Exhibit  3.1).  As  summarized  in Notes  (4) and (8) of the
                    Notes to Financial Statements incorporated by reference from
                    our 1998 Annual Report to Shareholders,  as part of Parts II
                    and IV of  this  Form  10-K,  we  have  various  outstanding
                    long-term debt and capital lease  obligations.  None of such
                    obligations individually exceeds 10% of our total assets. We
                    hereby agree to furnish to the Commission, upon its request,
                    a copy of each instrument with respect to such obligations.

      10.1          Master Franchise  Agreement,  dated April 23, 1982,  between
                    Commodores  Point  Terminal  Corporation  and Piggly  Wiggly
                    Corporation.  Incorporated  by  reference to Exhibit 10.1 to
                    our Annual Report on Form 10-K for the year ended January 1,
                    1982.

      10.2          Agreement,  dated  August 1,  1982,  between  Schultz  Sav-O
                    Stores   and   Commodores   Point   Terminal    Corporation.
                    Incorporated  by  reference  to  Exhibit  10.2 to our Annual
                    Report on Form 10-K for the year ended January 1, 1982.

      10.3          Amendment to Master Franchise  Agreement,  dated October 15,
                    1982,   between  Schultz  Sav-O  Stores  and  Piggly  Wiggly
                    Corporation.  Incorporated  by  reference to Exhibit 10.3 to
                    our Annual Report on Form 10-K for the year ended January 1,
                    1982.

      10.4          Amendment No. 2 to Piggly Wiggly Master Franchise Agreement,
                    dated June 3, 1998,  between Schultz Sav-O Stores and Piggly
                    Wiggly  Corporation.  Incorporated  by  reference to Exhibit
                    10.2 to our  Quarterly  Report on Form  10-Q for the  period
                    ended April 25, 1998.

      10.5          Form of Director/Officer  Indemnity Agreement.  Incorporated
                    by reference  to Exhibit  10.4 to our Annual  Report on Form
                    10-K for the year ended January 2, 1988.  This  Agreement is
                    required  to be  filed  as an  exhibit  to  this  Form  10-K
                    pursuant to Item 14(c) of Form 10-K.

                                      E-1


   Exhibit No.                           Description
   -----------                           -----------

      10.6          Form of Key Executive  Employment  and Severance  Agreement,
                    dated as of October 19, 1990,  between  Schultz Sav-O Stores
                    and each of James H. Dickelman,  John H. Dahly,  and Michael
                    R. Houser, and dated as of January 31, 1997, between Schultz
                    Sav-O  Stores  and  William  K.  Jacobson.  Incorporated  by
                    reference to Exhibit 10.5 to our Annual  Report on Form 10-K
                    for the year ended  December  29,  1990.  This  agreement is
                    required  to be  filed  as an  exhibit  to  this  Form  10-K
                    pursuant to Item 14(c) of Form 10-K.

      10.7          Form of amendment to Key Executive  Employment and Severance
                    Agreement  between Schultz Sav-O Stores and each of James H.
                    Dickelman,  John H. Dahly, Michael R. Houser, and William K.
                    Jacobson.  Incorporated by reference to Exhibit 10.13 to our
                    Quarterly  Report on Form 10-Q for the period ended July 18,
                    1998.  This  agreement is required to be filed as an exhibit
                    to this Form 10-K pursuant to Item 14(c) of Form 10-K.

      10.8          Membership and Licensing  Agreement  dated August 1, 1973 by
                    and between Topco Associates, Inc. (Cooperative) and Schultz
                    Sav-O Stores.  Incorporated  by reference to Exhibit 10.6 to
                    our Annual  Report on Form 10-K for the year ended  December
                    30, 1996.

      10.9          Articles  of   Incorporation  of  Topco   Associates,   Inc.
                    (Cooperative). Incorporated by reference to Exhibit 10.12 to
                    our Annual  Report on Form 10-K for the year ended  December
                    31, 1988.

      10.10         Bylaws of Topco Associates,  Inc. (Cooperative),  as amended
                    through June 7, 1996.  Incorporated  by reference to Exhibit
                    10.8 to our  Annual  Report on Form 10-K for the year  ended
                    December 30, 1996.

      10.11         1990 Stock  Option  Plan,  as  amended  and  restated  as of
                    October 15, 1998. Incorporated by reference to Exhibit 10.16
                    to our  Quarterly  Report on Form 10-Q for the period  ended
                    October  10,  1998.  This plan is required to be filed as an
                    exhibit  to this Form 10-K  pursuant  to Item  14(c) of Form
                    10-K.

      10.12         1995 Equity  Incentive  Plan,  as amended and restated as of
                    January  28,  1999.  This plan is required to be filed as an
                    exhibit  to this Form 10-K  pursuant  to Item  14(c) of Form
                    10-K.

      10.13         Form of  Nonqualified  Stock  Option  Agreement  under  1995
                    Equity Incentive  Plan..  This form of agreement is required
                    to be filed as an exhibit to this Form 10-K pursuant to Item
                    14(c) of Form 10-K.

      10.14         Schultz Sav-O Stores,  Inc.  Executive  Benefit  Restoration
                    Plan.  Incorporated  by  reference  to Exhibit  10.10 to our
                    Annual  Report on Form 10-K for the year ended  December 31,
                    1994.  This Plan is  required  to be filed as an  exhibit to
                    this Form 10-K pursuant to Item 14(c) of Form 10-K.

                                      E-2


   Exhibit No.                           Description
   -----------                           -----------

      10.15         Schultz Sav-O Stores, Inc. Officer Annual Incentive Plan, as
                    amended and  restated as of January 28,  1999.  This plan is
                    required  to be  filed  as an  exhibit  to  this  Form  10-K
                    pursuant to Item 14(c) of Form 10-K.

      10.16         Loan Agreement,  dated as of December 3, 1992, among Schultz
                    Sav-O  Stores,  M&I  Marshall & Ilsley Bank and Firstar Bank
                    (Milwaukee), as amended as of December 31, 1998.

       13           Portions of the 1998 Annual Report to Shareholders expressly
                    incorporated by reference into this Form 10-K.

       21           Subsidiary of Registrant.

       23           Consent of Independent Public Accountants.

       27           Financial Data Schedule.

       99           Definitive  Proxy  Statement  for  1999  Annual  Meeting  of
                    Shareholders   (to  be  filed  with  the  Commission   under
                    Regulation  14A  within 120 days after the end of our fiscal
                    year and, upon such filing, incorporated by reference herein
                    to the extent indicated in this Form 10-K).