EXHIBIT 10.13

                           SCHULTZ SAV-O STORES, INC.
                       NONQUALIFIED STOCK OPTION AGREEMENT

       THIS  AGREEMENT,  made and  entered  into as of this  day of , 199_  (the
"Grant  Date"),  by  and  between  SCHULTZ  SAV-O  STORES,   INC.,  a  Wisconsin
corporation (the "Company"), and (the "Optionee").

                              W I T N E S S E T H :

       WHEREAS,  the  terms  of the  Schultz  Sav-O  Stores,  Inc.  1995  Equity
Incentive Plan (the "Plan"),  to the extent not stated herein,  are specifically
incorporated  by reference in this Agreement and defined terms used herein which
are not otherwise defined shall have the meaning set forth in the Plan;

       WHEREAS,  the  purpose  of the Plan is to  permit  the  grant of  various
equity-based  incentive  awards,  including  options to  purchase  shares of the
Company's  Common  Stock,  $.05 par value  ("Common  Stock"),  to be  granted to
certain key employees of the Company;

       WHEREAS,  the  Optionee is now  employed by the Company in a key capacity
and has  exhibited  judgment,  initiative  and  efforts  which have  contributed
materially to the successful performance of the Company; and

       WHEREAS,  the  Company  desires the  Optionee to remain in the  Company's
employ and wishes to provide  the  Optionee  with the  opportunity  to secure or
increase his stock  ownership in the Company in order to develop even a stronger
incentive to put forth maximum  effort for the  continued  success and growth of
the Company.

       NOW, THEREFORE, in consideration of the premises and of the covenants and
agreements  herein set forth, the parties hereby mutually  covenant and agree as
follows:

       1. Grant of Options.  Subject to the terms and conditions of the Plan and
this  Agreement,  and  shareholder  approval of the Plan at the  Company's  1995
annual meeting of  shareholders,  the Company grants to the Optionee this option
(the  "Option")  to purchase  from the Company all or any part of the  aggregate
number of ______  shares of Common  Stock (the  "Optioned  Shares"),  subject to
adjustment  as provided in Paragraph 7. This Option is intended to  constitute a
nonqualified  stock option and shall not be treated as an incentive stock option
within the meaning of Section  422A of the  Internal  Revenue  Code of 1986,  as
amended.

       2. Option  Price.  The option  price to be paid for the  Optioned  Shares
shall be $______ per share,  subject to  adjustment  as provided in Paragraph 7.
The per share option price has been  determined  by the  Compensation  and Stock
Option Committee (the "Committee") of the Board of Directors of the Company (the
"Board") to be not less than 100% of the fair market  value of the Common  Stock
on the Grant Date.

                                      


       3.     Exercise of Option.

       a.  Subject  to the  terms  and  conditions  of the  Plan and  except  as
otherwise  provided  in this  Agreement,  this  Option may be  exercised  by the
Optionee while in the employ of the Company,  in whole or in part,  from time to
time or at any time,  beginning  on the  Grant  Date and  ending on the  seventh
anniversary of the Grant Date (the  "Termination  Date") in accordance  with the
following schedule:

                                                 Cumulative Percentage
                    Elapsed Number of             of Optioned Shares
                  Years After Grant Date        Which May be Purchased
                  ----------------------        ----------------------

              Less Than One Year                             0%
              One Year                                  33-1/3%
              Two Years                                 66-2/3%
              Three Years and After                        100%

       b. If the Optionee is  discharged or leaves the employ of the Company for
any reason  (other than  termination  by the Company for  "cause,"  the death or
disability  of the Optionee or the  retirement  of the  Optionee),  prior to the
Termination Date, this Option, to the extent not theretofore  exercised but then
permitted to be exercised  under the percentage  limitations of Paragraph  3(a),
may be  exercised  by the  Optionee or by his legal  representative  at any time
within three months after the date of termination of employment  upon the tender
to the Company in cash or its  equivalent of the full purchase price (and not by
the tender of previously  acquired Common Stock), but in no event later than the
Termination Date.

       c. If the Optionee  dies while he is in the employ of the Company,  or if
his employment is terminated by reason of his retirement or his disability prior
to the Termination  Date, this Option,  to the extent not theretofore  exercised
(regardless of the percentage  limitations of Paragraph  3(a)), may be exercised
in whole or in part as follows:  (i) by the legal representative of the Optionee
at any time within six months after the date of the Optionee's  death or (ii) by
the Optionee or his legal  representative  at any time within three months after
the  termination  of the  Optionee's  employment  by  reason  of  retirement  or
disability, but in no event later than the Termination Date in either case.

       d. If the Optionee's employment is terminated by the Company "for cause,"
this Option to the extent not theretofore  exercised shall terminate immediately
and shall not be  exercisable  following such  termination  of  employment.  For
purposes of this Paragraph 3,  termination by the Company "for cause" shall mean
any  termination of the Optionee by reason of any action or omission on the part
of the Optionee which is deemed  contrary to the interests of the Company or not
in the  interests  of the  Company,  as  determined  by the  Board  in its  sole
discretion.

       e. This Option may be exercised  during the life of the Optionee  only by
the Optionee (or his legal representative as provided in this Paragraph 3).

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       4. Manner of Exercise and Payment.  This Option may be exercised  only by
written  notice to the Company by the Optionee (or his legal  representative  as
provided in  Paragraph  3) of the  Optionee's  (or such legal  representative's)
intent to exercise all or part of this Option,  served upon the Secretary of the
Company at its office at Sheboygan, Wisconsin, specifying the number of Optioned
Shares in  respect  to which  this  Option is being  exercised,  accompanied  by
payment  of  the  aggregate  option  price  for  such  Optioned  Shares,  at the
Optionee's  (or such  legal  representative's)  election  (except  as limited in
Paragraph  3): (a) in cash or by  certified  check or bank draft to the order of
the Company; (b) by delivering  previously acquired shares of Common Stock, duly
endorsed in blank or accompanied by stock powers duly endorsed in blank,  valued
at their  fair  market  value  at the  time of  exercise  as  determined  by the
Committee; or (c) by any combination of (a) and (b). For purposes of (b) and (c)
above, the term "previously  acquired shares of Common Stock" shall only include
Common  Stock  owned by the  Optionee  prior to the  exercise of this Option and
shall not include  shares of Common Stock which are being  acquired  pursuant to
the exercise of this Option. Upon receipt of the payment of the aggregate option
price  for all of the  Optioned  Shares  so  purchased,  certificates  for  such
Optioned  Shares shall be issued by or on behalf of the Company to the Optionee.
The Optioned  Shares so acquired,  upon payment in full of the aggregate  option
price,  shall be fully paid and  nonassessable,  except as  provided  by Section
180.0622(2) (b) of the Wisconsin Statutes.

       5.  Transferability;  Limitations.  Subject  to the  limitations  of this
Section 5, this  Option  shall be  transferable,  in whole or in part,  upon the
surrender  of this  Option by the  Optionee  to the  Company for one or more new
Options of like tenor representing,  in the aggregate, the right to purchase the
number of shares of Common Stock purchasable hereunder, each of such new Options
to  represent  the right to purchase  such  number of shares of Common  Stock as
shall be  designated by the Optionee at the time of such  surrender,  subject to
the terms and  conditions  of the Plan and this Option.  This Option may only be
transferred by will or by the laws of descent or distribution,  or to any member
of the Optionee's  "immediate  family," as such term is defined in Rule 16a-1(e)
under the  Securities  Exchange Act of 1934 (the  "Exchange  Act") or to trusts,
partnerships or other entities  established solely for the benefit of members of
the Optionee's  immediate family;  provided,  however,  that (x) there may be no
consideration for any such transfer,  (y) subsequent transfers of any portion of
this  Option must also be in  compliance  with this  Section 5 and (z)  promptly
after making any such  transfer,  the Optionee  shall provide to the Company the
Notice of Transfer of Option attached as Exhibit 1 hereto.  In the event of such
a permitted transfer of this Option, the transferee shall have all of the rights
of the Optionee under the Plan and this Option,  as if the Optionee had retained
this  Option.  The terms of this  Option  shall be  binding  upon the  permitted
transferees, executors, administrators, heirs and successors of the Optionee.

       6. Tax Withholding.

           a. The Company may require as a condition  precedent  to the issuance
or transfer of any shares of Common Stock upon  exercise of this Option that the
Optionee pay to the Company,  upon its demand,  or otherwise  make  arrangements
satisfactory  to the Company for payment of, such amount as may be  requested by
the  Company  for the  purpose  of 


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satisfying the Company's tax withholding requirement. If the amount so requested
is not so paid or if such  arrangements  are not made, the Company may refuse to
issue or transfer any Optioned Shares upon exercise of this Option.

           b. The  Optionee  shall be  permitted  to satisfy the  Company's  tax
withholding  requirements by delivering  shares of previously owned Common Stock
having a fair market value (as  determined by the  Committee) on the date income
is recognized by the Optionee (the "Tax Date")  pursuant to the exercise of this
Option equal to the minimum  amount  required to be  withheld.  If the number of
shares of Common  Stock  determined  pursuant to the  preceding  sentence  shall
include a fractional  share,  the number of shares delivered shall be reduced to
the next lower whole number and the Optionee  shall  deliver to the Company cash
in lieu of such fractional  share, in an amount equal to the Common Stock's then
fair market value as determined by the Committee, or otherwise make arrangements
satisfactory to the Company for payment of such amount

       7.  Adjustment  to Optioned  Shares and Option  Price.  In the event of a
capital adjustment  resulting from a stock dividend (other than a stock dividend
in lieu of an ordinary cash dividend),  stock split,  reorganization,  spin-off,
split-up or distribution of assets to  shareholders,  recapitalization,  merger,
consolidation,  combination  or  exchange  of shares or the like,  the  Optioned
Shares and the per share  option price (but not the  aggregate  option price for
all Optioned Shares,  as adjusted) shall be adjusted in a manner consistent with
such capital adjustment and in accordance with the Plan; provided, however, that
no such adjustment shall require the Company to issue any fractional  shares and
the adjustment shall be limited accordingly as determined by the Committee.  The
determination of the Committee as to any adjustment shall be final.

       8.  Transfer  Restrictions.  The  Optioned  Shares  to be  acquired  upon
exercise of this  Option may not be sold or offered for sale except  pursuant to
an effective registration statement under the Securities Act of 1933, as amended
("Act"),  or in a  transaction  which,  in the opinion of legal  counsel for the
Company, is exempt from the registration provisions of the Act.

       9. Status of Optionee.  The Optionee shall not be deemed for any purposes
to be a  shareholder  of the Company with respect to any of the Optioned  Shares
except to the extent that this Option shall have been  exercised,  the aggregate
option price for the Optioned Shares  purchased shall have been fully paid and a
stock  certificate  shall  have  been  issued  by or on  behalf  of the  Company
therefor.

       10.  Employment.  It is fully  understood that nothing  contained in this
Agreement  or the Plan shall be deemed to confer upon the  Optionee any right to
continue  in the employ of the  Company,  nor to  interfere  in any way with the
right of the Company to terminate the employment of the Optionee at any time.

       11.  Interpretation by Committee.  As a condition of the granting of this
Option, the Optionee agrees, for himself and his legal representatives, that the
Plan and this Agreement shall be subject to discretionary  interpretation by the
Committee and that any  interpretation by the Committee of the terms of the Plan
and this  Agreement  shall be final,  binding and 

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conclusive  on the  Optionee and his legal  representatives  in all respects and
shall  not  subject  to  challenge  or  dispute  by the  Optionee  or his  legal
representatives.

       12. Change in Control.

           a. Notwithstanding any other provision of this Agreement  (including,
without limitation,  Paragraph 3) upon the occurrence of a Change in Control (as
hereinafter   defined)  this  Option,   to  the  extent  then   outstanding  and
unexercised,  shall become immediately  exercisable in full for the remainder of
its term,  but prior to the  Termination  Date,  and the Optionee shall have the
right for a period of 30 days  following  the Change in  Control to require  the
Company to purchase this Option for cash at the aggregate Acceleration Price (as
hereinafter  defined)  for all  Optioned  Shares then  subject to issuance  upon
exercise of this Option; provided,  however, that, if then required by the rules
under Section 16 of the Securities Exchange Act of 1934, as amended ("Section 16
Rules"),  the Optionee  shall have the right to exercise  this Option or require
the  Company to  purchase  this  Option  only if at least six months has elapsed
between the Grant Date and the Change in Control date.

           b. The "Acceleration Price" shall be the excess of the highest of the
following  over the option price per share set forth in Paragraph 2 (as the same
may be  adjusted  from time to time  pursuant to  Paragraph  7) on the Change in
Control date:

               (i) the  highest  reported  ask  price of the  Common  Stock,  as
reported on NASDAQ or the principal securities exchange or market upon which the
Common  Stock is then  listed or  traded,  on or within the 60 days prior to and
including the Change in Control date;

               (ii) the  highest  purchase  or sale  price of the  Common  Stock
reported  in a Schedule  13D or an  amendment  thereto as paid or received on or
within the 60 days prior to and including the Change in Control date;

               (iii) the  highest  tender  offer  price paid or offered  for the
Common  Stock on or within  the 60 days  prior to and  including  the  Change in
Control date; and

               (iv) the highest cash merger or similar price paid or offered for
the Common Stock on or within the 60 days prior to and  including  the Change of
Control date.

           c. A "Change in  Control"  (and the Change in Control  date) shall be
the occurrence of any one of the following events (certain defined terms used in
this Paragraph 12(c) are defined in Paragraph 12(d)):

               (i) the first day of  receipt by the  Company of a Schedule  13D,
any amendment  thereto or notice of a public  announcement  confirming  that any
Person (other than any employee benefit plan of the Company or of any subsidiary
of the Company or any Person organized, appointed or established pursuant to the
terms  of any such  benefit  plan or any  Person  who is a key  employee  of the
Company),  together  with  his  Affiliates  or  Associates,  is 


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or becomes the Beneficial  Owner of securities  representing at least 20% of the
combined voting power of the Company;

               (ii) the  first day on which  two or more of the  members  of the
Board are not Continuing Directors;

               (iii) the day on which the  shareholders  of the Company  approve
(A) any business  combination,  consolidation  or merger of the Company in which
the Company is not the continuing or surviving  corporation or pursuant to which
shares of the Common Stock would be  converted  into cash,  securities  or other
property,  other than a merger of the Company in which the holders of the Common
Stock immediately prior to the merger have the same  proportionate  ownership of
common stock of the surviving  corporation  immediately after the merger, or (B)
any sale,  lease,  exchange or other transfer (in one transaction or a series of
related  transactions)  of all,  or  substantially  all,  of the  assets  of the
Company; or

               (iv) the day on which the shareholders of the Company approve any
plan or proposal for the liquidation or dissolution of the Company.

           d. For purposes of this Paragraph 12:

               (i) a "Person"  shall  mean any  individual,  firm,  corporation,
partnership, trust or other entity.

               (ii)  "Affiliate"  and  "Associate"  shall  have  the  respective
meanings ascribed to such terms in Rule 12b-2 under the Securities  Exchange Act
of 1934, as amended.

               (iii) a Person shall be a "Beneficial  Owner" of  securities  (A)
which such Person beneficially owns,  directly or indirectly,  or (B) which such
Person has the right to acquire  (whether such right is exercisable  immediately
or only with the passage of time)  pursuant  to any  agreement,  arrangement  or
understanding  (whether or not in writing)  or upon the  exercise of  conversion
rights, exchange rights, rights, warrants,  options or otherwise,  other than if
such  Person  acquires  or has  the  right  to  acquire  such  securities  as an
underwriter,  broker,  dealer or selling  group  member in  connection  with the
public or private distribution of such securities pursuant to an underwriting or
similar agreement with the Company.

               (iv) "Continuing Directors" means any member of the Board who was
a member of the Board on December  20, 1994,  and any  successor of a Continuing
Director who is recommended  or elected to succeed the Continuing  Director by a
majority of the remaining Continuing Directors.

       13.  Modification.  At any time and from time to time the  Committee  may
direct execution of an instrument  providing for the modification,  extension or
renewal of this Option; provided, however, that no such modification,  extension
or renewal shall (a) confer on the Optionee any right or benefit which could not
be  conferred on him by the grant of a new option under the Plan at such time or
(b) alter,  impair or  adversely  affect  this Option or  Agreement  without the
written consent of the Optionee.

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       IN WITNESS WHEREOF,  the Company has caused this Agreement to be executed
by its duly  authorized  officer  and the  Optionee  has  hereunto  affixed  his
signature as of the day and year first above written.

                                       SCHULTZ SAV-O STORES, INC.



                                       By:  ___________________________
                                       Title:__________________________



                                       -------------------------------
                                       ___________________, Optionee



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                                                                       Exhibit 1

                           SCHULTZ SAV-O STORES, INC.
                       NOTICE OF TRANSFER OF STOCK OPTION

       This Notice is intended to (i) inform  Schultz  Sav-O  Stores,  Inc. (the
"Company"), that ________________ ( the "Optionee") has transferred and assigned
to the  transferee  named below (the  "Transferee"),  a member of the Optionee's
"immediate  family," as such term is defined in Rule 16a-1(e) of the  Securities
Exchange Act of 1934, or a trust, partnership or other entity established solely
for the  benefit of  members  of the  Optionee's  immediate  family,  all of the
Optionee's right,  title and interest in and to a nonqualified  stock option (or
portion thereof described below) to purchase  ___________ shares of common stock
of the  Company  at a price of  $_____  per  share,  originally  granted  to the
Optionee   pursuant  to  the   Nonqualified   Stock  Option   Agreement,   dated
_____________, 19__, issued by the Company to the undersigned (the "Option") and
(ii) request the Company to issue a new Option in the name of the Transferee. No
consideration  has been or will be received by the Optionee in  connection  with
this transfer.

       The Option has been validly  transferred  and assigned by the Optionee to
the following:


- - --------------------------------          -------------------------------------
Name of Transferee                        Street Address, City, State, Zip Code


- - --------------------------------
If entire Option has not been 
transferred, number of shares 
underlying the portion transferred


- - ---------------------------------              ------------------
Signature of Optionee                          Date of Transfer


- - ---------------------------------         -------------------------------------
Signature of Transferee                   Name

       By executing this Notice, the Transferee hereby agrees to comply with and
be subject to the terms and conditions of the Option.

       Receipt of this Notice is hereby  acknowledged this ___ day of _________,
19__.

                                           SCHULTZ SAV-O STORES, INC.

                                           By                         
                                               Name:                  
                                               Title: