[NORTHLAND CRANBERRIES, INC. LETTERHEAD]

                                                                JOHN SWENDROWSKI
                                                                  CHAIRMAN & CEO

                                December 7, 1998



Mr. Scott R. Corriveau
617 Fallen Branch Drive
McKinney, Texas  75070

Dear Scott:

          This letter will confirm your employment at-will as  President-Branded
Division of Northland  Cranberries,  Inc. (the "Company") effective as of today.
Your salary will be $200,000 per year subject to upward adjustment.  You will be
entitled  to  participate  in benefit  plans  applicable  to  similarly-situated
executive  officers of the Company prior to your resignation or termination.  In
the event your  employment is terminated by the Company without "just cause," as
defined  below,  you will be  entitled  to a lump sum  payment  in cash from the
Company  within 5 days of the effective date of such  termination  equal to your
annual  salary at the time of such  termination  divided by two (but in no event
less than  $100,000).  Additionally,  you agree  that if you are  terminated  or
resign,  you will not  engage in  business  activities  which  compete  with the
Company  for a  period  of six  months  from  the  date of your  termination  or
resignation.

          For  purposes of this  letter,  "just  cause"  shall  include (i) your
engaging in conduct which has (a) caused  financial  injury to the Company,  (b)
caused injury to the Company's  reputation,  or (c) violated Company policy with
regard to  discrimination or harassment;  (ii) your conviction of a felony;  and
(iii) your continuing willful and unreasonable refusal to perform your duties or
responsibilities as specified by the Board of Directors or me.

                                        Sincerely,


                                        /s/ John Swendrowski
                                        ------------------------------------
                                        John Swendrowski
                                        Chairman and CEO



Agreed to and Accepted this 7th day of December, 1998



/s/ Scott R. Corriveau
- --------------------------------
Scott R. Corriveau