Selected Financial Data


                                                                       (In thousands, except per share data)
                                           ----------------------------------------------------------------------------------------
                                                                                                         Five Months    Year Ended
                                                                  Year Ended August 31                      Ended       March 31(1)
                                                                                                          August 31,
Statement of Operations Data:                    1999           1998           1997          1996          1995(1)         1995
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                                    
Revenues                                   $   236,841    $   112,828    $    47,375   $    37,608     $       891    $    21,784
Cost of sales                                  152,481         62,475         23,171        16,517           1,401         13,057
- -----------------------------------------------------------------------------------------------------------------------------------

Gross profit (loss)                             84,360         50,353         24,204        21,091            (510)         8,727
Costs and expenses:
     Selling, general and administrative        66,597         38,752         15,963         7,020           1,908          2,440
     Interest                                    8,565          6,826          4,493         2,657           1,919          3,654
- -----------------------------------------------------------------------------------------------------------------------------------

Total costs and expenses                        75,162         45,578         20,456         9,677           3,827          6,094
- -----------------------------------------------------------------------------------------------------------------------------------
Income (loss) before income taxes                9,198          4,775          3,748        11,414          (4,337)         2,633
Income taxes                                     3,618          1,920          1,516         4,509          (1,689)         1,051
Change in accounting method                         --             --             --            --           1,249             --
- -----------------------------------------------------------------------------------------------------------------------------------

     Net income (loss)                     $     5,580    $     2,855    $     2,232   $     6,905     $    (1,399)   $     1,582
- -----------------------------------------------------------------------------------------------------------------------------------
Weighted average shares
     outstanding(2) - diluted                   20,207         15,266         14,309        13,928           9,394          8,891

Per share data:(2)
     Net income (loss) - diluted           $     0.28     $     0.19     $     0.16    $     0.50      $    (0.15)    $     0.18
     Cash dividends:(2)
         Class A common                    $     0.16     $     0.16     $     0.16    $     0.145     $     0.06     $     0.14
         Class B common                    $     0.145    $     0.145    $     0.145   $     0.132     $     0.055    $     0.127
- -----------------------------------------------------------------------------------------------------------------------------------




- -----------------------------------------------------------------------------------------------------------------------------------

                                                                        August 31                                      March 31(1)
                                           ----------------------------------------------------------------------------------------
Balance Sheet Data:                             1999           1998          1997          1996            1995            1995
- -----------------------------------------------------------------------------------------------------------------------------------
                                                                                                    
Current assets                             $   141,484    $    71,298    $    39,691   $    18,617     $    11,740    $     6,746
Current liabilities                             30,916         21,811         11,545        12,067          10,583         10,169
Total assets                                   354,921        250,872        180,932       145,485         121,745        107,745
Long-term debt                                 147,797         64,276         83,131        56,978          45,538         55,793
Shareholders' equity                           160,553        153,870         76,811        69,059          59,113         34,627
- -----------------------------------------------------------------------------------------------------------------------------------

(1)  We changed our fiscal year end from March 31 to August 31,  beginning  after a five-month  interim  transitional  period
     ending on August 31, 1995.

(2)  All share and per share data has been adjusted for our September 3, 1996 two-for-one stock split.




MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- -------------------------------------------------------------------------------

Results of Operations

General

         We started  our  vertical  integration  strategy in 1993 by selling our
Northland brand fresh  cranberries to  supermarkets.  In fiscal 1996, we started
manufacturing our own Northland brand 100% juice cranberry blends and introduced
them into  distribution  in selected  Midwestern  markets.  By the end of fiscal
1997,  we had  achieved  national  supermarket  distribution  for our 100% juice
cranberry  blends product line. We entered into the private label  cranberry and
fruit juice market in fiscal 1998 when we acquired  Minot Food Packers,  Inc., a
producer,   marketer  and  distributor  of  private  label  cranberry  products,
including  cranberry sauce, as well as a wide variety of  non-cranberry  private
label  products.  In fiscal 1999, we acquired the juice division of Seneca Foods
Corporation,  including  the right to produce  and sell Seneca  brand  products,
Seneca's  TreeSweet  and Awake brand names,  as well as  additional  processing,
distribution and receiving facilities. The Seneca acquisition gave us a presence
in the  shelf-stable  apple and grape juice segments and the retail frozen juice
concentrate  category,  and also improved our bottling and distribution network,
furthering  our  ability  to perform  co-packing  operations  for other  bottled
beverage producers.  Our vertical integration strategy,  combined with the Minot
and Seneca  acquisitions,  changed us from being strictly a cranberry grower who
basically  sold all of our harvested  raw  cranberries  once every year,  into a
grower,  processor and marketer of a broad variety of cranberry  juice products,
other cranberry products and non-cranberry juices and drinks.

         Sales  of our  Northland  100%  juice  cranberry  blends  continued  to
increase in fiscal  1999.  We think this was mostly the result of our  marketing
and promotional  campaign and our increased shelf presence in more  supermarkets
nationwide. By the end of fiscal 1999, our Northland 100% juice cranberry blends
were  on the  shelves  of  approximately  90% of  supermarkets  nationwide.  The
majority of our revenues  during  fiscal 1999 were  generated  from sales of our
branded products,  particularly sales of products we acquired through the Seneca
acquisition, as well as expanded private label sales and co-packing revenue as a
result of a full year of operation of our Minot business.

         As is customary in our  industry,  we have spent and expect to continue
to spend  substantial  amounts on marketing  and  promotion in order to make our
products  available  in more  supermarkets,  increase our market share and build
brand name  recognition for our Northland brand 100% juice cranberry  blends and
Seneca  brand  products.  In  fiscal  1999  and  1998,  these  expenses  totaled
approximately $46.3 million and $26.7 million,  respectively. We expect to spend
more in fiscal 2000 on marketing and  promotion  than in fiscal 1999. We believe
in taking a long-term  aggressive approach to building brand name equity for our
Northland and Seneca brand products. This means that we may decide to spend even
more money this coming year than  currently  anticipated to build our brand name
awareness  and add  qualified  personnel  to grow our company if we believe such
increased  spending  levels  will  ultimately  benefit  our  product  sales  and
profitability.  These increased levels of spending will likely adversely affect,
and may result in substantial  volatility for, our quarterly earnings. For these
reasons,  the  predictability  of our quarterly  earnings in fiscal 2000 will be
difficult,   and



MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- -------------------------------------------------------------------------------

comparisons  with  prior  comparative  quarters,  may  not  be  meaningful.  See
"Quarterly Results."

Year 2000

         With the exception of our  accounting and  distribution/order  tracking
functions,  our  operations  are not  heavily  dependent  on  internal  computer
software or embedded systems. Our internal accounting and distribution  hardware
and  software  system was  replaced  in fiscal  1997 at a cost of  approximately
$350,000. That system has been fully tested at all of our facilities,  including
our Minot and Seneca facilities,  and we believe it to be Year 2000 compliant in
all material  respects.  In total,  including testing and  implementation of our
system at the Minot and Seneca facilities,  we spent  approximately  $250,000 on
ensuring Year 2000 compliance.

         We do not rely heavily on third party vendors whose potential Year 2000
noncompliance would have a material adverse effect on our results of operations.
As a result, we are not conducting  compliance audits of third party vendors for
Year 2000  readiness.  While we currently use  co-packers to perform some of our
bottling  operations,  we believe the potential  failure of our co-packers to be
Year 2000 compliant  would not be material to our operations  because we perform
the  majority  of  those  operations  at  our  own  facilities  and  because  of
availability of other vendors who can perform similar functions. We also rely on
third party  vendors to supply us with  bottles,  caps and  cartons.  Failure of
these vendors to be Year 2000 compliant  could result in temporary  decreases in
inventory until new vendors are located.  However,  we do not believe this would
have a material adverse effect on our results of operations.

Market Risk

         We do not enter into any material futures,  forwards, swaps, options or
other  derivative  financial  instruments  for  trading or other  purposes.  Our
primary  exposure to market risk is related to changes in interest rates and the
effects  those  changes may have on our  earnings  as a result of our  long-term
financing arrangements. We manage our exposure to this market risk by monitoring
interest  rates and possible  alternative  means of financing.  Our earnings are
affected by changes in  short-term  interest  rates under our  revolving  credit
agreement,  pursuant to which our  borrowings  bear interest at a variable rate.
Based upon our debt  outstanding  under our  revolving  credit  agreement  as of
August 31, 1999,  an increase of 1.0% in market  interest  rates would  increase
interest expense and decrease earnings before income taxes by approximately $1.3
million.  This  analysis does not take into account any actions we might take in
an effort to mitigate  our exposure in the event  interest  rates were to change
materially.  See Note 6 of Notes to Consolidated Financial Statements.  The fair
market  value of  long-term  fixed  interest  rate debt may also be  subject  to
interest rate risk. Generally, the fair market value of fixed interest rate debt
will increase as interest rates fall and decrease as interest rates rise.  Based
upon the respective  rates and prepayment  provisions of our fixed interest rate
debt, which  approximated $22.9 million at August 31, 1999, the carrying amounts
of such debt approximates their fair value.


MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- -------------------------------------------------------------------------------

Fiscal 1999 Compared to Fiscal 1998

         Revenues.  Our total  revenues for fiscal 1999 increased 110% to $236.8
million from $112.8  million  during  fiscal  1998.  Our  increased  fiscal 1999
revenues were  primarily due to sales of additional  branded  products  acquired
through  our  Seneca  acquisition  and a full  year of  sales of  private  label
products acquired through our Minot acquisition, as well as increased co-packing
revenue, increased sales of our Northland brand 100% juice products, and initial
sales of our products through the foodservice  distribution  channels.  Industry
data  for the  12-week  period  ended  September  12,  1999  indicated  that our
Northland  juice  products were available in  approximately  93% of the nation's
30,000  supermarkets  and held a 12.8%  national  market  share  of  supermarket
bottled  shelf-stable  cranberry  beverage  dollar sales,  up from 11.9% for the
12-week  period ended  September  13, 1998.  In response to trade  promotion and
marketing  support,  our market  share  reached as high as 14.4% for the 12-week
period ended July 18, 1999.  We believe our  increased  branded  juice sales and
increased  market share over the last year were  primarily due to our aggressive
branded product marketing campaign. During fiscal 1999, sales of concentrate and
bulk  frozen  fruit  decreased  primarily  due  to  our  increased  use  of  raw
cranberries  to support the  production  of our branded  and  non-branded  juice
products as well as  continued  intense  price  competition  resulting  from the
recent industry-wide  record cranberry harvests.  We expect this shift in use of
raw cranberries  toward production of our branded and non-branded  products,  as
well as the  intense  price  competition  in the  concentrate  and frozen  fruit
markets, to continue in fiscal 2000.

         Cost of Sales.  Our cost of sales for fiscal  1999 was  $152.5  million
compared to $62.5 million in fiscal 1998, with gross margins of 35.6% and 44.6%,
respectively. The decrease in our gross margin for fiscal 1999 was primarily due
to increased  private label and  co-packing  product mix during fiscal 1999. Our
1998  revenues  were more heavily  weighted  toward  higher  margin sales of our
branded products.

         Selling,   General  and  Administrative.   Our  selling,   general  and
administrative  expenses  were $66.6  million,  or 28.1% of total  revenues  for
fiscal 1998, compared to $38.8 million,  or 34.3% of total revenues,  during the
prior fiscal  year.  The  increase in our  selling,  general and  administrative
expenses was primarily attributable to our ongoing aggressive marketing campaign
to support the development and growth of our Northland brand 100% juice products
and our Seneca brand  products.  It also included  expenses  associated with our
launch of a new  Seneca  line that  includes  four  additional  flavors  and new
packaging. Additionally, we incurred expenses in fiscal 1999 associated with the
integration  of the systems and  operations of Minot and Seneca into our own, as
well as  increased  expenses  associated  with the  addition  of  personnel  and
organizational  changes  necessary  to manage our  larger  and more  diversified
operations resulting from those acquisitions. Fiscal 1999 advertising, promotion
and slotting  expenses in support of our branded products totaled $46.3 million.
We plan to continue to aggressively  market our branded juice products in fiscal
2000.  We also  expect our  selling,  general  and  administrative  expenses  to
increase in fiscal 2000 as we continue to expand sales into alternative channels
including mass merchandisers,  club stores and convenience stores.  However, our
selling,  general and administrative expenses as a percentage of revenues should
be similar in fiscal 2000 to fiscal 1999.

MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- -------------------------------------------------------------------------------

         Interest  Expense.  Interest  expense was $8.6  million for fiscal 1999
compared to $6.8  million  during  fiscal  1998.  The  increase in our  interest
expense was due to increased debt levels during most of the year, which resulted
from  funding  our  Seneca  and Minot  acquisitions,  as well as our March  1999
acquisition of certain assets formerly owned by Clermont,  Inc. We also utilized
our revolving credit facility to fund increased levels of inventory and accounts
receivable to support our growing consumer  cranberry product business,  as well
as seasonal operating activities. See "Financial Condition" below.

         Income Tax Expense.  We recorded  $3.6 million in income tax expense in
fiscal 1999  compared to $1.9  million in fiscal  1998.  See Note 11 of Notes to
Consolidated Financial Statements.

         Net Income. Net income and per share earnings for fiscal 1999 were $5.6
million  and $0.28 per  diluted  share,  up from  fiscal 1998 net income and per
share  earnings of $2.9 million and $0.19 per diluted  share.  Weighted  average
shares  outstanding  for fiscal 1999 were 20.2 million  compared to 15.3 million
for fiscal 1998. Weighted shares increased in fiscal 1999 because of a full year
of additional  shares  outstanding from our June 1998 public sale of 5.7 million
Class A shares as well as  issuances  of Class A shares in  connection  with the
acquisitions of Minot, Clermont, Inc. and Potomac Foods of Virginia, Inc.

Fiscal 1998 compared to Fiscal 1997

         Revenues.  Our total  revenues for fiscal 1998 increased 138% to $112.8
million  from $47.4  million  during  fiscal  1997.  Our  increased  fiscal 1998
revenues were due to  substantially  increased sales of our Northland brand 100%
juice  products.  Industry data for the 12-week period ended  September 13, 1998
indicated that our Northland juice products were available in approximately  84%
of the nation's 30,000  supermarkets  and held an 11.9% national market share of
supermarket bottled  shelf-stable  cranberry beverage dollar sales, up from 5.8%
for the 12-week period ended  September 14, 1997. In response to trade promotion
and marketing support, our market share reached as high as 14.2% for the 12-week
period ended March 29, 1998.  We believe our  increased  branded juice sales and
increased  market share over the last year were  primarily due to our aggressive
branded product  marketing  campaign.  As anticipated,  as a result of the Minot
acquisition,  during  the last two months of fiscal  1998,  our sales of private
label products increased as we were able to continue Minot's historical level of
private  label  product  sales.  During  fiscal 1998, we continued to experience
intense price  competition  in our efforts to sell  concentrate  and bulk frozen
fruit.  As a  result,  sales of these  products  were  substantially  below  our
initially budgeted expectations.

         Cost of Sales.  Our cost of sales  for  fiscal  1998 was $62.5  million
compared to $23.2 million in fiscal 1997, with gross margins of 44.6% and 51.1%,
respectively. The decrease in our gross margin for fiscal 1998 was primarily due
to our heavy branded  sales  product mix during  fiscal 1998.  Our 1997 revenues
were more heavily  weighted  toward  higher  margin fresh fruit and  concentrate
sales at substantially higher pricing levels.


MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- -------------------------------------------------------------------------------

         Selling,   General  and  Administrative.   Our  selling,   general  and
administrative  expenses were $38.8  million,  or 34.3%,  of total  revenues for
fiscal 1998, compared to $16.0 million,  or 33.7% of total revenues,  during the
prior fiscal year.  This  increase in our  selling,  general and  administrative
expenses was primarily attributable to our ongoing aggressive marketing campaign
to  support  the  development  and  growth of our  Northland  brand  100%  juice
products. Fiscal 1998 advertising, promotion and slotting expenses in support of
our branded products totaled $26.7 million.

         Interest  Expense.  Interest  expense was $6.8  million for fiscal 1998
compared to $4.5  million  during  fiscal  1997.  The  increase in our  interest
expense was due to increased debt levels during most of the year, which resulted
from funding  increasing levels of inventory and accounts  receivable to support
our growing consumer  cranberry product business,  as well as seasonal operating
activities.

         Income Tax Expense.  We recorded  $1.9 million in income tax expense in
fiscal 1998  compared to $1.5  million in fiscal  1997.  See Note 11 of Notes to
Consolidated Financial Statements.

         Net Income. Net income and per share earnings for fiscal 1998 were $2.9
million  and $0.19 per  diluted  share,  up from  fiscal 1997 net income and per
share  earnings of $2.2 million and $0.16 per diluted  share.  Weighted  average
shares  outstanding  for fiscal 1998 were 15.3 million  compared to 14.3 million
for fiscal 1997.  Weighted  shares  increased in fiscal 1998 because of our June
1998 public sale of 5.7 million Class A shares.

FINANCIAL CONDITION

         Our net cash used in  operating  activities  in  fiscal  1999 was $32.7
million  compared to $11.1 million in fiscal 1998. The increase in net cash used
in operating activities during fiscal 1999 was primarily the result of increased
working  capital  needs  related to the Seneca and Minot  acquisitions.  We also
experienced  working capital increases to support our growing juice business and
the expansion of our sales into alternative  distribution channels. Our accounts
receivable  increased  $13.0 million,  primarily due to increased  branded juice
sales resulting from the Seneca  acquisition.  Our  inventories  increased $53.3
million  primarily due to the additional  inventory  levels  required to support
production of the branded  products we acquired  through the Seneca  acquisition
and additional  cranberries harvested in fiscal 1999. Accounts payable increased
$8.6  million in fiscal 1999  primarily  due to the  increased  purchases of raw
materials inventory to support our growing branded product sales.

         Our net cash used in investing  activities decreased during fiscal 1999
to $41.0 million from $41.9 million during the prior fiscal year.  This decrease
was due to less aggregate cash spending for  acquisitions  in fiscal 1999 ($31.7
million in connection  with the  acquisitions  of Seneca,  Clermont and Potomac)
than in fiscal 1998 ($35.2 million in connection with the acquisition of Minot).
Fiscal 1999 property and equipment additions were $8.3 million compared to total
property and  equipment  additions of $7.9 million in the prior year. We believe
our internally  generated cash flow,  supplemented by borrowings available under
our


MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- -------------------------------------------------------------------------------

credit  facilities,  will be adequate to meet any necessary capital  expenditure
and other operating requirements for fiscal 2000.

         Our net cash provided by financing  activities in fiscal 1999 was $73.8
million compared to $53.4 million during the prior fiscal year. The increase was
the result of our  borrowing  $91 million  under our new $140 million  revolving
credit agreement which we entered into in March 1999. Those borrowings were used
to finance our Seneca and Clermont  acquisitions  as well as  increased  working
capital  related to the  acquisitions  and the  continued  growth in our branded
businesses.  See Note 6 of Notes to Consolidated  Financial Statements.  Working
capital  was $110.6  million at August 31, 1999  compared to working  capital of
$49.5 million at August 31, 1998. Our total debt (including the current portion)
was $150.2 million at August 31, 1999 for a total  debt-to-equity  ratio of 0.94
to 1 compared to total debt of $68.2 million and a total debt-to-equity ratio of
0.44 to 1 at August  31,  1998.  Depending  upon our  future  sales  levels  and
relative  sales mix of our products  during  fiscal 2000,  we expect our working
capital  requirements  to fluctuate  periodically  during  fiscal 2000.  To help
ensure we have adequate liquidity to fund our working capital  requirements,  we
entered into a new $140 million credit facility in fiscal 1999. This increase in
our credit  availability  coupled with expected cash to be generated  from sales
should  allow us to finance  our  operational  needs as we  continue to grow our
brand revenue and market  share.  As of August 31, 1999,  the  principal  amount
outstanding  under our revolving  credit  facility was $124.1  million,  with an
additional $15.9 million available under our credit facility with a syndicate of
regional banks. This credit facility extends until February 28, 2002.

Quarterly Results

         We completed  acquisitions of Seneca and Minot in fiscal 1999 and 1998,
respectively.  As a direct result of these  acquisitions,  we expanded our brand
offerings with the additions of Seneca, TreeSweet, and Awake brands and acquired
bottling and packaging  facilities in New Jersey,  New York,  North Carolina and
Wisconsin.  Additionally,  during  fiscal 1999 and 1998 we  continued  our heavy
spending  on media  advertising,  trade  and  consumer  promotion  to build  the
Northland brand. Since the Seneca acquisition,  we have significantly  increased
spending to expand the presence of the existing  Seneca product lines, to launch
a new line of cranberry cocktail products under the Seneca label and to increase
the presence of our branded  products in alternative  sales  channels  including
mass   merchandisers,   club  stores  and  convenience  stores.  Our  levels  of
promotional  spending during the future quarterly periods may vary based on then
current market and competitive  conditions and company-specific  factors.  These
and other  factors  will  likely  cause our  quarterly  results to  continue  to
fluctuate in fiscal 2000 and will likely cause  comparisons  with prior quarters
to be unmeaningful.


MANAGEMENT'S DISCUSSION AND ANALYSIS
of Results of Operations and Financial Condition
- -------------------------------------------------------------------------------

         The following table contains  unaudited selected  historical  quarterly
information,  which includes  adjustments,  consisting only of normal  recurring
adjustments, that we consider necessary for a fair presentation:


                                                                      Fiscal Quarters Ended
                                                              (In thousands, except per share data)
                                                 Fiscal 1999                                         Fiscal 1998
                              ----------------------------------------------------------------------------------------------------
                               Aug. 31,     May 31,    Feb. 28,    Nov. 30,      Aug. 31,     May 31,     Feb. 28,     Nov. 30,
                                 1999        1999        1999         1998         1998        1998         1998         1997
                              ----------------------------------------------------------------------------------------------------
                                                                                              
Revenues                      $  76,609   $  70,895   $  55,101   $  34,236     $  37,684   $  26,417    $  30,296    $  18,431
Income before income taxes        5,856       3,000         130         212         3,707         675          212          181
Net income                    $   3,577   $   1,816   $      67   $     210     $   2,239   $     399    $     115    $     102

Net income per
share-diluted:
 Weighted average shares
outstanding                      20,430      20,360      19,988      20,152        18,041      14,311       14,288       14,358
 Net income per share         $   0.18    $   0.09    $   0.00    $   0.01      $   0.12    $   0.03     $   0.01     $   0.01
Cash dividends per share:
 Per Class A share                0.040       0.040       0.040       0.040         0.040       0.040        0.040        0.040
 Per Class B share                0.036       0.036       0.036       0.036         0.036       0.036        0.036        0.036



Special Note Regarding Forward-Looking Statements

         We make certain  "forward-looking  statements"  in this Annual  Report,
such as statements about our future plans, goals and other events which have not
yet occurred.  We intend that these statements will qualify for the safe harbors
from liability provided by the Private Securities Litigation Reform Act of 1995.
You can generally identify these forward-looking statements because we use words
such as we "believe," "anticipate," "expect" or similar words when we make them.
Whether or not these  forward-looking  statements will be accurate in the future
will depend on certain risks and factors  including  risks  associated  with (i)
development,  market  share  growth and  continued  consumer  acceptance  of our
branded juice  products;  (ii) strategic  actions of our competitors in pricing,
marketing and advertising;  and (iii)  agricultural  factors affecting our crop.
You should  consider  these  risks and factors and the impact they may have when
you evaluate our forward-looking statements. We make these statements based only
on our knowledge and expectations on the date of this Annual Report. We will not
necessarily  update these statements or other  information in this Annual Report
based on future events or  circumstances.  Please read this entire Annual Report
to better understand our business and the risks associated with our operations.




Management's Responsibility for Financial Statements

To Our Shareholders:

         The  Management  of  Northland  Cranberries,  Inc. is  responsible  for
ensuring  that the  financial  statements  and other  statistical  and financial
information in this report about the Company give a fair and accurate  financial
picture of the Company in all material respects.  In preparing this material, we
make  judgments and estimates that conform with  generally  accepted  accounting
principals.

         The  Company  has  internal  accounting  systems  of  control  that are
designed to provide  reasonable  assurances  that our assets are safeguarded and
that  transactions are handled as authorized and are accurately  recorded in our
books,  enabling  us to  prepare  reliable  financial  statements.  Although  no
cost-effective   internal   control   system   can   preclude   all   errors  or
irregularities,   we  believe  Northland's   established  program  provides  the
reasonable assurance noted.

         An audit committee of Northland's  directors,  none of whom are Company
employees,   meets   periodically   with  and  reviews  reports  of  Northland's
independent  public  accountants,   and  recommends  such  action  as  it  deems
appropriate.   The  audit  committee  and  our  independent   accountants   have
unrestricted  access to each other,  with or without the  presence of  operating
management representatives.


                          /s/ John Swendrowski           /s/ John Pazurek
                          ---------------------------    -----------------------
                          John Swendrowski               John Pazurek
                          Chairman of the Board and      Treasurer and
                          Chief Executive Officer        Chief Financial Officer


Wisconsin Rapids, Wisconsin
October 20, 1999



INDEPENDENT AUDITORS' REPORT


To the Shareholders
and Board  of Directors of Northland Cranberries, Inc.:

         We  have  audited  the  accompanying  consolidated  balance  sheets  of
Northland Cranberries, Inc. and subsidiaries as of August 31, 1999 and 1998, and
the related  consolidated  statements of income,  shareholders'  equity and cash
flows for each of the three years in the period  ended  August 31,  1999.  These
financial  statements are the  responsibility of the Company's  management.  Our
responsibility  is to express an opinion on these financial  statements based on
our audits.

         We conducted our audits in accordance with generally  accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  used and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion, such consolidated  financial statements present fairly,
in all material respects, the financial position of Northland Cranberries,  Inc.
and  subsidiaries  as of August  31,  1999 and 1998,  and the  results  of their
operations  and their cash flows for each of the three years in the period ended
August 31, 1999 in conformity with generally accepted accounting principles.


/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin
October 20, 1999



NORTHLAND CRANBERRIES, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
AUGUST 31, 1999 and 1998
- --------------------------------------------------------------------------------

ASSETS                                               1999              1998

Current assets:
  Cash and cash equivalents                       $  769,126        $  633,426
  Accounts and notes receivable                   35,453,371        22,422,072
  Inventories                                     97,059,828        43,810,813
  Prepaid expenses                                 3,869,398         1,941,643
  Deferred income taxes                            4,332,000         2,489,628
                                               -------------     -------------

         Total current assets                    141,483,723        71,297,582

Property and equipment - net                     169,420,178       152,199,477

Tradenames, trademarks and goodwill - net         41,074,130        25,223,568

Other assets                                       2,943,395         2,151,147



                                               -------------     -------------


Total assets                                   $ 354,921,426     $ 250,871,774
                                               =============     =============



                 See notes to consolidated financial statements.




NORTHLAND CRANBERRIES, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
AUGUST 31, 1999 and 1998
- -------------------------------------------------------------------------------------------------

LIABILITIES AND SHAREHOLDERS' EQUITY                                   1999           1998
                                                                              
Current liabilities:
  Accounts payable                                                $ 18,636,626      $  9,994,595
  Accrued liabilities                                                9,925,255         7,924,250
  Current portion of long-term debt                                  2,354,000         3,892,000
                                                                  ------------      ------------

         Total current liabilities                                  30,915,881        21,810,845

Long-term debt                                                     147,797,163        64,275,826

Deferred income taxes                                               15,655,000        10,915,378

Shareholders' equity:
  Preferred stock, $.01 par value, 5,000,000 shares
    authorized, none issued                                                  -                 -
  Common stock:
    Class A, $.01 par value, 19,655,621 and 19,072,984
      shares issued and outstanding, respectively                      196,556           190,730
    Class B, $.01 par value, 636,202 shares issued
      and outstanding                                                    6,362             6,362
  Additional paid-in capital                                       148,768,724       144,477,226
  Retained earnings                                                 11,581,740         9,195,407
                                                                  ------------      ------------

         Total shareholders' equity                                160,553,382       153,869,725
                                                                  ------------      ------------

         Total liabilities and shareholders' equity               $354,921,426      $250,871,774
                                                                  ============      ============




                 See notes to consolidated financial statements.



NORTHLAND CRANBERRIES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME
YEARS ENDED AUGUST 31, 1999, 1998 AND 1997
- -------------------------------------------------------------------------------


                                           1999           1998         1997

Revenues                               $236,841,077   $112,828,336  $47,374,827

Cost of sales                           152,481,190     62,474,847   23,170,154
                                       ------------   ------------  -----------

Gross profit                             84,359,887     50,353,489   24,204,673

Costs and expenses:
  Selling, general and administrative    66,597,050     38,752,157   15,963,109
  Interest                                8,564,480      6,826,525    4,493,104
                                       ------------   ------------  -----------

         Total costs and expenses        75,161,530     45,578,682   20,456,213
                                       ------------   ------------  -----------

Income before income taxes                9,198,357      4,774,807    3,748,460

Income taxes                              3,618,000      1,920,000    1,516,000
                                       ------------   ------------  -----------

Net income                             $  5,580,357   $  2,854,807  $ 2,232,460
                                       ============   ============  ===========

Net income per share:
  Basic                                $       0.28   $       0.19  $      0.16
  Diluted                              $       0.28   $       0.19  $      0.16


Shares used in computing net income
  Per share:
  Basic                                  20,005,517     14,813,757   13,736,906
  Diluted                                20,206,512     15,266,162   14,308,845



                 See notes to consolidated financial statements.




NORTHLAND CRANBERRIES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED AUGUST 31, 1999, 1998 AND 1997
- ------------------------------------------------------------------------------------------------------------------------

                                                                         1999               1998               1997
Operating activities:
                                                                                                 
  Net income                                                        $   5,580,357      $   2,854,807      $   2,232,460
  Adjustments to reconcile net income to net
    cash used in operating activities:                                  7,852,570          6,276,163          4,886,220
     Depreciation and amortization of property and equipment            1,305,095            414,512            356,584
     Amortization of tradenames, trademarks and goodwill                   67,061             10,913             (5,059)
     Other                                                              2,473,000          1,416,000          1,516,000
     Provision for deferred income taxes
     Changes in assets and liabilities (net of effects
        of business acquisitions):
        Receivables, prepaid expenses
          and other current assets                                    (14,807,868)       (13,749,395)        (5,157,839)
        Inventories                                                   (30,680,548)       (12,328,714)       (14,039,660)
         Accounts payable and accrued liabilities                      (4,521,337)         4,001,637           (423,990)
                                                                    -------------      -------------      -------------

              Net cash used in operating activities                   (32,731,670)       (11,104,077)       (10,635,284)
                                                                    -------------      -------------      -------------

Investing activities:
  Acquisitions of businesses                                          (31,700,438)       (35,203,177)                 -
  Acquisitions of cranberry operations                                          -                  -         (6,765,513)
  Property and equipment purchases                                     (8,333,350)        (7,945,506)        (8,812,293)
  Proceeds from disposals of property and equipment                        40,778            103,960            108,841
  Net (increase) decrease in other assets                                (962,778)         1,256,997          1,233,133
                                                                    -------------      -------------      -------------

              Net cash used in investing activities                   (40,955,788)       (41,917,726)       (14,235,832)
                                                                    -------------      -------------      -------------

Financing activities:
  Net increase (decrease) in borrowings under
    revolving credit facilities                                        90,950,000        (16,350,000)        29,800,000
  Proceeds from issuance of long-term debt                                      -          1,500,000          2,050,000
  Payments on long-term debt                                          (14,122,493)        (3,759,881)        (5,610,388)
  Dividends paid                                                       (3,194,024)        (2,443,088)        (2,190,478)
  Net proceeds from common stock offering                                       -         74,481,730                  -
  Exercise of stock options                                               475,911            169,118            987,650
  Other                                                                  (286,236)          (173,318)          (201,467)
                                                                    -------------      -------------      -------------

              Net cash provided by financing activities                73,823,158         53,424,561         24,835,317
                                                                    -------------      -------------      -------------

Net increase (decrease) in cash and cash equivalents                      135,700            402,758            (35,799)

Cash and cash equivalents, beginning of year                              633,426            230,668            266,467
                                                                    -------------      -------------      -------------

Cash and cash equivalents, end of year                              $     769,126      $     633,426      $     230,668
                                                                    =============      =============      =============

Supplemental cash flow information
 Cash paid (refunded) during the year for:
    Interest (net of interest capitalized)                          $   8,458,891      $   6,862,888      $   4,499,870
    Income taxes, net                                               $     669,700      $    (858,466)     $     525,076

Supplemental disclosures of noncash investing
  and financing activities (See Note 2.)


                                       See notes to consolidated financial statements.




NORTHLAND CRANBERRIES, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
YEARS ENDED AUGUST 31, 1999, 1998 AND 1997
- ----------------------------------------------------------------------------------------------------------------------

                                                                                             Additional
                                                                     Common Stock              Paid-In        Retained
                                                                Class A         Class B        Capital        Earnings

                                                                                                
Balances, September 1, 1996                                     $ 127,343       $ 6,362    $  60,183,370    $  8,741,706

  Common stock issued for acquisitions of
    cranberry operations (269,014 shares)                           2,690             -        5,166,930               -
  Stock options exercised (204,070 shares)                          2,041             -        1,544,984               -
  Tax benefit from exercise of stock options                            -             -          993,517               -
  Cash dividends paid:
    $.16 per Class A share                                              -             -                -      (2,097,949)
    $.14544 per Class B share                                           -             -                -         (92,529)
  Net income                                                            -             -                -       2,232,460
                                                                ---------       -------     ------------    ------------

Balances, August 31, 1997                                         132,074         6,362       67,888,801       8,783,688

  Net proceeds from common stock
    offering (5,715,000 shares)                                    57,150             -       74,424,580               -
  Common stock issued for acquisition of
    business (136,986 shares)                                       1,370             -        1,994,863               -
  Stock options exercised (13,628 shares)                             136             -          144,899               -
  Tax benefit from exercise of stock options                            -             -           24,083               -
  Cash dividends paid:
    $.16 per Class A share                                              -             -                -      (2,350,559)
    $.14544 per Class B share                                           -             -                -         (92,529)
  Net income                                                            -             -                -       2,854,807
                                                                ---------       -------    -------------    ------------

Balances, August 31, 1998                                         190,730         6,362      144,477,226       9,195,407

  Common stock issued for acquisitions of
    businesses (457,287 shares)                                     4,573             -        3,466,857               -
  Common stock issued for compensation (4,000 shares)                  40             -           58,024               -
  Stock options exercised (121,350 shares)                          1,213             -          474,698               -
  Tax benefit from exercise of stock options                            -             -          291,919               -
  Cash dividends paid:
    $.16 per Class A share                                              -             -                -      (3,101,495)
    $.14544 per Class B share                                           -             -                -         (92,529)
  Net income                                                            -             -                -       5,580,357
                                                                ---------       -------    -------------    ------------

Balances, August 31, 1999                                       $ 196,556       $ 6,362    $ 148,768,724    $ 11,581,740
                                                                =========       =======    =============    ============


                                       See notes to consolidated financial statements.



NORTHLAND CRANBERRIES, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
YEARS ENDED AUGUST 31, 1999, 1998 AND 1997
- --------------------------------------------------------------------------------

1.  NATURE OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING
    POLICIES

         Nature of Operations - The business of Northland Cranberries, Inc. (the
"Company") consists principally of growing and selling cranberries and cranberry
products.   The  Company's  vertical   integration  business  strategy  includes
marketing and selling its  Northland,  Seneca,  TreeSweet,  and Awake brands and
private label cranberry products,  fresh, frozen, and dried fruit, and cranberry
concentrate  domestically  through retail  supermarkets  and other  distribution
channels including international.

         Principles of  Consolidation - The  consolidated  financial  statements
include  the  accounts of the Company  and its wholly  owned  subsidiaries.  All
significant  intercompany  accounts and  transactions  have been  eliminated  in
consolidation.

         Cash Equivalents - Cash equivalents  include amounts due from banks and
highly  liquid debt  instruments  purchased  with  maturities of three months or
less.

         Concentration  of Credit Risk - The Company  manufactures  and sells to
wholesale food  distributors  and retailers  throughout  the United States.  The
Company  performs  certain credit  evaluation  procedures and generally sells on
open account.  Accounts  receivable  are stated net of  allowances  for doubtful
accounts of approximately $600,000 as of August 31, 1999.

         Inventories -  Inventories,  which  primarily  consist of  cranberries,
cranberry and other  concentrates,  juice,  packaging supplies and deferred crop
costs,  are stated at the lower of cost or  market.  Cranberries  and  cranberry
content of  inventories  are  accounted  for using the specific  indentification
costing method,  which  approximates  the first-in,  first-out  ("FIFO") costing
method.  All other  inventory  items are  accounted  for using the FIFO  costing
method. Deferred crop costs consist of those costs related to the growing of the
crop which will be harvested in the following fiscal year.

         Property  and  Equipment - Property and  equipment  are stated at cost,
less  depreciation  and  amortization  using the  straight-line  method over the
estimated  useful lives.  The costs related to the development of new productive
cranberry beds are capitalized  during the development  period until  commercial
production  is achieved  (generally  the fifth growing  season after  planting).
Amounts included in construction in progress include construction costs of beds,
dikes and ditches,  irrigation systems, and costs associated with vine clippings
planted. In addition, during the development period, certain direct and indirect
operating  costs are  capitalized  in  construction  in  progress.  The  Company
depreciates  buildings,  land  improvements,   cranberry  vines,  bulkheads  and
irrigation  equipment  over 30-40 years and other  depreciable  assets over 5-10
years.

         Tradenames,  Trademarks  and  Goodwill  -  Tradenames,  trademarks  and
goodwill  (excess of purchase price over fair value of net assets  acquired) are
amortized using the




straight-line  method,  principally  over  a  period  of 40  years.  Accumulated
amortization  was  approximately  $1,643,000 and $338,000 at August 31, 1999 and
1998, respectively.  The Company assesses the carrying value of goodwill at each
balance sheet date.

         Long-Lived  Assets - The Company  periodically  evaluates  the carrying
value of property and equipment and intangible  assets  (tradenames,  trademarks
and goodwill) in accordance  with  Statement of Financial  Accounting  Standards
("SFAS") No. 121,  "Accounting  for the Impairment of Long-Lived  Assets and for
Long-Lived  Assets to Be  Disposed  Of."  Long-lived  assets  are  reviewed  for
impairment  whenever  events  or  changes  in  circumstances  indicate  that the
carrying  amount  may  not be  recoverable.  If the sum of the  expected  future
undiscounted  cash flows is less than the carrying amount of an asset, a loss is
recognized for the  difference  between the fair value and carrying value of the
asset.

         Income Taxes - The Company accounts for income taxes in accordance with
SFAS No.  109,  "Accounting  for  Income  Taxes"  which  requires  an asset  and
liability approach to financial accounting and reporting for income taxes.

         Revenue  Recognition - The Company  recognizes  revenue when product is
shipped.

         Net Income Per Share - Net income per share is calculated in accordance
with SFAS No. 128,  "Earnings Per Share." Basic net income per share is computed
by  dividing  net  income  by the  weighted  average  number  of  common  shares
outstanding.  Diluted net income per share is computed by dividing net income by
the weighted average number of common shares outstanding increased by the number
of dilutive potential common shares based on the treasury stock method.

         Segment  Information  - The Company  operates  principally  in a single
consumer  foods  line of  business,  encompassing  the  growing  and  selling of
cranberries and cranberry products.

         Comprehensive   Income  -  There  is  no  material  difference  between
comprehensive  income and net  income for each of the three  years in the period
ended August 31, 1999.

         Fair Value of Financial Instruments - The Company believes the carrying
amount  of its  financial  instruments  (cash  and  cash  equivalents,  accounts
receivable,  accounts payable,  and long-term debt) is a reasonable  estimate of
the fair value of such instruments.

         Use  of  Estimates  -  The  preparation  of  financial   statements  in
conformity with generally accepted accounting  principles requires management to
make estimates and  assumptions  that affect the reported  amounts of assets and
liabilities  and disclosure of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reporting period. Actual results could differ from those estimates.


         Accounting  Standard to Be Adopted - In 1998, the Financial  Accounting
Standards Board issued SFAS No. 133, "Accounting for Derivative  Instruments and
Hedging  Activities."  The Company is  currently  evaluating  the impact of this
statement, as amended by SFAS No. 137, on the consolidated financial statements.
This statement is required to be adopted no later than fiscal 2001.

         Reclassifications  -  Certain  amounts  previously  reported  have been
reclassified to conform with the current presentation.

2.  ACQUISITIONS

         On September 27, 1996, the Company  acquired the  productive  cranberry
bog and certain of the associated  assets of John E. McFarland & Sons,  Inc. for
$7.9 million.  The purchase  price was paid through the delivery of $4.9 million
cash and 169,014 shares of Class A Common Stock.

         On December 30, 1996, the Company acquired the productive cranberry bog
and certain of the associated  assets of Vanatta  Cranberry Company LLC for $4.4
million.  The  purchase  price was paid  through the delivery of $2.2 million in
cash and 100,000 shares of Class A Common Stock.

         On July 1, 1998, the Company  completed its  acquisition of certain net
assets of Minot  Food  Packers,  Inc.  ("Minot")  for $35.2  million in cash and
136,986 shares of Class A Common Stock. Minot, located in Bridgeton, New Jersey,
produces,  markets,  sells and  distributes  a wide  variety  of  private  label
cranberry products.

         On December 30, 1998, the Company acquired the juice division of Seneca
Foods  Corporation  ("Seneca")  for  approximately  $28.7  million in cash,  and
assumed  certain  liabilities  in connection  with the  acquisition.  The assets
acquired included an exclusive license to market and sell all Seneca brand fruit
beverages, bottling and packaging facilities located in New York, North Carolina
and Wisconsin, a distribution center in Michigan, and a receiving station in New
York. The purchase price is subject to a final working  capital  adjustment that
has not been finalized.

         On March 1, 1999, the Company acquired certain assets of Clermont, Inc.
("Clermont")  for $2.6 million in cash,  issuance of a $4.4 million note payable
and  367,287  shares  of Class A Common  Stock.  The  assets  acquired  included
cranberries, cranberry and other fruit concentrates, a concentrating facility in
Oregon, and other equipment.

         On April 21,  1999,  the Company  acquired  the common stock of Potomac
Foods of Virginia,  Inc.  ("Potomac")  for $0.4 million in cash, $0.4 million of
assumed  debt and 90,000  shares of Class A Common  Stock.  The assets  acquired
primarily consisted of the acquisition of certain customer relationships.

         The acquisitions  were recorded using the purchase method of accounting
and,  accordingly,  the results of  operations  of the acquired  businesses  are
included in the consolidated  statements of income from the date of acquisition.
The purchase price of current



year  acquisitions  has been  allocated to the assets  acquired and  liabilities
assumed based upon  preliminary  estimates of fair values.  The Company does not
believe that the final purchase price allocation will differ  significantly from
the preliminary purchase price allocation.

         The unaudited pro forma results of operations,  assuming the Seneca and
Minot acquisitions had been consummated as of September 1, 1997, are as follows:

                                                 1999               1998

         Revenues                            $272,560,077       $253,340,310
         Net income                             5,087,357          1,900,674

         Net income per share - basic            $   0.25           $   0.13
         Net income per share - diluted          $   0.25           $   0.12

         The unaudited pro forma results are not  necessarily  indicative of the
actual  results of operations  that would have occurred had the Seneca and Minot
acquisitions  actually been made at the beginning of fiscal 1998.  The pro forma
effects of the Clermont and Potomac acquisitions were not significant.

3.  INVENTORIES

         Inventories at August 31, 1999 and 1998 were as follows:

                                                 1999               1998

         Raw materials                        $63,007,239        $18,554,557
         Finished goods                        20,530,358         13,208,150
         Deferred crop costs                   13,522,231         12,048,106
                                              -----------        -----------

                                              $97,059,828        $43,810,813
                                              ===========        ===========


4.  PROPERTY AND EQUIPMENT

         Property and equipment at August 31, 1999 and 1998 were as follows:

                                                  1999             1998

         Land                                $ 10,159,972         $7,972,373
         Land improvements                     18,919,978         17,521,757
         Cranberry vines, bulkheads and
           irrigation equipment                83,956,687         80,242,337
         Buildings and improvements            36,148,280         26,035,047
         Equipment and vehicles                54,126,369         41,098,270
         Construction in progress               3,759,400          9,124,637
                                             ------------        -----------

         Property and equipment - at cost     207,070,686        181,994,421
         Less accumulated depreciation
          and amortization                     37,650,508         29,794,944
                                             ------------        -----------

         Property and equipment - net        $169,420,178       $152,199,477
                                             ============       ============

         The Company capitalized $0.3, $0.7 and $1.4 million of interest for the
years ended August 31, 1999, 1998 and 1997, respectively.

5.  ACCRUED LIABILITIES

         Accrued liabilities at August 31, 1999 and 1998 were as follows:

                                                       1999         1998

         Compensation and other employee benefits   $2,687,272   $1,196,427
         Trade and consumer promotions               1,934,466    1,042,000
         Property taxes                                667,719      545,876
         Interest                                      401,054      295,465
         Commissions                                   866,726      967,643
         Income taxes                                  472,867      617,532
         Other                                       2,895,151    3,259,807
                                                     ---------    ---------

         Total accrued liabilities                  $9,925,255   $7,924,250
                                                    ==========   ==========


6.   LONG-TERM DEBT

         Long-term debt at August 31, 1999 and 1998 was as follows:

                                                        1999          1998

         Credit agreements with banks:
           Revolving credit facility                $124,050,000   $33,100,000
           Term credit facilities                              -    12,046,000
         Term loan payable to insurance company with
           interest at 8.08%                          12,216,179    12,958,962
         Term loan payable to insurance company with
           interest at 7.86%                           8,215,513     8,675,364
         Term note with a bank                         3,208,334             -
         Other obligations                             2,461,137     1,387,500
                                                    ------------     ---------

         Total                                       150,151,163    68,167,826
         Less current portion                          2,354,000     3,892,000
                                                    ------------     ---------

         Noncurrent portion                         $147,797,163   $64,275,826
                                                    ============   ===========

         On March 15, 1999, the Company  entered into a credit  agreement with a
bank that provides for a secured revolving credit facility of $140,000,000.  The
revolving  credit facility  terminates on February 28, 2002. Under the revolving
credit  facility the Company,  at its option,  may borrow at the bank's domestic
rate (prime) or LIBOR plus an  applicable  rate margin (2%).  Amounts  currently
outstanding  under the  agreement  bear  interest at a weighted  average rate of
7.56% at August 31, 1999. The Company must pay a commitment fee of 0.375% of the
unused balance of the credit facility. The amount of unused available borrowings
under the revolving credit facility was $15,950,000 at August 31, 1999. Both the
LIBOR margin and the  commitment fee will be adjusted in future periods based on
a debt service ratio, as defined in the agreement.

         The 8.08% term loan with an insurance company is payable in semi-annual
installments, including interest, through July 1, 2004.

         The 7.86% term loan with an insurance company is payable in semi-annual
installments, including interest, through August 1, 2008. The interest rate will
be adjusted in fiscal year 2003, as determined by the insurance company, but the
adjusted rate will not exceed 2.25% over the then five-year treasury bond yield.

         The term note with a bank is payable in monthly installments, including
interest,  through  March 2002, at which time the  remaining  principal  must be
paid.  The  interest  rate on this term note is 1% per annum less than the prime
rate or LIBOR plus an applicable rate margin (2%) at the option of the Company.


         The other  obligations  consist  of various  term loans with  financial
institutions  with principal and interest due in various amounts through January
2007.

         The  debt   agreements   contain   various   covenants   which  include
restrictions on dividends and other  distributions to shareholders,  repurchases
of stock, and require the Company to maintain and meet certain minimum levels of
shareholders'  equity  (approximately  $153.8 million as of August 31, 1999) and
operating ratios, as defined.

         The aggregate  scheduled  future  maturities of long-term  debt for the
next five fiscal years ending August 31 and thereafter are as follows:

         2000                                          $   2,354,000
         2001                                              2,513,000
         2002                                            127,808,000
         2003                                              2,736,000
         2004                                              9,292,000
         Thereafter                                        5,448,163
                                                       -------------

         Total maturities                              $ 150,151,163
                                                       =============

7.  SHAREHOLDERS' EQUITY

         The Company is authorized to issue 5,000,000  shares of preferred stock
with a par value of $.01.

         The  authorized  common  stock of the Company  consists  of  60,000,000
shares of Class A Common  Stock and  4,000,000  shares of Class B Common  Stock.
Outstanding  Class B shares are convertible into Class A shares on a one-for-one
basis at anytime.  The shares of Class A Common  Stock are  entitled to one vote
per share and the shares of Class B Common Stock are entitled to three votes per
share.  Holders of Class A Common Stock are  entitled to receive cash  dividends
equal  to at least  110% of any cash  dividends  paid on the  shares  of Class B
Common  Stock.  However,  cash  dividends  may be paid on Class A  Common  Stock
without a concurrent cash dividend being paid on the Class B Common Stock. If at
any time the  outstanding  shares of Class B Common  Stock  fall below 2% of the
outstanding shares of Class A Common Stock, they will be automatically converted
into Class A Common Stock.

         On July 22, 1996, the Company filed a Form S-4  Registration  Statement
("shelf  registration")  with  the  Securities  and  Exchange  Commission.   The
Registration  Statement covers up to 1,000,000 shares of Class A Common Stock of
the  Company  which  may  be  issued  from  time  to  time  in  connection  with
acquisitions by the Company of businesses or properties, or interests therein.

         In June 1998,  the Company  issued  5,715,000  shares of Class A Common
Stock through a public offering resulting in net proceeds of approximately $74.5
million.


         At August  31,  1999,  2,441,805  shares of Class A Common  Stock  were
reserved  for  issuance  under the  Company's  stock  option and  401(k)  plans,
conversion  of Class B  Common  Stock to  Class A  Common  Stock  and the  shelf
registration.

8.  STOCK OPTIONS

         In 1987,  the  Company  adopted  the 1987 Stock  Option Plan (the "1987
Plan"),  which  provides  for the  issuance of 275,000  shares of Class A Common
Stock options to certain  executive  officers and key  employees.  Stock options
granted under the 1987 Plan are  exercisable at a price equal to market value on
the date of grant  for a period  determined  by the Board of  Directors,  not to
exceed 10 years.

         In fiscal  1990,  the Company  adopted the 1989 Stock  Option Plan (the
"1989  Plan"),  which  provides  for the  issuance of 600,000  shares of Class A
Common Stock options to key employees and non-employee directors of the Company.
Stock options granted under the 1989 Plan are exercisable at a price established
by the Board of  Directors  which shall not be less than 85% of the market value
on the date of grant for a period  determined by the Board of Directors,  not to
exceed 10 years.

         During 1995, the Company  adopted the 1995 Stock Option Plan (the "1995
Plan"),  which  provides  for the  issuance of 800,000  shares of Class A Common
Stock to key employees and non-employee  directors of the Company. Stock options
granted  under  the 1995  Plan are  exercisable  at a price  established  by the
Compensation  and Stock Option  Committee,  which shall not be less than 100% of
the  fair  market  value on the date of  grant  for a period  determined  by the
Compensation and Stock Option Committee, not to exceed 10 years.




         The status of the stock option plans was as follows:


                                                                                Number of        Weighted Average
                                                          Price Range            Shares           Exercise Price

                                                                                            
        Outstanding at September 1, 1996             $   2.63   -   $17.75       1,069,154           $  6.70
          Granted                                       12.94   -    18.50          61,500             17.48
          Exercised                                      3.75   -    10.88        (204,070)             4.84
          Cancelled                                      7.25   -    18.50         (10,800)            12.56
                                                     ---------------------      ----------             -----

        Outstanding at August 31, 1997                   2.63   -    18.50         915,784              7.77
          Granted                                        9.75   -    19.75         187,000             17.98
          Exercised                                      2.63   -     8.75         (13,628)             4.34
          Cancelled                                      7.25   -    19.75          (5,500)            16.18
                                                     ---------------------      ----------             -----

        Outstanding at August 31, 1998                   2.63   -    19.75       1,083,656              9.57
          Granted                                        6.69   -    11.13         104,500              9.83
          Exercised                                      2.63   -     7.25        (121,350)             3.92
          Cancelled                                      7.25   -    19.75         (59,296)            14.65
                                                     ---------------------      ----------             -----

        Outstanding at August 31, 1999               $   2.63   -   $19.75       1,007,510           $  9.97
                                                     =====================      ==========           =======

        Shares exercisable at
          August 31, 1999                            $   2.63   -   $19.75         860,450           $  9.27
                                                     =====================      ==========           =======

        Available for grant after
          August 31, 1999                                                          263,044
                                                                                ==========


         The  following  table  summarizes   information   about  stock  options
outstanding at August 31, 1999:


                                                      Options Outstanding                  Options Exercisable
                                                ------------------------------       ------------------------------
                                                 Weighted
                                Shares            Average            Weighted            Shares          Weighted
                              Outstanding        Remaining           Average          Exercisable         Average
       Range of               at August 31,     Contractual          Exercise        at August 31,       Exercise
    Exercise Prices               1999            Life-Years           Price              1999             Price
                                                                                            
$   2.63  - $  6.00              267,400             1.9              $  4.17            267,400           $  4.17
    6.01  -   10.00              208,624             4.9                 8.17            182,964              8.15
   10.01  -   19.75              531,486             7.1                13.60            410,086             13.10
- -------------------            ---------             ---              -------            -------           -------

$   2.63  -  $19.75            1,007,510             5.2              $  9.97            860,450           $  9.27
===================            =========             ===              =======            =======           =======


         The Company has adopted the  disclosure-only  requirements  of SFAS No.
123,  "Accounting  for  Stock-Based  Compensation."  The  Company has elected to
continue  to follow  the  provisions  of  Accounting  Principles  Board No.  25,
"Accounting  for Stock  Issued to  Employees"  and its related  interpretations;
accordingly, no compensation cost has been reflected in the financial statements
for its stock option plans. Had compensation cost for the




Company's  stock  option  plans been  determined  based on the fair value at the
grant dates for awards under those plans consistent with the method of SFAS 123,
the Company's net income and net income per share would have been reduced to the
pro forma amounts indicated below:

                                             1999         1998           1997

     Net income:
       As reported                       $ 5,580,357  $ 2,854,807    $ 2,232,460
       Pro forma                           5,376,000    2,343,000      2,124,000

     Net income per share - diluted:
       As reported                          $   0.28     $   0.19       $   0.16
       Pro forma                            $   0.27     $   0.16       $   0.15

                  For the purpose of these  disclosures,  the fair value of each
option granted was estimated on the date of grant using the Black-Scholes option
pricing model with the following assumptions:

                                                  1999        1998       1997

     Expected volatility                          26.8%       20.4%      34.2%
     Risk-free interest rate                       5.5%        5.5%       6.2%
     Dividend rate during the expected term     2.3778%     1.6410%    0.9300%
     Expected life in terms                        9.0         9.0        9.0

9.   INCOME TAXES

         The  provision  for income taxes for the years ending  August 31, 1999,
1998 and 1997 is as follows:

                                             1999           1998       1997

     Current provision:
       Federal                           $ 1,145,000   $  452,000            -
       State                                       -       52,000            -
                                         -----------   ----------

              Total current provision      1,145,000      504,000            -
                                         -----------   ----------

     Deferred provision:
       Federal                             1,978,000    1,081,000   $1,274,000
       State                                 495,000      335,000      242,000
                                         -----------   ----------   ----------

              Total deferred provision     2,473,000    1,416,000    1,516,000
                                         -----------   ----------   ----------

     Total provision for income taxes    $ 3,618,000   $1,920,000   $1,516,000
                                         ===========   ==========   ===========


         A  reconciliation  of the  Federal  statutory  income  tax  rate to the
effective income tax rate for the years ending August 31, 1999, 1998 and 1997 is
as follows:

                                                      1999     1998     1997

     Statutory income tax rate                        34.0%    34.0%    34.0%
     State income taxes, net of Federal tax benefit    5.2      5.2      5.2
     Other - net                                       0.1      1.0      1.2
                                                     -----    -----    -----

     Effective income tax rate                        39.3%    40.2%    40.4%
                                                      ====     ====     ====

         Temporary  differences that give rise to deferred income tax assets and
liabilities as of August 31, 1999 and 1998 consist of the following:

                                                          1999        1998

Current deferred income tax assets attributable to:
  Inventories                                         $3,234,000   $ 1,312,000
  Other                                                  793,000       428,000
  Income tax loss carryforwards                          305,000       750,000
                                                      ----------   -----------

         Net current deferred income tax assets        4,332,000     2,490,000
                                                      ----------   -----------

Noncurrent deferred income tax assets
 (liabilities) attributable to:
  Property and equipment                              (20,755,000)  (15,908,000)
  AMT credits and other income tax loss carryforwards   5,324,000     4,704,000
  Other                                                  (224,000)      288,000
                                                      -----------  ------------

Net noncurrent deferred income tax liabilities       $(15,655,000) $(10,916,000)
                                                     ============  ============

         At August 31, 1999, the Company has net operating loss carryforwards of
approximately $1,040,000 for Federal income tax purposes which expire at various
dates through 2013 and has net operating loss carryforwards for state income tax
purposes of approximately $1,760,000 which expire at various dates through 2019.

10.  RELATED PARTY

         In November  1997,  the Company  purchased a 40,000  square foot office
building  for  $1,150,000  from a  company  whose  majority  owner  is also  the
Company's Chairman of the Board and Chief Executive Officer.

11.  LEASE COMMITMENTS

         On April 10,  1990,  the Company  acquired  leasehold  interests in two
cranberry  marshes in Nantucket,  Massachusetts.  On March 31, 1994, the Company
entered  into an  agreement  which  extended  the  original  lease term  through
November 30, 2003. The


unamortized  cost of the  leasehold  interests  are  being  amortized  over  the
extended lease term on a straight-line  basis.  Accumulated  amortization of the
leasehold interests at August 31, 1999 and 1998 was approximately $1,483,000 and
$1,326,000,  respectively. Rental payments are based on 20 percent of gross cash
receipts from  agricultural  production,  subject to certain  minimums which are
dependent  upon the  state-wide  average crop yield.  Rent expense for the years
ended August 31, 1999, 1998 and 1997 was  approximately  $368,000,  $268,000 and
$263,000, respectively.

         On  September  5,  1991  the  Company  entered  into a net  lease  with
Equitable  Life  Assurance  Society of the United States  ("Equitable")  for the
Cranberry Hills cranberry marsh,  which Equitable  purchased on May 3, 1991 from
Cranberry Hills Partnership ("Cranberry Hills"), a partnership controlled by the
Company's CEO and two former  directors.  The lease,  which expires December 31,
2000,  provides  for rent  payments of $285,000  in year one and  increasing  to
$381,000  in year nine with a final  payment of  $215,000  on June 1, 2000.  The
future minimum annual payments on such lease aggregate  $401,000 through June 1,
2000.  The lease  grants the Company a right of first  refusal to  purchase  the
leased  premises or to renew the lease on terms  Equitable is prepared to accept
from a bona fide third party.

         The agreement  also provides for payments to Cranberry  Hills of 25% of
the premises  income,  if any, during the term of the lease with Equitable.  The
amount expensed in fiscal 1999, 1998 and 1997 was approximately  $95,000, $0 and
$86,000, respectively.

         The above does not include any amounts for potential  minimum  payments
under the Nantucket leasehold interest described above, because such amounts, if
any, are not presently determinable.

12.  SUPPLY CONTRACTS

         The Company has entered into multiple-year crop purchase contracts with
approximately 55 independent cranberry growers pursuant to which the Company has
contracted to purchase all of the cranberry crop produced on 1,995 planted acres
owned by these growers.

13.  401(k) RETIREMENT PLANS

         The Company has a 401(k)  savings  plan that covers  substantially  all
full-time   employees.   The  Company  contributes  amounts  based  on  employee
contributions under this plan. The Company contributed  approximately  $572,000,
$182,000 and $127,000 to this plan in fiscal 1999, 1998 and 1997, respectively.

         The  Company  also  has  a  401(k)  profit  sharing  plan  that  covers
substantially  all  non-union  employees  of  Minot.  In  accordance  with  plan
provisions,  the Company may make discretionary  contributions.  No amounts were
contributed to the plan in fiscal 1999 or 1998.


14.      SIGNIFICANT CUSTOMERS

         In  fiscal  year  1997,  the  Company  had  sales  to one  customer  of
approximately  $5,797,000,  or 12%, of net sales. In fiscal years 1998 and 1999,
the Company did not have sales to any one customer exceeding 10% of net sales.

                                   * * * * * *