INDEPENDENT AUDITORS' CONSENT

We consent to the  incorporation  by reference in  Registration  Statement  Nos.
33-32525,  33-62723 and  333-01557 on Form S-8 and  Registration  Statement  No.
333-08563 on Form S-4 of our reports  dated  October 20, 1999,  appearing in and
incorporated  by  reference  in the  Annual  Report  on Form  10-K of  Northland
Cranberries, Inc. for the year ended August 31, 1999.



DELOITTE & TOUCHE LLP
Milwaukee, Wisconsin

November 24, 1999