<ARTICLE>                     5
<LEGEND>
THE  SCHEDULE CONTAINS SUMMARY  INFORMATION EXTRACTED FROM THE CONSOLIDATED
FINANCIAL STATEMENTS OF NORTHLAND CRANBERRIES, INC. AS OF AND FOR THE
TWELVE MONTHS  ENDED  AUGUST 31,  1999 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                   1

                             
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                              AUG-31-1999
<PERIOD-START>                                 SEP-01-1999
<PERIOD-END>                                   AUG-31-1999
<CASH>                                         769,126
<SECURITIES>                                   0
<RECEIVABLES>                                  36,053,371
<ALLOWANCES>                                   (600,000)
<INVENTORY>                                    97,059,828
<CURRENT-ASSETS>                               141,483,723
<PP&E>                                         207,070,686
<DEPRECIATION>                                 (37,650,508)
<TOTAL-ASSETS>                                 354,921,426
<CURRENT-LIABILITIES>                          (30,915,881)
<BONDS>                                        (147,797,163)
<PREFERRED-MANDATORY>                          0
<PREFERRED>                                    0
<COMMON>                                       (202,918)
<OTHER-SE>                                     (160,350,464)
<TOTAL-LIABILITY-AND-EQUITY>                   (354,921,426)
<SALES>                                        (236,841,077)
<TOTAL-REVENUES>                               (236,841,077)
<CGS>                                          152,481,190
<TOTAL-COSTS>                                  0
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               480,528
<INTEREST-EXPENSE>                             8,564,480
<INCOME-PRETAX>                                (9,198,357)
<INCOME-TAX>                                   3,618,000
<INCOME-CONTINUING>                            0
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (5,580,357)
<EPS-BASIC>                                  0.28
<EPS-DILUTED>                                  0.28