EXHIBIT 23



                       CONSENT OF INDEPENDENT ACCOUNTANTS



         We consent to the incorporation by reference in the Registration
Statement on Form S-8 of Raven Industries, Inc. (Registration No. 33-38614) of
our report dated March 7, 1996, on our audits of the consolidated financial
statements of Raven Industries, Inc. as of January 31, 1996, 1995 and 1994, and
for each of the three years in the period ended January 31, 1996 included on
page 32 of the Annual Report to Shareholders and our report on the related
financial statement schedule included in this Annual Report on Form 10-K.


                                           COOPERS & LYBRAND L.L.P.


Minneapolis, Minnesota
April 17, 1996