FINANCIAL PUBLIC RELATIONS AGREEMENT 
                                  WITNESSETH 

THIS AGREEMENT, made this 19th day of July 1996, by and between RAYMOND H. 
RASMUSSEN, having his principal office at 545 138th Avenue N.E., Minneapolis, 
Minnesota (hereinafter "RASMUSSEN") and NORTH AMERICAN RESORTS, INC., located 
at 315 East Robinson Street, S-190, Orlando, Florida 32801, Telephone (407) 
841-1917 (hereinafter referred to as ("CLIENT"). 

WHEREAS, the CLIENT, a publicly held corporation, desires to retain the 
services of RASMUSSEN to advise and assist it in its ongoing financial public 
relations, which the CLIENT recognizes as requiring time and constant 
attention to develop and sustain the attention and interest of shareholders 
and other members of the investment and financial community; and 

WHEREAS, RASMUSSEN will provide such professional services for the 
consideration as stated herein; 

NOW, THEREFORE, the parties hereby agree as follows: 

1. RETENTION: CLIENT retains RASMUSSEN to advise and assist it in its ongoing 
financial public relations, which the CLIENT recognizes as requiring time and 
constant diligence to develop and sustain the attention and interest of 
shareholders and other members of the investment and financial community. 
Such services would include, as necessary and authorized by the CLIENT: 

      a)    press relations, releases and conferences;

      b)    financial advertising;

      c)    fact sheets and brochures prepared and distributed;

      d)    contracts to attract both individual and institutional investors;

      e)    distribution of the CLIENT'S annual, quarterly and other reports;

      f)    such other activities and promotions as shall be agreed upon in
            order to maintain an active interest and market in the CLIENT'S
            stock.

RASMUSSEN'S services will be performed at his facilities and at such other 
place as are appropriate and necessary for RASMUSSEN to perform its duties 
hereunder. 

2. TERM OF AGREEMENT: RASMUSSEN'S services shall be available to CLIENT for a 
One (1) year period commencing on the effective date of this agreement. 

3. COMPENSATION: For work to be performed by RASMUSSEN under this Agreement, 
CLIENT will pay RASMUSSEN a fee as follows: 

RASMUSSEN agrees to receive payment via the CLIENTS free trading shares or 
cash, at CLIENTS option. In addition, RASMUSSEN will accept payment via free 
trading shares for expenses as stated in paragraph 4 and specifically for 
work desired and if CLIENT so desires, RASMUSSEN will perform additional 
advertising, design, printing and other services for additional shares. 

RASMUSSEN shall be paid a monthly fee of Five Thousand ($5,000) Dollars. This 
fee will be payable beginning the 1st day of August   , 1996 and continue to 
the 1st day of July, 1997. 

4. EXPENSES: RASMUSSEN will be solely responsible for all costs, expenses and 
out-of-pocket disbursements incurred on behalf of the CLIENT, which include, 
but are not limited to, travel and hotel costs, copywriting, layout, art and 
Photographic services, mechanical, printing, duplication and reproduction 
costs, advertising costs, messenger and delivery services, telephone toll 
charges, fax, postage, newswire, on-line computer news services and any other 
necessary and incidental expenses. All non-project single item expenses over 
$200.00 will be submitted to CLIENT in advance for approval. All project 
expenses will be presented to CLIENT for approval in advance of beginning 
such projects. All such project expenses are payable by 50% upon CLIENTs 
approval of such project and 50% upon material completion. 

5. PAYMENT: CLIENT agrees to issue 1,000,000 Common Shares and if necessary, 
CLIENT agrees to immediately file an S-8 with the Securities and Exchange 
Commission to register the shares. CLIENT agrees to pay all fees and costs 
within ten (10) days from receipt of all billings by RASMUSSEN. Any payment 
due hereunder that is not paid as provided for herein shall incur a one and 
one half (1 1/2%) percent per month late fee. 

REPRESENTATIONS AND WARRANTIES OF CLIENT 

6. REQUIRED REPORTING: The CLIENT will prepare and file all required reports 
with the Securities and Exchange Commission (the "SEC") and such other 
necessary and appropriate agencies, and are in conformity with the 
requirements of the Securities Act of 1933, as amended (the "ACT") and the 
rules and regulations ("Rules and Regulations") promulgated thereunder, and 

CLIENT shall deliver to RASMUSSEN and such documents and additional 
amendments thereto that it shall file, including, but not limited to all 
amendments, 10K's, 10Q's, 8K's and all other material reports and letters 
filed with the SEC and the NASD. 

7. ACCURACY OF REPORTS. The SEC has not issued any order preventing or 
suspending the sale of the CLIENT'S Common Stock. CLIENT represents that each 
filing/report has conformed in all material respects with the requirements of 
the Act and the applicable rules and regulations promulgated thereunder and 
to the best of the CLIENT'S knowledge has not and will not include any untrue 
statement of a material fact or omit to state a material fact necessary to 
make the statements therein not misleading. 

8. NO DEFAULTS: The CLIENT is not in any default which has not been waived in 
the performance of any obligation, agreement or condition contained in any 
security, note or the consummation of the transactions herein contemplated, 
and compliance with the terms of this Agreement will not conflict with or 
result in a breach of any of the terms, conditions or provisions of, or 
constitute a default under, the Articles of Incorporation, as amended, or 
By-Laws of the CLIENT, any note, indenture, mortgage, deed of trust, or other 
agreement or instrument to which the CLIENT is a party or by which it or any 
of its property is bound, or any existing law, order, rule, regulation, writ, 
injunction, or decree of any government, governmental instrumentality, agency 
or body, arbitration tribunal or court, domestic or foreign, having 
jurisdiction over the CLIENT or its property. The consent, approval, 
authorization, or order of any court or governmental instrumentality, agency 
or body is not required for the consummation of the transactions herein 
contemplated. 

9. INCORPORATION AND STANDING: The CLIENT is duly incorporated, validly 
existing and in good standing under the laws of the state or country of its 
incorporation with authorized and outstanding capital stock as set forth in 
its SEC filings, and with full power and authority (corporate and other) to 
own its property and conduct its business, present and proposed, as described 
in its SEC filings; the CLIENT has full power and authority to enter into 
this Agreement; and the CLIENT is duly qualified and in good standing as a 
foreign corporation in each jurisdiction in which it owns or leases real 
property or transacts business requiring such qualifications, if any. 

10. LEGALITY OF COMMON STOCK: The outstanding Common Stock of the CLIENT has 
been duly and validity authorized and issued and is fully paid and non 
assessable and will conform to all statements with regard thereto contained 
in its SEC filings. No sales of securities have been made by the CLIENT in 
violation of the registration provisions of the Securities Act of 1933, as 
amended. Any Common Stock Purchase Warrants have been duly and validly 
authorized and, when sold and delivered, will constitute valid and binding 
obligations of the CLIENT enforceable in accordance with the terms thereof 
and will conform to all statements with regard thereto contained in any of 
its SEC filings. 

11. LITIGATION: Except as set forth in CLIENT'S SEC filings, there is and 
shall be no actions, suit or proceeding before any court or governmental 
agency, authority or body pending or to the knowledge of the CLIENT 
threatened which might result in judgments against the CLIENT not adequately 
covered by insurance or which collectively might result in judgments against 
the CLIENT not adequately covered by insurance or which collectively might 
result in any material adverse change in the condition (financial or 
otherwise) of the business or the prospect of the CLIENT or would materially 
affect the properties or assets of the CLIENT. 

12. WARRANTY THAT AGREEMENT DOES NOT CONTEMPLATE CORRUPT PRACTICES: CLIENT 
represents and warrants that all payments and authorizations under this 
Agreement constitute compensation for services performed or to be performed 
and do not constitute an offer, payment, promise or authorization for payment 
of any money or gift to any official or other person to influence any act or 
decision of an official or person to induce such official or person to affect 
or influence any act or decision in favor of the CLIENT. 

COVENANTS OF THE CLIENT 

13 FINANCIAL STATEMENTS: The CLIENT, at its own expense will prepare, file 
and update such financial statements and other information as may be required 
by the SEC or states in which the sale of the CLIENT'S Common Stock may be 
qualified. During the one (1) year retention period of RASMUSSEN, or any 
extension thereof, the CLIENT will deliver to RASMUSSEN copies of each 
annual, quarterly and other reports and documents which the CLIENT shall 
timely present to its security holders and/or file the SEC and other state 
governmental authority, within thirty (30) days of the preparation and 
submission of such documents and reports. 

14. COMPLIANCE WITH APPLICABLE LAWS: The CLIENT has complied and will 
continue to comply with all applicable laws, statutes, rules, regulations and 
orders relating to the operation of its business and the issuance, sale and 
market of its securities, which the failure to comply with would result in a 
material adverse effect on CLIENT'S business or financial condition. 

15. APPLICATION TO MOODY'S, STANDARD & POORS, NASD, NASDAQ The CLIENT shall 
maintain all its current listings on the NASD Bulletin Board or NASDAQ 
automated quotation system. The CLIENT also agrees to be listed with Moody's 
and Standard & Poors. As such listings are applicable to CLIENTs ability to 
trade its stock and comply with blue sky state requirements. 

16. OPINION OF COUNSEL: At RASMUSSEN'S option, RASMUSSEN may request a 
comfort letter from CLIENT'S counsel during the term of this Agreement. 

17. ACCOUNTANT'S LETTER: The CLIENT shall furnish to RASMUSSEN a copy of the 
opinion and audited financial statements rendered to the CLIENT and submitted 
to the SEC by its retained independent public accountant concerning the 
examination of the CLIENT'S financial statements and opinion as to their 
compliance with applicable accounting requirements of the Act and the Rules 
and Regulations promulgated thereunder and with generally accepted accounting 
principles, and that such financial statement present fairly the financial 
position of the CLIENT. At RASMUSSEN'S option, RASMUSSEN may request a 
comfort letter from CLIENT'S accountant during the term of this Agreement. 

18. INDEMNIFICATION: The CLIENT, for good and valuable consideration the 
receipt of which is hereby acknowledged, undertakes and agrees to indemnify 
and hold RASMUSSEN harmless from and against and in respect of any liability, 
damage, loss or expense to RASMUSSEN resulting from (a) the inaccuracy or 
omission of any information, representation or warranty made to RASMUSSEN 
and/or contained in any materials distributed and/or advertised to the public 
and/or filed with any governmental or regulatory authority or agency; (b) any 
inaccuracy or omission in the financial statements, documents or materials of 
the CLIENT required to be filed with any governmental or regulatory authority 
or agency and/or distributed to the public and of shareholder interest; (c) 
any failure of the CLIENT to discharge any duty or perform any obligation 
required of it under (i) any rules, statutes and regulations enacted and/or 
enforced by any governmental or regulatory authority or agency, (ii) any 
representation, undertaking or warranty set forth in any document or 
materials distributed to the public and/or filed with any governmental or 
regulatory authority or agency, (iii) any contract, incident to the CLIENT 
conducting its current or proposed business activity; or (d) any violation by 
the CLIENT of any federal, state or local law, ordinance, regulation or 
order. RASMUSSEN, for good and valuable consideration hereby agrees to 
indemnify CLIENT from and against and in respect of any misrepresentations 
made by RASMUSSEN in representing CLIENT, unauthorized or unlawful use of 
confidential CLIENT information obtained during the course of the Agreement, 
or any willful misconduct or gross negligence of RASMUSSEN in the performance 
of its duties under this Agreement. 

TERMINATION 

19. TERMINATION BECAUSE OF NON-COMPLIANCE: This Agreement may be terminated 
by RASMUSSEN by notice to the CLIENT in the event that the CLIENT shall have 
failed or been unable to comply with any of the terms, conditions or 
provisions of this Agreement on the part of the CLIENT to be performed, 
completed with or fulfilled within the respective times herein provided for, 
unless compliance therewith or performance or satisfaction thereof shall have 
been expressly waived by RASMUSSEN in writing. 

20. TERMINATION OF AGREEMENT: In the event that RASMUSSEN should withdraw 
from retention by the CLIENT, any sums that have become due in accordance 
with this Agreement but have not been paid at the time of withdrawal will be 
deemed to be for services already rendered and shall be paid immediately by 
the CLIENT, any sums that have been paid to RASMUSSEN will be deemed earned 
and for services already performed. The CLIENT shall pay immediately for all 
unreimbursed changes, costs and expenses paid or incurred by RASMUSSEN prior 
to the time of withdrawal. If such termination is for non-payment, CLIENT 
agrees to pay all legal and other collection fees with appropriate interest. 

MISCELLANEOUS 

21. NON-AFFILIATION: Nothing herein shall be construed as creating a 
relationship of employer-employee, partners, joint ventures or other such or 
similar relationship between the parties hereto. The parties intend that 
RASMUSSEN will be an independent contractor and not an employee of CLIENT. 
Therefore, none of the benefits that may be provided by CLIENT to its 
employees, including but not limited to workers' compensation insurance, 
unemployment insurance or fringe benefits, shall be available from CLIENT to 
RASMUSSEN. Further, RASMUSSEN and CLIENT each understand that it shall be 
RASMUSSEN'S responsibility to provide for all unemployment and other taxes, 
including withholding and social security, and all estimated taxes, business 
licenses and insurance (including but not limited to workers' compensation 
insurance and public liability insurance) arising out of or relating to this 
Agreement. RASMUSSEN hereby assumes all risks, burdens and liabilities 
associated with his status as an independent contractor, including and not 
limited to liability to their parties for the acts of his employees and 
agents which buy for this status might otherwise be attributable to CLIENT 
and/or covered by CLIENT'S insurance carriers. In furtherance of the 
foregoing, RASMUSSEN agrees that he will not assets or claim that he is not 
an independent contractor, and will in good faith defend his status as such. 

23. CONFIDENTIALITY: In the course of the performance of RASMUSSEN'S duties, 
it is expected that RASMUSSEN will receive information which may be 
considered material inside information. RASMUSSEN will not disclose that 
information to others except as authorized by CLIENT and necessary in order 
for RASMUSSEN to perform its duties and comply with such federal, state and 
municipal laws, rules and regulations or other regulatory body. RASMUSSEN 
agrees to the following definitions: 

       a) RASMUSSEN shall only distribute materials that have been approved 
    by CLIENT prior to distribution. 

       b) RASMUSSEN may employe sub-contractors to assist in his duties, 
    however, RASMUSSEN will be held responsible for all materials distributed. 

       c) RASMUSSEN hereby agrees that he or his sub-contractors will not 
    distribute misleading information, make false statements or in any way 
    deviate from standard practices as it relates to information distributed 
    under the laws and regulations of the United States or State securities 
    laws. RASMUSSEN hereby represents that he is familiar with the laws, rules 
    and regulations and will conduct his efforts within the guidelines of 
    those rules and laws. 

       d) RASMUSSEN understands and agrees that any deviation from the 
    accepted practices as it relates to promotion for a public company, and 
    misrepresentation or mailing of false or misleading information regarding 
    CLIENT will be grounds for immediate termination of this Agreement. 

23. COOPERATION, DILIGENCE, DISCLOSURE AND DISCLAIMER OR WARRANTY: The CLIENT 
acknowledges and agrees that a great deal of time, cooperation, diligence and 
disclosure is necessary in order for RASMUSSEN to perform its duties as 
contemplated herein. The CLIENT acknowledges and agrees that no 
representation or warranty concerning the successful outcome of any proposal 
or recommendation is or can be made. CLIENT acknowledges and understands that 
this is expressly true when approval of a governmental or regulatory 
authority or agency is needed in order for CLIENT to effect a proposed course 
of business which includes the possible intervention and institution by any 
governmental or regulatory authority or agency of any proceedings into the 
activities of the CLIENT or its principals. All statements of RASMUSSEN 
concerning any and all matters contemplated herein are statements of opinion 
only. 

24. WARRANTY THAT AGREEMENT DOES NOT CONTEMPLATE ACTS OF A FINDER, 
UNDERWRITER, BROKER, DEALER OR PROMOTER: The CLIENT acknowledges and agrees 
that no representations or warranty has been made by RASMUSSEN, associates, 
affiliates or any other person as to the successful outcome of any media, 
financial plan, private or public financing or other business plans put forth 
by RASMUSSEN, its affiliates or associates. The CLIENT further acknowledges 
and agrees that RASMUSSEN, its affiliates and/or associates. have not, and 
will not act or be considered to act as a finder, underwriter, broker, dealer 
or promoter of any of the CLIENT'S securities, either in private or public 
transactions. CLIENT represents and warrants that all payments and 
authorizations under this Agreement constitute compensation for services 
performed or to be performed and do not constitute an offer, payment, promise 
or authorization for payment to RASMUSSEN, or its affiliates and/or 
associates to act as a finder, underwriter, broker, dealer or promoter of any 
of the CLIENT'S securities. 

25. RIGHTS AND REMEDIES UPON DEFAULT: Upon the occurrence of any event of 
default, and any time thereafter, RASMUSSEN shall have all the rights and 
remedies provided in this Agreement, and any other writing executed by the 
parties, and as may be provided and allowed in law. RASMUSSEN shall not be 
deemed to have waived any of its rights and remedies unless such waiver is in 
writing and signed by the parties hereto. A waiver of a breach of any 
provision of this Agreement shall not operate or be construed as a waiver of 
any subsequent breach. No delay or omission on RASMUSSEN'S part in exercising 
any right shall operate as a waiver of that right or any other right. 

26. ENTIRE UNDERSTANDING: This Agreement contains the entire understanding 
between the parties and may not be modified except in writing and signed by 
the parties hereto. 

27. NOTICES: All notices required under this Agreement shall be sent by 
registered or certified mail, return receipt requested, addressed as set 
forth herein or to such other address as the parties may have notice. 

28. GOVERNING LAW: This Agreement shall be governed by and construed in 
accordance with the laws of the State of Minnesota and to which jurisdiction 
the parties hereto consent for the adjudication of all disputes. 

29. SEVERABILITY: If any provision of this Agreement is held to be invalid, 
illegal, or unenforceable, then only that portion is void and shall not 
affect or impair, in any was, the validity, legality, or enforceability of 
the remainder of this Agreement. 

30. COUNTERPARTS: This Agreement may be executed in any number of 
counterparts, each of which may be deemed an original and all of which 
together will constitute one and the same instrument. 

IN WITNESS WHEREOF, the parties have executed this Agreement in duplicate to 
be effective as of the date first above written. 


/s/ Raymond H. Rasmussen 
RAYMOND H. RASMUSSEN 

By its ______________________________


/s/ (Signature Illegible)
NORTH AMERICAN RESORTS, INC. 


/s/ (Signature Illegible)
By its ______________________________



CLIENT Initial (Illegible)