EXHIBIT A

   
                            ILLUMINATED MEDIA, INC.
                             STOCK PURCHASE OPTION
    

   
         Illuminated Media, Inc., a Minnesota corporation (the "Company"),
hereby agrees that, for value received, Tuschner & Company, Inc., a Minnesota
Corporation, (herein called the "Holder") or permitted assigns, is entitled to
subscribe for and purchase from the Company, at the price specified below (the
"Purchase Price"), (subject to adjustment as noted below), at any time after
______ __, _____ (one year from the date hereof) and before 5:00 p.m.,
Minneapolis time on _____________ __, ____ (five years from the date hereof),
____________ shares of the Company's common stock, par value $0.01 (the "Common
Stock"). This option (the "Option") has been issued pursuant to the Underwriting
Agreement dated _____ __, 199_, between Tuschner & Company, Inc. and the Company
for an offering of the Company's Units. The Units are described in and have been
registered under a Registration Statement on Form SB-2, File No. 33-___________,
declared effective by the Securities and Exchange Commission on _____________,
199__.
    

         The Purchase Price (subject to adjustment as noted below) shall be
$1.20 per Unit.

         This Option is subject to the following provisions, terms and
conditions:

   
         1. The rights represented by this Option may be exercised by the holder
hereof, in whole or in part, by written notice of exercise delivered to the
Company 20 days prior to the intended date of exercise and by the surrender of
this Option (properly endorsed if required) at the principal office of the
Company and upon payment to it of the Purchase Price. The Company agrees that
the Common Stock so purchased shall be and are deemed to be issued to the holder
hereof as the record owner of such Common Stock as of the close of business on
the date on which this Option shall have been surrendered and payment made for
such Common Stock as aforesaid. Subject to the provisions of the next succeeding
paragraph, certificates for the shares of Common Stock so purchased shall be
delivered to the holder hereof within a reasonable time, not exceeding 5
calendar days, after the rights represented by this Option shall have been so
exercised, and, unless this Option has expired, a new Option representing the
number of shares of Common Stock, if any, with respect to which this Option
shall not then have been exercised shall also be delivered to the holder thereof
within such time.
    

   
         2. Negotiability. This Option is issued upon the following terms, to
which each taker or owner hereof consents and agrees:
    

                  (a) Except for transfer (1) to and among the officers of the
         holder, (2) pursuant to testamentary instrument or the laws of descent
         and distribution, or (3) pursuant to order of a court of competent
         jurisdiction in connection with to the dissolution or liquidation of a
         corporate holder hereof, title to this Option may not be sold,
         assigned, hypothecated or transferred for one year from the date
         hereof.

                  (b) Subject to Section 5, the foregoing subparagraph (a), and
         the next subparagraph (c), any person authorized to be a holder as
         specified in subparagraph (a) above, in possession of this Option
         properly endorsed, is authorized to represent himself as absolute owner
         hereof and is granted power to transfer absolute title hereto by
         endorsement and delivery hereof to a holder in due course. Each prior
         taker or owner waives and renounces all of his equities or rights in
         this Option in favor of every such holder in due course, and every such
         holder in due course shall acquire absolute title hereto and to all
         rights represented hereby.

                  (c) Transfers permitted by the terms hereof shall not be
         effective until the Company is satisfied that all requirements
         hereunder have been met and the transferor has executed and the Company
         has received the Assignment Form attached hereto with the transferor's
         signature duly guaranteed by a bank or member of the National
         Association of Securities Dealers, Inc. Until this Option is
         transferred on the books of the Company, the Company may treat the
         registered holder of this Option as absolute owner hereof for all
         purposes without being affected by any notice to the contrary.

       

   
         3. (a) As used herein, the term "Common Stock" shall mean and include
the Company's presently authorized shares of Common Stock and shall also include
any capital stock of any class of the Company hereafter authorized which shall
not be limited to fixed sum or percentage of par value in respect to the rights
of the holders thereof to participate in dividends or in the distribution of
assets upon the voluntary or involuntary liquidation, dissolution or winding up
of the Company; provided that the shares purchasable pursuant to this Option
shall include shares designated as Common Stock of the Company on the date of
original issue of this Option or, in the case of any reclassification of the
outstanding shares thereof, the stock, securities or assets provided for in
paragraph above.
    

       

         4. This Option shall not entitle the holder hereof to any voting rights
or other rights as a stockholder of the Company.

   
         5. The holder of this Option, by acceptance hereof, agrees to give
written notice to the Company before transferring this Option or transferring
any Common Stock issuable or issued upon the exercise hereof of such holder's
intention to do so, describing briefly the manner of any proposed transfer of
this Option or such holder's intention as to the disposition to be made of
shares of Common Stock issuable and issued upon the exercise hereof. Such holder
shall also provide the Company with an opinion of counsel satisfactory to the
Company to the effect that the proposed transfer of this Option or disposition
of shares may be effected without registration or qualification (under any
Federal or State law) of this Option or the shares of Common Stock issuable or
issued upon the exercise hereof. Upon receipt of such written notice and opinion
by the Company, such holder shall be entitled to transfer this Option, or to
exercise this Option in accordance with its terms and dispose of the shares
received upon such exercise or to dispose of shares of Common Stock received
upon the previous exercise of this Option, all in accordance with the terms of
the notice delivered by such holder to the Company, provided that an appropriate
legend respecting the aforesaid restrictions on transfer and disposition may be
endorsed on this Option or the certificates for such shares.
    

         6. Subject to the provisions of paragraph 5 hereof, this Option and all
rights hereunder are transferable, in whole or in part, at the principal office
of the Company by the holder hereof in person or by duly authorized attorney,
upon surrender of this Option properly endorsed. Each taker and holder of this
Option, by taking or holding the same, consents and agrees that the bearer of
this Option, when endorsed, may be treated by the Company and all other persons
dealing with this Option as the absolute owner hereof for any purpose and as the
person entitled to exercise the rights represented by this Option, or to the
transfer hereof on the books of the Company, any notice to the contrary
notwithstanding; but until such transfer on such books, the Company may treat
the registered holder hereof as the owner for all purposes.

         7. This Option is exchangeable, upon the surrender hereof by the holder
hereof at the principal office of the Company, for new Options of like tenor
representing in the aggregate the right to subscribe for and purchase the number
of shares which may be subscribed for and purchased hereunder, each of such new
Options to represent the right to subscribe for and purchase such number of
shares as shall be designated by said holder hereof at the time of such
surrender.

   
SECTION 8 INTENTIONALLY OMITTED
    

   
         9. The holder hereof shall have the following rights regarding
registration of the Common Stock and Warrants issuable upon exercise of this
Option:
    

   
                  (a) If, at any time the Company receives a written request
         therefor from the record holder or holders of an aggregate of at least
         a majority of the Common Stock held by the holders hereof (assuming for
         the purposes of this Section 9 that this has Option has been exercised
         in full regardless of actual exercise) not theretofore registered under
         the Securities Act and sold, or otherwise sold in a public market
         (hereafter in this Article 9 the "Shares") the Company shall prepare
         and file a registration statement under the Securities Act (except on
         Forms S-4 or S-8) covering the Common Stock which are the subject of
         such requests and shall use its best efforts to cause such registration
         statement to become effective. In addition, upon the receipt of such
         request, the Company shall promptly give written notice to all other
         record holders of the Common Stock or options of the like tenor that
         such registration is to be effected. The Company shall include in such
         registration statement such Common Stock for which it has received
         written requests to register by such other record holders within 10
         business days after the Company's written notice to such other record
         holders. The Company shall be obligated to prepare, file and cause to
         become effective only one registration statement pursuant to this
         Section 9(a). Notwithstanding the foregoing, the record holder or
         record holders of a majority of the Common Stock not theretofore
         registered under the Securities Act and sold may require, pursuant to
         this Section 9(a), the Company to file any number of registration
         statements on Form S-3 (or any successor form promulgated by the
         Commission) if (a) such form is then available for use by the Company
         and such record holder or holders, and (b) such record holder or
         holders agree to reimburse the Company for the expenses incurred by it
         in the preparation and filing of each Form S-3 so filed by the Company.
         In the event that the holders of a majority of the Common Stock for
         which registration has been requested pursuant to this section
         determine for any reason not to proceed with a registration at any time
         before the registration statement has been declared effective by the
         Commission, and such registration statement, if theretofore filed with
         the Commission, is withdrawn with respect to the Common Stock covered
         thereby, and the holders of such Common Stock agree to bear their own
         expenses incurred in connection therewith and to reimburse the Company
         for the expenses incurred by it attributable to the registration of
         such Common Stock, then the holders of such Common Stock shall not be
         deemed to have exercised their right to require the Company to register
         Common Stock pursuant to this Section 9(a). The registration rights
         granted by this Section 9(a) shall expire five years from the date of
         the effective date of the Registration Statement.
    

   
                  (b) For a period of seven years from the effective date of the
         Registration Statement, each time the Company shall determine to
         proceed with the actual preparation and filing of a registration
         statement under the Securities Act in connection with the proposed
         offer and sale for money of any of its securities by it or any of its
         security holders, the Company will give written notice of its
         determination to all record holders of this Option and the Common
         Stock. Upon the written request of a record holder of any of the Common
         Stock given within 10 business days after receipt of any notice from
         the Company, the Company will, except as herein provided, cause all
         such Common Stock, the record holders of which have so requested
         registration thereof, to be included in such registration statement,
         all to the extent requisite to permit the sale or other disposition by
         the prospective seller or sellers of the Common Stock to be so
         registered; provided, however, that nothing herein shall prevent the
         Company from, at any time, abandoning or delaying any registration;
         provided further, however, that if the Company determines not to
         proceed primarily based upon the anticipated public offering price of
         the securities to be sold by the Company, the Company, unless the
         Company is not then subject to the requirements of Sections 13 or 15
         (d) of the Securities Exchange Act of 1934, shall promptly complete the
         registration for the benefit of those selling securities holders who
         wish to proceed with a public offering of their securities and who bear
         all expenses incurred by the Company as a result of such registration
         after the Company has decided not to proceed.
    

   
                  (c) If and whenever the Company is required by the provisions
         of Section 9(a) or 9(b) to effect the registration of any of the Common
         Stock under the Securities Act (but subject to the rights of the
         Company to elect not to proceed with any registration, as set forth in
         Section 9(b)), the Company will:
    

                           (1) prepare and file with the Commission a
                  registration statement with respect to such securities, and
                  use its best efforts to cause such registration statement to
                  become and remain effective for such period as may be
                  reasonably necessary to effect the sale of such securities,
                  not to exceed nine months;

                           (2) prepare and file with the Commission such
                  amendments to such registration statement and supplements to
                  the prospectus contained therein as may be necessary to keep
                  such registration statement effective for such period as may
                  be reasonably necessary to effect the sale of such securities,
                  not to exceed nine months;

                           (3) furnish to the security holders participating in
                  such registration and to the underwriters of the securities
                  being registered such reasonable number of copies of the
                  registration statement, preliminary prospectus, final
                  prospectus and such other documents as such underwriters may
                  reasonably request in order to facilitate the public offering
                  of such securities;

                           (4) use its best efforts to register or qualify the
                  securities covered by such registration statement under such
                  state securities or blue sky laws of such jurisdictions as
                  such participating holders may reasonably request within 20
                  days following the original filing of such registration
                  statement, except that the Company shall not for any purpose
                  be required to execute a general consent to service of process
                  or to qualify to do business as a foreign corporation in any
                  jurisdiction wherein it is not so qualified;

                           (5) notify the security holders participating in such
                  registration, promptly after it shall receive notice thereof,
                  of the time when such registration statement has become
                  effective or a supplement to any prospectus forming a part of
                  such registration statement has been filed;

                           (6) notify such holders promptly of any request by
                  the Commission for amending or supplementing of such
                  registration statement or prospectus or for additional
                  information;

                           (7) prepare and file with the Commission, promptly
                  upon the request of any such holders, any amendments or
                  supplements to such registration statements or prospectus
                  which, in the opinion of counsel for such holders (and
                  concurred in by counsel for the Company), is required under
                  the Securities Act or the rules and regulations thereunder in
                  connection with the distribution of the Shares by such holder;

                           (8) prepare and promptly file with the Commission and
                  promptly notify such holders of the filing of such amendment
                  or supplement to such registration statement or prospectus as
                  may be necessary to correct any statements or omissions if, at
                  the time when a prospectus relating to such securities is
                  required to be delivered under the Securities Act, any event
                  shall have occurred as a result of which any such prospectus
                  or any other prospectus as then in effect would include an
                  untrue statement of a material fact or omit to state any
                  material fact necessary to make the statements therein, in the
                  light of the circumstances in which they were made, not
                  misleading;

                           (9) advise such holders, promptly after it shall
                  receive notice or obtain knowledge thereof, of the issuance of
                  any stop order by the Commission suspending the effectiveness
                  of such registration statement or the initiation or
                  threatening of any proceeding for that purpose and promptly
                  use its best efforts to prevent the issuance of any stop order
                  or to obtain its withdrawal if such stop order should be
                  issued;

                           (10) not file any amendment or supplement to such
                  registration statement or prospectus to which a majority in
                  interest of such holders shall have reasonably objected on the
                  grounds that such amendment or supplement does not comply in
                  all material respects with the requirements of the Securities
                  Act or the rules and regulations thereunder, after having been
                  furnished with a copy thereof at least five business days
                  prior to the filing thereof, unless, in the opinion of counsel
                  for the Company, the filing of such amendment or supplement is
                  reasonably necessary to protect the Company from any
                  liabilities under any applicable federal or state law and such
                  filing will not violate applicable law; and

                           (11) at the request of any such holder, furnish on
                  the effective date of the registration statement and, if such
                  registration includes an underwritten public offering, at the
                  closing provided for in the underwriting agreement: (i)
                  opinions, dated such respective dates, of the counsel
                  representing the Company for the purposes of such
                  registration, addressed to the underwriters, if any, and to
                  the holder or holders making such request, covering such
                  matters as such underwriters and holder or holders may
                  reasonably request, in which opinion such counsel shall state
                  (without limiting the generality of the foregoing) that (a)
                  such registration statement has become effective under the
                  Securities Act; (b) to the best of such counsel's knowledge no
                  stop order suspending the effectiveness thereof has been
                  issued and no proceedings for that purpose have been
                  instituted or are pending or contemplated under the Securities
                  Act; (c) the registration statement and each amendment or
                  supplement thereto comply as to form in all material respects
                  with the requirements of the Securities Act and the applicable
                  rules and regulations of the Commission thereunder (except
                  that such counsel need express no opinion as to information
                  provided by the selling shareholders or financial statements
                  contained therein); (d) to the best of such counsel's
                  knowledge neither the registration statement nor any amendment
                  nor supplement thereto contains any untrue statement of a
                  material fact or omits to state a material fact required to be
                  stated therein or necessary to make the statements therein not
                  misleading (except that such counsel need express no opinion
                  as to financial statements contained therein); (e) the
                  description in the registration statement or any amendment or
                  supplement thereto of legal and governmental proceedings and
                  contracts is accurate and fairly presents the information
                  required to be shown; and (f) such counsel does not know of
                  any legal or governmental proceedings, pending or threatened,
                  required to be described in the registration statement or any
                  amendment or supplement thereto which are not described as
                  required or of any contracts or documents or instruments of
                  the character required to be described in the registration
                  statement or amendment or supplement thereto or to be filed as
                  exhibits to the registration statement, which are not
                  described or filed as required; and (ii) letters, dated such
                  respective dates, from the independent certified public
                  accountants of the Company, addressed to the underwriters, if
                  any, and to the holder or holders making such request,
                  covering such matters as such underwriters and holder or
                  holders may reasonably request, in which letters such
                  accountants shall state (without limiting the generality of
                  the foregoing) that they are independent certified public
                  accountants within the meaning of the Securities Act and that
                  in the opinion of such accountants the financial statements
                  and other financial data of the Company included in the
                  registration statement or any amendment or supplement thereto
                  comply in all material respects with applicable accounting
                  requirements of the Securities Act.

                  (d) With respect to a registration requested pursuant to
         Section 9(a) (except as otherwise provided in such section with respect
         to registrations voluntarily terminated at the request of the
         requesting security holders and except as otherwise provided in that
         section with respect to registrations on Form S-3) and with respect to
         each inclusion of any of the Shares in a registration statement
         pursuant to Section 9(b), (except as otherwise provided in Section 9(b)
         with respect to registrations terminated by the Company), the Company
         shall bear the following fees, costs and expenses: all registration,
         filing and NASD fees, printing expenses, fees and disbursements of
         counsel and accountants for the Company, fees and disbursements of
         counsel for the underwriter or underwriters of such securities (if the
         Company and/or selling security holders are required to bear such fees
         and disbursements), the premiums and other costs of policies of
         insurance against liability arising out of the public offering, and all
         legal fees and disbursements and other expenses of complying with state
         securities or blue sky laws of any jurisdiction in which the securities
         to be offered are to be registered or qualified. Underwriting discounts
         and commissions and transfer taxes for selling security holders and any
         other expenses incurred by the selling security holders not expressly
         included above shall be borne by the selling security holders.

   
                  (e)(1) The Company will indemnify and hold harmless each
         holder of any of the Common Stock which are included in a registration
         statement pursuant to the provisions of this Section 9 and any
         underwriter (as defined in the Securities Act) for such holder and each
         person, if any, who controls such holder or such underwriters within
         the meaning of the Securities Act, from and against any and all loss,
         damage, liability, cost and expense to which such holder or any such
         underwriter or controlling person may become subject under the
         Securities Act or otherwise, insofar as such losses, damages,
         liabilities, costs or expenses are caused by any untrue statement or
         alleged untrue statement of any material fact contained in such
         registration statement, any prospectus contained therein or any
         amendment or supplement thereto, or arise out of or are based upon the
         omission or alleged omission to state therein a material fact required
         to be stated therein or necessary to make the statements therein not
         misleading; provided, however, that the Company will not be liable in
         any such case to the extent that any such loss, damage, liability, cost
         or expense arises out of or is based upon an untrue statement or
         alleged untrue statement so made in conformity with information
         furnished to the Company in writing by such holder, such underwriter or
         such controlling person and stated to be specifically for use therein
         or any omission or alleged omission with respect thereto.
    

   
                  (e)(2) Each holder of any of the Common Stock which are
         included in a registration pursuant to the provisions of this Section 9
         will indemnify and hold harmless the Company, any controlling person
         and any underwriter from and against any and all loss, damage,
         liability, cost or expense to which the Company or any controlling
         person and/or any underwriter may become subject under the Securities
         Act or otherwise, insofar as such losses, damages, liabilities, costs
         or expenses are caused by any untrue or alleged untrue statement of any
         material fact contained in such registration statement, any prospectus
         contained therein or any amendment or supplement thereto, or arise out
         of or are based upon the omission or the alleged omission to state
         therein a material fact required to be stated therein or necessary to
         make the statements therein not misleading, in each case to the extent,
         but only to the extent, that such untrue statement or alleged untrue
         statement or omission or alleged omission was so made in reliance upon
         and in strict conformity with information furnished or required to be
         furnished by the Securities Act by such holder.
    

                  (e)(3) Promptly after receipt by an indemnified party pursuant
         to the provisions of paragraph (1) or (2) of this subsection (e) of
         notice of the commencement of any action involving the subject matter
         of the foregoing indemnity provisions, such indemnified party will, if
         a claim thereon is to be made against the indemnifying party pursuant
         to the provisions of said paragraph (a) or (b), promptly notify the
         indemnifying party of the commencement thereof; but the omission to so
         notify the indemnifying party will not relieve it from any liability
         which it may have to any indemnified party otherwise than hereunder. In
         case such action is brought against any indemnified party and it
         notifies the indemnifying party of the commencement thereof, the
         indemnifying party shall have the right to participate in, and, to the
         extent that it may wish, jointly with any other indemnifying party
         similarly notified, to assume the defense thereof, with counsel
         satisfactory to such indemnified party; provided, however, if the
         defendants in any action include both the indemnified party and the
         indemnifying party and there is a conflict of interest which would
         prevent counsel for the indemnifying party from also representing the
         indemnified party, the indemnified party or parties shall have the
         right to select separate counsel to participate in the defense of such
         action on behalf of such indemnified party or parties. After notice
         from the indemnifying party to such indemnified party of its election
         to assume the defense thereof, the indemnifying party will not be
         liable to such indemnified party for any legal or other expense
         subsequently incurred by such indemnified party in connection with the
         defense thereof other than reasonable costs of investigation, unless
         (i) the indemnified party shall have employed counsel in accordance
         with the proviso of the preceding sentence, (ii) the indemnifying party
         shall not have employed counsel satisfactory to the indemnified party
         to represent the indemnified party within a reasonable time after the
         notice of the commencement of the action, or (iii) the indemnifying
         party authorized the employment of counsel for the indemnified party at
         the expense of the indemnifying party.

                  (f) In order to provide for just and equitable contribution in
         circumstances in which the indemnification provided for in this Section
         9 is for any reason held, by a court of competent jurisdiction, to be
         unenforceable as to any party entitled to indemnity, the Company, or
         the selling shareholder, or any controlling person of the foregoing,
         shall contribute to the aggregate losses, claims, damages and
         liabilities (including any investigation, legal and other expenses
         incurred in connection with, and any amount paid in settlement of, any
         action, suit or proceeding or any claims asserted) to which the Company
         and the selling shareholder or any controlling person of the foregoing,
         may be subject: (i) in such proportion as is appropriate to reflect the
         relative benefits received by the Company, on the one hand, and the
         selling shareholder on the other from the offering of the Securities or
         (ii) if the allocation provided by clause (i) above is not permitted by
         applicable law, in such proportion as is appropriate to reflect not
         only the relative benefits referred to in clause (i) above but also the
         relative fault of the Company and its controlling persons, on the one
         hand, and of the selling shareholder and its controlling persons on the
         other in connection with the statements or omissions which resulted in
         such loss, claim, damage, liability or expense, as well as any other
         relevant equitable considerations. The relative benefits received by
         the Company, on the one hand, and the selling shareholder on the other
         shall be deemed to be in the same proportion as the total net proceeds
         from the offering (before deducting expenses) received by the Company
         bear to the total sales commissions received by the selling
         shareholder. The relative fault of the Company, on the one hand, and of
         the selling shareholder on the other shall be determined by reference
         to, among other things, whether the untrue or alleged untrue statement
         of a material fact or the omission or alleged omission to state a
         material fact relates to information supplied by the Company, on the
         one hand, or by the selling shareholder on the other and the parties'
         relative intent, knowledge, access to information and opportunity to
         correct or prevent such statement or omission.

   
         9 (a) If any capital reorganization or reclassification of the capital
stock of the Company, or consolidation or merger of the Company with another
corporation, or the sale of all or substantially all of its assets to another
corporation shall be effected in such a way that holders of Common Stock shall
be entitled to receive stock, securities or assets with respect to or in
exchange for Common Stock, then, as a condition of such reorganization,
reclassification, consolidation, merger or sale, lawful and adequate provision
shall be made whereby the holder shall thereafter have the right to purchase and
receive, upon the basis and upon the terms and conditions specified in this
Warrant and in lieu of the shares of the Common Stock of the Company immediately
theretofore purchasable and receivable, upon the exercise of the rights
represented hereby, such shares of stock, securities or assets as may be issued
or payable with respect to or in exchange for a number of outstanding shares of
such Common Stock equal to the number of shares of such stock immediately
theretofore purchasable and receivable upon the exercise of the rights
represented hereby had such reorganization, reclassification, consolidation,
merger or sale not taken place, and in any such case appropriate provision shall
be made with respect to the rights and interests of the holders of this Option
to the end that the provisions hereof shall thereafter be applicable, as nearly
as may be, in relation to any shares of stock, securities or assets thereafter
deliverable upon the exercise hereof. The Company shall not effect any such
consolidation, merger or sale, unless prior to the consummation thereof the
successor corporation (if other than the Company) resulting from such
consolidation or merger or the corporation purchasing such assets shall assume
by written instrument executed and mailed to the registered holder hereof at the
last address of such holder appearing on the books of the Company, the
obligation to deliver to such holder such shares of stock, securities or assets
as, in accordance with the foregoing provisions, such holder may be entitled to
purchase.
    

   
         (b) In case the Company shall declare a dividend or other distribution
upon the Common Stock payable in securities of the Company then hereafter the
holder of this Option upon the exercise hereof will be entitled to receive the
number of shares of Common Stock to which such holder shall be entitled upon
such exercise, and, in addition and without further payment therefor, the
securities and other property which such holder would have received by way of
any such dividend or distribution if continuously since the record date for any
such dividend or distribution such holder (i) had been the record holder of the
number of shares of Common Stock then received, and (ii) had retained all
dividends or distributions in stock or securities payable in respect of such
Common Stock or in respect of any stock or securities paid as dividends or
distributions and originating directly or indirectly from such Common Stock.
    

   
         (c) In case the Company shall at any time subdivide its outstanding
shares of Common Stock into a greater number of shares, the number of shares of
Common Stock which may be purchased on exercise hereof immediately prior to such
subdivision shall be proportionately increased and conversely, in case the
outstanding shares of Common Stock of the Company shall be combined into a
smaller number of shares, the number of shares of Common Stock included in the
Common Stock immediately prior to such combination shall be proportionately
reduced.
    

         10 All questions concerning this Option will be governed and
interpreted and enforced in accordance with the internal law, not the law of
conflicts, of the State of Minnesota.

         11. This Option and the rights and obligations conferred by the
securities underlying this Option shall be binding on the heirs, successors, and
assigns of the parties hereto.

         IN WITNESS WHEREOF, the Company has caused this Option to be signed by
its duly authorized officer as of ____________ ___, 199_.

                                       ILLUMINATED MEDIA, INC.


                                       By_____________________________
                                         Its _________________________


RESTRICTION ON TRANSFER

THE SECURITY EVIDENCED HEREBY MAY NOT BE TRANSFERRED WITHOUT (i) THE OPINION OF
COUNSEL SATISFACTORY TO THIS CORPORATION THAT SUCH TRANSFER MAY LAWFULLY BE MADE
WITHOUT REGISTRATION UNDER THE FEDERAL SECURITIES ACT OF 1933 OR (ii) SUCH
REGISTRATION.





                               NOTICE OF EXERCISE


To: ILLUMINATED MEDIA, INC.

   
1. Pursuant to the terms of the attached Option, the undersigned hereby elects
to purchase ______________ shares of Common Stock of Illuminated Media, Inc.
(the "Company"), and tenders herewith payment of the purchase price of such
shares in full.
    

2. Please issue a certificate or certificates representing said shares of Common
Stock, in the name of the undersigned or in such other name(s) as is/are
specified immediately below or, if necessary, on an attachment hereto: [List
names and addresses.]

   
3. In the event of partial exercise, please reissue an appropriate Option
exercisable into the remaining shares to the undersigned.
    

4. The undersigned represents that such shares shall not be sold or transferred
unless either (a) they first shall have been registered under the Securities Act
1933 and applicable state law or (b) the Company first shall have been furnished
with an opinion of legal counsel reasonably satisfactory to the Company to the
effect that such sale or transfer is exempt from the foregoing registration
requirements. The undersigned consents to a legend imprinted on certificates
representing the shares purchased hereby noting the foregoing restrictions.

Date: ___________________




   
______________________________________
Signature of Option Holder
    

   
______________________________________
Name of Option Holder
    





                              NOTICE OF ASSIGNMENT

To: ILLUMINATED MEDIA, INC.

   
         1. The undersigned hereby assigns the right to purchase the common
stock of Illuminated Media, Inc. represented by the attached Option:
    

[   ] in whole, or

[   ] for ________________ shares,

to:

______________________________________
Name

______________________________________
Street Address

______________________________________
City, State, Zip Code

______________________________________
Social Security or Tax ID Number

(attach additional sheets for further assignees)

   
         2. In the event of partial assignment, please reissue an appropriate
Option exercisable into the remaining shares to the undersigned.
    

Date: ___________________



   
______________________________________
Signature of Option Holder
    

   
______________________________________
Name of Option Holder