Exhibit 10.1


                               SEVERANCE AGREEMENT


            THIS SEVERANCE AGREEMENT is made as of the ___ day of ________,
      199_, between Imation Corp., a Delaware corporation, with its principal
      offices at One Imation Place, Oakdale, Minnesota 55125 (the "Company") and
      _________ ("Executive"), residing at
      ______________________________________.___________________________________


            WHEREAS, this Agreement is intended to specify the financial
      arrangements that the Company will provide to Executive upon Executive's
      separation from employment with the Company under any of the circumstances
      described herein; and

            WHEREAS, this Agreement is entered into by the Company in the belief
      that it is in the best interests of the Company and its shareholders to
      help assure that the Company will have the continued dedication of the
      Executive during his or her employment with the Company, by providing for
      certain severance benefits under certain circumstances in connection with
      the Executive's employment with the Company, thereby enhancing the
      Company's ability to attract and retain highly qualified people.

            NOW THEREFORE, to assure the Company that it will have the continued
      dedication of Executive, and to induce Executive to remain in the employ
      of the Company, and for other good and valuable consideration, the Company
      and Executive agree as follows:

            1. Term of Agreement. The term of this Agreement shall commence on
      the date of this Agreement (the "Effective Date") and shall continue in
      effect until the first anniversary of the Effective Date, and shall
      thereafter be automatically renewed for successive one-year terms provided
      that you are employed by the Company on each anniversary of the Effective
      Date (the "Covered Period"), unless, the Board of Directors of the Company
      shall have authorized, by majority vote, management of the Company to give
      notice to Executive, and the Company shall have given such notice, that
      the Company does not wish to extend this Agreement, and provided further,
      that, notwithstanding any such notice by the Company not to extend, this
      Agreement shall continue in effect for a period of 12 months beyond the
      term provided herein.

            2. Definitions. When the following terms are used in this Agreement
      with initial capital letters, they shall have the following meanings.

            (i) "Cause" shall mean termination by the Company of your employment
      based upon:

                  (a) the willful and continued failure by you to substantially
            perform your duties and obligations (other than any such failure
            resulting from incapacity due to physical or mental illness or any
            such actual or anticipated failure resulting from your termination
            for Good Reason);

                  (b) the willful engaging by you in misconduct which is
            materially injurious to the Company, monetarily or otherwise; or

                  (c) your conviction of, or entering a plea of nolo contendere
            to, a crime that constitutes a felony.

            For purposes of this Section 2(i), no action or failure to act on
      your part shall be considered "willful" unless done, or omitted to be
      done, by you in bad faith and without reasonable belief that your action
      or omission was in the best interests of the Company.




            (ii) "Good Reason" shall mean the occurrence of any of the following
      events, except for occurrence of such an event in connection with the
      termination of your employment or reassignment by the Company for Cause,
      for disability or for death:

                  (a) the assignment to you of employment duties, functions or
            responsibilities that are significantly different from, and result
            in a substantial diminution of, your duties, functions or
            responsibilities as of the date of this Agreement; or

                  (b) a significant reduction by the Company in your base
            salary, bonus opportunity or benefits as in effect as of the date of
            this Agreement;

            (iii) "Date of Termination" shall mean the date specified in the
      Notice of Termination (except in the case of your death, in which case
      Date of Termination shall be the date of death).

            (iv) "Notice of Termination" shall mean a written notice which sets
      forth the Date of Termination and, in reasonable detail, the facts and
      circumstances claimed to provide a basis, if any, for termination of your
      employment.

            3. Termination Procedures. Any purported termination of your
      employment by the Company or you (other than by reason of your death)
      during the Covered Period shall be communicated by a Notice of Termination
      in accordance with Section 9 hereof. No purported termination by the
      Company of your employment in the Covered Period shall be effective if it
      is not pursuant to a Notice of Termination. Failure by you to provide
      Notice of Termination shall not limit any of your rights under this
      Agreement except (a) that the Company shall be permitted to cure any
      purported event specified in Section 2 (ii) and (b) to the extent the
      Company can demonstrate that it suffered actual damages by reason of such
      failure.

            4. Qualification for Severance Benefits. You shall be eligible for
      severance benefits pursuant to the terms of this Agreement if your
      employment is terminated and the Date of Termination occurs during the
      Covered Period in either of the following circumstances: (a) termination
      of employment by the Company for any reason other than Cause or (b)
      termination of employment by you for Good Reason; provided, however, that
      you shall not begin receiving any payments or benefits under this
      Agreement unless and until you execute an effective general release of all
      claims against the Company and its affiliates in the form and manner
      prescribed by the Company; and provided further, that failure to execute
      such a general release within one month of your Date of Termination shall
      result in the loss of any rights to receive payments or benefits under
      this Agreement. No severance benefits become payable pursuant to this
      Agreement in the event of termination of employment upon your death or
      disability.

            5. Compensation Upon Termination.

            (i) Amounts. Upon qualification for severance benefits pursuant to
      this Agreement, you shall be entitled to the benefits, to be funded from
      the general assets of the Company, provided below:

                  (a) The Company shall pay to you (i) the full base salary
            earned by you and unpaid through the Date of Termination, at the
            rate in effect on the date of the Notice of Termination, (ii) any
            amount earned by you as a bonus with respect to the fiscal year of
            the Company preceding the Date of Termination if such bonus has not
            theretofore been paid to you, and (iii) an amount representing
            credit for any vacation earned or accrued by you but not taken
            during the current "vacation year.";

                  (b) In lieu of any further base salary payments to you for
            periods subsequent to the Date of Termination, the Company shall pay
            to you a cash amount equal to the sum of:

                        (I) an amount equal to the target bonus under the
                  applicable bonus plan for the fiscal year in which the Date of
                  Termination occurs; plus

                        (II) an amount equal to one year's salary for the fiscal
                  year in which the Date of Termination occurs.

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                  (c) The Company shall provide the Company's standard employee
            medical and dental insurance coverages, as elected by you and in
            effect immediately prior to the Date of Termination, for twelve (12)
            months following the Date of Termination.

                  (d) Notwithstanding any other agreement in existence between
            the Company and you at the Date of Termination, all shares of
            restricted stock owned or held by you or promised to you by the
            Company shall be immediately vested in you without further
            restriction and you shall be treated at that time as the
            unrestricted owner of such Company stock, subject to applicable
            constraints under federal and state securities laws.

            (ii) No Disability Benefits. The Company shall not be required to
      continue to provide disability benefits (group or individual) following
      your Date of Termination other than with respect to benefits to which you
      became entitled prior to the Date of Termination and which are required to
      be paid following such Date of Termination in accordance with the terms of
      applicable disability plans or policies in effect prior to such Date of
      Termination.

            (iii) Time and Form of Cash Payments. The cash payments provided for
      in Sections 5(i)(a) and 5(i)(b) above shall be paid at regular payroll
      intervals beginning after your Date of Termination (subject to the
      provisions of Section 4 of this Agreement relating to execution of a
      general release of claims) or, at the election of the Company, in a single
      lump sum payment as soon as administratively feasible after the Date of
      Termination. If severance is paid at regular payroll periods, you shall
      receive the same amount each pay-day that you were receiving before
      termination (plus an amount equal to the pro rata portion of your target
      bonus, if not otherwise included in such pre-termination amount) until the
      total amount of severance pay that is due under this agreement has been
      paid. All severance payments are subject to any required withholding. In
      no event, however, shall severance payments be made beyond twelve (12)
      months after the Date of Termination; provided, however, that appropriate
      adjustments to payment amounts will be made so that you are paid all cash
      payments to which you become entitled under this Agreement.

            (iv) Effect of Reemployment. If you are re-employed by the Company
      after severance payments have been scheduled to be made but before the
      final severance payment is made, all remaining severance payments shall be
      suspended and shall automatically terminate as of the date of
      re-employment. If you have received severance payments in a single lump
      sum and are re-employed before the date the final severance payment would
      have been made if payments had been made at regular payroll intervals, you
      will be required to refund to the Company: (a) that portion of the lump
      sum payment representing severance payments you would have received after
      the date of re-employment minus (b) an amount equal to any taxes paid or
      payable on such portion of the lump sum payment.

            (v) No Mitigation. You shall not be required to mitigate the amount
      of any payment provided for in this Section 5 by seeking other employment
      or otherwise, nor shall the amount of any payment provided for in this
      Section 5 be reduced by any compensation earned by you as the result of
      employment by another employer after the Date of Termination, or
      otherwise, except as set forth in Section 5.(iv) hereof.

            6. 280G Limitation. In the event that any payment or benefit
      received or to be received by you (whether payable pursuant to the terms
      of this Agreement or otherwise (collectively, the "Total Payments")) would
      be subject to the excise tax imposed by Section 4999 of the Internal
      Revenue Code of 1986, as amended (the "Code") or any interest, penalties
      or additions to tax with respect to such excise tax (such excise tax,
      together with any such interest, penalties or additions to tax, are
      collectively referred to as the "Excise Tax"), then you shall be entitled
      to receive from the Company an additional cash payment (a "Gross-Up
      Payment") within thirty business days of such determination in an amount
      such that after payment by you of all taxes (including such interest,
      penalties or additions to tax imposed with respect to such taxes),
      including any Excise Tax, imposed upon the Gross-Up Payment, you retain an
      amount of the Gross-Up Payment equal to the Excise Tax imposed upon the
      Total Payments. All determinations required to be made under this Section
      6, including whether a Gross-Up Payment is required and the amount of such
      Gross-Up Payment, shall be made by an independent accounting firm retained
      by the Company (the "Accounting Firm"), which shall provide detailed
      supporting calculations both to the Company and you within a reasonable
      period of time as requested by the Company. If the Accounting Firm
      determines that no Excise Tax is payable by you, it shall furnish you with
      an opinion that you have substantial authority not to report any Excise
      Tax on your federal income tax return.

            Any uncertainty in the application of Section 4999 of the Code at
      the time of the initial determination by the Accounting Firm hereunder
      shall be resolved in favor of you. As a result of the uncertainty in the
      application of

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      Section 4999 of the Code at the time of the initial determination by the
      Accounting Firm hereunder, it is possible that at a later time there will
      be a determination that the Gross-Up Payments made by the Company were
      less than the Gross-Up Payments that should have been made by the Company
      ("Underpayment"), consistent with the calculations required to be made
      hereunder. In the event that you are required to make a payment of any
      Excise Tax, the Accounting Firm shall determine the amount of the
      Underpayment, if any, that has occurred and any such Underpayment shall be
      promptly paid by the Company to you or for your benefit. As a result of
      the uncertainty in the application of Section 4999 of the Code at the time
      of the initial determination by the Accounting Firm hereunder, it is
      possible that at a later time there will be a determination that the
      Gross-Up Payments made by the Company were more than the Gross-Up Payments
      that should have been made by the Company ("Overpayment"), consistent with
      the calculations required to be made hereunder. You agree to refund to the
      Company the amount of any Overpayment that the Accounting Firm shall
      determine has occurred hereunder. Any determination by the Accounting Firm
      as to the amount of any Gross-Up Payment, including the amount of any
      Underpayment or Overpayment, shall be binding upon the Company and you.

            7. Successors.

            (i) This Agreement shall inure to the benefit of and be binding upon
      the Company and its successors and assigns.

            (ii) This Agreement shall inure to the benefit of and be enforceable
      by your personal or legal representatives, executors, administrators,
      successors, heirs, distributees, devisees, and legatees. If you should die
      while any amount would still be payable to you hereunder if you had
      continued to live, all such amounts, unless otherwise provided herein,
      shall be paid in accordance with the terms of this Agreement, to your
      devisee, legatee or other designee or, if there is no such designee, to
      your estate or, if no estate, in accordance with applicable law.

            (iii) The Company will require any successor (whether direct or
      indirect, by purchase, merger, consolidation or otherwise to all or
      substantially all of the business and/or assets of the Company), by
      agreement in form and substance satisfactory to you, to expressly assume
      and agree to perform this Agreement in the same manner and to the same
      extent that the Company would be required to perform it if no such
      succession had taken place. Failure of the Company to obtain such
      agreement prior to the effectiveness of any such succession shall be a
      breach of this Agreement and shall entitle you to compensation from the
      Company in the same amount and on the same terms as you would be entitled
      hereunder if you terminated your employment for Good Reason, except that
      for purposes of implementing the foregoing, the date on which any such
      succession becomes effective shall be deemed the Date of Termination. As
      used in this Agreement, "Company" shall mean the Company and any successor
      to its business and/or assets which executes and delivers the agreement
      provided for in this Section 10(c) or which otherwise becomes bound by all
      the terms and provisions of this Agreement by operation of law.

            8. Notice. All notices, requests, demands and all other
      communications required or permitted by either party to the other party by
      this Agreement (including, without limitation, any Notice of Termination)
      shall be in writing and shall be deemed to have been duly given when
      delivered personally or received by certified or registered mail, return
      receipt requested, postage prepaid, at the address of the other party as
      follows:

            If to the Company:   Imation Corp.
                                 Attention:
                                 One Imation Place
                                 Oakdale, Minnesota

            If to you:           _____________________
                                 _____________________
                                 _____________________
                                 _____________________

      Either party to this Agreement may change its address for purposes of this
      Section 9 by giving fifteen (15) days' prior written notice to the other
      party hereto.

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            9. Miscellaneous. No provision of this Agreement may be modified,
      waived or discharged unless such waiver, modification or discharge is
      agreed to in writing and signed by you and the Company. The validity,
      interpretation, construction, and performance of this Agreement shall be
      governed by the laws of the State of Minnesota without regard to its
      conflicts of law principles.

            10. Effect of Agreement; Entire Agreement. This agreement supersedes
      any and all other oral or written agreements or policies made relating to
      the subject matter hereof and constitutes the entire agreement of the
      parties relating to the subject matter hereof.

            11. Validity. The invalidity or unenforceability of any provision of
      this Agreement shall not affect the validity or enforceability of any
      other provision of this Agreement, which shall remain in full force and
      effect.

            12. Counterparts. This Agreement may be executed in several
      counterparts, each of which shall be deemed to be an original but all of
      which together will constitute one and the same instrument.

            13. Employment. This Agreement does not constitute a contract of
      employment or impose on the Company any obligation to retain you as an
      employee, to continue your current employment status or to change any
      employment policies of the Company, including but not limited to the
      Company's Employee Agreement.


If this letter sets forth our agreement on the subject matter hereof, please
sign and return to the Company the enclosed copy of this letter which will then
constitute our agreement on this subject.


                          IMATION CORP.:


                          By:_________________________________

                               William T. Monahan
                          Its: Chairman, President and
                               Chief Executive Officer


                          EXECUTIVE:


                          ____________________________________
                          (EXECUTIVE NAME)

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