EXHIBIT 10l.










                           WINNEBAGO INDUSTRIES, INC.

                        OFFICERS LONG-TERM INCENTIVE PLAN

                            FISCAL THREE-YEAR PERIOD


                               2000, 2001 AND 2002







                           WINNEBAGO INDUSTRIES, INC.
                        OFFICERS LONG-TERM INCENTIVE PLAN
                  FISCAL THREE-YEAR PERIOD 2000, 2001 AND 2002


1.   PURPOSE. The purpose of the Winnebago Industries, Inc. Officers Long-Term
     Incentive Plan (the "Plan") is to promote the long-term growth and
     profitability of Winnebago Industries, Inc. (the "Company") by providing
     its officers with an incentive to achieve long-term corporate profit
     objectives and to attract and retain officers by providing such officers
     with an equity interest in the Company.

2.   ADMINISTRATION.

     a.   HUMAN RESOURCES COMMITTEE. The Plan shall be administered by a
          Committee (the "Committee") appointed by the Board of Directors.

     b.   POWERS AND DUTIES. The Committee shall have sole discretion and
          authority to make any and all determinations necessary or advisable
          for administration of the Plan and may amend or revoke any rule or
          regulation so established for the proper administration of the Plan.
          All interpretations, decisions, or determinations made by the
          Committee pursuant to the Plan shall be final and conclusive.

     c.   ANNUAL APPROVAL. The Committee must approve the Plan prior to the
          beginning of each new fiscal three (3) year plan period. Each year a
          new plan will be established for a new three-year period.

3.   PARTICIPATION ELIGIBILITY.

     a.   Participants must be an officer of the Company with responsibilities
          that can have a real impact on the Corporation's end results.

     b.   The Committee will approve all initial participation prior to the
          beginning of each new program except as provided for in Section c.
          below.

     c.   The President of Winnebago Industries, Inc. will make the
          determination on partial year participation for new participants, for
          partial awards due to retirement or disability and other related
          partial year participation issues necessary to maintain routine and
          equitable administration of the Plan.

4.   NATURE OF THE PLAN. The long-term incentive award is based upon financial
     performance of the Corporation as established by the three (3) year
     Management Plan. The Plan is a three (3) year (fiscal) program that
     provides for an opportunity for an incentive award based on the achievement
     of long-term performance results as measured at the end of the three (3)
     year fiscal period.

     The financial performance measurements for this Plan will be earnings per
     share and return on equity of the Company for this period. These financial
     performance


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     measurements will provide an appropriate balance between quality and
     quantity of earnings. The Company's formal three-year financial plan will
     be the basis on which actual performance will be measured. The beginning of
     the fiscal year stockholders' equity at the first year of this period will
     be used as the base figure for the calculation of return on equity. Any
     stock repurchase program, adopted or completed outside of the three (3)
     year Management Plan will not be considered in the earnings per share and
     the return on equity calculations.

5.   METHOD OF PAYMENT. The long-term incentive award will be a performance
     stock grant made in restricted shares of the common stock of Winnebago
     Industries, Inc. The amount of the participants' long-term incentive award
     for the three (3) year fiscal period shall be in direct proportion to the
     financial performance expressed as a percentage (Financial Factor) against
     predetermined award targets for each participant. The results for the
     fiscal three (3) year period will be used in identifying the Financial
     Factor to be used for that plan period when calculating the participants
     long-term incentive awards.

     The long-term incentive for the officers provides for an opportunity of 25%
     of the annualized base salary (Target) to be awarded in restricted stock at
     100% achievement of the financial long-term objectives of earnings per
     share and return on equity. The annualized base salary figure used shall be
     the salary in place for each participant as of January 2000. The stock
     target opportunity shall be established by dividing the base salary target
     by the mean stock price as of the first business day of the three (3) year
     fiscal period. The resultant stock unit share opportunity (at 100% of Plan)
     will be adjusted up or down as determined by actual financial performance
     expressed as a percentage (Financial Factor) at the end of the three (3)
     year fiscal period.

     A participant must be employed by Winnebago Industries, Inc. at the end of
     the fiscal three (3) year period to be eligible for any long-term incentive
     award except as waived by the President of Winnebago Industries, Inc. for
     normal retirement and disability.

6.   CHANGE IN CONTROL. In the event the Company undergoes a change in control
     during the fiscal three (3) year plan period including, without limitation,
     an acquisition or merger involving the Corporation ("Change in Control"),
     the Committee shall, prior to the effective date of the Change in Control
     (the "Effective Date"), make a good faith estimate with respect to the
     achievement of the financial performance through the end of the Plan three
     (3) year period. In making such estimate, the Committee may compare the
     achievement of the financial performance against the forecast through the
     Plan three (3) year period and may consider such other factors as it deems
     appropriate. The Committee shall exclude from any such estimate any and all
     costs and expenses arising out of or in connection with the Change in
     Control. Based on such estimate, the Committee shall make a full three (3)
     year Plan award within 15 days after the Effective date to all
     participants.

     "CHANGE IN CONTROL" for the purposes of the Officer's Long-Term Incentive
     Plan shall mean the time when (i) any Person becomes an Acquiring Person,
     or (ii) individuals who shall qualify as Continuing Directors of the
     Company shall have ceased for any reason to


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     constitute at least a majority of the Board of Directors of the Company,
     provided however, that in the case of either clause (i) or (ii) a Change of
     Control shall not be deemed to have occurred if the event shall have been
     approved prior to the occurrence thereof by a majority of the Continuing
     Directors who shall then be members of such Board of Directors, and in the
     case of clause (i) a Change of Control shall not be deemed to have occurred
     upon the acquisition of stock of the Company by a pension, profit sharing,
     stock bonus, employee stock ownership plan or other retirement plan
     intended to be qualified under Section 401(a) of the Internal Revenue Code
     of 1986, as amended, established by the Company or any subsidiary of the
     Company. (In addition, stock held by such a plan shall not be treated as
     outstanding in determining ownership percentages for purposes of this
     definition.)

     For the purpose of the definition "Change of Control:"

     (a)  "Continuing Director" means (i) any member of the Board of Directors
          of the Company, while such person is a member of the Board, who is not
          an Affiliate or Associate of any Acquiring Person or of any such
          Acquiring Person's Affiliate or Associate and was a member of the
          Board prior to the time when such Acquiring Person shall have become
          an Acquiring Person, and (ii) any successor of a Continuing Director,
          while such successor is a member of the Board, who is not an Acquiring
          Person or any Affiliate or Associate of any Acquiring Person or a
          representative or nominee of an Acquiring Person or of any affiliate
          or associate of such Acquiring Person and is recommended or elected to
          succeed the Continuing Director by a majority of the Continuing
          Directors.

     (b)  "Acquiring Person" means any Person or any individual or group of
          Affiliates or Associates of such Person who acquires beneficial
          ownership, directly or indirectly, of 20% or more of the outstanding
          stock of the Company if such acquisition occurs in whole or in part,
          except that the term "Acquiring Person" shall not include a Hanson
          Family Member or an Affiliate or Associate of a Hanson Family Member.

     (c)  "Affiliate" means a Person that directly or indirectly through one or
          more intermediaries, controls, or is controlled by, or is under common
          control with, the person specified.

     (d)  "Associate" means (1) any corporate, partnership, limited liability
          company, entity or organization (other than the Company or a
          majority-owned subsidiary of the Company) of which such a Person is an
          officer, director, member, or partner or is, directly or indirectly
          the beneficial owner of ten percent (10%) or more of the class of
          equity securities, (2) any trust or fund in which such person has a
          substantial beneficial interest or as to which such person serves as
          trustee or in a similar fiduciary capacity, (3) any relative or spouse
          of such person, or any relative of such spouse, or (4) any investment
          company for which such person or any Affiliate of such person serves
          as investment advisor.



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     (e)  "Hanson Family Member" means John K. Hanson and Luise V. Hanson (and
          the executors or administrators of their estates), their lineal
          descendants (and the executors or administrators of their estates),
          the spouses of their lineal descendants (and the executors or
          administrators of their estates) and the John K. and Luise V. Hanson
          Foundation.

     (f)  "Company" means Winnebago Industries, Inc., an Iowa corporation.

     (g)  "Person" means an individual, corporation, limited liability company,
          partnership, association, joint stock company, trust, unincorporated
          organization or government or political subdivision thereof.

7.   GOVERNING LAW. Except to the extent preempted by federal law, the
     consideration and operation of the Plan shall be governed by the laws of
     the State of Iowa.

8.   EMPLOYMENT RIGHTS. Nothing in this Plan shall confer upon any employee the
     right to continue in the employ of the Company, or affect the right of the
     Company to terminate an employee's employment at any time, with or without
     cause.


Approved by:



- -----------------------------------                ---------------------
Bruce D. Hertzke                                   Dated
Chairman of the Board, CEO and President




- -----------------------------------                ---------------------
Gerald C. Kitch                                    Dated
Human Resources Committee Chairman



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