SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549


FORM 10-Q


[ X ] Quarterly  report pursuant to Section 13 or 15(d) of the Securities
      Exchange Act of 1934 For the quarterly period ended March 31, 1998, or

[   ] Transition  report  pursuant to Section 13 or 15(d) of the Securities
      Exchange Act of 1934 For the transition  period from  _____________  to
      ____________

                          Commission file number 0-4366



                               Regan Holding Corp.
             (Exact Name of Registrant as Specified in Its Charter)

                  California                                68-0211359
        (State or Other Jurisdiction of                  (I.R.S. Employer
        Incorporation or Organization)                  Identification No.)

 1179 N. McDowell Blvd., Petaluma, California                  94954
   (Address of Principal Executive Offices)                 (Zip Code)

                                 (707) 778-8638
              (Registrant's Telephone Number, Including Area Code)




     Indicate by check mark  whether the  registrant:  (1) has filed all reports
required to be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of
1934  during  the  preceding  12 months  (or for such  shorter  period  that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.


                              Yes   X      No



     The number of shares  outstanding of the  registrant's  common stock, as of
May 13, 1998, was:

                  Common Stock-Series A                           26,015,841
                  Common Stock-Series B                              600,398

                                  Page 1 of 12






                          PART I FINANCIAL INFORMATION

Item 1.  Financial Statements
REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Balance Sheets


                                                                    March 31,            December 31,
                                                                      1998                   1997
								   (unaudited)
                                                                                  
ASSETS:
     Cash and cash equivalents                                   $ 2,787,275               $ 5,194,332
     Investments                                                  11,857,124                 7,692,279
     Accounts receivable                                           1,411,089                 1,239,306
     Prepaid expenses                                                520,770                   572,932
     Marketing supplies inventory                                    196,910                   228,853
     Deferred income taxes-current                                   624,512                   488,437
                                                                     -------                   -------
         Total Current Assets                                     17,397,680                15,416,139
                                                                  ----------                ----------

     Net fixed assets                                              2,644,586                 2,610,324
     Deferred income taxes-non current                               546,431                   783,477
     Other assets                                                    513,650                   471,001
                                                                     -------                   -------
         Total Non Current Assets                                  3,704,667                 3,864,802
                                                                   ---------                 ---------
         TOTAL ASSETS                                            $21,102,347               $19,280,941
                                                                 ===========               ===========

LIABILITIES, REDEEMABLE COMMON STOCK,
     AND SHAREHOLDERS' EQUITY:

LIABILITIES:
     Accounts payable                                            $   293,206                $  344,071
     Accrued liabilities                                           2,914,903                 2,605,854
     Income taxes payable                                            589,064                   389,561
                                                                     -------                   -------
         Total Current Liabilities                                 3,797,173                 3,339,486
                                                                   ---------                 ---------

     Loan payable                                                    132,285                   132,285
     Deferred incentive compensation                                 118,141                   149,609
                                                                     -------                   -------
         Total Non Current Liabilities                               250,426                   281,894
                                                                     -------                   -------
         TOTAL LIABILITIES                                         4,047,599                 3,621,380
                                                                   ---------                 ---------

COMMITMENTS AND CONTINGENCIES (Note 2)                                   --                        -- 

REDEEMABLE COMMON STOCK (Note 3)                                  11,784,431                11,842,651
                                                                  ----------                ----------

SHAREHOLDERS' EQUITY:
     Preferred stock, no par value, 100,000,000 shares
         authorized, no shares issued or outstanding                     --                        -- 

     Series  A  common  stock,  no  par  value,
         45,000,000  shares  authorized, 20,605,974
         and 20,614,014  shares issued and  outstanding
         at March 31, 1998, and
         December 31, 1997, respectively                           3,374,874                 3,382,914
     Paid-in capital from redemption and retirement
         of common stock                                             641,181                   611,559
     Paid-in capital from non-employee stock options                   6,300                       -- 
     Retained earnings (accumulated deficit)                       1,223,483                  (182,433)
     Net unrealized gains on investments                              24,479                     4,870
                                                                   ---------                 ---------
         TOTAL SHAREHOLDERS' EQUITY                                5,270,317                 3,816,910
                                                                   ---------                 ---------
         TOTAL LIABILITIES, REDEEMABLE COMMON
         STOCK & SHAREHOLDERS' EQUITY                            $21,102,347               $19,280,941
                                                                 ===========               ===========



          See accompanying notes to consolidated financial statements.

                                  Page 2 of 12






REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Income Statements
(Unaudited)


                                                 For the Three Months Ended
                                                          March 31,
                                                    1998             1997

INCOME:
     Marketing allowances                     $   4,380,278    $    2,242,679
     Commission income                            2,140,484         1,046,343
     Administrative fees                          1,349,216           685,390
     Investment income                              215,043           192,621
     Seminar income                                  40,883            58,113
     Other income                                    18,355             9,542
                                                     ------             -----

         TOTAL INCOME                             8,144,259         4,234,688
                                                  ---------

EXPENSES:
     Salaries and related benefits                3,486,726         2,541,374
     Sales promotion and support                  1,021,107           423,682
     Professional fees                              280,909           208,817
     Occupancy                                      238,620           167,729
     Depreciation and amortization                  204,867           157,212
     Courier and postage                            162,756           116,524
     Equipment                                      108,673            86,671
     Stationery and supplies                        124,790            80,767
     Travel and entertainment                        84,802            37,152
     Insurance                                       39,557            34,366
     Other miscellaneous expenses                    37,707            23,032
                                                     ------            ------

         TOTAL EXPENSES                           5,790,514         3,877,326
                                                  ---------

INCOME FROM OPERATIONS                            2,353,745           357,362
PROVISION FOR INCOME TAXES                          947,829           154,689
                                                    -------           -------

NET INCOME                                       $1,405,916          $202,673
                                                 ==========          ========




EARNINGS PER SHARE:

     Weighted average shares
         outstanding--basic and diluted         26,694,872        27,012,519

     Basic earnings per share                         $.05             $.01

     Diluted earnings per share                       $.05             $.01






          See accompanying notes to consolidated financial statements.

                                  Page 3 of 12






REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Statement of Shareholders' Equity
(Unaudited)





									  Paid-in
                                                                          Capital 
                                                           Paid-in         from          Retained
                                                         Capital from   Non-Employee     Earnings/
                             Series A Common Stock      Retirement of      Stock       (Accumulated     Unrealized
                             Shares          Amount      Common Stock     Options        Deficit)         Gains           Total
                                             ------      ------------   ------------   ------------     ----------        -----

                                                                                                   
Balance
   January 1, 1998        20,614,014     $3,382,914       $611,559        $  --         $(182,433)        $4,870        $3,816,910
Net income for the
   three months ended
   March 31, 1998                                                                       1,405,916                        1,405,916
Redemption and
   retirement of
   common stock               (8,040)        (8,040)        29,622                                                          21,582
Non-employee stock
   options granted                                                         6,300                                             6,300
Net unrealized gains on
   investments                                                                                            32,594            32,594
Deferred tax on net
   unrealized gains                                                                                      (12,985)          (12,985)
                          ----------     ----------       --------        ------      ----------         --------
Balance
   March 31, 1998         20,605,974     $3,374,874       $641,181        $6,300      $1,223,483         $24,479        $5,270,317
                          ==========     ==========       ========        ======      ==========         ========       ==========




     See accompanying notes to consolidated financial statements.

                                  Page 4 of 12






REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(Unaudited)




                                                                                    For the Three Months Ended
                                                                                              March 31,
                                                                                        1998              1997


                                                                                                 
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income                                                                   $   1,405,916     $    202,673
     Adjustments to reconcile net income to cash (used in) provided by
         operating activities:
              Depreciation and amortization of fixed assets                             187,579          141,191
              Non-employee stock option expense                                           6,300              -- 
              Amortization/accretion of investments                                     (17,217)          (4,274)
              Realized gains on sales of investments                                        --           (12,726)
     Net change in accounts receivable                                                 (171,783)        (103,633)
     Net change in prepaid expenses                                                      52,162         (174,120)
     Net change in marketing supplies inventory                                          31,943           38,810
     Net change in deferred tax assets                                                   87,986           78,257
     Net change in accounts payable                                                     (50,865)          45,229
     Net change in accrued liabilities                                                  309,049         (881,054)
     Net change in income taxes receivable and payable                                  199,503           76,431
     Net change in other assets and liabilities                                         (74,117)           7,636
                                                                                        -------            -----
              Net cash provided by (used in) operating activities                     1,966,456         (585,580)
                                                                                      ---------         --------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchases of investments                                                        (5,687,309)        (528,811)
     Proceeds from sales and maturities of investments                                1,572,275          848,295
     Purchases of fixed assets                                                         (221,841)        (314,635)
                                                                                       --------         ---------
              Net cash (used in) provided by investing activities                    (4,336,875)           4,849
                                                                                     ----------            -----

CASH FLOWS FROM FINANCING ACTIVITIES:
     Redemption and retirement of common stock                                          (36,638)        (149,255)
                                                                                        -------         --------
              Net cash used in financing activities                                     (36,638)        (149,255)
                                                                                        -------         --------

DECREASE IN CASH AND CASH EQUIVALENTS                                                (2,407,057)        (729,986)
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                                        5,194,332        2,202,596
                                                                                      ---------        ---------

CASH AND CASH EQUIVALENTS, END OF PERIOD                                             $2,787,275       $1,472,610
                                                                                     ==========       ==========




          See accompanying notes to consolidated financial statements.



                                  Page 5 of 12






REGAN HOLDING CORP. AND SUBSIDIARIES
Notes to Consolidated Financial Statements



1.   Financial Information

     The  accompanying   consolidated   financial  statements  are  prepared  in
     conformity with generally  accepted  accounting  principles and include the
     accounts of Regan Holding Corp. and its wholly-owned  subsidiaries,  Legacy
     Marketing Group ("LMG"),  Legacy Financial Services,  Inc., and LifeSurance
     Corporation. All intercompany transactions have been eliminated.

     The statements are unaudited but reflect all adjustments  (consisting  only
     of normal recurring  adjustments)  which are, in the opinion of management,
     necessary for a fair presentation of the Company's  financial  position and
     results of operations. The consolidated balance sheet data was derived from
     audited financial statements, but does not include all disclosures required
     by  generally  accepted  accounting  principles.  The results for the three
     months ended March 31, 1998, are not necessarily  indicative of the results
     to be expected for the entire year. Users of these financial statements are
     encouraged  to refer to the  Annual  Report on Form 10-K for the year ended
     December 31, 1997, for additional disclosure.

2.   Contingencies

     In December,  1996, LMG and American National  Insurance Company were named
     in a lawsuit  filed in the  Circuit  Court of  Jefferson  County,  Alabama,
     alleging  misrepresentation and price discrimination in connection with the
     sale of certain  annuity  products  issued by American  National  Insurance
     Company  and  marketed  by  LMG.  The  outcome  of the  lawsuit  cannot  be
     determined at this time.  However,  the Company's  management believes that
     the suit is without merit and intends to defend the Company vigorously.

3.   Redeemable Common Stock

     The  Company is  obligated  to  repurchase  certain of its shares of common
     stock,  pursuant  to various  agreements  under which the stock was issued.
     During the three months ended March 31, 1998,  redeemable  common stock was
     redeemed and retired as follows:




                               Series A Redeemable           Series B Redeemable             Total Redeemable
                                  Common Stock                  Common Stock                   Common Stock

                                            Carrying                        Carrying                        Carrying
                                           (Issuance)                      (Issuance)                      (Issuance)
                             Shares          Amount        Shares            Amount          Shares          Amount
                           ---------      -----------     --------         ----------       ---------     -----------
                                                                                       
  Balance
   December 31, 1997       5,507,326      $10,040,068     600,861          $1,802,583       6,108,187      $11,842,651
  Redemption and
   retirement of
   common stock              (35,337)         (57,491)       (243)               (729)        (35,580)         (58,220)
                           ----------      -----------    --------         -----------     -----------      -----------
  Balance
   March 31, 1998          5,471,989       $9,982,577     600,618          $1,801,854       6,072,607       $11,784,431
                           ==========      ===========    ========         ===========      ==========      ============



4.   Reclassification

     For comparative purposes, certain prior year amounts have been reclassified
     to conform to the current year presentation.  Such reclassifications had no
     impact on the Company's net income or shareholders' equity.

5.   Comprehensive Income

     In June,  1997,  the FASB  issued SFAS No.  130,  "Reporting  Comprehensive
     Income." SFAS No. 130  establishes  standards for the reporting and display
     of comprehensive income and its components in a full set of general purpose
     financial  statements.  Comprehensive  income is  defined  as the change in
     equity of a business enterprise during a period resulting from transactions
     and other events and circumstances  from non-owner  sources.  The Company's
     comprehensive  income for the three month period ended March 31, 1998,  and
     March 31, 1997,  includes unrealized gains, net of deferred tax, of $19,609
     and unrealized losses, net of deferred tax, of $85,884, respectively.

6.   Internal Use Software Cost


                                  Page 6 of 12






     In April 1998,  the  American  Institute of  Certified  Public  Accountants
     issued  Statement of Position 98-1,  "Accounting  for the Costs of Computer
     Software  Developed or Obtained for Internal  Use" ("SOP  98-1").  SOP 98-1
     provides guidance for determining whether computer software is internal-use
     software and on accounting for the proceeds of computer software originally
     developed or obtained for  internal use and then  subsequently  sold to the
     public.  It also provides  guidance on capitalization of the costs incurred
     for computer  software  developed or obtained for internal use. The Company
     has not yet determined the impact, if any, of adopting SOP 98-1, which will
     be effective for the Company's year ending December 31, 1999.




                                  Page 7 of 12






Item 2.  Management's  Discussion  and  Analysis  of Results of  Operations  and
         Financial Condition

     Except for historical  information  contained herein, the matters discussed
in this  report  contain  forward  looking  statements  that  involve  risks and
uncertainties that could cause actual results to differ materially.

Results of Operations

     Summary  -- The  Company's  net  income  for the  first  quarter  increased
approximately $1.2 million, or 593.7%,  from the corresponding  quarter in 1997.
This increase is  attributable  primarily to increases in revenue,  as discussed
below.

     Income -- The Company's  major sources of income are marketing  allowances,
commission  overrides and  administrative  fees from sales and administration of
annuity and life insurance products on behalf of the two insurance companies for
which the Company markets and administers  policies (the "Carriers").  Levels of
marketing allowances and commission overrides are directly related to the volume
of sales  of such  products.  Administration  fees  are a  function  not only of
product  sales,  but  also  administration  of  policies  inforce  and  producer
appointments.  Total income  increased  approximately  $3.9  million,  or 92.3%,
during the three months ended March 31, 1998, compared to the three months ended
March 31, 1997. This increase resulted primarily from increases in sales volume,
as discussed below.

     Marketing   allowances   and   commission   income,   combined,   increased
approximately $3.2 million,  or 98.3%, in the first quarter of 1998, compared to
the first quarter of 1997. This increase is due primarily to increases in volume
of sales by the  Company's  distribution  network  on  behalf  of the  Carriers.
Premium placed  inforce for the Carriers  totaled  approximately  $278.3 million
during the three months ended March 31, 1998,  compared to $146.6 million during
the same period in 1997,  representing an 89.8% increase.  Also  contributing to
increases  in income  during the first  quarter  were shifts in 1998 to sales of
products which yield higher marketing allowances and commission income.

     Administrative  fees increased  approximately  $644,000,  or 96.9%,  in the
first quarter of 1998,  compared to the same period in 1997. These increases are
due  primarily  to  increases  in the number of policies  sold and  administered
during the respective  periods and to a shift in policies  administered to those
which generate higher administrative fees.

     During the first  quarter of 1998,  the Company  marketed and  administered
insurance  products  for  two  Carriers,  American  National  Insurance  Company
("American  National")  and IL Annuity and  Insurance  Company  ("IL  Annuity").
During the first quarter of 1998, 17.9% and 76.2% of the Company's total revenue
resulted from  agreements with American  National and IL Annuity,  respectively,
compared  to 51.6% and 39.2%,  respectively,  during the first  quarter of 1997.
This fluctuation is attributable  primarily to favorable market acceptance of IL
Annuity's products.

     Expenses--Total  expenses increased  approximately $1.9 million,  or 49.3%,
during the three months ended March 31, 1998, compared to the three months ended
March 31,  1997.  This  increase  is  attributable  primarily  to  increases  in
compensation,  sales promotion and support,  and professional fees, as discussed
below.

     As a service organization,  the Company's primary expenses are salaries and
related employee benefits,  which increased approximately $945,000, or 37.2%, in
the first  quarter of 1998,  compared to the same period in 1997.  This increase
resulted primarily from increases in the average number of full-time  equivalent
employees,  which rose to 218 during the three months ended March 31, 1998, from
173 during the same period in 1997. This increase in employment was necessary to
accommodate increases in sales volume, as discussed above. Salaries and benefits
also increased during the first quarter of 1998 due to the addition of personnel
at higher pay levels and to scheduled pay increases for existing employees.

     Sales promotion and support expense consists primarily of costs relating to
the Company's  annual  national sales  conventions and to various sales meetings
and training activities. Also included in sales promotion and support expense is
the cost of designing and printing  sales  brochures for use by Producers in the
Company's sales  distribution  network.  It is expected that these expenses will
continue to be a major element of the Company's cost structure, as attendance at
the national sales conventions  increases,  as the number of Producers marketing
products for the Company  increases,  and as new products are  introduced.  This
expense increased approximately $597,000, or 141.0%, during the first quarter of
1998 from the first quarter of 1997, due primarily to an increase in the accrual
of costs  associated  with  the  Company's  national  sales  conventions  and to
increased anticipated attendance at such conventions.

     Professional fees increased  approximately  $72,000,  or 34.5%,  during the
three months ended March 31, 1998,  compared to the three months ended March 31,
1997.  This  increase is  attributable  primarily to consulting  costs  incurred
during the first  quarter  of 1998  related  to  ongoing  re-programming  of the
Company's administrative  information systems, including re-programming which is
necessary in preparation for administration of new products.


                                  Page 8 of 12






     Occupancy expense increased  approximately  $71,000,  or 42.3%,  during the
first quarter of 1998,  compared to the first quarter of 1997,  due primarily to
an  increase  in  telephone  expense,  which is  attributable  to  increases  in
employment and sales volume, as discussed above.

     Depreciation and amortization expense increased  approximately  $48,000, or
30.3%,  during the three  months  ended  March 31,  1998,  compared to the three
months  ended March 31, 1997,  due  primarily  to  acquisitions  of fixed assets
between periods.  These acquisitions consisted primarily of amounts paid for the
improvement of newly leased office space and purchases of computer  equipment to
accommodate increases in employment, both of which are discussed above.

Liquidity and Capital Resources

     The Company's ability to mobilize its assets remained strong, with cash and
investments  representing  69.4% of the  Company's  total assets as of March 31,
1998.


                            PART II OTHER INFORMATION

Item 1.  Legal Proceedings

     Item 3 of Part I of the  Company's  Annual Report on Form 10-K for the year
ended December 31, 1997, is incorporated herein by this reference.

Item 6.  Exhibits and Reports on Form 8-K

(a)      Index to Exhibits

         Exhibit 11 Statement re: Computation of Per Share  Earnings--Basic and
         Diluted

         Exhibit 27 Financial Data Schedule

(b)      No reports on Form 8-K were filed during the quarter ended March
         31, 1998.



                                  Page 9 of 12






                                   SIGNATURES

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                            REGAN HOLDING CORP.




  Date:  3/13/98          Signature:   /s/ R. Preston Pitts
	--------------		       --------------------------------------
                                         R. Preston Pitts,
                                         President & Chief Operating Officer




  Date:  3/13/98          Signature:   /s/ David A. Skup
	--------------		       --------------------------------------
                                         David A. Skup,
                                         Chief Financial Officer


                                  Page 10 of 12






                                   Exhibit 11

       Statement re: Computation of Per Share Earnings--Basic and Diluted




                                                                           Three Months Ended
                                                                                March 31,
                                                                          1998              1997


                                                                                         
Common shares outstanding entire period                                26,678,581       26,966,976

Weighted average common shares retired upon redemption                     16,291           45,543
                                                                      -----------      -----------


Total weighted average shares outstanding                              26,694,872       27,012,519

Net income                                                            $ 1,405,916      $   202,673
                                                                      -----------      -----------



Earnings per share--basic and diluted                                 $      0.05      $      0.01
                                                                      ===========      ===========



                                  Page 11 of 12