SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549



                                    FORM 10-Q




[X]  Quarterly report pursuant to Section 13 or 15(d) of the Securities Exchange
     Act of 1934 For the quarterly period ended September 30, 1998, or

[ ]  Transition  report  pursuant  to  Section  13 or  15(d)  of the  Securities
     Exchange  Act of 1934  For the  transition  period  from  _____________  to
     ____________

                          Commission file number 0-4366



                               Regan Holding Corp.
             (Exact Name of Registrant as Specified in Its Charter)

                              California 68-0211359
                (State or Other Jurisdiction of (I.R.S. Employer
               Incorporation or Organization) Identification No.)

               1179 N. McDowell Blvd., Petaluma, California 94954
               (Address of Principal Executive Offices) (Zip Code)

                                 (707) 778-8638
              (Registrant's Telephone Number, Including Area Code)




         Indicate  by check  mark  whether  the  registrant:  (1) has  filed all
reports  required to be filed by Section 13 or 15(d) of the Securities  Exchange
Act of 1934 during the preceding 12 months (or for such shorter  period that the
registrant was required to file such reports),  and (2) has been subject to such
filing requirements for the past 90 days.

                          Yes    X              No
                              ----------           ----------



         The number of shares  outstanding of the registrant's  common stock, as
of October 31, 1998 was:

                  Common Stock-Series A                  26,289,896
                  Common Stock-Series B                     600,398



                                  Page 1 of 11




                          PART I FINANCIAL INFORMATION

Item 1.  Financial Statements
REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Balance Sheets



                                                                    September 30,             December 31,
                                                                        1998                      1997
                                                                     (Unaudited)                (Audited)
                                                                                 
ASSETS:
     Cash and cash equivalents                                 $       8,083,986         $       5,194,332
     Investments                                                      14,906,933                 7,692,279
     Accounts receivable                                               1,899,782                 1,239,306
     Prepaid expenses                                                    598,404                   572,932
     Marketing supplies inventory                                        399,928                   228,853
     Deferred income taxes-current                                       896,053                   488,437
                                                               -----------------         -----------------
         Total current assets                                         26,785,086                15,416,139
                                                               -----------------         -----------------
     Net fixed assets                                                  3,239,091                 2,610,324
     Deferred income taxes-non current                                   756,049                   783,477
     Other assets                                                        402,776                   471,001
                                                               -----------------         -----------------
         Total non-current assets                                      4,397,916                 3,864,802
                                                               -----------------         -----------------
         TOTAL ASSETS                                          $      31,183,002         $      19,280,941
                                                               =================         =================

LIABILITIES, REDEEMABLE COMMON STOCK,
     AND SHAREHOLDERS' EQUITY:
LIABILITIES:
     Accounts payable                                          $         386,853         $         344,071
     Income taxes payable                                                850,934                   389,561
     Accrued sales convention costs                                    2,181,979                 1,226,169
     Other accrued liabilities                                         4,600,937                 1,379,685
                                                               -----------------         -----------------
         Total current liabilities                                     8,020,703                 3,339,486
                                                               -----------------         -----------------
     Loan payable                                                        132,285                   132,285
     Deferred incentive compensation                                     381,886                   149,609
                                                               -----------------         -----------------
         Total non-current liabilities                                   514,171                   281,894
                                                               -----------------         -----------------
         TOTAL LIABILITIES                                             8,534,874                 3,621,380
                                                               -----------------         -----------------

COMMITMENTS AND CONTINGENCIES                                                 --                        --

REDEEMABLE COMMON STOCK                                               11,462,963                11,842,651
                                                               -----------------         -----------------

SHAREHOLDERS' EQUITY:
     Preferred stock, no par value, 100,000,000 shares
         authorized, no shares issued or outstanding                          --                        --
     Series A common stock, no par value, 45,000,000 shares
         authorized, 20,548,224 and 20,614,014 shares issued
         and outstanding at September 30, 1998 and
         December 31, 1997, respectively                               3,266,874                 3,382,914
     Paid-in capital from redemption and retirement
         of common stock                                                 840,750                   611,559
     Paid-in capital from non-employee stock options                      18,750                        --
     Retained earnings (accumulated deficit)                           7,109,759                  (182,433)
     Net unrealized gains (losses) on investments                        (50,968)                    4,870
                                                               -----------------         -----------------
         TOTAL SHAREHOLDERS' EQUITY                                   11,185,165                 3,816,910
                                                               -----------------         -----------------
         TOTAL LIABILITIES, REDEEMABLE COMMON
         STOCK & SHAREHOLDERS' EQUITY                          $      31,183,002         $      19,280,941
                                                               =================         =================



          See accompanying notes to consolidated financial statements.

                                  Page 2 of 11




REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Income Statements
(Unaudited)



                                                    For the Three Months Ended       For the Nine Months Ended
                                                            September 30,                    September 30,
                                                 -------------------------------     ---------------------------
                                                     1998              1997             1998              1997
                                                     ----              ----             ----              ----
                                                                                         
INCOME:
     Marketing allowances                         $  7,619,535      $  3,231,598     $ 19,299,171      $  8,492,401
     Commission income                               3,586,450         1,448,541        9,180,142         3,732,659
     Administrative fees                             1,798,173           950,330        4,872,523         2,515,183
     Investment income                                 332,228           164,185          833,332           476,768
     Other income                                       37,567            54,695          194,805           191,693
                                                  ------------      ------------     ------------      ------------
         TOTAL INCOME                               13,373,953         5,849,349       34,379,973        15,408,704
                                                  ------------      ------------     ------------      ------------

EXPENSES:
     Salaries and related benefits                   4,777,738         2,673,329       12,501,208         7,688,238
     Sales promotion and support                     2,015,193           642,647        3,982,620         1,743,553
     Litigation settlement (Note 3)                         --                --        1,104,404                --
     Professional fees                                 332,168           159,196          906,570           517,188
     Occupancy                                         334,254           272,472          805,744           642,184
     Depreciation and amortization                     295,422           199,456          724,422           459,219
     Stationery and supplies                           232,491           109,422          560,691           269,048
     Courier and postage                               202,118           166,651          515,246           369,695
     Travel and entertainment                          204,122            83,812          447,504           196,771
     Equipment                                         176,769            93,459          432,154           267,113
     Insurance                                          38,850            42,636          123,491           129,097
     Other expenses                                     33,119            10,040          133,199           123,686
                                                  ------------      ------------     ------------      ------------
         TOTAL EXPENSES                              8,642,244         4,453,120       22,237,253        12,405,792
                                                  ------------      ------------     ------------      ------------

INCOME FROM OPERATIONS                               4,731,709         1,396,229       12,142,720         3,002,912

PROVISION FOR INCOME TAXES                           1,864,576           565,623        4,850,528         1,235,402
                                                  ------------      ------------     ------------      ------------
NET INCOME                                        $  2,867,133      $    830,606     $  7,292,192      $  1,767,510
                                                  ============      ============     ============      ============

EARNINGS PER SHARE:

     Weighted average shares
         outstanding - basic                        26,600,241        26,865,131       26,703,920        26,937,299

     Basic earnings per share                     $        .11      $       .03      $        .27       $       .07
                                                  ============      ============     ============       ===========

     Weighted average shares
         outstanding - diluted                      27,263,913        26,865,131       27,090,580        26,937,299

     Diluted earnings per share                   $        .11      $       .03      $        .27       $       .07
                                                  ============      ============     ============       ===========




          See accompanying notes to consolidated financial statements.

                                  Page 3 of 11




REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Statement of Shareholders' Equity
(Unaudited)





                                                                        Paid-in
                                                                        Capital
                                                                         from
                                                     Paid-in Capital      Non-       Retained
                                                     from Retirement   Employee      Earnings/     Unrealized
                           Series A Common Stock            of           Stock     (Accumulated      Gains
                            Shares         Amount      Common Stock     Options      Deficit)       (Losses)      Total
                            ------         ------      ------------     -------      --------       ---------     -----
                                                                                          
Balance
   January 1, 1998        20,614,014    $ 3,382,914     $  611,559      $    --     $  (182,433)    $ 4,870    $ 3,816,910
Net income for the
   nine months ended
   September 30, 1998                                                                 7,292,192                  7,292,192
Redemption and
   retirement of
   common stock              (65,790)      (116,040)       229,191                                                 113,151
Non-employee stock
   options expense                                                        18,750                                    18,750
Net unrealized losses
   on investments                                                                                   (93,844)       (93,844)
Deferred tax on net
   unrealized losses                                                                                 38,006         38,006
                         -----------    -----------     -----------     ---------   -----------   ---------    -----------
Balance
   September 30, 1998     20,548,224    $ 3,266,874     $   840,750     $  18,750   $ 7,109,759   $ (50,968)   $11,185,165
                         ===========    ===========     ===========     =========   ===========   =========    ===========











          See accompanying notes to consolidated financial statements.

                                  Page 4 of 11




REGAN HOLDING CORP. AND SUBSIDIARIES
Consolidated Statements of Cash Flows
(Unaudited)




                                                                                   For the Nine Months Ended
                                                                                         September 30,
                                                                                   -------------------------
                                                                                  1998                    1997
                                                                                  ----                    ----
                                                                                           
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income                                                           $    7,292,192          $    1,767,510
     Adjustments to reconcile net income to cash provided by
         operating activities:
             Depreciation and amortization of fixed assets                       671,665                 454,190
             Amortization of intangible assets                                    52,757                   5,029
             Amortization/accretion of investments                               (46,765)                (24,547)
             Non-employee stock option expense                                    18,750                      --
             Realized loss (gain) on sales of investments                        (14,463)                 28,686
             Changes in assets and liabilities:
                 Net change in accounts receivable                              (660,476)               (510,966)
                 Net change in prepaid expenses                                  (25,472)               (201,504)
                 Net change in marketing supplies inventory                     (171,075)                 40,259
                 Net change in deferred income taxes                            (342,182)                152,239
                 Net change in accounts payable                                   42,782                  (5,899)
                 Net change in income taxes payable                              461,373                 527,820
                 Net change in accrued sales convention costs                    955,810                 (91,087)
                 Net change in other accrued liabilities                       3,221,252                 (54,597)
                 Net change in other assets and liabilities                      265,551                 135,013
                                                                          --------------          --------------
                    Net cash provided by operating activities                 11,721,699               2,222,146
                                                                          --------------          --------------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchases of investments                                                (10,049,466)            (11,060,306)
     Proceeds from sales and maturities of investments                         2,802,196               9,739,821
     Purchases of fixed assets                                                (1,300,432)             (1,215,750)
     Payments for organization costs                                             (17,806)                (10,640)
                                                                          --------------          --------------
                    Net cash used in investing activities                     (8,565,508)             (2,546,875)
                                                                          --------------          --------------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Redemption and retirement of common stock                                  (266,537)               (271,091)
                                                                          ---------------         ---------------
                    Net cash used in financing activities                       (266,537)               (271,091)
                                                                          --------------          --------------

INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS                               2,889,654                (595,820)
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD                                 5,194,332               2,202,596
                                                                          --------------          --------------

CASH AND CASH EQUIVALENTS, END OF PERIOD                                  $    8,083,986          $    1,606,776
                                                                          ==============          ==============










          See accompanying notes to consolidated financial statements.

                                  Page 5 of 11





REGAN HOLDING CORP. AND SUBSIDIARIES
Notes to Consolidated Financial Statements



1.       Financial Information

         The  accompanying  consolidated  financial  statements  are prepared in
         conformity with generally  accepted  accounting  principles and include
         the accounts of Regan Holding Corp. and its wholly-owned  subsidiaries,
         Legacy Marketing Group ("LMG"), Legacy Financial Services, Inc., Legacy
         Advisory Services, Inc., and LifeSurance Corporation.  All intercompany
         transactions have been eliminated.

         The  statements are unaudited but reflect all  adjustments  (consisting
         only of normal  recurring  adjustments)  which are,  in the  opinion of
         management,   necessary  for  a  fair  presentation  of  the  Company's
         financial position and results of operations.  The consolidated balance
         sheet data at December  31, 1997,  was derived  from audited  financial
         statements,  but does not include all disclosures required by generally
         accepted accounting  principles.  The results for the nine months ended
         September 30, 1998, are not necessarily indicative of the results to be
         expected for the entire year.  Users of these financial  statements are
         encouraged  to refer to the  Annual  Report  on Form  10-K for the year
         ended December 31, 1997, for additional disclosure.

2.       Redeemable Common Stock

         The Company is obligated to repurchase  certain of its shares of common
         stock pursuant to various  agreements under which the stock was issued.
         During the nine months  ended  September  30, 1998,  redeemable  common
         stock was redeemed and retired as follows:




                                     Series A Redeemable          Series B Redeemable           Total Redeemable
                                        Common Stock                 Common Stock                 Common Stock
                                                 Carrying                     Carrying                     Carrying
                                                (Issuance)                   (Issuance)                   (Issuance)
                                   Shares         Amount        Shares         Amount        Shares         Amount
                                                                                        
         Balance
          December 31, 1997       5,507,326   $ 10,040,068       600,861    $ 1,802,583     6,108,187      $11,842,651
         Redemption and
          retirement of common
          stock                    (200,935)      (378,299)         (463)        (1,389)     (201,398)        (379,688)
                                 ----------   ------------    ----------    -----------    ----------      -----------
         Balance
          September 30, 1998      5,306,391   $  9,661,769       600,398    $ 1,801,194     5,906,789      $11,462,963
                                 ==========   ============    ==========    ===========    ==========      ===========



3.       Litigation Settlement

         In  December  1996,  LMG  and  American   National   Insurance  Company
         ("American  National")  were  named in a lawsuit  filed in the  Circuit
         Court of Jefferson  County,  Alabama,  alleging  misrepresentation  and
         price  discrimination  in connection  with the sale of certain  annuity
         products  issued by American  National  and  marketed by LMG.  American
         National and LMG have denied the allegations contained in the complaint
         as well as any  wrongdoing  with  respect to the sale and  issuance  of
         annuities.  However,  on June 17,  1998,  in order to avoid  protracted
         litigation,  American  National  and  LMG  entered  into  a  settlement
         agreement with the plaintiffs and other class members. LMG's portion of
         the  settlement,  net  of  recovery  under  its  errors  and  omissions
         insurance policy,  was recorded as an expense during the second quarter
         of 1998.


                                  Page 6 of 11





4.       Lease Commitment

         The Company currently leases approximately 43,000 square feet of office
         space in Petaluma,  California, at which the Company's headquarters are
         located. The lease for this space was terminated on September 11, 1998,
         and the Company intends to vacate such space in March, 1999. On October
         27, 1998, the Company entered into a new lease for approximately 72,000
         square feet of office  space in  Petaluma,  California,  into which the
         Company  intends to move its  headquarters  upon  vacating the space it
         currently  leases.  This lease expires in April,  2009, and includes an
         option to extend the term for two  five-year  periods.  Pursuant to the
         lease,  the Company will pay monthly  rent of $71,612,  plus a pro-rate
         share of property  taxes and operating  expenses based on leased square
         footage.

5.       Amendments to Marketing and Processing Agreements

         In October,  1998, LMG and American  National  amended the terms of the
         Marketing  Agreement and Insurance  Processing  Agreement to extend the
         initial terms thereof to January 1, 1999. LMG and American National are
         in the process of negotiating a five year extension.

6.       Related Party Transactions

         In May of 1998, the Company entered into a Shareholder's Agreement with
         Lynda Regan, Chief Executive Officer of the Company and Chairman of the
         Company's Board of Directors, and certain other individuals.  Under the
         terms of this  agreement,  in the event of the death of Ms. Regan,  the
         Company shall  repurchase  from Ms. Regan's estate all shares of Common
         Stock  that  were  owned by Ms.  Regan at the time of her death or were
         transferred  by her to one or  more  trusts  prior  to her  death.  The
         purchase  price to be paid by the Company shall be equal to 125% of the
         fair market value of the shares.

7.       Comprehensive Income

         In June 1997,  the FASB issued SFAS No. 130,  "Reporting  Comprehensive
         Income."  SFAS No. 130  establishes  standards  for the  reporting  and
         display of  comprehensive  income and its  components  in a full set of
         general purpose financial  statements.  Comprehensive income is defined
         as the  change  in  equity  of a  business  enterprise  during a period
         resulting from  transactions  and other events and  circumstances  from
         non-owner  sources.  The  Company's  comprehensive  income for the nine
         month period ended  September  30, 1998 and 1997,  includes  unrealized
         losses, net of deferred tax, of $55,838 and $34,016, respectively.

8.       Recent Accounting Pronouncements--Internal Use Software Cost

         In April 1998, the American  Institute of Certified Public  Accountants
         issued  Statement  of  Position  98-1,  "Accounting  for the  Costs  of
         Computer Software Developed or Obtained for Internal Use" ("SOP 98-1").
         SOP 98-1 provides guidance on determining  whether computer software is
         internal-use  software and on  accounting  for the proceeds of computer
         software  originally  developed  or obtained  for internal use and then
         subsequently   sold  to  the  public.  It  also  provides  guidance  on
         capitalization of the costs incurred for computer software developed or
         obtained  for  internal  use.  The Company has not yet  determined  the
         impact,  if any, of adopting SOP 98-1,  which will be effective for the
         Company's year ending December 31, 1999.

9.       Reclassifications

         Certain amounts in the 1997 financial statements have been reclassified
         to conform with 1998 classifications.




                                  Page 7 of 11





Item 2.  Management's  Discussion  and  Analysis  of Results of  Operations  and
         Financial Condition

         Except  for  historical   information  contained  herein,  the  matters
discussed in this report contain forward  looking  statements that involve risks
and uncertainties that could cause actual results to differ materially.

Results of Operations

         Summary--The  Company's net income for the quarter ended  September 30,
1998,  increased  approximately $2.0 million,  or 245.2%, from the corresponding
quarter in 1997, and approximately $5.5 million,  or 312.6%, for the nine months
ended September 30, 1998, compared with the corresponding  period in 1997. These
increases are attributable  primarily to increases in sales volume, as discussed
below.

         Income--The Company's major sources of income are marketing allowances,
commission  overrides and  administrative  fees from sales and administration of
annuity and life insurance  products on behalf of the three insurance  companies
for which the  Company  markets  and  administers  policies,  American  National
Insurance Company ("American  National"),  IL Annuity and Insurance Company ("IL
Annuity") and Transamerica  Life Insurance and Annuity Company  ("Transamerica")
(collectively,  the "Carriers").  Levels of marketing  allowances and commission
overrides  are directly  related to, and increase  with,  the volume of sales of
such products. Administration fees are a function not only of product sales, but
also administration of policies inforce and producer appointments.  Total income
increased  approximately $7.5 million, or 128.6%,  during the three months ended
September 30, 1998,  compared to the three months ended  September 30, 1997. For
the nine months ended September 30, 1998,  total income increased $19.0 million,
or 123.1%,  over the  corresponding  nine month  period in 1997.  This  increase
resulted primarily from increases in sales volume, as discussed below.

         Marketing  allowances  and  commission  income,   combined,   increased
approximately $6.5 million, or 139.4%, in the third quarter of 1998, compared to
the  third  quarter  of  1997.  Such   allowances  and   commissions   increased
approximately $16.3 million, or 133.0% for the nine month period ended September
30, 1998,  compared with the nine month period ended  September  30, 1997.  This
increase  is due  primarily  to  increases  in volume of sales by the  Company's
distribution  network on behalf of the Carriers.  Premium placed inforce for the
Carriers  totaled  approximately  $484.7 million and $1.2 billion,  respectively
during the three months and nine months ended  September  30, 1998,  compared to
$203.4 million and $526.0 million during the same periods in 1997,  representing
increases of 138.2% and 131.1%, respectively.  Also contributing to increases in
income during the first nine months of 1998 was a shift in sales mix to sales of
products which yield higher marketing allowances and commission income.

         Administrative fees increased  approximately $848,000, or 89.2%, in the
third quarter of 1998,  compared to the same period in 1997. For the nine months
ended  September 30, 1998,  administrative  fees  increased  approximately  $2.4
million,  or 93.7%, over the  corresponding  period in 1997. These increases are
due  primarily  to  increases  in the number of policies  sold and  administered
during the respective  periods and to a shift in policies  administered to those
which generate higher administrative fees.

         During the three months ended September 30, 1998,  9.4%, 84.0% and 1.0%
of the Company's total revenue resulted from agreements with American  National,
IL  Annuity  and  Transamerica,  respectively.  During  the three  months  ended
September 30, 1997, 42.2% and 51.0% of the Company's total revenue resulted from
agreements  with  American  National  and IL  Annuity,  respectively.  Sales and
administration of Transamerica  products began during the third quarter of 1998.
The shift  from  American  National  to IL Annuity  products  is  attributed  to
favorable market acceptance of IL Annuity's products.

         Expenses--Total  expenses  increased  approximately  $4.2  million,  or
94.1%,  during the three months ended September 30, 1998,  compared to the three
months ended  September 30, 1997,  and $9.8 million,  or 79.2%,  during the nine
months ended September 30, 1998,  compared to the  corresponding  nine months of
1997. These increases are  attributable  primarily to increases in compensation,
sales   promotion  and  support,   stationery  and  supplies,   and  travel  and
entertainment  expenses  and to accrual for  settlement  of a legal  matter,  as
discussed below.


                                  Page 8 of 11





         As a service organization,  the Company's primary expenses are salaries
and related employee benefits,  which increased  approximately $2.1 million,  or
78.7%,  during the three months ended  September 30, 1998,  compared to the same
period in 1997, and approximately $4.8 million, or 62.6%, during the nine months
ended September 30, 1998,  compared to the same period in 1997.  These increases
resulted primarily from increases in the average number of full-time  equivalent
employees,  which rose to 324 during  the  quarter  ended  September  30,  1998,
compared with 192 during the quarter ended  September 30, 1997.  These increases
in  employment  were  necessary to  accommodate  increases in sales  volume,  as
discussed  above.  Salaries and benefits  also  increased due to the addition of
personnel  at higher pay levels and to  scheduled  pay  increases  for  existing
employees.

         Sales  promotion  and  support  expense  consists  primarily  of  costs
relating to the Company's annual national sales conventions,  incentives paid to
the  Company's  higher  level  Producers  for  recruitment  and  development  of
additional Producers,  and costs relating to various sales meetings and training
activities.  Also included in sales promotion and support expense is the cost of
designing  and printing  sales  brochures  for use by Producers in the Company's
sales distribution  network. It is expected that these expenses will continue to
be a major  element  of the  Company's  cost  structure,  as  attendance  at the
national  sales  conventions  increases,  as the number of  Producers  marketing
products for the Company  increases,  and as new products are  introduced.  This
expense increased  approximately $1.4 million,  or 213.6%, for the quarter ended
September  30, 1998,  compared with the quarter  ended  September 30, 1997,  and
approximately  $2.2 million,  or 128.4%, for the nine months ended September 30,
1998,  compared with the  corresponding  period in 1997. These increases are due
primarily to an increase in costs  associated with the Company's  national sales
conventions and increased  anticipated  attendance at such  conventions,  and to
increased incentives paid to Producers by the Company.

         In order to avoid protracted future litigation, the Company's principal
subsidiary,  LMG, together with American National,  entered into an agreement to
settle a  lawsuit  filed in  Jefferson  County,  Alabama.  LMG's net cost of the
settlement,  approximately  $1.1 million,  was recorded as an expense during the
second quarter of 1998. See footnotes to Part I, Item 1, "Financial Statements."

         Professional fees increased  $173,000,  or 108.7%, for the three months
ended  September  30, 1998,  and $389,000,  or 75.3%,  for the nine month period
ended September 30, 1998, compared with the corresponding periods in 1997. These
increases  are  primarily  the  result of  consulting  fees  related  to various
information  systems  projects  and  increased  legal fees  associated  with the
settlement  of the  litigation  described  in  footnotes  to  Part  I,  Item  1,
"Financial Statements."

         Stationery and supplies expense increased  approximately  $123,000,  or
112.5%, for the quarter ended September 30, 1998, and approximately $292,000, or
108.4%,  for the  nine  months  ended  September  30,  1998,  compared  with the
corresponding  periods in 1997.  These  increases  are  primarily  the result of
additional  supplies  necessary to support the increased  volume of business and
increased number of employees, as described above.

         Travel and entertainment  increased  approximately $120,000, or 143.5%,
for the quarter  ended  September  30,  1998,  compared  with the quarter  ended
September 30, 1997, and approximately  $251,000,  or 127.4%, for the nine months
ended September 30, 1998,  compared with the  corresponding  period in 1997. The
increases are due to increased  travel by personnel in the  Company's  marketing
department, to travel related to implementation of the carrier relationship with
Transamerica,  as  discussed  above,  and to travel  necessary  for  set-up  and
training for an east coast  service  center which  became  operational  in July,
1998.

Liquidity and Capital Resources

         The Company's ability to mobilize its assets remained strong, with cash
and investments representing 73.7% of the Company's total assets as of September
30, 1998.


                                  Page 9 of 11





Year 2000

         As the year 2000  approaches,  a critical  business  issue has  emerged
regarding how existing  application  software programs and operating systems can
accommodate  this date  value.  In brief,  many  existing  application  software
products in the marketplace  were designed to only  accommodate a two digit date
position  which  represents  the year  (e.g.,  '95 is stored in the  system  and
represents the year 1995).  As a result,  the year 1999 (i.e.  '99) could be the
maximum date value these systems will be able to accurately process.  Management
has  developed and is in the process of  implementing  a plan to insure that the
Company will be year 2000  compliant.  This plan consists of the following  four
stages:  (i)  conducting  an  inventory  of all  hardware,  software and support
systems; (ii) assessing whether such hardware,  software and support systems are
year 2000 complaint;  (iii) correcting or replacing any non-compliant  hardware,
software and support systems; and (iv) testing to ensure that all corrections or
replacements  made  pursuant  to the  third  phase of the  plan are  functioning
properly.  The first two stages of this plan have been  completed and management
anticipates  that the last two stages will be completed  by March 31, 1999.  The
Company is also working closely with significant customers and vendors to ensure
that their  systems  will be fully  year 2000  compliant.  Based on  information
currently available,  management does not anticipate that the Company will incur
significant  operating  expenses or be  required  to invest  heavily in computer
system  improvements to be year 2000 compliant,  however,  as noted, the Company
has not  completed  implementation  of its  compliance  plan.  To the extent the
Company's  systems are not fully year 2000 compliant,  there can be no assurance
that potential  systems  interruptions  or the cost necessary to update software
would not have a material  adverse effect on the Company's  business,  financial
condition, results of operations and business prospects.





                                  Page 10 of 11





                            PART II OTHER INFORMATION

Item 5.  Other Information

         In October of 1998, LMG and American  National amended the terms of the
Marketing  Agreement  and Insurance  Processing  Agreement to extend the initial
terms thereof to January 1, 1999.  LMG and American  National are in the process
of negotiating a five year extension.

Item 6.  Exhibits and Reports on Form 8-K

(a)      Index to Exhibits

         Exhibit 10.1   Amendment Three to Insurance Processing Agreement with
                        American National Insurance Company
         Exhibit 10.2   Amendment  Four to Marketing  Agreement  with  American
                        National Insurance Company
         Exhibit 10.3   Lease Agreement for 2090 Marine Ave., Petaluma Calif.
         Exhibit 10.4   Buy-Sell
         Exhibit 11     Computation of Earnings Per Share--Basic and Diluted
         Exhibit 27     Financial Data Schedule



                                   SIGNATURES

         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this report to be signed on its behalf by the
undersigned thereunto duly authorized.



                                                 REGAN HOLDING CORP.



Date: November 12, 1998       Signature:  /s/ R. Preston Pitts
                                          -------------------------------------
                                          R. Preston Pitts,
                                          President & Chief Operating Officer



Date: November 12, 1998       Signature:  /s/ David A. Skup
                                          -------------------------------------
                                          David A. Skup,
                                          Chief Financial Officer


                                  Page 11 of 11