<ARTICLE> 5
<LEGEND>
 THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM MATTEL, INC.'S
 BALANCE SHEETS AND STATEMENTS OF OPERATIONS AS OF AND FOR THE YEAR ENDED
 DECEMBER 31, 1999 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
 FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER>                                     1,000

<PERIOD-TYPE>                   YEAR
                             
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                              JAN-1-1999
<PERIOD-END>                               DEC-31-1999
<CASH>                                         275,024
<SECURITIES>                                         0
<RECEIVABLES>                                1,499,240
<ALLOWANCES>                                   229,235
<INVENTORY>                                    544,296
<CURRENT-ASSETS>                             2,420,027
<PP&E>                                       1,223,520
<DEPRECIATION>                                 474,026
<TOTAL-ASSETS>                               5,127,022
<CURRENT-LIABILITIES>                        1,817,524
<BONDS>                                      1,183,835
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       433,563
<OTHER-SE>                                   1,529,124
<TOTAL-LIABILITY-AND-EQUITY>                 5,127,022
<SALES>                                      5,514,950
<TOTAL-REVENUES>                             5,514,950
<CGS>                                        2,913,910
<TOTAL-COSTS>                                2,913,910
<OTHER-EXPENSES>                             2,560,174
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                             151,609
<INCOME-PRETAX>                              (110,743)
<INCOME-TAX>                                  (28,370)
<INCOME-CONTINUING>                           (82,373)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (82,373)
<EPS-BASIC>                                     (0.21)
<EPS-DILUTED>                                   (0.21)