<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION FROM MATTEL, INC.'S BALANCE
SHEETS AND STATEMENTS OF OPERATIONS AS OF AND FOR THE THREE MONTHS ENDED MARCH
31, 2000 AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL
STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000

                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-2000
<PERIOD-START>                             JAN-01-2000
<PERIOD-END>                               MAR-31-2000
<CASH>                                         214,937
<SECURITIES>                                         0
<RECEIVABLES>                                  924,236
<ALLOWANCES>                                    27,040
<INVENTORY>                                    522,299
<CURRENT-ASSETS>                             1,831,194
<PP&E>                                       1,131,155
<DEPRECIATION>                                 437,480
<TOTAL-ASSETS>                               4,572,460
<CURRENT-LIABILITIES>                        1,672,787
<BONDS>                                        982,713
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       434,345
<OTHER-SE>                                   1,310,173
<TOTAL-LIABILITY-AND-EQUITY>                 4,572,460
<SALES>                                        693,261
<TOTAL-REVENUES>                               693,261
<CGS>                                          378,904
<TOTAL-COSTS>                                  378,904
<OTHER-EXPENSES>                               351,645
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              24,356
<INCOME-PRETAX>                               (61,644)
<INCOME-TAX>                                  (17,014)
<INCOME-CONTINUING>                           (44,630)
<DISCONTINUED>                               (126,606)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (171,236)
<EPS-BASIC>                                     (0.40)
<EPS-DILUTED>                                   (0.40)