<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED
BALANCE SHEETS AND CONSOLIDATED INCOME STATEMENTS AND IS QUALIFIED IN ITS
ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
                                                  
<PERIOD-TYPE>                   YEAR                   YEAR
<FISCAL-YEAR-END>                          AUG-04-1996             JUL-30-1995
<PERIOD-START>                             JUL-31-1995             AUG-01-1994
<PERIOD-END>                               AUG-04-1996             JUL-30-1995
<CASH>                                           5,312                   6,651
<SECURITIES>                                         0                       0
<RECEIVABLES>                                    9,445                  10,308
<ALLOWANCES>                                       823                     563
<INVENTORY>                                        867                     695
<CURRENT-ASSETS>                                18,348                  19,356
<PP&E>                                          76,382                  58,502
<DEPRECIATION>                                  18,717                   9,092
<TOTAL-ASSETS>                                  81,827                  71,780
<CURRENT-LIABILITIES>                           16,706                  13,691
<BONDS>                                              0                       0
<PREFERRED-MANDATORY>                                0                       0
<PREFERRED>                                          0                       0
<COMMON>                                        15,010                  15,010
<OTHER-SE>                                       7,133                   4,607
<TOTAL-LIABILITY-AND-EQUITY>                    81,827                  71,780
<SALES>                                         70,028                  61,004
<TOTAL-REVENUES>                                70,028                  61,004
<CGS>                                           43,411                  38,696
<TOTAL-COSTS>                                   43,411                  38,696
<OTHER-EXPENSES>                                21,281                  17,159
<LOSS-PROVISION>                                     0                       0
<INTEREST-EXPENSE>                               3,906                   2,917
<INCOME-PRETAX>                                  1,430                   2,232
<INCOME-TAX>                                     (994)                   (988)
<INCOME-CONTINUING>                              2,424                   3,220
<DISCONTINUED>                                       0                       0
<EXTRAORDINARY>                                      0                       0
<CHANGES>                                            0                       0
<NET-INCOME>                                     2,424                   3,220
<EPS-PRIMARY>                                        0                       0
<EPS-DILUTED>                                        0                       0