<ARTICLE> 5 <CIK> 0001018758 <NAME> SWC GOLF CLUB, INC. <PERIOD-TYPE> 3-MOS <FISCAL-YEAR-END> SEP-30-1997 <PERIOD-START> OCT-01-1996 <PERIOD-END> DEC-31-1996 <CASH> 15,440 <SECURITIES> 0 <RECEIVABLES> 747,527 <ALLOWANCES> 30,222 <INVENTORY> 206,478 <CURRENT-ASSETS> 1,055,679 <PP&E> 1,631,138 <DEPRECIATION> 83,424 <TOTAL-ASSETS> 2,607,393 <CURRENT-LIABILITIES> 1,436,902 <BONDS> 0 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 1,000 <OTHER-SE> 1,176,607 <TOTAL-LIABILITY-AND-EQUITY> 2,607,393 <SALES> 828,841 <TOTAL-REVENUES> 2,573,079 <CGS> 319,470 <TOTAL-COSTS> 2,153,377 <OTHER-EXPENSES> 0 <LOSS-PROVISION> 1,350 <INTEREST-EXPENSE> 17,942 <INCOME-PRETAX> 401,760 <INCOME-TAX> 0 <INCOME-CONTINUING> 401,760 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 401,760 <EPS-PRIMARY> 0 <EPS-DILUTED> 0