99.1
 
[LETTERHEAD OF H.F. AHMANSON & COMPANY]


FOR IMMEDIATE RELEASE                         Contacts:
- ---------------------                            Media:  Mary Trigg
                                                         (818) 814-7922
                                              Investor:  Steve Swartz
                                                         (818) 814-7986

                       H.F. AHMANSON & COMPANY ENHANCES
                         GREAT WESTERN MERGER PROPOSAL

                - New Proposal Provides Clearly Superior Value
                       Over Washington Mutual Proposal -



     IRWINDALE, CA. March 17, 1997--H.F. Ahmanson & Company (NYSE:AHM) today 
announced that it has enhanced its proposal to merge with Great Western 
Financial Corporation (NYSE:GWF) in order to provide Great Western stockholders 
with clearly superior value over the Washington Mutual (NASDAQ:WAMU) proposal. 
Based on the closing market price for Washington Mutual shares and Ahmanson 
shares on March 14, 1997, the enhanced Ahmanson proposal provides a premium in 
excess of $400 million, or approximately $3 per share, over the value implied by
the Washington Mutual proposal.

     The enhanced merger proposal establishes a floating ratio for Great Western
common shares linked to the market price for Ahmanson common shares. Under the 
proposal, Great Western's stockholders would receive, tax-free, not less than 
1.10 and not more than 1.20 common shares of Ahmanson for each common share of 
Great Western. On February 18, 1997, Ahmanson had announced a proposed exchange 
ratio of 1.05 Ahmanson common shares per Great Western common share.

     The enhanced merger proposal functions as follows:

 .    If Ahmanson common shares have a market price between $41.67 and $45.45 per
     share, Great Western stockholders would receive an amount of Ahmanson
     common shares with a value equal to $50 per Great Western common share.

 .    If Ahmanson common shares have a market price of $41.67 per share or less, 
     Great Western stockholders would receive 1.20 Ahmanson common shares.

 .    If Ahmanson common shares have a market price of $45.45 or greater, Great 
     Western stockholders would receive 1.10 Ahmanson common shares.

 
     The exchange ratio will be fixed in the range between 1.10 and 1.20 common 
shares of Ahmanson by dividing $50 by the average closing price of Ahmanson 
common stock during the 20 trading days preceding approval of the merger by the 
Office of Thrift Supervision or as otherwise agreed in connection with entering 
into a merger agreement with Great Western.  Based on the closing price for 
Ahmanson's stock on March 14, 1997, the exchange ratio would have been 1.20 and 
would have produced a value of $48.30 per Great Western common share.

     Charles R. Rinehart, Chairman and Chief Executive Officer of Ahmanson, 
stated, "Our enhanced proposal offers the best value and the least risk for 
Great Western stockholders.  In making this proposal, we are demonstrating in 
the most tangible way our conviction as to the extraordinary benefits of a 
merger between Ahmanson and Great Western.

     "After thoroughly examining information contained about Great Western in 
the Washington Mutual S-4, we are confident that we can responsibly assume an 
additional $100 million in merger benefits through our combination.

     "We believe that this is a proposal that Washington Mutual cannot match 
without increasing its own shareholders' dilution to what must be an 
unacceptable level.  We call on the Great Western Board to act in the best 
interests of the company's stockholders by making available to us the non-public
information it has provided to Washington Mutual, and by holding discussions 
with us on a definitive merger agreement immediately," Mr. Rinehart concluded.

     Following is a chart illustrating the value of the enhanced merger proposal
at a range of prices for Ahmanson stock:

                            Exchange Ratio Example
                            ----------------------
 
 
 AHM                        GWF             Exchange
Price                   Share Value          Ratio
- -----                   -----------         --------
                                       
$40.00                   $48.00              1.200x
$41.00                   $49.20              1.200
$41.67                   $50.00              1.200
$42.00                   $50.00              1.190
$43.00                   $50.00              1.163
$44.00                   $50.00              1.136
$45.00                   $50.00              1.111
$45.45                   $50.00              1.100
$46.00                   $50.60              1.100
$47.00                   $51.70              1.100
$48.00                   $52.80              1.100
$49.00                   $53.90              1.100
$50.00                   $55.00              1.100
 

 
     H.F. Ahmanson & Company, with assets of nearly $50 billion, is the parent 
company of Home Savings of America, one of the nation's largest full-service 
consumer banks.

THIS PRESS RELEASE CONTAINS CERTAIN FORWARD LOOKING STATEMENTS WITH RESPECT TO 
THE FINANCIAL CONDITION, RESULTS OF OPERATIONS AND BUSINESS OF AHMANSON AND, 
ASSUMING THE CONSUMMATION OF THE PROPOSED MERGER, A COMBINED AHMANSON/GREAT 
WESTERN FINANCIAL CORPORATION, INCLUDING STATEMENTS RELATING TO: (A) THE COST 
SAVINGS AND ACCRETION TO CASH EARNINGS AND REPORTED EARNINGS THAT WILL BE 
REALIZED FROM THE PROPOSED MERGER; (B) THE IMPACT ON REVENUES OF THE PROPOSED 
MERGER, INCLUDING THE POTENTIAL FOR ENHANCED REVENUES AND THE IMPACT ON REVENUES
OF CONSOLIDATION OF RETAIL BRANCHES AND OTHER OPERATIONS AS PLANNED; (C) 
AHMANSON'S STOCK PURCHASE PROGRAM; AND (D) THE RESTRUCTURING CHARGES EXPECTED TO
BE INCURRED IN CONNECTION WITH THE PROPOSED MERGER. THESE FORWARD LOOKING 
STATEMENTS INVOLVE CERTAIN RISKS AND UNCERTAINTIES. FACTORS THAT MAY CAUSE 
ACTUAL RESULTS TO DIFFER MATERIALLY FROM THOSE CONTEMPLATED BY SUCH FORWARD 
LOOKING STATEMENTS INCLUDE, AMONG OTHERS, THE FOLLOWING POSSIBILITIES: (1) 
EXPECTED COST SAVINGS FROM THE PROPOSED MERGER CANNOT BE FULLY REALIZED OR 
REALIZED WITHIN THE EXPECTED TIME FRAME; (2) REVENUES FOLLOWING THE PROPOSED 
MERGER ARE LOWER THAN EXPECTED; (3) COMPETITIVE PRESSURE AMONG DEPOSITORY 
INSTITUTIONS INCREASES SIGNIFICANTLY; (4) COSTS OR DIFFICULTIES RELATED TO THE 
INTEGRATION OF THE BUSINESSES OF AHMANSON AND GREAT WESTERN FINANCIAL 
CORPORATION ARE GREATER THAN EXPECTED; (5) CHANGES IN THE INTEREST RATE 
ENVIRONMENT REDUCE INTEREST MARGINS; (6) GENERAL ECONOMIC CONDITIONS, EITHER 
NATIONALLY OR IN THE STATES IN WHICH THE COMBINED COMPANY WILL BE DOING 
BUSINESS, ARE LESS FAVORABLE THAN EXPECTED; OR (7) LEGISLATION OR REGULATORY 
CHANGES ADVERSELY AFFECT THE BUSINESSES IN WHICH THE COMBINED COMPANY WOULD BE 
ENGAGED. FURTHER INFORMATION ON OTHER FACTORS WHICH COULD AFFECT THE FINANCIAL 
RESULTS OF AHMANSON AFTER THE PROPOSED MERGER IS INCLUDED IN FILINGS BY AHMANSON
WITH THE SECURITIES AND EXCHANGE COMMISSION ("COMMISSION"), INCLUDING A 
REGISTRATION STATEMENT ON FORM S-4 FILED WITH THE COMMISSION ON FEBRUARY 18, 
1997, AND THE COMMISSION FILINGS INCORPORATED BY REFERENCE THEREIN. AHMANSON 
BELIEVES THAT THE INFORMATION REGARDING THE PROPOSED WASHINGTON MUTUAL/GREAT 
WESTERN MERGER IS SUBJECT TO SIMILAR QUALIFICATIONS AND UNCERTAINTIES. ALTHOUGH 
THIS PRESENTATION INCLUDES INFORMATION CONCERNING WASHINGTON MUTUAL AND GREAT 
WESTERN INSOFAR AS IT IS KNOWN OR REASONABLY AVAILABLE TO AHMANSON, AHMANSON 
DOES NOT HAVE ACCESS TO THE BOOKS AND RECORDS OF EITHER COMPANY. THEREFORE, 
INFORMATION CONCERNING GREAT WESTERN AND WASHINGTON MUTUAL THAT HAS NOT BEEN 
MADE PUBLIC IS NOT AVAILABLE TO AHMANSON. CONSEQUENTLY, WITH RESPECT TO 
WASHINGTON MUTUAL, GREAT WESTERN AND THEIR PROPOSED MERGER, AHMANSON HAS RELIED 
ENTIRELY ON PUBLICLY AVAILABLE INFORMATION WITHOUT INDEPENDENT VERIFICATION. 
MOREOVER, AHMANSON NOTES THAT THE NEED TO RELY SOLELY ON SUCH PUBLICLY AVAILABLE
INFORMATION MAY AFFECT THE JUDGMENTS UNDERLYING AN EVALUATION OF THE FINANCIAL 
AND OTHER PROJECTED INFORMATION DISCUSSED HEREIN.

             SHARES OF GREAT WESTERN FINANCIAL CORPORATION ("GWF")
                 COMMON STOCK HELD BY H.F. AHMANSON & COMPANY
              ("AHMANSON"), ITS DIRECTORS AND EXECUTIVE OFFICERS
           AND CERTAIN EMPLOYEES, OTHER REPRESENTATIVES OF AHMANSON
             AND CERTAIN OTHER PERSONS WHO MAY SOLICIT PROXIES OR
                CONSENTS, AND CERTAIN TRANSACTIONS BETWEEN ANY
                                OF THEM AND GWF

Ahmanson and certain other persons named below may solicit proxies (a) to elect 
three nominees and one or more alternate nominees (the "Nominees") as directors 
of GWF at the annual meeting of stockholders

 
of GWF to be held on a date to be announced (the "Annual Meeting") and (b) in
favor of the adoption at the Annual Meeting of a non-binding stockholder
resolution and seven proposals to amend the By-laws of GWF. Ahmanson and certain
other persons named below are also soliciting consents from stockholders of GWF
to approve proposals, without a stockholders' meeting, to adopt non-binding
resolutions of stockholders and amendments to the By-laws of GWF. The
participants in this solicitation may include Ahmanson; the directors of
Ahmanson (Byron Allumbaugh, Harold A. Black, Richard M. Bressler, David R.
Carpenter, Phillip D. Matthews, Richard L. Nolan, Delia M. Reyes, Charles R.
Rinehart, Frank M. Sanchez, Elizabeth A. Sanders, Arthur W. Schmutz, William D.
Schulte, and Bruce G. Willison); the following executive officers and employees
of Ahmanson or its subsidiaries: Kevin M. Twomey (Senior Executive Vice
President and Chief Financial Officer), Madeleine A. Kleiner (Senior Executive
Vice President, Chief Administrative Officer and General Counsel), Anne-Drue M.
Anderson (Executive Vice President and Treasurer), Tim S. Glassett (First Vice
President and Assistant General Counsel), Linda McCall (Senior Vice President
and Director of Corporate Taxes), Stephen A. Swartz (Senior Vice President and
Director of Investor Relations), Barbara Timmer (Senior Vice President and
Director of Government and Legislative Affairs), Mary A. Trigg (Senior Vice
President and Director of Public Relations), Eric Warmstein (Senior Vice
President and Director of Corporate Development), Samantha Davies (Vice
President of Public Relations), Adrian Rodriguez (Vice President of Public
Relations), and Peter Bennett (Assistant Vice President of Public Relations);
and the following Nominees: Lawrence A. Del Santo, Robert T. Gelber, Wolfgang
Schoellkopf, Hugh M. Grant and John E. Merow.

As of March 14, 1997, Ahmanson is the beneficial owner of 2,344,800 shares of 
GWF Common Stock.  Other than Mr. Gelber, who owns 332 shares of GWF Common 
Stock, none of the Nominees is the beneficial owner of any GWF Common Stock.

Other than set forth herein, as of March 14, 1997, neither Ahmanson nor any of 
its directors, executive officers or other representatives or employees of 
Ahmanson, any Nominees or other persons known to Ahmanson, who may solicit 
proxies has any security holdings in GWF. Ahmanson disclaims beneficial 
ownership of any securities of GWF held by any pension plan or other employee 
benefit plan of Ahmanson or by an affiliate of Ahmanson.  Ahmanson further 
disclaims beneficial ownership of any securities of GWF held by Ahmanson or any
of its subsidiaries for the benefit of third parties or in customer or fiduciary
accounts in the ordinary course of business.

Although Credit Suisse First Boston Corporation ("CSFB") and Montgomery 
Securities ("Montgomery"), financial advisors to Ahmanson, do not admit that 
they or any of their directors, officers, employees or affiliates are a 
"participant," as defined in Schedule 14A promulgated under the Securities 
Exchange Act of 1934 by the Securities and Exchange Commission, or that such 
Schedule 14A requires the disclosure of certain information concerning CSFB or 
Montgomery, CSFB and Montgomery may assist Ahmanson in such a solicitation.  
Each of CSFB and Montgomery engages in a full range of investment banking, 
securities trading, market-making and brokerage services for institutional and 
individual clients.  In the normal course of their respective businesses, each 
of CSFB and Montgomery may trade securities of GWF for their own account and 
the account of their customers and, accordingly, may at any time hold a long or
short position in such securities.  As of March 12, 1997, CSFB held a net short 
position of 203,476 shares of GWF common stock and Montgomery held no shares of 
GWF common stock.

Except as disclosed above, to the knowledge of Ahmanson, none of Ahmanson, the 
directors or executive officers of Ahmanson, the employees or other 
representatives of Ahmanson who may participate in this solicitation or the 
Nominees named above has any interest, direct or indirect, by security holdings 
or otherwise, in GWF.