<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM CONSOLIDATED BALANCE SHEETS AND CONSOLIDATED INCOME STATEMENTS AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 3-MOS 6-MOS <FISCAL-YEAR-END> AUG-04-1996 AUG-04-1996 <PERIOD-START> NOV-04-1996 AUG-05-1996 <PERIOD-END> FEB-02-1997 FEB-02-1997 <CASH> 2,279 2,279 <SECURITIES> 0 0 <RECEIVABLES> 16,653 16,653 <ALLOWANCES> 879 879 <INVENTORY> 843 843 <CURRENT-ASSETS> 23,025 23,025 <PP&E> 105,493 105,493 <DEPRECIATION> 24,214 24,214 <TOTAL-ASSETS> 109,967 109,967 <CURRENT-LIABILITIES> 21,540 21,540 <BONDS> 0 0 <PREFERRED-MANDATORY> 0 0 <PREFERRED> 0 0 <COMMON> 15,010 15,010 <OTHER-SE> 6,693 6,693 <TOTAL-LIABILITY-AND-EQUITY> 109,967 109,967 <SALES> 19,078 38,025 <TOTAL-REVENUES> 19,078 38,025 <CGS> 12,436 24,141 <TOTAL-COSTS> 12,436 24,141 <OTHER-EXPENSES> 5,839 11,743 <LOSS-PROVISION> 0 0 <INTEREST-EXPENSE> 1,198 2,141 <INCOME-PRETAX> (395) (271) <INCOME-TAX> 0 0 <INCOME-CONTINUING> (395) (271) <DISCONTINUED> 0 0 <EXTRAORDINARY> 0 0 <CHANGES> 0 0 <NET-INCOME> (395) (271) <EPS-PRIMARY> (.06) (.04) <EPS-DILUTED> (.06) (.04)