LETTER OF TRANSMITTAL
                           OFFER FOR ALL OUTSTANDING
      PRIVATELY PLACED 9 1/2% SERIES A SENIOR SUBORDINATED NOTES DUE 2007
 
                                IN EXCHANGE FOR
 
              9 1/2% SERIES B SENIOR SUBORDINATED NOTES DUE 2007
 
                                      OF
 
                       SALEM COMMUNICATIONS CORPORATION
 
          THIS EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M., NEW YORK CITY
                     TIME, ON      , 1998, UNLESS EXTENDED
 
 
  The Exchange Agent is The Bank of New York, whose mailing address, facsimile
number and telephone number are as follows:
   
                                                                
        By Hand Delivery:                    By Facsimile:              By Mail or Overnight Express:
                                                                      (Insured or registered recommended):
       The Bank of New York                  (212) 815-6339
  101 Barclay Street - Floor 7E                                              The Bank of New York
 Corporate Trust Services Window             By Telephone:              101 Barclay Street - Floor 7E
           Ground Level                                                    New York, New York 10286
     New York, New York 10286               (212) 815-[TBD]            Attn: Reorganization Department
 Attn: Reorganization Department
    
   
  DELIVERY OF THIS LETTER OF TRANSMITTAL TO AN ADDRESS OTHER THAN AS SET FORTH
ABOVE OR TRANSMISSION OF THIS LETTER OF TRANSMITTAL VIA FACSIMILE TO A NUMBER
OTHER THAN AS SET FORTH ABOVE DOES NOT CONSTITUTE A VALID DELIVERY.     
   
  This Letter of Transmittal is to be completed by holders of Old Notes either
if Old Notes are to be forwarded herewith or if tenders of Old Notes are to be
made by book-entry transfer to an account maintained by The Bank of New York
(the "Exchange Agent") at The Depository Trust Company (the "DTC") pursuant to
the procedures set forth in "The Exchange Offer--Procedures for Tendering" in
the Prospectus (as defined herein).     
   
  Holders of Old Notes whose certificates (the "Certificates") for such Old
Capital Securities are not immediately available or who cannot deliver their
Certificates and all other required documents to the Exchange Agent on or
prior to the Expiration Date (as defined in the Prospectus) or who cannot
complete the procedures for book-entry transfer on a timely basis, must tender
their Old Notes according to the guaranteed delivery procedures set forth in
"The Exchange Offer--Procedures for Tendering" in the Prospectus.     
   
  If any tendered Old Notes are not exchanged pursuant to the Exchange Offer
for any reason, or if Certificates are submitted for more Old Notes than are
tendered or accepted for exchange, Certificates for such nonexchanged or
nontendered Old Notes will be returned (or, in the case of Old Notes tendered
by book-entry transfer, such Old Notes will be credited to an account
maintained at DTC), without expenses to the tendering holder promptly
following the Expiration Date (as defined in the Prospectus).     
   
  DELIVERY OF DOCUMENTS TO THE DTC DOES NOT CONSTITUTE DELIVERY TO THE
EXCHANGE AGENT.     
                    
                 NOTE: SIGNATURES MUST BE PROVIDED BELOW     
              
           PLEASE READ THE ACCOMPANYING INSTRUCTIONS CAREFULLY      

 
   
  The undersigned has completed the appropriate boxes below and signed this
Letter of Transmittal to indicate the action the undersigned desires to take
with respect to the Exchange Offer.     
                       
                    DESCRIPTION OF SECURITIES TENDERED     
   
 
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   NAME AND ADDRESS OF REGISTERED HOLDER AS IT
 APPEARS ON THE PRIVATELY PLACED 9 1/2% SERIES A     CERTIFICATE NUMBER(S) OF  PRINCIPAL AMOUNT OF
 SENIOR SUBORDINATED NOTES DUE 2007 ("OLD NOTES")    OLD NOTES TRANSMITTED   OLD NOTES TRANSMITTED
- ---------------------------------------------------------------------------------------------------

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- ---------------------------------------------------------------------------------------------------

- ---------------------------------------------------------------------------------------------------
    

           
        (BOXES BELOW TO BE CHECKED BY ELIGIBLE INSTITUTIONS ONLY)     
   
[_]CHECK HERE IF TENDERED OLD NOTES ARE BEING DELIVERED BY BOOK-ENTRY TRANSFER
   MADE TO THE ACCOUNT MAINTAINED BY THE EXCHANGE AGENT WITH THE DTC AND
   COMPLETE THE FOLLOWING:     
          
  Name of Tendering Institution__________________________________________     
     
  Account Number_________________________________________________________     
     
  Transaction Code Number________________________________________________     
   
[_]CHECK HERE AND ENCLOSE A PHOTOCOPY OF THE NOTICE OF GUARANTEED DELIVERY IF
   TENDERED OLD NOTES ARE BEING DELIVERED PURSUANT TO A NOTICE OF GUARANTEED
   DELIVERY PREVIOUSLY SENT TO THE EXCHANGE AGENT AND COMPLETE THE FOLLOWING:
          
  Name of Registered Holder(s)___________________________________________     
     
  Window Ticket Number (if any)__________________________________________     
     
  Date of Execution of Notice Guaranteed Delivery________________________     
     
  Name of Institution which Guaranteed Delivery__________________________     
          
       If Guaranteed Delivery is to be made By Book-Entry Transfer:     
     
  Name of Tendering Institution__________________________________________     
     
  Account Number_________________________________________________________     
     
  Transaction Code Number________________________________________________     
   
[_]CHECK HERE IF TENDERED BY BOOK-ENTRY TRANSFER AND ANY NON-EXCHANGED OLD
   NOTES ARE TO BE RETURNED BY CREDITING DTC ACCOUNT NUMBER SET FORTH ABOVE.
       
                                       2

 
Ladies and Gentlemen:
   
  1. The undersigned hereby agrees to exchange the aggregate principal amount
of privately placed 9 1/2% Series A Senior Subordinated Notes Due 2007 (the
"Old Notes") for a like principal amount of 9 1/2% Series B Senior
Subordinated Notes Due 2007 (the "Notes") of Salem Communications Corporation,
a California corporation (the "Company"), guaranteed on a senior, subordinated
basis by all of the Company's current subsidiaries (the "Guarantors") upon the
terms and subject to the conditions contained in the Registration Statement on
Form S-4 filed by the Company with the Securities and Exchange Commission (the
"Registration Statement") and the accompanying Prospectus dated         , 1998
included therein (the "Prospectus"), receipt of which is hereby acknowledged.
    
  2. The undersigned hereby acknowledges and agrees that the Notes will bear
interest from and including September 25, 1997, the date of issuance of the
Old Notes. Accordingly, the undersigned will forgo accrued but unpaid interest
on his, her or its Old Notes that are exchanged for Notes from and including
September 25, 1997 but will receive such interest under the Notes.
 
  3. The undersigned hereby represents and warrants that he, she or it has
full authority to tender the Old Notes described above. The undersigned will,
upon request, execute and deliver any additional documents deemed by the
Company to be necessary or desirable to complete the exchange of the Old
Notes.
 
  4. The undersigned understands that the tender of the Old Notes pursuant to
all of the procedures set forth in the Prospectus will constitute an agreement
between the undersigned and the Company as to the terms and conditions set
forth in the Prospectus.
   
  5. The undersigned hereby represents and warrants that the undersigned (i)
is not an affiliate of the Company or any Guarantor within the meaning of Rule
405 of the Securities Act of 1933, as amended (the "Securities Act") and (ii)
is acquiring the Notes in the ordinary course of the business of the
undersigned and, if the undersigned is not a broker-dealer, that the
undersigned is not engaged in, and does not intend to engage in, a
distribution of the Notes.     
   
  6. If the undersigned is a broker-dealer, (i) it hereby represents and
warrants that it acquired the Old Notes for its own account as a result of
market-making activities or other trading activities and (ii) it hereby
acknowledges that it will deliver a prospectus meeting the requirements of the
Securities Act, in connection with any resale of the Notes received hereby.
The acknowledgment contained in the foregoing sentence shall not be deemed an
admission that the undersigned is an "underwriter" within the meaning of the
Securities Act.     
 
  7. Any obligation of the undersigned hereunder shall be binding upon the
successors, assigns, executors, administrators, trustees in bankruptcy and
legal and personal representatives of the undersigned.
 
                                       3

 
                   SPECIAL ISSUANCE AND DELIVERY INSTRUCTIONS
                              (SEE INSTRUCTION 1)
 
   To be completed ONLY IF the Notes are to be issued in the name of
 someone other than the undersigned or are to be sent to someone other than
 the undersigned or to the undersigned at an address other than that
 provided above.
 
 Issue to:

 Name ______________________________________________________________________
                                 (PLEASE PRINT)

 Address ___________________________________________________________________

 ___________________________________________________________________________

 ___________________________________________________________________________
                             (INCLUDE ZIP CODE)
    
 Telephone No.: _______________________________________________________     
                             
 Mail to:                 (INCLUDE AREA CODE)     

 Name ______________________________________________________________________
                                 (PLEASE PRINT)

 Address ___________________________________________________________________

 ___________________________________________________________________________

 ___________________________________________________________________________
                             (INCLUDE ZIP CODE)
    
 Telephone No.: _______________________________________________________     
                             
                          (INCLUDE AREA CODE)     
 
                                       4

 
                                   SIGNATURE
 
 ___________________________________________________________________________
                          (NAME OF REGISTERED HOLDER)
 By: _______________________________________________________________________
 Name: _____________________________________________________________________
 Title: ____________________________________________________________________
    
   (Must be signed by registered holder exactly as name appears on
 Certificates for Old Notes or on the register of holders of Old Notes
 maintained by The Bank of New York, as trustee for the Old Notes (the
 "Trustee"), or any person(s) authorized to become the registered holder(s)
 of the Old Notes by endorsements and documents transmitted herewith
 (including such opinions of counsel, certifications and other information
 as may be required by the Trustee to comply with the restrictions on
 transfer applicable to the Old Notes). If signature is by trustee,
 executor, administrator, guardian, attorney-in-fact, officer of a
 corporation or other person acting in a fiduciary or representative
 capacity, please set forth full title. See Instruction 3.)     
 Address: __________________________________________________________________
 Telephone No.: ____________________________________________________________
                               
                            (INCLUDE AREA CODE)     
 Taxpayer Identification No.: ______________________________________________
 Signature Guaranteed By: __________________________________________________
                              (SEE INSTRUCTION 1)
 Title: ____________________________________________________________________
 Name of Institution: ______________________________________________________
 Address: __________________________________________________________________
    
 Telephone No.: _______________________________________________________     
                               
                            (INCLUDE AREA CODE)     
 Date: _____________________________________________________________________
 
   PLEASE READ THE INSTRUCTIONS BELOW, WHICH FORM A PART OF THIS LETTER OF
                                 TRANSMITTAL.
 
                                       5

 
                                 INSTRUCTIONS
 
  1. GUARANTEE OF SIGNATURES. Signatures on this Letter of Transmittal must be
guaranteed by a firm that is a member of a registered national securities
exchange, a member of the National Association of Securities Dealers, Inc. or
by a commercial bank or trust company having an office in the United States
which is a member of a recognized Medallion Signature Program approved by the
Securities Transfer Association, Inc. (an "Eligible Institution") unless (i)
the "Special Issuance and Delivery Instructions" above have not been completed
or (ii) the Old Notes described above are tendered for the account of an
Eligible Institution.
   
  2. DELIVERY OF LETTER OF TRANSMITTAL AND OLD NOTES. This Letter of
Transmittal is to be completed either if (a) Certificates are to be forwarded
herewith or (b) tenders are to be made pursuant to the procedures for tender
by book-entry transfer set forth in "The Exchange Offer--Procedures for
Tendering" in the Prospectus. Certificates, or timely confirmation of a book-
entry transfer of such Old Notes into the Exchange Agent's account at the DTC,
as well as this Letter of Transmittal (of facsimile thereof), properly
completed and duly executed, with any required signature guarantees, and any
other documents required by this Letter of Transmittal, must be received by
the Exchange Agent at its address set forth herein on or prior to the
Expiration Date. Old Notes may be tendered in whole or in part in the
principal amount of integral multiples of $1,000.     
 
  THE METHOD OF DELIVERY OF OLD NOTES AND OTHER DOCUMENTS IS AT THE ELECTION
AND RISK OF THE RESPECTIVE HOLDER. IF DELIVERY IS BY MAIL, REGISTERED MAIL
(WITH RETURN RECEIPT), PROPERLY INSURED, IS SUGGESTED.
   
  3. GUARANTEED DELIVERY PROCEDURES. Registered holders who wish to tender
their Old Notes and (i) whose Old Notes are not immediately available, or (ii)
who cannot deliver their Old Notes, the Letter of Transmittal or any other
required documents to the Exchange Agent on or prior to the Expiration Date,
or (iii) who cannot complete the procedures for delivery by book-entry
transfer on a timely basis may effect a tender if:     
 
    (a) The tender is made through an Eligible Institution;
     
    (b) Prior to the Expiration Date, the Exchange Agent receives from such
  Eligible Institution a properly completed and duly executed Notice of
  Guaranteed Delivery (by facsimile transmission, mail or hand delivery)
  substantially in the form made available by the Company; and     
     
    (c) Such properly completed and executed Letter of Transmittal (or
  facsimile thereof), as well as the Certificate(s) (or a Book-Entry
  Confirmation (as defined in the Prospectus)) representing all tendered Old
  Notes in proper form for transfer and all other documents required by the
  Letter of Transmittal are received by the Exchange Agent within five New
  York Stock Exchange trading days after the Expiration Date.     
 
  Upon request of the Exchange Agent, a Notice of Guaranteed Delivery will be
sent to registered holders who wish to tender their Old Notes according to the
guaranteed delivery procedures set forth above.
 
  4. SIGNATURES ON LETTER OF TRANSMITTAL, BOND POWERS AND ENDORSEMENTS. If
this Letter of Transmittal is signed by a person other than a registered
holder of any Old Notes, such Old Notes must be endorsed or accompanied by
appropriate bond powers, in either case signed exactly as the name or names of
the registered holder or holders appear on the Old Notes.
 
  If this Letter of Transmittal or any Old Notes or bond power is signed by
trustees, executors, administrators, guardians, attorneys-in-fact, officers of
corporations or others acting in a fiduciary or representative capacity, such
person should so indicate when signing, and, unless waived by the Company,
proper evidence satisfactory to the Company of their authority to so act must
be submitted.
 
  5. EXCHANGE OF OLD NOTES ONLY. Only the above-described Old Notes may be
exchanged for Notes pursuant to the Exchange Offer.
   
  6. PARTIAL TENDERS AND WITHDRAWAL RIGHTS. Tenders of Old Notes will be
accepted only in the principal amount of integral multiples of $1,000.     
 
                                       6

 
   
  Except as otherwise provided herein, tenders of Old Notes may be withdrawn
at any time on or prior to the Expiration Date. In order for a withdrawal to
be effective on or prior to that time, a written, telegraphic, telex or
facsimile transmission of such notice of withdrawal must be timely received by
the Exchange Agent at one of its addresses set forth above or in the
Prospectus on or prior to the Expiration Date. Any such notice of withdrawal
must specify the name of the person who tendered the Old Notes to be
withdrawn, the aggregate principal amount of Old Notes to be withdrawn, and
(if Certificates for Old Notes have been tendered) the name of the registered
holder of the Old Notes as set forth on the Certificate for the Old Notes, if
different from that of the person who tendered such Old Notes. If Certificates
for the Old Notes have been delivered or otherwise identified to the Exchange
Agent, then prior to the physical release of such Certificates for the Old
Notes, the tendering holder must submit the serial numbers shown on the
particular Certificates for the Old Notes to be withdrawn and the signature on
the notice of withdrawal must be guaranteed by an Eligible Institution, except
in the case of Old Notes tendered for the account of an Eligible Institution.
If Old Notes have been tendered pursuant to the procedures for book-entry
transfer set forth in the Prospectus under "The Exchange Offer--Procedures for
Tendering," the notice of withdrawal must specify the name and number of the
account at the DTC to be credited with the withdrawal of Old Notes, in which
case a notice of withdrawal will be effective if delivered to the Exchange
Agent by written, telegraphic, telex or facsimile transmission. Withdrawals of
tenders of Old Notes may not be rescinded. Old Notes properly withdrawn will
not be deemed validly tendered for purposes of the Exchange Offer, but may be
retendered at any subsequent time on or prior to the Expiration Date by
following any of the procedures described in the Prospectus under "The
Exchange Offer--Procedures for Tendering."     
   
  7. MISCELLANEOUS. All questions as to the validity, form, eligibility
(including time of receipt), acceptance and withdrawal of tendered Old Notes
will be resolved by the Company, whose determination will be final and
binding. The Company reserves the absolute right to reject any or all tenders
that are not in proper form or the acceptance of which would, in the opinion
of counsel for the Company, be unlawful. The Company also reserves the right
to waive any irregularities or conditions of tender as to particular Old
Notes. The Company's interpretation of the terms and conditions of the
Exchange Offer (including the instructions in this Letter of Transmittal) will
be final and binding. Unless waived, any irregularities in connection with
tenders or consents must be cured within such time as the Company shall
determine. Neither the Company nor the Exchange Agent shall be under any duty
to give notification of defects in such tenders or shall incur liabilities for
failure to give such notification. Tenders of Old Notes will not be deemed to
have been made until such irregularities have been cured or waived. Any Old
Notes received by the Exchange Agent that are not properly tendered and as to
which the irregularities have not been cured or waived will be returned by the
Exchange Agent to the tendering holder thereof.     
 
                                       7

 
                           IMPORTANT TAX INFORMATION
 
  Under current Federal income tax law, an Old Noteholder whose tendered Old
Notes are accepted for payment generally is required to provide the Exchange
Agent (as agent for the payer) with his or her correct taxpayer identification
number ("TIN") on Substitute Form W-9 below. If such Old Noteholder is an
individual, the TIN is his or her social security number. If the Exchange
Agent is not provided with the correct TIN, the Old Noteholder may be subject
to a $50 penalty imposed by the Internal Revenue Service. In addition,
payments that are made to such Old Noteholders with respect to Notes exchanged
pursuant to the Offer may be subject to backup withholding.
 
  Certain Old Noteholders (including, among others, all corporations and
certain foreign individuals) may not be subject to these backup withholding
and reporting requirements. Exempt Old Noteholders should indicate their
exempt status on Substitute Form W-9. In order for a foreign individual to
qualify as an exempt recipient, that Old Noteholder must submit a properly
completed Internal Revenue Service Form W-8, signed under penalties of
perjury, attesting to his or her exempt status. Such statements can be
obtained from the Exchange Agent. See the enclosed Guidelines for
Certification of Taxpayer Identification Number on Substitute Form W-9 for
additional instructions.
 
  If backup withholding applies, the Exchange Agent is required to withhold 31
percent of any such payments made to the Old Noteholder. Backup withholding is
not an additional tax. Rather, the federal income tax liability of persons
subject to backup withholding will be reduced by the amount of tax withheld.
If withholding results in an overpayment of taxes, a refund may be obtained.
 
PURPOSE OF SUBSTITUTE FORM W-9
 
  To prevent backup withholding on payments that are made to an Old Noteholder
with respect to Old Notes exchanged pursuant to the Offer, each Old Noteholder
is required to notify the Exchange Agent of his, her or its correct TIN by
completing the Substitute Form W-9 below certifying the TIN provided on such
form is correct (or that such Old Noteholder is awaiting a TIN) and that (1)
the Old Noteholder has not been notified by the Internal Revenue Service that
he, she or it is subject to backup withholding as a result of a failure to
report all interest or dividends or (2) the Internal Revenue Service has
notified the Old Noteholder that he, she or it is no longer subject to backup
withholding.
 
 
WHAT NUMBER TO GIVE THE EXCHANGE AGENT
 
  The Old Noteholder is required to give the Exchange Agent the social
security number or employer identification number of the record owner of the
Old Notes. If the Old Notes are in more than one name or are not in the name
of the actual owner, consult the enclosed Guidelines for Certification of
Taxpayer Identification Number on Substitute Form W-9 for additional
guidelines on which number to report.
 
                                       8

 
                  PAYER'S NAME: THE BANK OF NEW YORK AS AGENT
 
 
                      PART 1--PLEASE PROVIDE YOUR
                      TIN IN THE BOX AT RIGHT AND      ---------------------
                      CERTIFY BY SIGNING AND DATING     Social Security Number
                      BELOW.                                      OR
 
 SUBSTITUTE
 FORM W-9
 DEPARTMENT OF
 THE TREASURY                                          ---------------------
 INTERNAL                                              Employer Identification
 REVENUE SERVICE                                                Number
                      PART 2--Certification Under penalties of perjury, I
                      certify that:
                     ----------------------------------------------------------
 
 
 PAYER'S REQUEST
 FOR TAXPAYER         (1) The number shown on this form is my correct
 IDENTIFICATION           Taxpayer Identification Number (or I am waiting
 NUMBER (TIN)             for a number to be issued to me) and
 
                      (2) I am not subject to backup withholding because:
                          (a) I am exempt from backup withholding, (b) I
                          have not been notified by the Internal Revenue
                          Service (the "IRS") that I am subject to backup
                          withholding as a result of a failure to report
                          all interest or dividends or (c) the IRS has
                          notified me that I am no longer subject to backup
                          withholding.
 
                         Certification Instructions--You must cross out
                         Item (2) above if you have been notified by the
                         IRS that you are currently subject to backup
                         withholding because of under-reporting interest or
                         dividends on your tax return. However, if after
                         being notified by the IRS that you were subject to
                         backup withholding you received another
                         notification from the IRS that you are no longer
                         subject to backup withholding, do not cross out
                         such Item (2).
                     ----------------------------------------------------------
 
                      SIGNATURE: _____________ DATE: _____________   PART 3
                                                                     Awaiting
                                                                     TIN [_]
 
 
NOTE: FAILURE TO COMPLETE THIS FORM MAY RESULT IN BACKUP WITHHOLDING OF 31
     PERCENT OF ANY PAYMENTS MADE TO YOU PURSUANT TO THE OFFER. PLEASE REVIEW
     THE ENCLOSED "GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
     NUMBER ON SUBSTITUTE FORM W-9" FOR ADDITIONAL DETAILS.
 
          YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU CHECKED
                   THE BOX IN PART 3 OF SUBSTITUTE FORM W-9
 
 
               CERTIFICATE OF AWAITING TAX IDENTIFICATION NUMBER
 
 I certify under penalties of perjury that a taxpayer identification
 number has not been issued to me, and either (a) I have mailed or
 delivered an application to receive a taxpayer identification number to
 the appropriate Internal Revenue Service Center or Social Security
 Administration Office or (b) I intend to mail or deliver an application
 in the near future. I understand that if I do not provide a taxpayer
 identification number within sixty (60) days, 31 percent of all
 reportable payments made to me thereafter will be withheld until I
 provide a number.
 

                                         
  ________________________________________  ________________________________________
                 Signature                                    Date

 
 
                                       9