EXHIBIT 4(A)(1)

[LOGO of GLOBAL MOTORSPORT GROUP, INC.]

                                                                 April 13, 1998
 
Dear Stockholder:
 
  On April 7, 1998, Golden Cycle, LLC, a newly-formed entity with no business
or operations, commenced an unsolicited and highly conditional tender offer
for all of Global Motorsport's (formerly Custom Chrome, Inc.) outstanding
shares at a price of $18 per share. Alexander Grass and his son, Roger, are
the sole owners of Golden Cycle.
 
  YOUR BOARD OF DIRECTORS HAS UNANIMOUSLY DETERMINED THAT THE GOLDEN CYCLE
OFFER IS INADEQUATE AND NOT IN THE BEST INTERESTS OF OUR COMPANY OR ITS
STOCKHOLDERS. I STRONGLY URGE YOU TO JOIN THE BOARD IN REJECTING GOLDEN
CYCLE'S OFFER AND NOT TENDER ANY OF YOUR SHARES TO GOLDEN CYCLE.
 
  In reaching the determination that the Golden Cycle offer is inadequate and
not in the best interests of the Company or its stockholders, your Board
carefully considered the Company's financial performance and future prospects,
the advice of our financial advisor, Cleary Gull, as well as that of our
counsel.
 
  Your Board of Directors firmly believes that the Golden Cycle offer does not
represent fair value for our Company and that the interests of the Company's
stockholders would best be served by exploring alternatives for maximizing
stockholder value. The Company has received expressions of interest from other
parties which may have an interest in acquiring the Company at a more
attractive price. The Board has instructed management and its advisors to
explore these acquisition possibilities to determine whether any such
transaction would be in the best interests of the Company and its
stockholders. We also intend to explore other alternatives which may be
available to enhance stockholder values.
 
  The enclosed Schedule 14D-9, as filed with the Securities and Exchange
Commission, contains further information concerning our actions in response to
Golden Cycle's offer. I urge you to review it carefully.
 
  Finally, we have assured the Company's employees and customers that the
Board is sensitive to their interests in any possible acquisition of the
Company, and to the disruption that can accompany such transactions. Within
the limitations of our legal duties to stockholders, we are committed to
seeing that the interests of all those involved with the Company are
protected.
 
  We will keep you advised of important future developments. In the meantime,
thank you for your continued support.
 
                                       On behalf of the Board of Directors
 
                                       Sincerely,

                                       /s/ Joseph F. Keenan

                                       Joseph F. Keenan
                                       Chairman
 
 If you have any questions, please contact MacKenzie Partners, Inc. at 1-800-
                                   322-2885